Ability to analyze an idea, develop a concept via creating a mockup drawing, and create their vision digitally using Adobe Illustrator.

Transcription

1 Commercial Graphic Design AP FALL 2015/SP 16 Course Syllabus Instructor: Mr. Kevin Powers, room B- 2 kevin.powers@newmarketskills.com PH#: *Parents need to contact the admissions secretary for absence at: Course Description: Commercial Graphic Design at New Market Skills Center is a Career and Technical Education (CTE) course. CTE is a national program of courses that encourage career exploration, professional skill training, and preparation for professional employment and higher education. This course prepares students for multimedia careers in graphic design, photography, and Illustration. Students will be required to do exercises in drawing, illustrations as well as a photography in addition to be competent to combine different techniques and software applications successfully. The course covers a variety of artist styles and movements including: Renaissance, Surrealism, Dada, Modernism, and Post- Modernism. This will explore various techniques, and discourses, prompting further investigation and development of a personal style and technical skill set. Fair use, Copyright and plagiarism are topics of discussion and imperative to artistic integrity. (see Student Honesty Policy Reference Statement: Students are expected to exercise academic honesty and integrity. Throughout the course there is emphasis on critical thinking including both group and individual discussions, Fair Use, plagiarism, and moving beyond direct duplication, leading ultimately to an understanding of artistic integrity. Violations such as cheating and plagiarism will result in disciplinary action which may include recommendation for dismissal. ) This course builds towards the culmination of an investigative portfolio representing a high quality and mastery of work, concentration and diversity, successful students will be able to present to a professional portfolio of one s work to prospective employers and/or college level entrance submission of artwork. The course stresses quality, mastery, and or excellence to describe student work in terms of concept, composition, and execution, whereby, students will receive both peer feedback during critiques in a group context; in addition to individual instructor recommendations and directions for refining one s work, which allows for a higher degree of attention to detail and reflection, working towards more refined works. Students are exposed to The portfolio is an extended and concentrated investigation with respect to concentration (research and development of a singular idea or theme), composition (utilizing the elements and principles of design, gestalt, and color theory), and quality (technical mastery of preliminary sketches, Adobe software, DSLR camera operation and Studio Lighting), producing work that the student should be proud of, and breadth (a diverse exploration of styles and methods of artistic expression with respect to 2- D design. Throughout the course, the Commercial Graphic Design AP course promotes a sustained investigation of all three aspects of the AP Portfolio Course Development: Quality; Concentration; and Breadth. Goals: Understand the field of graphic design and illustration: its history, career possibilities, the technology, production procedures, and basic elements and principles of design. Ability to analyze an idea, develop a concept via creating a mockup drawing, and create their vision digitally using Adobe Illustrator. Understand the basics of interfacing with other compatible graphics programs. Knowledge and preparation to create quality graphic designs including: Business cards, Posters, postcards, and web pages. Knowledge and ability to use a printing service and articulate information that is needed to print a size accurate and color correct image in an appropriate format. Produce Web ready and Print ready graphics. Gain exposure, appreciation, and practice in skills necessary to a career in the Graphic Design (possible internships) Show competency with industry- standard Graphic Design software and technology. Effective Visual Communication Use experimentation, innovation and imagination to develop design ideas. Including: Brainstorming, collaboration, word association, etc Require and encourage students to continue developing artistic practices outside of school time and location; leading to further exploration and a lifelong study and passion for art making. Identify, research and evaluate problems in a systematic way.

