Small Business Training Schedule

Transcription

1 Small Business Training Schedule October - December 2015 Nelson October 14 Bookkeeping Lab (9-Noon) 15 Selling Online 101 (9-4) 16 Creating Marketing Materials for New Media (9- Noon) 20 Company Identity Design (9-4) 20 Computer Lab (6-9pm) 21 Bookkeeping Basics (9-4) 22 Business Plan 101- FREE (9-4) 27 Creating Promotions with Punch! (9-Noon) November 3 Effective Use & Creation of Marketing (9-4) 4 Making Every Word Count (9-4) 6 Photography for Small Business (9-4) 9/10 Building Your Website w WordPress.com(9-4) 10 Computer Lab (6-9pm) 13 Bookkeeping Basics (9-4) 16 Managing For Results (9-4) 17 Send Me Something (9-Noon) 17 Google Analytics (9-4) 18 Bookkeeping Lab (9-Noon) 19/20 Building Your Online Store w Shopify.com (9-4) 24/Dec1 DIY Filmmaking for Small Business (9-4) 27 Improving Your Sales Efforts (9-Noon) Creston October 6 Networking Meeting FREE (5-7pm) 8 Business Plan 101 FREE (9-4pm) at KES 20 Me Inc. (2-3:30pm) 21 Bookkeeping Lab (1-3pm) 23 How to Start a Business FREE (9:30am-1pm) November 3 Bookkeeping Basics (9:30am-4pm) 17 Bookkeeping Lab (5-7pm) 19 Business Plan FREE (9-4pm) at KES 26 Networking Meeting FREE (5-7pm) December 2 Bookkeeping Basics (9:30am 4pm) 11 Business Plan FREE (9-4pm) at KES 15 Bookkeeping Lab (1-3pm) December 2/9 Adobe Photoshop (9-4) 8 Business Plan 101- FREE (9-4) 11 Facebook, Twitter & LinkedIn (9-4) 16 Bookkeeping Lab (9-Noon) Please register 3 business days ahead to ensure a seat and avoid course cancellation! The January - March 2016 schedule will be ready around December 18th. If you d like to receive a digital copy, please info@futures.bc.ca. For more details or to register, please call Community Futures Central Kootenay. Nelson: (250) x 100 Creston: (250) Nakusp: (250) x201 futures.bc.ca e: info@futures.bc.ca facebook.com/communityfutures twitter.com/comm_futures

2 Course Descriptions Adobe Photoshop Nelson: Dec 2 & 9 (9-4) Brad Steele $160+GST This intro class will cover the basic Photoshop menus and tools so that students can effectively size, crop, colour correct and photo edit their photos and scans for use in printed promotional materials, screen presentations and web sites. Topics included will be: duotones, photo collages, illustration, masks and more. Deadline to register: Nov 27 Bookkeeping Basics Nelson: Oct 21 (9-4), Nov 13 (9-4) Barb Williams Creston: Nov 3 (9:30-4), Dec 2 (9:30-4) Alison Bjorkman You will receive instruction and assistance with setting up your own bookkeeping system using a journal method. Learn the basics of bookkeeping, the principles of double entry, how to keep your records organized and much more. You can choose to use a paper journal system, or if you wish, you can learn to use an Excel template that automatically totals your journals and produces financial statements. For Nelson participants - Please bring a CD or USB drive to the class so you can take home a copy of the Excel template. For Creston participants - Please bring a laptop with Microsoft Excel if you want to learn to use the Excel template. In Creston call Alison to register: Bookkeeping Lab Nelson: Oct 14 (9-noon), Nov 18 (9-noon), Dec 16 (9- noon) Wade Sather Creston: Oct 21 (1-3pm), Nov 17 (5-7pm), Dec 15 (4-6pm) Alison Bjorkman $25+GST When you are stuck on your bookkeeping and need a bit of help this is the lab for you! Bring along your journals, receipts, deposit books, invoices, cheque book and bank statements and we will give you some individualized attention to help you stay on track. This class is only available after completion of a Bookkeeping Basics workshop. In Creston call Alison to register: Building Your Online Store w Shopify Nelson: Nov 19 & 20 (9-4) Nikta Boroumand $300+GST In this hands-on, two-day workshop you will learn to create, build and manage your own online store using one of the leading Software as Service platforms: Shopify. Bring your product description and photos, other text (eg. shipping details, logos, images) and imagination to craft your own fully functioning online store (with a free 14 day trial from Shopify) by the end of the workshop. The workshop format involves some lecture and demonstration but is centered on participants engaged in their own website project. With a small class size there is plenty of time for questions and one-on-one help. Shopify offers a free 14 day trial of software. Plans start as low as $15/month to include online store interface, secure payments, shipping and built-in and third party payment gateway options. Deadline to register: Nov 13 Examples of local Shopify stores: and Building Your Website with WordPress.com Nelson: Nov 9 & 10 (9-4) - Nikta Boroumand $300+GST In this hands-on two day workshop you will learn to create, build and manage your own website using the world s leading open source web publishing platform, WordPress.com. Bring your text, images, and imagination to build your own fully functioning website (with free hosting) in this two day workshop. Workshop format involves some lecture and demonstration, but is centered on participants engaged in their own website project. With a small class size, there is plenty of time for questions and one-on-one instruction. Participants must have intermediate computer and Internet skills, including experience with software such as Microsoft Word, and ability to navigate folders for accessing and saving documents and images. You must also have a web account that can be accessed during the workshop. Deadline to register: Nov 4 More info:

