Microsoft in the Information Society

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1 Fueling growth and innovation Microsoft in the Information Society Thomas Lutz Geschäftsleitung Microsoft Österreich

2 Microsoft Business Groups Windows O/S Tablet PC Windows Media Great Plains bcentral Navision MS CRM Windows Server SQL, Exchange Developer tools Premier support and consulting Training, Certification, and Press Pocket PC Pocket PC Phone Edition Windows Powered Smartphones Windows Embedded Office SharePoint, Project Professional Product Support LiveMeeting MSN Network MSN Access Xbox Consumer hardware and software PC and Online games TV Platform

3 Part 1. Contributing to Growth As part of the IT industry Microsoft Promoting open partnerships Supporting key initiatives Making local investments

4 Contributing to Growth 1. As part of the IT industry Microsoft Promoting open partnerships Supporting key initiatives Making local investments

5 EMEA : 1/3rd of the IT market Source : IDC 2003 IDC forecast CY2003 Turnover 421 B$ 48% of worldwide market 1,8% growth vs 2002 IDC forecast CY2003 Turnover 287 B$ 33% of worldwide market 2,9% growth vs 2002 IDC forecast CY2003 Turnover 163 B$ 19% of worldwide market 2,3% growth vs 2002 Industry growth silver lining after downturn Contributing to growth

6 IT in Western Europe : a huge impact in the past, poised for growth again Annual revenue growth rate (%) TLC IT ,8 10, Source: EITO in cooperation with IDC Market value 2003: 607 billion Euro

7 Reality after the.com hype Internet scope is expanding 50% of E.U. citizens are online Almost 70% have become regular mobile users Computer power is still growing according to Moore s law A profound usage evolution Internet used as a primary source for all contents has become a basic business tool Remote working is no longer exotic Governments are leading the move e-europe 2005 programme Lisbon 2010 agenda

8 Emerging countries fuel momentum IT Spending % 7% 6% E.Europe MEA W.Europe GDP growth Total IT spending Western Europe 1,4% Eastern Europe 3,9% Middle- East & Africa 2,9% 2% 12% 9% Packaged Software 3% 14% 14% PC business 2,3% 13,8% 8,9% Growth rate forecast vs 2002 Source : IDC 2003 Contributing to growth

9 Software is everywhere Entertainment Creativity Communication Productivity Embedded Control

10 Microsoft : major, not dominant EMEA Market Total IT market 278 B$ 287 B$ (+3%) Software part 58 B$ (21%) 287 B$ (+3%) 305 B$ (+6%) 58 B$ 60,3 B$ 64 B$ Microsoft 3 % of total IT 15 % of software Hardware Software MS estim Services Source : IDC IT Spending in 2002

11 Constantly opening new choices YESTERDAY : A few major vertically integrated players Choice of Network SERVICES Choice of Purpose Internet SERVICES E-Services SOFTWARE Alliances HARDWARE Choice of Vendor Vendor A Vendor B Vendor C Choice of Platform SERVICES SOFTWAR E SOFTWARE HARDWARE SOFTWARE HARDWARE TODAY : The top 10 companies in the software segment account for only 31% of the market New alliances get forged to embed software in many forms of solutions The notion of service gets more and more diversified

12 Contributing to Growth As part of the IT industry 2. Promoting open partnerships Microsoft Supporting key initiatives Making local investments

13 Microsoft Open Partnership model Application Vendors Developers Microsoft Consulting & Integration Hardware Vendors Training Centers Resellers Professional Services

14 Microsoft-based part of their revenue Application Vendors 45% Developers Microsoft 33% Consulting & Integration 50% Hardware Vendors Training Centers 80% Professional Services Resellers

15 Fueling 1.5 million jobs with Application Vendors Direct employees Microsoft in Consulting & Integration with Hardware Vendors 2000 in Training Centers Developers Resellers in Professional Services