2 Experience leadership and teamwork Produce a professional caliber portfolio of significant research and technical skill based on in class exercises and projects, discussions, critiques, and research projects. Combined with a development of an artistic style that is fostered by challenging projects and constructive critiques both from peers and instructor. There is also a cross collaboration with other programs, whereby communication skills and articulate speech are necessary. CRITIQUE COMMENTS: One of the aspects that make this type of class so rewarding is the critique. Each student is required to critique at least two other students' work for each assignment. A critique is where you comment on the things that are working well with the images and offer suggestions on how to improve the things that aren't working well with the images. What is it that you like/dislike about these images and/or how can they be improved. Do you find the mood of the image soothing or upsetting? Would shooting a little lower to include more foreground have enhancing the composition? Or should the photographer have framed the scene differently to exclude the telephone wires because you find them distracting? Should they have been cloned out? Would photographing the subject with minimum depth of field have enhanced the composition by making the background elements blurry and less distracting? These are the types of things that we want to discuss. As well as how the images make us feel. So be open to constructive criticism so that we can improve in our image making skills. Critiques are opportunities for learning to be articulate about images. Critiques present opportunities to increase observational, interpretive, and judgmental abilities. Critiques can offer artists alternate ways to think about their images. Critiques require participation: Speak thoughtfully and listen actively. Describing what you see is a vital part of the critical process. Everything counts in a photograph. Effectively communicating your insights is preferable to impressing with your intelligence. When interpreting an image, you need not be overly constrained by the artist's stated intent for the image. Images can carry multiple meanings and support multiple interpretations. Judgments of the value of an image ought to be dependent on an interpretive interpretation of that image. Judgments without reasons are irresponsive and irresponsible. Preferences are personal and indisputable; judgments need to be defended. Critiques need not be judgmental. Being critical and being kind are not mutually exclusive activities. Barrett, Terry. Criticizing Photographs: An Introduction to Understanding Images, 4th ed., Boston: McGraw Hill, 2006 Expectations: Keep notebook and sketchbook with you in class. Practice good hygiene by preventing the spread of germs and washing hands as needed. SAVE, LOG OFF, and CLEAN AREA for the next class before leaving Always show RESPECT to each other. *Required Materials: Items are due within the first week of class. Notebook (6x9 100 sheets) for this class only. Sketchbook (6x9 100 sheets or larger up to letter size) USB Flash drive 8GB or larger or a portable hard drive. Appropriate writing instruments (pencils and pens) PAID Lab Fee: Commercial Graphic Design requires a $ 40 lab fee each semester to help support the cost of portfolio items and equipment and maintenance. Admissions Secretary will collect these fees in the ASB office, then bring the receipt to me for verification. Please inform me if there is a reason that this fee cannot be paid at this time.

3 Grading: Commercial Graphic Design is a CTE course. To prepare students for career experience, all grades start as zero until credit is earned. Grades are not weighted and are determined by Projects, Study Guides, and Enrichment Each student will be graded individually as follows: All three are separate grades and equal to three classes at your sending school, and will appear on your transcripts as follows. Each is worth a.5 credit (.5x3=1.5 credits) 1. Skills - Purely points based, not weighted - Based on Class Projects, accumulation over the semester - Deadline driven, i.e. real life work environment. Deadlines matter in the professional world. 2. Knowledge - Based on Short quizzes and equipment use assessments - Quizzes will cover, in class lectures, readings, media presentations, software techniques/use, and outside reading assignments. - Assessments will cover proper equipment/software use. 3. Professionalism - Based on a combination of the following Behavior, being prepared and on time. Participation Client Management Portfolio Management (Progress marked from 3 rd week till finals week) *Negative values assessed and points deducted for the following - Unexcused Absences (- 1pt for each day, 4 = administration involvement, 8 = possibility of N/C in all three categories. - Unexcused Tardies (-.5pts for each, 3 or more equals an unexcused absence) - Swearing - Loud Disruptive noises - Playing Music with excessive swearing - Inappropriate behavior in class or around campus during class hours. EXTRA CREDIT There will be multiple options during the semester for extra credit. This allows students the opportunity to learn or pursue something beyond the opportunity within the classroom and also a chance to earn a better final grade. - Each Extra Credit assignment will be worth approx pts. - They will cover a range of topics of the instructor s discretion. - There is a specific time frame that it must be completed within, and may not all be done at the end of the term. ALL GRADES will be available through Skyward. All parents and students should have access to Skyward. If you do not, call for more information.