3 Business Plan Writing FREE Nelson: Oct 22, Dec 8 (9-4pm) Chris Holland Creston: Oct 8, Nov 19, Dec 11 (9-4) Alison Bjorkman A business plan is an essential tool for you as a business owner. It organizes your ideas and helps analyze the viability of your business before you start it. This interactive workshop will help you clarify your business concept and explain the basics of a business plan. You will be provided a basic business plan template, worksheets and resources to help you complete your own business plan. Whether you just have a business idea or you re further along in your research, this course may be right for you! In Creston, call Alison to register: Course is held at Kootenay Employment Services. Creating Marketing Materials for New Media Nelson: Oct 16 (9-Noon) Chris Holland You rely on your marketing materials to educate customers and prospects about your business. In today s world you can draw on many new media tools available to help. But where do you start? In this session you will learn how to create effective messages and then apply them to your social media, web development, blogging and even in direct contact with others. Company Identity Design Nelson: Oct 20 (9-4) Brad Steele $80 +GST Make a visual statement about your business by designing your own professional-looking company business logo. Starting with design principles and ideation, this course will also cover creative concepts, critique, typography, colour theory and file formats. Computer Lab Nelson: Oct 20 & Nov 10 (6-9pm) Sharron Swan $12.50+GST Take advantage of the computer labs to work on your own projects but have the expertise of Sharron to help troubleshoot and offer tips to get your projects done. Sharron is extremely well versed in Microsoft products such as Word, Excel, Access, Publisher, PowerPoint, FrontPage, Expression and is a whiz with mobile website design, HTML, QR Code Marketing, SEO, Business Facebook and much more! Deadline to Register: Oct 16 and Nov 6 Creating Promotions with Punch! Nelson: Oct 27 (9-Noon) Chris Holland A promotion is the art of getting attention. It can be a cost effective means of generating awareness of your business if you apply this simple formula: have fun, be creative, and work smart with others! Businesses are starting to discover the benefits of marketing online and with social media; one area that has been having great success is creating a promotion or special event in the online world. A virtual promotion takes into account the structure of traditional marketing and applies the new technological advantages available. This course will outline the steps to a promotion, including the promotional idea, putting it into action, and communicating with the media and your customers. You will also learn how to make your promotion or special event work in online world. From start to finish, you will learn through the process and create your own personalized promotion.

4 DIY Filmmaking for Small Business Nelson: Nov 24 & Dec 1 (9-4) Miriam Needoba $200+GST These workshops are geared towards small business operators interested in using video to market or demonstrate their business or product on the web. Students must have their own recording device to use during these workshops. This can be a digital photo camera or cell phone if no video camera available. Instruction in editing with Windows Movie Maker, Windows Live Movie Maker and imovie will be available. These are the programs freely available with any Windows or Mac operating system. Learn how to upload a video to Youtube.com and how to optimize your YouTube channel. Deadline to Register: Nov 19 Effective Use & Creation of Marketing Nelson: Nov 3 (9-4pm) Chris Holland To effectively create and use advertising you must have an understanding of the process that is involved. This process requires you to recognize what your advertising needs are and to make sure that you are prepared. In this workshop will go over the many opportunities available to you and help create an annual advertising strategy. We will also investigate different methodologies such as ADIA, Three Step Rule and Fusion. Facebook, Twitter, Linked In. Nelson: Dec 11 (9-4) Chris Holland It came from out of the blue this new miracle of a marketing opportunity called social media. It captivated audiences and gave power to people; it is a revaluation in the marketing industry which provides both opportunities and obstacles. In this course you learn ways to harness the power and benefits of Social Media by maximizing and understanding the rudimentary methodologies that make it work successfully. We will also investigate potential timewasters and money mistakes associated with the industry. The afternoon portion of this course is in the computer lab where you will set up your Facebook business page, Twitter and Linked In profile and get a demo on Hootsuite. This course will have you ready, prepared and excited to embark on expanding your marketing efficiency with Social Media. Google Analytics Nelson: Nov 17 (9-4) Harold Roscoe $95 +GST Google Analytics offers website owners the ability to better understand their site traffic and visitors which in turn allows you to make educated content and marketing decisions, however, many find the interface overwhelming. This hands on workshop offers an introduction to Google Analytics. You will learn how to setup and install Google Analytics on your website, create meaningful custom reports, track events, and create and measure goals. We will also look at SEO and Social Media reporting. All attendees need to bring login credentials to access their website. If you already have Analytics installed be sure to bring your login information. Deadline to register: Nov 12