16 Fueling economic opportunities in Austria 96% of Microsoft Austria results come out of revenues from Austrian partners The partner network of Microsoft Austria spans across app partners, who do system integration, Consulting,, Software Development,, Sales, Service and Support. Every Euro Microsoft Revenues leads to 7 Euro Revenue at Austrian partner companies, i.e. over 85% of value remains in the country. This Microsoft Eco-System System secures a Third of whole IT employment and a third of Tax Revenues out of the Austrian IT Branche Microsoft fuels IT- based jobs in Austria! (source:: IDC, 2004)

17 Contributing to Growth As part of the IT industry Microsoft Promoting open partnerships Supporting key initiatives 3. Making local investments

18 53 locally staffed subsidiaries 1985 Norway 1999 Tunisia 2000 Algeria 1995 Egypt 1985 Denmark 2002 Ukraine 1983 UK 1983 Germany 1993 Poland 1993 Czech Rep Slovakia 1983 France 1991 Austria 1993 Hungary 1994 Slovenia Croatia Bulgaria Portugal 1996 Romania 2002 Yugoslavia 1985 Spain 2003 Malta 2002 Cyprus 1993 Turkey 1998 Lebanon 1993 Russia 2001 Jordan 2002 Kazakhstan 1999 Pakistan 1996 Nigeria 1996 Ivory Coast 1995 Kenya 1998 Kuwait 2003 Qatar 1996 Saudi 1998 Abu Dhabi 2003 Bahrain 2001 Oman 1998 Namibia 1992 South Africa 1997 Mauritius

19 From research to solutions Operations Centre, Dublin, Ireland Development & Localisation Centre, Dublin, Ireland Microsoft research Centre, Cambridge, UK Business Solutions Development Centre, Copenhagen, Denmark European Microsoft Innovation Centre, Aachen,, Germany European e-business Acceleration Centre Sophia Antipolis,, France, with HP and Cisco Share sustainable growth

20 Contributing to Growth As part of the IT industry Microsoft Promoting open partnerships 4. Supporting key initiatives Making local investments

21 Microsoft Austria - Citizenship framework Responsible Business Practices Interoperability and Open Standards 3rd party proof of concepts Gov Framework ilab Fraunhofer Institue MidMarket Partner references IP-Value Campaign IP Value Studies ÖPA Roadshow Workplace Great Place To Work Corporate Governance Business Simplicity Diversity: Women in IT Security and Internet Safety Tech Innovation IE 7 Launch Desktop AV, A-Spyware Windows Vista (!) Public Policy Europ. Forum Alpbach Parlam. Roundtables B2B Promotions: WKO Security Check IT Pro, DPE Roadshow RSA Conference Vienna Consumer Education Sicher-Im-Internet II New: Children Safety Knowledge Economy Economic Opportunity EU Grants Advisory WKO Cooperation New World of Work Innovation (Academic) Academic Alliance Imagine Cup MBS goes University (WU) Digital Inclusion PiL Events Series (EDU) BMBWK partnerships Innovation & Education Conf UP Projects (CA) ECDL Barrierefrei Seniorkom Neunerhaus

22 Partnership with Austria Public Affairs Information Society Bessere IT Sicherheit: Sensibilisierung, Information, Produkte, Initiative Sicher im Internet Höhere Medienkompetenz: Software, Trainings für benachteiligte Bevölkerungsgruppen Mehr Transparenz: Shared Source, Office XML, Datenschutz Audits ARGE Breitband, IKT Masterplan für Österreich Economy WKÖ Partnerschaft: Junge Wirtschaft, Experts Group Security, incite KMU Portal mit Erste Bank, Heller Consulting, GfP u.a. Sicherheitsportal mit Bank Austria Neues Partnerprogramm für österr. Partner Public Sector Government Security Program mit BM.I für ges. öffentl. Bereich BMBWK Partners in Learning : IT Zertifikat, School Agreement Technologiepartnerschaft mit AUVA: MoU,.NET Projekte

23 E-Government - References BM.I. österreichweite Infrastruktur Windows Server 2003/Office 2003, von auf 500 Server, Benutzer Einsparung über 7M pro Jahr! Fundamt.at Suchen & Finden, 24 x 7 Österreichweiter Internetservice auf Basis Microsoft.NET Framework BMF Online Berechnung LSt/Est auf Basis Microsoft IIS, ASP.NET NÖ LR Familienpass ohne Medienbruch Moderne.NET Webapplikation für f über NiederösterreicherInnen

24 Corporate Social Responsibility Österreich ist auf dem Weg von der Dienstleistungs- in die Informations-/Wissensgesellschaft Digital Divide Digital Inclusion Medienkompetenz Microsoft Mission: Benachteiligten Bevölkerungsgruppen den Zugang zur Informationsgesellschaft zu ermöglichen.

