1 BE BETTER
3 Welcome to Better Homes and Gardens Real Estate, the real estate brand of the future. We ve built our company on a brand that s been an integral part of the American home since Brokers and agents who are part of the Better Homes and Gardens Real Estate network benefit from the universal awareness of Better Homes and Gardens, and the consumer trust that comes along with the brand. Generations of people turn to Better Homes and Gardens magazine every day for the latest in design trends, recipes, outdoor style and information to help create a richer and more stylish life. As such, we are a relevant, meaningful part of consumers lives 365 days a year not just when they are thinking about buying or selling a home. Unique Partnership with a Media Giant MARCH 2015 BHG.COM color made easy How to use a little or a lot Our relationship with Meredith Corporation, the publisher of Better Homes and Gardens magazine, gives us industry-exclusive access to its valuable consumer channels, giving our affiliated brokers and agents a competitive advantage in the market. #1 LIFESTYLE MAGAZINE* NEARLY 40,000,000 MONTHLY READERS** BRIGHT POTS! FOR SPRING BLOOMS EASY MEALS FOR BUSY NIGHTS - 1 in 6 adults - 1 in 5 home owners - 1 in 4 women 9 MILLION MONTHLY UNIQUE VISITORS TO BHG.COM*** *ABC Publisher Statement **MRI Fall 2014 ***comscore Trend Report Monthly Average for 2014
4 Your home is not just another house, it s a reflection of you. It s your style, your personality, your taste. It s the place where your fondest memories are made, and where your dreams can come true. That s why Better Homes and Gardens Real Estate is dedicated to helping you find the ideal home, one that will inspire and comfort you for years to come. You can count on us to guide you through every step of your home buying or selling process before, during, and long after the sale. Expect Better SM. Better Homes and Gardens Real Estate Company Name Office: Mobile: Street address, City, State Facebook/Twitter longwebsite.com 2015 Better Homes and Gardens Real Estate LLC. Better Homes and Gardens is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is Independently Owned and Operated. If your property is currently listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers COMPANY COMPANY EXPECT BETTER SM CONSUMER CAMPAIGN SM EXPECT BETTER The Expect Better consumer campaign is an ownable messaging strategy that carries a unique look and feel that will be carried through all of our marketing assets. We saw an opportunity in the industry for a brand to create a consumerfocused platform to differentiate our service, and we wanted to be that brand. This campaign features images and materials that reflect diversity, lifestyle, and aspiration for our consumers. Because of our unique relationship with Meredith and our exclusive brand resources, consumers who work with Better Homes and Gardens Real Estate affiliated real estate professionals can expect a better overall experience, before, during and after the transaction. Expect Better Campaign You can access a whole host of materials to help you communicate this unique point of differentiation in your local marketing efforts: Print templates including notecards, postcards, flyers, folders, business cards and more. PinPoint direct marketing templates to specifically target those prospects that may be in the market to buy or sell a home and who are brand loyal consumers in the Meredith database. Digital templates including flyers, postcards, newsletters, e-cards, and more. Social media assets including social media cover images for your Facebook, Twitter, and Google+ pages. Expect Better photo library featuring an assortment of our original, diverse lifestyle photography. EXCEPTIONAL SERVICES Greenhouse Intranet Site Our intranet site acts as a repository of useful information to help our network members maintain their advantage and stay connected to our brand every day. It offers access to our tools and systems including a CRM, digital and print marketing centers, and our learning portal, Be Better University. CRM: Contact Manager All BHGRE affiliated agents are provided with the BHGRE CRM, powered by Market Leader. The CRM is integrated with the Digital Marketing Center. In addition, a mobile version is offered allowing access to critical tools on-the-go. BHGRE Learning Center Be Better University is a resource to fit any schedule. Whether attending a virtual or recorded session, users can access some of the best technology, skill or tool development training available. Customer Support Team We have a variety of customer support resources to help you with anything from basic to sophisticated questions regarding BHGRE systems, tools and technology. We are here, at your service, seven days a week to assist you and your affiliated real estate professionals.
