in company SECOND EDITION Pre-intermediate

Transcription

1 in company SECOND EDITION Pre-intermediate Case Study: Cristal Malvern headword pronunciation translation/notes example sentence according to... (adv) /ə'kɔːdɪɳ tuː/ gemäß, entsprechend According to company sources, the cause of the fire is unknown. activity (n) /æk'tɪvɪti/ Aktivität The company was able to continue its commercial activity during the period of reconstruction. adjustment plan (n) /ə'ʤʌstmənt ˌplæn/ Anpassungsplan An adjustment plan will be needed in order to protect as many jobs as possible. alive (adj) keep sth alive /ə'laɪv/ /kiːp ˌsʌmƟɪɳ ə'laɪv/ am Leben, lebendig etw. am Leben erhalten Our mission is to keep the brand alive. benefit (v) benefit from sth /'benəfɪt/ /'benəfɪt frəm nützen, nutzen, zugutekommen aus etw. Nutzen ziehen, von etw. profitieren Cristal Malvern can grow, modernise and benefit from this disaster. brand (n) /brænd/ Marke Cristal Malvern is an established brand of mineral water. business sense (n) /'bɪznəs sens/ Geschäftssinn It would not make any business sense for the brand to disappear. concern (n) /kən'sзːn/ Bestreben, Sorge, Interesse The major concern is to lose as few customers as possible while the factory is rebuilt. connected (adj) be connected with sth /kə'nektəd/ verbunden in Verbindung stehen mit This family has been connected with the 1

2 /biː kə'nektəd wɪɵ company for over a hundred years. consumer product (n) /kən'sjuːmə ˌprɒdʌkt/ Konsumartikel Mineral water is now an important consumer product. control (n) have control /kən'trəʊl/ /hæv kən'trəʊl/ Kontrolle Kontrolle ausüben Although there are other shareholders, their family still has control. cost (n) cover the cost of sth /kɒst/ /'kʌvə ᵭə ˌkɒst əv ˌsʌmƟɪɳ / Kosten, Aufwand die Kosten decken Transporting the water to other plants is not viable due to the costs. The insurance money and other subsidies will cover most of the cost of modernising. deal (n) make a deal with sb /diːl/ /meɪk ə 'diːl wɪɵ ˌsʌmbədi/ (Geschäfts-)Abschluss mit jdm. einen Abschluss machen We are planning to make a deal with another company which sells mineral water. demand (n) meet a demand /dɪ'mɑːnd/ /miːt ə dɪ'mɑːnd/ Nachfrage Nachfrage befriedigen/ decken This is a good opportunity for the company to modernise its production in order to meet an increasing demand. desperate (adj) be desperate to do sth /'despərət/ /biː 'despərət tə duː verzweifelt unbedingt etw. tun wollen We are desperate to reconstruct the business. distribute (v) /dɪ'strɪbjuːt/ vertreiben, verteilen, verkaufen Another company will distribute and sell their water as Cristal Malvern with a slightly modified label. distribution (n) /dɪstrɪ'bjuːʃən/ Vertrieb, Distribution The spring water could be transported to other bottling plants for distribution. 2