4 LATE WORK IS NOT ACCEPTED WITHOUT PRIOR NOTIFICATION Because the whole breath of this course is largely project based, your presence and involvement are required. Saying, I went on a vacation with my parents is not acceptable without prior notice. If you have a planned vacation have a parent call or me so arrangements can be made. If you have an excused absence, you will be allowed to turn in the work the next day, but you will not be granted a per diem extension, unless an agreement is reached with all parties. Grading Scale: F D C- C C+ B- B B+ A- A 0-59% 60-69% 70-72% 73-76% 77-79% 80-82% 83-86% 87-89% 90-92% % PROJECTS: Demonstrate a set of skills with projects in graphic design, photography, and video. Projects take about 1-2 weeks to complete. Typically 300 points MediaTopics/Reading responses: Completed daily at the beginning of class to review vocabulary, skills, and project requirements. Typically points ENRICHMENT: Exposure to history, careers, contests, and opportunities in the graphic arts. Typically points Yearlong Assignment Plan The 2D Design portfolio consists of three sections; Breadth Concentration Quality Other Assignments/Topics covered: (May be subject to change) For the following assignments, sample tools and methods will include Adobe Photoshop, Adobe Illustrator, digital photography, traditional black and white darkroom photography, traditional mediums, ink wash, ink line, graphite powder, graphite pencils and graphite sticks, Prismacolor pencils, Prismacolor sticks, oil paint, acrylic paint, watercolor paint, mixed media, liquid light with watercolor, photograms with color applied. Mediums can be matched, combined, and modified across problems. Business Cards (4) Classic, Stylized, Ligature and, Classmate interview Reflective Writing: Reflections on Specific Artists, Typographers, Designers, Current Events Involving Art, Technology, and Copyright 50 Icons (logo iconic) 50 Icons (original Illustrative) Layer Masks (animal/insect)(animal/human) Designing a Postcard Monthly (homework) Sketchbook Turn- in (20-25 pages) pencil only Knowledge Assessment (s) summative and formative Proof Reading Postage Stamp Series(4) Design Team Stamp Brochure 2 D Shape to 3 D Form Illustration Type Portrait Pop Art Self Portrait Online (Flickr)Digital Photography Composition(s) Submission for Peer Assessment/Refinement Illustrative Creative Statement(s) 6 Tile Design/Patterns Historic Graphic Design Poster Influential Designer Essay Collateral Branding Package Photo Retouch/Photo Restoration Typeface Creation Altered Book Project Cologne and Perfume Advertisement campaign Exhibition Poster Design Book Jacket Design Billboard Design Music Poster Design (3) Old Advert Redesign

5 Concentration Portfolio Instructions Write a proposal (coherent plan of action) that outlines what you plan to do for your final project. Be as detailed as you can in defining your vision for the project. The more thought you put into this proposal the easier the execution. Slight modifications are acceptable and expected as part of the creative process. However keep in mind that the quarter will almost be half over when you submit the proposal. This will be due early in the 2 nd semester so that you can start preparations and planning for the portfolio. Make a proposal and type in clear and concise language. Divide your proposal into 3 parts: 1. Image & Idea What is the concentration /theme/idea of your work. Is it a series of images related to one another? Narrative? Abstract? Portrait? Describe first your idea, than elaborate on what the type of approach that you will take. 2. Type - indicate if it will be a web, print, or other media, still or animation. If print, what type of material, be specific. Will you use any other software, Dreamweaver, Flash, After Effects, etc 3. Schedule/Timeline - plan out the steps necessary to complete your proposed project (i.e. scouting locations, photographing, film developing, downloading images, burning CDs, selecting images, scanning negatives, tonal and color corrections in Photoshop, retouching if necessary, making test prints, editing, making final prints, matting, writing artist statement. FINAL PORTFOLIO PROJECT *(IF not doing the AP Portfolio): The portfolio is an extended and concentrated investigation with respect to concentration (sustained research and development of an idea or theme), composition (utilizing the elements and principles of design, gestalt, and color theory), and quality (technical mastery of preliminary sketches, Adobe software, DSLR camera operation and Studio Lighting), producing work that the student should be proud of and breadth ( a diverse exploration of styles and methods of artistic expression with respect to 2- D design. A type written artist's statement must accompany the work. Option #1-10 Images Printed and in a presentation portfolio. *(Letter or Ledger size) and Digital Online Gallery: Includes Bio/Contact/Resume and your work. (at least 10 images), FLICKR or Free Site, Blogger, etc A type written artist's statement must accompany the work. Printed (Hard Copy)This final portfolio will consist of ten original designs/images ready for presentation. If an alternative presentation would be more appropriate for the work, it must be discussed with instructor prior to the final critique. The final portfolio project is graded on the following criteria: investigation and research, treatment of subject matter, technical execution, creativity, and presentation. Option #2 Digital Online Gallery: Includes Bio/Contact/Resume and your work.a type written artist's statement must accompany the work. Printed (Hard Copy) and Digital on website. *FLOW CHART / and Sketches of layout and design. Make it your own work/design. This final portfolio will consist of ten to twelve high quality images submitted in Digital form and published in a web based format. and Online Gallery, FLICKR or Free Site, Blogger, etc The site must be readily viewable on World Wide Web and have a public address. The final project is graded on the following criteria: treatment of subject matter, technical execution, creativity, and presentation. *ALL OPTIONS MUST SUBMIT AI/PSD (all layers) files in addition to your choice of project. You are also required to submit all work related to the project whether or not it made it to the final product, ALL IMAGES SHOT, sketches, outtakes, false starts, etc They can be jpg (preferred) or Ai/Psd if you need to show layers.

