HOW IT WORKS SERVICE REQUEST A NEW CUSTOMER LEAD MATCHING CUSTOMER CONNECTION

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1 HOW IT WORKS SERVICE REQUEST Customer Searches online for a Real Estate Agent to buy a home / sell a home Submits a request with the details of their request at RealEstate.com, a service of LendingTree, LLC A NEW CUSTOMER Real Estate Agent You connect with customer You grow your business faster and cheaper LEAD MATCHING RealEstate.com, a service of LendingTree, LLC Matches customer's request to your criteria Sends leads to you via , cell-text messaging, phone or fax Matches a maximum of 3 Real Estate Agents to your request depending on request type CUSTOMER CONNECTION RealEstate.com, a service of LendingTree, LLC Introduces you to customer immediately, showing them your profile and ratings Real Estate Agent Follow up with the customer using all available contact information from the lead

2 FLEXIBLE PRICING RealEstate.com knows that agents have different preferences in the way that they pay for and accept leads. Our 2 programs offer you flexibility in spending and time commitment. $ monthly subscription - Our most popular model, gives you up to 10 leads a month in zip codes defined by you. You have the ability to choose the leads that you'd like to work. This program offers consistency in budget planning and lead flow. There is a 6-month time commitment for this program. For those of you looking to pay per lead and have a minimum time commitment, we do offer our Premier Pro program - Leads come to you with all contact information present. You don't have to take the time to log in and accept leads enabling you to reach the consumer more quickly. You pay for leads as they automatically come to you - $30 for a buy, $40 for a sell lead and $60 for a buy and sell lead. Special $45 pricing for our exclusive CMA leads. There is a 3 - month time commitment for this program.

3 SAMPLE LEAD Lead Information - View type and location Customer Responses - See responses to specific questionnaires created by experts in the field

4 COMPARE US REALESTATE.COM, A SERVICE OF LENDINGTREE, LLC MARKETING VS. OTHER FORMS OF MARKETING RealEstate.com, a service of LendingTree, LLC brings you more customers at a lower cost than print advertising. If you advertise in the Yellow Pages, Newspaper or Direct Mail, consider this According to NAR, more homebuyers find their real estate agent via the Internet than from yellow page ads, newspaper ads and direct mail combined. The Internet is the fastest growing customer acquisition medium for real estate agents. RealEstate.com, a service of LendingTree, LLC brings you leads from this growing and effective medium. With print advertising, you can spend a lot of time vetting unqualified callers to determine if they are serious and right for you. RealEstate.com, a service of LendingTree, LLC checks 100% of the leads we receive and filters out over half of them before sending the best ones on to you. According to NAR, only 4% of newspaper readers read the Real Estate classified section. In contrast, about seven out of ten home buyers use the Internet in their search for a home. RealEstate.com, a service of LendingTree, LLC spends over $10M per year and works with over 125 online partners to market to these Internet users. Direct mail has a typical response rate of less than 1%. Why spend a fortune on thousands of newsletters, flyers and schedules that don't bring you new business? In contrast, RealEstate.com, a service of LendingTree, LLC close 10% of the leads they purchase, on average. With print advertising -You pay a fixed fee with no guarantee that the phone will ring -It's very difficult to measure your success or return on investment -You can't adjust your advertisement quickly if your conditions change With RealEstate.com, a service of LendingTree, LLC, you only pay for leads from consumers who match the type of work you do and the areas you prefer to work. RealEstate.com, a service of LendingTree, LLC, is the most cost effective method for Internet leads. If you use Internet Referral Services, consider this Agents who use RealEstate.com, a service of LendingTree, LLC spend about 5% of their commission checks on leads, which can be significantly less than back-end referral models. Many of these referral programs provide leads to tens of thousands of agents. RealEstate.com, a service of LendingTree, LLC caps your competition at no more than two other agents. The Internet is the most effective way to obtain new clients. RealEstate.com, a service of LendingTree, LLC, is the most cost-effective way to obtain Internet clients. Check us out today!

5 FREQUENTLY ASKED QUESTIONS Q: How do homeowners find RealEstate.com, a service of LendingTree, LLC? A: RealEstate.com, a service of LendingTree, LLC spends over $10M in advertising per year and has partnered with over 125 online partners to drive over 3 million visitors to our website each month. Let us be your multi-million dollar web marketing department! Q: How do I know RealEstate.com, a service of LendingTree, LLC provides quality leads? A: Consumers provide 20+ pieces of information like price range, credit info, home specs and more. RealEstate.com, a service of LendingTree, LLC attempts to contact each lead to verify contact information and filters out over 50% of the lead requests we receive. Only the quality leads that remain are sent to members. Q: With other lead services I only pay a referral if I go into contract. Why do you charge for every lead? A: Successful RealEstate.com, a service of LendingTree, LLC agents obtain one new client for approximately every 10 leads they purchase. At this rate, they are paying about $300 per new client. Q: Do my payments to RealEstate.com, a service of LendingTree, LLC constitute the payment of Referral Fees as regulated by some state-lev real estate laws & RESPA? A: RealEstate.com, a service of LendingTree, LLC does not believe its advertising fees constitute Referral Fees. However, LendingTree, which operates RealEstate.com, a service of LendingTree, LLC, is licensed as a real estate broker as required to accept Referral Fees from other licensed brokers. Q: Why should I pay for leads when I currently get most of my clients by word-of-mouth referral? A: Word-of-mouth is great, but many times it is unreliable and you end up working with clients that are a drain on your time and energy. With RealEstate.com, a service of LendingTree, LLC you can get a steady flow of leads and take the clients that are a pleasure to work with. Q: Is it safe to give RealEstate.com, a service of LendingTree, LLC my payment information online? A: RealEstate.com, a service of LendingTree, LLC uses state of the art security to protect our real estate agent s information. We use Secure Socket Layers (SSL) and encrypt all of your personal information. The industry leader Verisign backs all of our security measures. Q: How do I know this will work for me in my area? A: To find out how many leads we produce in your area, call our enrollment team toll free at: (877) You can also try a 10-day free preview. Just tell us what areas you like to work and we will show you actual leads as if you were a member free for 10 days. To sign up for the free preview, call us at: (877)

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