3 due to... (adv) /'djuː tuː/ aufgrund von, wegen Transporting the water to other plants is not viable due to the costs. employee (n) /ɪm'plɔɪiː/ Arbeitnehmer Most of the remaining employees agreed to be temporarily laid off. employer (n) /ɪm'plɔɪзː/ Arbeitgeber Cristal Malvern is one of the area's main employers. established (adj) /ɪ'stæblɪʃt/ bekannt, (alt-)eingeführt Cristal Malvern is an established brand of mineral water. face (v) /feɪs/ mit etw. konfrontiert werden The problem facing the company is how to pay the workforce while the factory is being rebuilt. facilities (n pl) /fə'sɪlɪtɪz/ Anlage(n) New production facilities are being built. influence (n) have an influence on sth /'ɪnfluəns/ /hæv ən 'ɪnfluəns ɒn Auswirkung, Einfluss Einfluss auf etw. haben Initially the situation had a negative influence on sales. initiative (n) take the initiative /ɪ'nɪʃɪtɪv/ /ˌteɪk ᵭə ɪ'nɪʃɪtɪv/ Initiative die Initiative ergreifen We are all prepared to co-operate but the company must take the initiative and it must do it quickly. installation (n) /ɪnstə'leɪʃən/ (hier:) Ausrichtung Eighteen months later the company has been able to renew its activity in a new installation. insurance (n) insurance money/payout /ɪn'ʃʊərəns/ /ɪn'ʃʊərəns ˌmʌni/ˌpeɪaʊt/ Versicherung Auszahlung der Versicherung We are confident that we will secure the brand's future with the help of an insurance payout. investment (n) /ɪn'vestmənt/ Investition A big investment was required to continue production. lay off (phr v) be laid off /leɪ 'ɒf/ /biː leɪd 'ɒf/ entlassen entlassen werden Most of the remaining employees agreed to be temporarily laid off. 3

4 locate (v) be located /ləʊ'keɪt/ /biː ləʊ'keɪtəd/ ansiedeln, sich niederlassen gelegen sein, sich befinden The bottling plant is located next to the spring which gives the mineral water its name. location (n) /ləʊ'keɪʃən/ Standort Because of the nature of our product, we can't just move to another location. maintain (v) /meɪn'teɪn/ aufrechterhalten It was vital for the Insalus brand to maintain a market presence. management (n) /'mænɪʤmənt/ (Geschäfts-)Leitung, Management The company management will try not to make too many workers redundant. market (n) market leader market presence /'mɑːkɪt/ /ˌmɑːkɪt 'liːdə/ /ˌmɑːkɪt 'prezəns/ Markt Marktführer Marktpräsenz Cristal Malvern mineral water is one of the market leaders. It was vital for the Insalus brand to maintain a market presence. marketer (n) /'mɑːkɪtə/ Vermarkter, Marketingfachmann If people drink water from bottles rather than taps, it is a triumph of marketers. marketing (n) /'mɑːkɪtɪɳ/ Marketing Workers involved in sales and marketing continued in their posts. mission (n) /'mɪʃən/ Mission, übergeordnete Aufgabe Our mission is to keep the brand alive. modernise (v) /'mɒdənaɪz/ modernisieren This is a good opportunity for the company to modernise its production in order to meet an increasing demand. modified (adj) /'mɒdɪfaɪd/ verändert, modifiziert Another company will distribute and sell their water as Cristal Malvern with a slightly modified label. multinational (n) /mʌltɪ'næʃənəl/ multinational The company may be sold to one of the big multinationals. 4

5 negotiate (v) /nə'gəʊʃɪeɪt/ verhandeln, vereinbaren Some permanent redundancies will have to be negotiated. optimistic (adj) (opposite = pessimistic) be optimistic about sth /ɒptɪ'mɪstɪk/ /biː ɒptɪ'mɪstɪk əbaʊt optimistisch, zuversichtlich wegen etw. optimistisch sein We are optimistic about the future. origin (n) /'ɒrɪʤɪn/ Ursprung The origin of the spring water will be in small print. plant (n) /plɑːnt/ Werk, Betriebsstätte, (Fabrik-)Anlage A fire broke out at the Cristal Malvern bottling plant yesterday and completely destroyed the factory. post (n) continue in a post /pəʊst/ /kən'tɪnjuː ɪn ə pəʊst/ Stelle, Funktion eine Stelle (bei-)behalten Workers involved in sales and marketing continued in their posts. process (n) /'prəʊses/ Prozess A new plant with modern processes will require fewer workers. product (n) /'prɒdʌkt/ Produkt Because of the nature of our product, we can't just move to another location. production (n) continue production start production /prə'dʌkʃən/ /kənˌtɪnjuː prə'dʌkʃən/ /stɑːt prə'dʌkʃən/ Produktion mit der Produktion fortfahren mit der Produktion beginnen A big investment was required to continue production. We won't be able to start production again for a very long time. public relations officer (n) /ˌpʌblɪk rɪ'leɪʃənz ofɪsə/ Leiter Öffentlichkeitsarbeit/PR The public relations officer stated that the workforce was the company's main priority. rather than... (adv) /'rɑːᵭə ᵭæn/ lieber als If people drink water from bottles rather than taps, it is a triumph of marketers. 5