6 Classroom Etiquette The following are an extension of the existing New Market Skills Center rules as laid out in the NMSC Student Handbook, and specific to this class. 1. Respect everyone s personal space and property. Failure to respect your classmate s personal space by way of inappropriate or aggressive contact, threatening behavior will be given one warning, followed by a loss in Professionalism points. Willful destruction or misuse of school property will result in immediate disciplinary action. 2. Bathroom use- students are permitted to use bathroom, provided teacher is informed. During lecture or First 10min / Last 10min are not permitted. 3. Foul language If teacher hears inappropriate language, the student will be given a warning. A second offense will result in loss of Professionalism points, and administrative discipline, and other classroom penalties assessed at teacher s discretion based on offense. 4. Public soapbox. There will be occasions to discuss as a class current topics related to digital media and design, but should not include heated discussions on religious beliefs, political climate, or cultural practices. Be respectful of others and their beliefs. Direct attacks on a person or his/her beliefs will result in Professionalism points. 5. Personal Music please use headphones when listening to your mp3 player or computer. Class projects may sometimes have audio, however 20 computers with loud audio can be distracting to everyone. Students who play their music out loud will be given a warning, then loss of professionalism points. Further offenses will result in a call home. 6. Lecture use of personal music/video/gaming devices or off task on computer will result in immediate loss of Professionalism points. (NO WARNING or DISCUSSION) 7. Graffiti- marking on surfaces other than your own will result in loss of professionalism points. (NO WARNING or DISCUSSION) 8. Phone use- No texting/messaging/calls during class. This will result in immediate loss of Professionalism points. Emergencies must be authorized in advance. 9. Food/Drink- No eating around computers or equipment, capped drinks can be stored on floor. There will be break time for eating at a disclosed location. 10. Trash/Litter do not leave your garbage behind. Place items in appropriate receptacles. Failure to do so will result in loss of Professionalism points and eating priveledges 11. Teacher s Desk/Computer- Students are not allowed at or around teacher s desk unless explicit permission is granted. 12. Come prepared- Do not expect the classroom to be your office supply store. Bring Paper, pens, and pencils to class. You will be expected to take notes. 13. Course work, images, videos and graphics, etc are to be your own work for this current semester, you are not to re- cycle older projects, grab images from the internet. I will provide some source material, and you are to create the rest on your own. Let s make this a fun and positive environment for everyone!

7 Student Contract GRADING & ASSIGNMENTS I understand that projects will be due on stated date. Students may improve these scores without penalty if they: Turn in work that shows considerable effort and on due date/time. If it is not satisfactory, I will give instruction for improvement/redo submit the project by the end of grading cycle I understand that I must re- print my own papers if I lose the ones given in class. They will be available as PDFs. I understand that videos may be viewed in class, for supplemental instruction and reference. They will be appropriate for young adult viewing. It is expected that notes/reflections are performed for each item. EXPECTATIONS I understand Mr. Powers will not acknowledge an emergency without notification from the office and that legitimate emergencies should be relayed to the NMSC main office at I understand that punctuality and consistent participation is necessary because: 1. the technology/software may not readily available outside of class. 2. Lectures/Demos/Presentation will not be repeated. It is up to you to let me know if you are sick, and ask for materials beforehand, not after the fact. I understand that all students work differently, each student is respected as an individual, and situations are handled independently. There are GROUP projects, however they are individually evaluated. I understand that all students deserve to learn without distraction. As a student; I agree to not be a distraction to others. I understand that the first 10 minutes of class must be respected as instructional time, and the last 10 minutes for review. I understand that this class offers an Occupational Education Credit and will include adult standards for work ethic, punctuality, and cooperation. Student Initial Parent Initial TECHNOLOGY & EQUIPMENT I understand that classroom technology is property of Tumwater School District for educational purposes. I understand that internet proxies are in place for a reason, and that attempting to circumnavigate them is prohibited and may result in disciplinary action. I understand that electronics and/or computer privileges may be confiscated or revoked if they distract students from being productive. I understand that all food and beverages must be kept away from computer equipment. I understand that students are responsible for repair or replacement costs if school equipment is damaged or lost. (up to $2,500) DISCIPLINE I understand that if I am not able to maintain a productive class atmosphere that I will be asked to leave the classroom with disciplinary action to follow. I understand that computer privileges may be suspended or revoked, in class or school wide, due to non- compliance of internet and technology policies. I understand that excessive tardies may result in detentions, then further disciplinary action if the problem persists. STUDENT (Please Print) Signed Date PARENT (Please Print) Signed Date PARENT PHONE# PARENT