5 An Independently Owned and Operated Franchise. FPO Fax: EXCEPTIONAL SERVICES JENNIFER MARCHETTI Agent Title / CRS, GRI Office: Mobile: Address Street Name City, ST yourwebsite.com yourwebsite.com Approved Supplier Program The Better Homes and Gardens Real Estate Approved Supplier Program offers a wide selection of products and services at discounts designed to help make your affiliated real estate professionals more productive and efficient. Brand Newsletter and Communications A continual stream of communications are sent to brand members to help everyone stay informed, inspired and connected. Discounted Client Appreciation Gifts Pre-negotiated rates on products are available for local use. Companies include Better Homes and Gardens, Tiffany & Co., Lowes and many more. Negotiated prices MARKETING AND ADVERTISING TOOLS Signage According to the National Association of REALTORS, more than half of all buyers use yard signs in their home search. Our approved vendors offer preferred pricing and a variety of signage options to help BHGRE network members make a more personalized choice for this important aspect of their business. Negotiated prices Print Marketing Tools Direct marketing is more important than ever. You can leverage hundreds of postcard, brochure and flyer templates that have been designed with professional copy and visuals for direct mail needs. Negotiated prices per piece Branded Stationery A full suite of professionally-designed, custom stationery items, including business cards, letterhead, envelopes and much more are available to help you make a polished impression before, during and after your meeting. Negotiated prices per piece Print and Online Media Advertising Discounts BHGRE has negotiated valuable discounts with global media vehicles, offering our network lower rates and advertising costs. Media outlets include Architectural Digest, Town & Country, Wall Street Journal, New York Times and Robb Report Home & Style. Negotiated prices Advertise in Better Homes and Gardens Magazine You can promote listings to a captive audience of brand-loyal home enthusiasts through a targeted regional ad in Better Homes and Gardens magazine. This is a great way for you to leverage the strength of the Better Homes and Gardens brand and to market in specific regions. This opportunity is exclusive to BHGRE network members. Deeply discounted prices per region Advertising Order Form BHGRE provides a wide range of templates for print ads, online ads, TV commercials, radio and billboards for you to use in your local market. This online order form provides the ability to download professional customized ads with your company logo and customized call to action. No cost for unbranded, negotiated discounts for branded PinPoint Direct Mail Exclusive industry access to more than 100 million Meredith consumers, many of whom are Better Homes and Gardens subscribers. PinPoint is the direct marketing tool to tap into this database and easily identify prospects that may be in the market to buy or sell a home, such as first-time homebuyers, luxury homeowners, empty nesters and many other profiles. Postcards starting at $ postage per piece
6 MARKETING AND ADVERTISING TOOLS Personalized Subscription Program Send a subscription to Better Homes and Gardens, Shape, Traditional Home or Siempre Mujer to your clients. Each issue will be personalized with your Loyalty Label on the cover that includes your logo, name, phone number and two lines of customizable text. This exclusive BHGRE tool is also great for talent attraction and prospecting efforts. Subscriptions start at $13.25/year Online Brand Identity Guide and Free Image Library An online brand identity guide and free image library is available to agents to access Expect Better SM photos, marketing assets, and brand identity standards. Save time and money, and put your company s best marketing foot forward with this valuable tool of curated lifestyle and real estate images. Digital Marketing Tools Access to market listings with professional, polished designs in our Digital Marketing Center. Easy-to-create pieces include postcards, flyers, s, newsletters, drip campaigns and much more. Listing/Buyer/Recruiting Presentations Branded presentation tools to use before, during or after an initial meeting with prospective clients. Each PowerPoint presentation contains professional scripted content and is customizable. We also have fully translated presentations in other languages such as Spanish, Russian, and Chinese. TV/VIDEO CONTENT Meredith Video Series Content generated in partnership with Meredith, these videos feature BHGRE agents and consumers as well as our Dream Team of lifestyle experts who educate, entertain, and build awareness. YouTube Brand Channel Get access to high quality, branded videos in English and Spanish on topics such as; buyer and seller tips, interior design, outdoor design, and more. Leverage these videos by ing to your sphere of influence or by sharing on social media sites. Meredith Video Network TV.bhgrealestate.com Through our relationship with Meredith, we are part of a network of more than 20+ subscription magazines with tens of millions readers. Meredith s high quality content in print has paved the way for digital content and branded entertainment. BHGRE has tapped into Meredith s video network to create original content that garners 1.5 million guaranteed video views. BHGRE is the only real estate company featured on this highly trafficked video network. Users can easily send and share these branded videos. Listing Presentation Video The name of the game is listings. This engaging video will make a dramatic impact on any listing presentation and will become a strong addition to your value-add to real estate professionals. Customizable Local TV Commercials We offer customizable commercials you can use in your local market highlighting our Expect Better SM service campaign and our innovative website, bhgre.com. No cost for unbranded; negotiated discounts for branded