5 How to Start a Business-Creston Creston: Oct 23 (9:30-1pm) Alison Bjorkman Free This workshop will cover basic business planning tools, how to register as a business with the government, legal considerations and basic marketing concepts. Open to the public and held at the Creston Chamber of Commerce. Call Alison to pre-register: (250) Improving Your Sales Efforts Nelson: Nov 27 (9-Noon) - Chris Holland The overall success of your business depends largely on how well you market and sell your products and services. In this session you will learn how to improve and grow your sales efforts, without driving yourself crazy. We will use fun and easy-to-follow steps and methodologies that are specifically designed to help you overcome obstacles and maximize your sales endeavours. This class is an excellent opportunity to review and update your sales department or to overcome any obstacles you might be facing. Making Every Word Count Using Clear Communication to Connect with Clients Nelson: Nov 4 (9-4) Kate Harrison Whiteside Every word counts and costs. Plain language is writing clear documents readers can understand. Learn key clear writing, editing and planning techniques. It saves time, money and connects with clients. Plain language samples will help inspire you to implement your own initiative and ideas will be put to practice. Samples will be supplied if you don t have one to bring. The afternoon will be spent exploring the role clear communication plays in today s online media. Web users behave differently than print users. Find out what the experts say are the top ways to design and develop a plain language website. Seeing is believing learn from sites that demonstrate clear communication. Get tips on , Facebook, Twitter and LinkedIn. Deadline to register: Oct 30 Managing For Results How to Get the Most Out of Your People by Creating a Win-Win Environment Nelson: Nov 16 (9-4) Charlotte Ferreux Have you ever felt like you have to do everything on your own and that you can't trust your team to get stuff done when you re not around? Understand the processes that allow you to manage for results. You will be walked through the importance of foundational training, creating evaluation processes, how to set your team up with clear metrics and what it means to follow up! You will leave this workshop having analyzed the bottlenecks that hold you back from achieving being a leader versus being a manager; you will have created specific tools that you will be able to use immediately, and most importantly you will leave understanding your impact in developing your team to success. Deadline to register: Nov 12 Me Inc. Castlegar: Oct 15 (6:30) Creston: Oct 20 (2-3:30) Salmo: Dec 8 (TBD) Nakusp: Oct 26 (6:30) FREE Who will be the next successful entrepreneurs in your community? Chances are they will be attending the upcoming Me Inc. Workshop. The Basin Business Advisors Program is behind this information packed workshop for people interested in exploring entrepreneurship as a career option. Attendees will get concrete information about the sometimes mysterious world of entrepreneurship. Topics include: - Do you have what it takes to become an entrepreneur. - What s hot and what s not in self employment trends. - An action plan to turn your dream into a reality. Pre-registration for this free workshop is a must. Visit: to register.

6 Networking Meeting - Creston Creston: Oct 6 & Nov 26 (5-7) Alison Bjorkman Free An informal meeting for business people to get together, meet others and discuss issues and accomplishments. Open to any small business owner or operator who would like a chance to network with others. Please pre-register with Alison: (250) Photography for Small Business Nelson: Nov 6 (9-4) Colin Payne In these days of social media like Facebook, Twitter and Instagram, having a steady supply of good photos to post on your social media and blog is a key to attracting people to your business and boosting your marketing. Photography for your Business will teach you how to unlock the power of your camera and some basic photography skills so you will be able to take better photos to use in your business promotions. You will learn how to effectively use the various functions on your camera, pose people in a flattering way or capture them naturally in candid shots, as well as some basics about lighting, framing your shot and more. This course offers a relaxed and fun atmosphere, along with plenty of time to practice with your camera. A digital camera of any kind is required for this course. Please bring your camera s instruction manual and any other equipment you might have like tripods, flashes, etc Deadline to register: Nov 2 Selling Online 101 Nelson: Oct 15 (9-4pm) Nikta Boroumand $120+GST This is not a computer workshop; the formatting is a combination of lectures, presentations and Q&A. Explore ways to sell your products online like online Marketplaces (eg: Amazon), Online Craft Fairs (eg: Etsy), Social Networks (Facebook) as well as your own online storefront. But before you pull up your sleeves to build an online store, there are some fundamental elements that you must account for like how to package, ship, accept payments, and provide customer support just to name a few. Learn about the components required for building a successful online store that generates income. You will get an introduction to the basics of trusted online services, as tools for selling online: PayPal integration, WordPress.com for Artisans, Wufoo forms, Etsy, Wix, Volution, Squarespace and Shopify. You will also learn about the importance of understanding regulations and legalities of selling online in Canada with tips as to where to find this information. Deadline to register: Oct 12 Send Me Something The Art of Being Prepared Nelson: Nov 17 (9-noon) Chris Holland Throughout the operation of a business one may be requested to submit something, show interest or send more information. When you hear the words Send Me Something this usually means there is interest in your business, so your response is important. Your businesses perception is represented in the quality of your response and the timely manner in which it is delivered. This course will help you to be prepared and confident to Send Something that will work.