25 Digital Inclusion Projects ECDL-barrierefrei Der Europäische Computerführerschein für f r Menschen mit Behinderung Eine Kooperation zwischen OCG, Uni Linz, BM:BWK, bit media und Microsoft Österreich ZIEL: Die Entwicklung eines interaktiven Lernsystems mit speziellen Schulungsmaterialien, auf Basis der ECDL-Module Module,, die auch an unterstützende tzende Technologien für f r z.b. blinde oder bewegungsbehinderte Menschen angepasst sind. Rund 400 Lerneinheiten werden speziell adaptiert. Seniorkom Initiative gegen den Digital Divide der 60+ Bevölkerung. Eine Kooperation zwischen Seniorenrat, Echo Medienhaus, Telekom Austria und Microsoft Österreich ZIEL: Eine Informations- und Trainingsoffensive für f r 2 Millionen ÖsterreicherInnen über 60 Jahre. Nur 9% dieser Bevölkerungsgruppe nutzen heute Informations- technologie Senioren erhalten im Rahmen der österreichweiten Trainings- wochen die Chance die Computer Basics zu erlernen. (www.seniorkom.at(

26 Part 2. Fueling innovation Waving-in new technology Sharing expertise Microsoft Securing exchanges Fostering local innovation

27 Waving-in new technology Speech/Writing Devices WiFi/Broadband Web Services Boundaryless Computing XML/SOAP HTTP/HTML SMTP Clients Web Browsers Mouse Windows GUI LANs Personal Computing 103 million 150 million 70 million PC users in Western Europe PC Architecture DOS Spreadsheets Word Processors Today PC Mid 80s Applications Late 80s-Mid 90s Internet Mid 90s Web Apps Mid 00s -...

28 Sharing expertise WIth Governments GSP Source Code Sharing Program TechNet MDSN MTC Center With Developers With Universities Reading Center (UK) Sophia Center(FR) With Customers EMIC Center (GY) Fuel and ease up innovation

29 Fostering innovation Multi-cultural background 53 local subsidiaries Dublin = 26 languages Innovation Cycle European based innovation 4 Microsoft R&D Centers Support of local partners technologies Usage Recognition Invention Proof of Concept projects Joint investments with local universities Building next generation developers Ex. Imagine Cup, studentoptions.com Distribution Development Emerging countries quantic jumps Electronic banking infrastructures 171 million cellular phones in one year

30 Securing exchanges Security needs revolution 20 years ago : PC = individual complement to highly secure mainframe Today : PC = highly secured terminal of fully open information highways Growing demand across EMEA to support trade and privacy Partnerships with EMEA Governments Development of national secure and certified solutions Poland, Czech Rep., Kuwait Work with ECE on e-trade e standards Government Security Program (GSP) with 20 countries Austria, UK, France, Russia, Fuel and ease up innovation

31 Conclusion : The road ahead A new ICT business cycle is now possible. It will be based on : a wave of new exciting a wave of technology opportunities already in the pipeline, from broadband to ubiquitous computing mass-extensive ICT applications and net services reaching billions of people with people with users increasingly in the driver s s seat pro-active and co-operative operative policy frameworks favoring ICT mass market diffusion and promoting the Knowledge Society (Source - EITO 2003) 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Evolution of Broadband Connections Consumer Business

32 Preparing for The Digital Decade New Interface wave Handwriting Voice commands or gestures New Access wave PDAs,, mobile phones In the car Wireless in public areas New Usage wave Internet communities E-Government Transcations Daily life organisation tool Invest back into community and education

33

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