7 ONLINE BHGRE.com National website which offers consumers a lifestyle-based search experience fully integrated within the property search, innovative drive-time based property search powered by INRIX, and free-hand drawing technology where consumers can refine the results of their search using lifestyle and traditional criteria. Each listing is featured in an auto-generated virtual tour, powered by Onvedeo. Agent Websites The brand offers customizable agent websites which are part of the IDX and lifestyle search-based web platform that has distinguished BHGRE in the industry. LeadRouter TM for Better Homes and Gardens Real Estate Innovative lead management system converts data entered by prospective clients into voice, text or and instantly informs the listing real estate professional or brokerage via a phone call to a cell or office phone. BHGRE is the only brand under our parent company, Realogy Group LLC, that currently offers this at no additional charge. Effective and Automatic Online Listing Distribution We have partnered with quality website partners that allow us to include brand listings on high-exposure websites. Through Realogy, we have an online listing distribution program that includes the Zillow and Trulia network of hundreds of real estate-related, quality websites. We also utilize ListHub, which assists with our distribution to other highly trafficked websites and also provides a reporting platform to measure results. SOCIAL MEDIA Better Homes and Gardens Real Estate is active in the social media space across multiple channels. The brand uses social media to stay connected with not only potential customers, but also real estate industry professionals. BHGRE offers a distinct consumer social media strategy and a distinct trade social media strategy. Part of the BHGRE consumer marketing strategy is to be a relevant, meaningful part of consumers lives 365 days a year not just when they are thinking about buying or selling a home. Our industry-facing social media presence offers industry professionals a place to share best practices as well as keep up-to-date on the latest news, tools, and trends. This dual strategy empowers BHGRE to have engaging, targeted content network members can leverage for their own marketing efforts. Consumer Social Media Bhgrelife.com Facebook.com/bhgrealestate Twitter.com/bhgrealestate Youtube.com/bhgrealestate Pinterest.com/bhgrealestate Instagram.com/bhgrealestate It s easy to follow and share our content with prospective clients. Trade Social Media Facebook.com/allthingsre Twitter.com/allthingsbhgre BHGrealestateblog.com Brokers and agents can be on top of their game when they follow and engage with the brand online through our industry-focused social media platforms.
8 SOCIAL MEDIA Online Social Media Tool Social Media Cover Templates Technology tool that helps network members take advantage of the best practices of the BHGRE brand to keep social media pages fresh and stay topof-mind with prospective agents and clients. This online solution consolidates the best news and information from BHGRE, as well as the industry news, lifestyle and local content social media audiences will value. Publishing high quality content has never been easier. Save time and money by leveraging the brand s social media cover templates for use in consumer-facing social media efforts. Negotiated prices REBUILDING TOGETHER - NATIONAL CHARITY PARTNERSHIP We are the exclusive national residential real estate brand partner of Rebuilding Together, a national US non-profit organization that brings volunteers and communities together to improve the homes and lives of low-income homeowners. Rebuilding Together has helped over 150,000 homeowners with critical home repairs, accessibility modifications and energy-efficient upgrades. BHGRE affiliated real estate professionals and brokers have access to valuable support materials including flyers, banners, a social media toolkit and more to help demonstrate community philanthropy. EVENTS Fusion Offered every other year, this engaging, high-energy event is a hybrid of brand updates, industry insights, education, networking and training designed to spark innovation and support the day-to-day business of our affiliated network. All affiliated BHGRE brokers and real estate professionals are welcome! Travel and registration costs Top Agent Retreat This annual event offers a sophisticated learning experience to celebrate and enhance the business of the Better Homes and Gardens Real Estate network s top-most tiers of affiliated real estate professionals based on sales performance. Travel and registration costs PUBLIC RELATIONS National, Regional and Local Press BHGRE has a comprehensive public relations strategy that includes national, local and regional print, broadcast, and online outlets. BHGRE earns tens of millions of dollars of ad equivalency which features brand and broker spokespeople on topics such as original brand research, real estate best practices and trends. Industry Leading Thought- Leadership Strategy The brand s thought-leadership strategy centers around using original research to identify and explain of-the-moment trends on a national level, as well as working hand-in-hand with BHGRE affiliated brokers and real estate professionals to share their stories both on the local and national stage. Topics include generational, diversity and demographic-based research which continue to set BHGRE apart from its competition.