6 rebuild (v) be rebuilt /riː'bɪld/ /biː riː'bɪlt/ umbauen umgebaut werden The major concern is to lose as few customers as possible while the factory is rebuilt. reconstruct (v) /riːkən'strʌkt/ wieder aufbauen We are desperate to reconstruct the business. reconstruction (n) /riːkən'strʌkʃən/ Wiederaufbau The company was able to continue its commercial activity during the period of reconstruction. recover (v) /rɪ'kʌvə/ sich erholen Sales have quickly recovered and continue to grow. redundancy (n) redundancy notice /rɪ'dʌndənsi/ /rɪ'dʌndənsi ˌnəʊtɪs/ Entlassung, Kündigung Kündigungsschreiben Some temporary/permanent redundancies will have to be negotiated. The workforce was informed this morning that redundancy notices will be served. redundant (adj) make sb redundant /rɪ'dʌndənt/ /meɪk ˌsʌmbədi rɪ'dʌndənt/ arbeitslos jdn. entlassen The company management will try not to make too many workers redundant. renew (v) /rɪ'njuː/ erneuern, wiederaufnehmen Eighteen months later the company has been able to renew its activity in a new installation. responsibility (n) /rɪsˌpɒnsɪ'bɪlɪtɪ/ Verantwortung The Managing Director expressed a genuine concern and responsibility for his workforce. retirement (n) early retirement /rɪ'taɪəmənt// Ruhestand vorgezogener Ruhestand We can lose some people through early retirement. rumour (n) /'ruːmə/ Gerücht I've heard a rumour about the company being forced to close. sales (n pl) sales and marketing /seɪlz/ /ˌseɪlz ənd 'mɑːkɪtɪɳ/ Absatz, Verkauf, Vertrieb Verkauf/Vertrieb und Marketing Sales have increased over the last few years. Workers involved in sales and marketing continued in their posts. 6

7 salvage (v) /'sælvɪʤ/ retten We are still waiting to see if anything can be salvaged. serve (v) /sзːv/ (hier:) aussprechen, versenden shareholder (n) /'ʃeəhəʊldə/ Anteilseigner, Gesellschafter The workforce was informed this morning that redundancy notices will be served. Although there are other shareholders, your family still has control. small print (n) be in small print /'smɔːl prɪnt/ /biː ɪn 'smɔːl prɪnt/ das Kleingedruckte im Kleingedruckten The origin of the spring water will be in small print. source (n) /sɔːs/ Quelle According to company sources, the cause of the fire is unknown. subsidy (n) /'sʌbsədi/ Subvention, Zuschuss The insurance money and other subsidies will cover most of the cost of modernising. triumph (n) /'traɪʌmf/ Triumph If people drink water from bottles rather than taps, it is a triumph of marketers. union (n) union representative/ spokesman /'juːnjən/ /ˌjuːnjən reprə'zentətɪv/'spəʊksmən/ (hier:) Gewerkschaft Gewerkschaftssprecher/in A union spokesman says the fire is a tragedy for the local community. viable (adj) /'vaɪəbəl/ praktikabel, durchführbar Transporting the water to other plants is not viable due to the costs. vital (adj) /'vaɪtəl/ entscheidend, lebensnotwendig It was vital for the Insalus brand to maintain a market presence. workforce (n) /'wзːkf ɔːs/ Belegschaft, Mitarbeiter The workforce was informed this morning that redundancy notices will be served. 7