Ecommerce Tips - Part Two
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1 Sell to the World! Part Two Alex Kramer Business & Entrepreneurship Center
2 Sponsored by:
3 Alex Kramer Director, BEC at Cabrillo College
4 Round Robin: If you re looking for give me a call!
5 en tre pre neur a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.
6 What We ll Cover Today: Accepting Online Payments Selling Online Etsy Shopify Facebook & Twitter Tracking Your Customers (CRM)
7
8 Accepting Online Payments PayPal ( Leader in online payment processing Easy to set up Bank account # Routing # Instant Access to funds
9 Accepting Online Payments
10
11 Demo: Setting up PayPal Click on Sign Up in top right corner
12 Demo: Setting up a PayPal Account After clicking Sign Up click Get Started under PayPal for business and nonprofits Choose your payment solution Click Create New Account on the right side of the page
13 Demo: Setting up a PayPal Account Click Sign Up in top right corner Click Get Started under PayPal for business and nonprofits Choose your payment solution Click Create New Account on the right side of the page Check your and confirm your address Click Go to My Business Setup to complete the process
14 Use this section to customize the way invoices and payment pages look to customers. Use this section to set up your bank account(s) in PayPal.
15 Why it s Cool Extremely easy to set up and use Full Analytics Export financials to bookkeeping system NEXT DAY deposit Flat rates FACT: 46% of US specialty retailers use PayPal for online transactions *L2 s The Daily
16 Google Wallet ( Homework: PayPal Alternative Just like PayPal w/ competitive rates Virtual wallet containing actual credit card info Free app on multiple platforms
17 ecommerce Platforms
18 ecommerce Platforms CRITICAL: ecommerce platforms leverage special keywords to drive customers to your page MUST offer a safe infrastructure for online sales MUST be dependable while being able to manage high volumes of traffic during peak sales seasons
19 ecommerce Platforms Your Checklist: PayPal Business Account OR Google Wallet Account Merchant Account (optional) Existing Website (optional)
20 Selling Online: Shopify ( ecommerce platform for all types of retail sales Easy to set up shop in minutes DEMO Custom store URL Easy to use! Has monthly fees and transaction fees
21
22 DEMO
23 Selling Online: Shopify ( ecommerce platform for all types of retail sales Easy to set up shop in minutes. Automatic PayPal account setup. DEMO Custom store URL. Easy to use! Has monthly fees and transaction fees.
24 Selling Online: Shopify Facebook accounts for 26.4% of Shopify's referral traffic, compared to 3.6% for Twitter, 3.6% for Pinterest, and 0.2% for LinkedIn. *Shopify ecommerce Blog
25 Selling Online: Etsy ( ecommerce platform focused on handmade or vintage items, as well as arts and crafts supplies Think ebay for Artisans Easy to set up shop in minutes Custom store URL Easy to use! Has monthly fees and transaction fees
26 Selling Online: Facebook & Twitter ( ecommerce platform that allows sellers to sell directly from Facebook, Twitter, YouTube, or even your own website Sell physical or digital products / services Couldn t be more simple. Custom short URL Minimal transaction fees
27 ecommerce Tips Remember Think like a consumer! Keep it simple. Horror story: A picture is worth 1000 words. Market your site once it s live. Make payment processing as easy as possible!
28 Customer Relationship Management (CRM) CRM: Attracts and retains customers. Track previous interaction and follow-up or action items to serve the customer. Allows you to provide personalized customer service!
29 Relationship between CRM and ecommerce Platforms Sales are not just an opportunity to to make a profit, it s also an opportunity to collect valuable information about your customer Info immediately into CRM system Sharing this info with partners and suppliers supports efficient supply chain management
30 Customer Relationship Management Cloud-based CRM system integrates across multiple platforms Connects customers with their social media profiles for a richer understanding Track purchases, communication history, and preferred payment method Create follow-up and action items Low cost CRM solution
31 Customer Relationship Management Use Gmail? Install Rapportive! Replaces Ads See senders location, status updates, job, company and other associated s Take notes about individual contacts FREE
32 Customer Relationship Management
33 CRM Tips Remember Don t put all your eggs in one basket! Follow up with your most active customers Requires top-down integration if working in a team Understand the VALUE of the system and the benefits it will create for ongoing business Create loyalty and increase customer lifetime Gives you a competitive edge over competitors
34 YOUR ONLINE CASH REGISTER Please Remember to Fill out Your Evaluation Forms Thank You to Our Sponsors!
Your Online Cash Register Taking Your Business to the Next Level
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