9 BRAND TIERS BHGRE offers the most comprehensive suite of listing tiers. Today s customer wants a personalized, lifestyle-based real estate experience. You can empower your affiliated real estate professionals to give them what no one else can by utilizing one of the BHGRE tiers. Distinctive Collection Successfully marketing luxury real estate is both an art and a science, which has been carefully blended into a unique program designed to help the BHGRE network attract high-end sellers and market to high-end buyers. Sellers of distinctive homes expect that your marketing program be exclusive and promote the uniqueness of their property, by using distinctive branding and marketing tools. Waterfront Collection Waterfront Collection is an exclusive and unique way to grow the BHGRE network s oceanfront, lakefront and/or riverfront business. Using the serene look and feel of water, we have provided a set of branding and marketing tools for use in this space. Ranch and Resort A premier resource for ranches, farms, golf, equestrian, ski and resort properties for sale, our Ranch and Resort tier unites a rich color palette with a unique look and feel to create a package for listing-specific needs in this exclusive market segment. Urban Properties Clients who are buying and selling in city-center locations or downtown metropolitan areas have a unique set of needs. They expect their real estate professional to understand their market, their needs, and to have a marketing sensibility that best aligns with the home they have or the one they are looking to own. Better Homes and Gardens Real Estate Urban Properties provides a clean, modern look and feel perfect for this unique lifestyle. BHGRE Commercial We know that BHGRE affiliated real estate professionals often have deep roots in their communities, and they are sometimes presented with opportunities outside of the residential space. BHGRE Commercial offers a specially designed program to ensure your companies can make the most of those opportunities when they arise. LUXURY MARKETING TOOLS Distinctive Collection Brochure An elegant and beautifully crafted leave-behind piece that is sure to impress luxury home buyers or sellers. With a high-gloss cover on luxurious paper, this brochure not only makes a statement, but offers the consumer a look at how a Distinctive Collection real estate professional is ideally positioned to deliver the highest levels of service and innovation in the luxury real estate market. $9.99 each
10 LUXURY MARKETING TOOLS Listing Feeds in WSJ.com and RobbReport.com Each Distinctive Collection listing will be globally searchable and open to all visitors on wsj.com and robbreport.com. Listing features include: link to office website, contact agent button, Better Homes and Gardens Real Estate logo, photos and descriptions of the property, and more. Distinctive Collection Portfolio Present Distinctive Collection materials in style with this beautifully crafted presentation box. Wrapped in luxurious faux-leather paper, this box features silver embossing, a magnetic closure and a large pocket for listing materials. $29.99 each Distinctive Collection Listing Presentation Created with smartphones and tablets in mind, this presentation reads like a beautiful magazine. This is a great way to start the conversation with luxury clientele. Distinctive Collection Consumer Brochure This brochure is the perfect leave-behind to detail the luxury experience of a Distinctive Collection designated real estate professional and why they are uniquely positioned to serve their clients high-end real estate needs. $1.70 each or less BHGRECollection.com Display listings on our dedicated luxury site: BHGRECollection.com. Users are able to browse through the site and search for listings as well as view details on a specific listing. Users can also easily contact the listing agent or office for more information. Print Advertising in Robb Report Home & Style and Town & Country Distinctive Collection designated real estate professionals can apply to feature a listing in our full-page listing ads aimed at a highly affluent readership that travels widely, owns multiple vacation homes around the world and has a refined sense of style and design. Distinctive Listings and Distinctive Sales Brochures Beautifully designed PDFs that highlight and promote the exceptional properties represented nationally by BHGRE. Designed for use in listing presentations and professional marketing, as well as on our website for direct-to-consumer use. A customizable template is also available for affiliated real estate professionals to create their own listings and sales brochures. Print and Digital Marketing Templates High-quality Distinctive Collection print and digital marketing materials can be fully customized for your luxury property. These have the luxurious look and feel that speaks to the Distinctive Collection consumer. Distinctive Destination of the Week Each week we post a new Distinctive Collection listing on our consumer social media pages so our affiliated real estate professionals can take reach BHGRE loyal fans and broaden their marketing sphere.
12 Contact us at: Better Homes and Gardens Real Estate LLC 175 Park Avenue, Madison, NJ BHG bhgre.com Connect with us: facebook.com/allthingsre twitter.com/allthingsbhgre linkedin.com/company/better-homes-and-gardens-real-estate bhgrealestateblog.com 2015 Better Homes and Gardens Real Estate LLC. A Realogy Company. 175 Park Avenue Madison NJ All Rights Reserved. Better Homes and Gardens Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Better Homes and Gardens is a trademark owned by Meredith Corporation and licensed to Better Homes and Gardens Real Estate LLC. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is F As an independent contractor sales associate affiliated with a Better Homes and Gardens Real Estate franchised office, you have a variety of resources, tools, technologies and educational opportunities available to you. The Better Homes and Gardens Real Estate marketing materials are completely voluntary for you to use at your discretion. You are free to use what works for you to achieve the agreed upon results in your independent contractor agreement. Nothing in this document is intended to create an employment relationship. Any affiliation by you with Better Homes and Gardens Real Estate is intended to be that of an independent contractor sales associate.