Managing your online reputation
|
|
- Clement Holland
- 8 years ago
- Views:
Transcription
1 Managing your online reputation Getting the Most out of the World s Largest Travel Site Presented by Pollyanna Vincent Senior Partnerships Manager, UK and Nordics
2 Consumer reviews are everywhere!
3 NEARLY million unique monthly visitors * million TripAdvisor members million reviews and opinions user contributions every minute Source: Google Analytics, average monthly unique users, Q ; does not include traffic to daodao.com
4 World s largest travel site, operating in 45 countries and 28 languages NORTH AMERICA 23% EUROPE 43% LATAM 9% MIDDLE EAST & AFRICA 4% ASIA PACIFIC 21% Source: comscore Media Metrix for TripAdvisor Sites, worldwide, Oct 2014
5 WHAT IS THE ROI OF SOCIAL MEDIA?
6 Overall Reputation Management Impacts your Bottom Line Guests are visiting TripAdvisor more frequently prior to booking Properties with stronger reputations across all channels perform better overall Higher review scores on OTA sites allow hotels to charge up to 11.2% more while maintaining occupancy rates. Source: The Impact of Social Media on Lodging Performance. Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
7 Globally, half of TripAdvisor users reference TripAdvisor reviews before booking a hotel Source: PhoCusWright s Custom Survey Research Engagement, prepared for TripAdvisor. December 2013.
8 How often survey respondents use TripAdvisor A few times a month 29% At least once a week 12% More than once a week 26% Source: PhoCusWright s Custom Survey Research Engagement, prepared for TripAdvisor. December 2013.
9 More than 80% of TripAdvisor travelers feel that TripAdvisor reviews help them feel more confident in their travel decisions and have a better trip Source: PhoCusWright s Custom Survey Research Engagement, prepared for TripAdvisor. December 2013.
10 CONFIDENCE IN INFORMATION Percentage of consumers who say they have trust and confidence in information they see on these platforms and sites TripAdvisor 82% Amazon 79% Mumsnet 74% LinkedIn 69% Personal blog 67% Pinterest 61% Google+ 56% Twitter 55% Brand/business blog 54% Instagram 49% Facebook 46% Source: Chartered Institute of Marketing Travel Industry Group and YouGov
11 How can I engage with TripAdvisor and its users?
12 Monitor Engage Promote
13 TAKE CONTROL
14 Reviews Impact Online Bookings 93% 96% of global travelers say their booking decisions are impacted by online reviews of global hotels say reviews are important for bookings The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec Jan A total of 35,042 people participated in the online survey from 26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world s largest combined accommodation and traveler survey.
15 Google Alerts
16 TripAdvisor Management Center ONLY 1 OF 4 OF HOTELIERS ARE TAKING ADVANTAGE OF THIS IMPORTANT TOOL Source: TripAdvisor internal data
17 Register in TripAdvisor Management Center Step 1 Search for and find your property. Step 2 Fill in details and sign in.
18
19 EMBRACE FEEDBACK
20 Cornell Research: More reviews lead to higher ratings Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained Early reviews for accommodations tend to skew negative However, as reviews increase, ratings become more positive Positive reviews are more common than negative reviews Examined over 1.28 million reviews More than 70% had a rating of 4 or 5 Only 15% had a rating of 1 or 2 Source: Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained. Santiago Melián-González, Jacques Bulchand-Gidumal and Beatriz González López-Valcárcel. Cornell Hospitality Quarterly. March 2013.
21 TripAdvisor reviews are largely positive 48% 30% 12% 5% 5% Average Review Score: 4.12 Source: TripAdvisor. Percentage of all ratings, January 2014
22 Danish Properties on TripAdvisor Room for ratings improvement in Denmark Properties: 410,038 Restaurants: 618,914 Attractions: 204,652 Av. Bubble Rating of Properties: 4.05 Av. Bubble Rating of Restaurants: 3.87 Av. Bubble rating of Attractions: 4.29 Properties: 3,339 Restaurants: 5,429 Attractions: 5,523 Av. Bubble rating of Properties: 3.85 Av. Bubble rating of Restaurants: 3.82 Av. Bubble rating of Attractions: 4.17 TripAdvisor.com site data, 2015
23 Key factors that influence a sites popularity RECENT QUANTITY QUALITY REVIEWS
24 ENCOURAGE FEEDBACK 24
25 Markets driving the most traffic to Danish TripAdvisor pages over the past year 1. 5,369, ,664, ,259, , ,869 TripAdvisor.com site data, Based on unique user sessions.
26 Review Express Easier than ever to ask guests to write a review on TripAdvisor!
27 47,000+ properties have used Review Express to date 33% increase in reviews overall after using Review Express regularly
28 SPEAK UP
29 Management Responses influence traveler decisions 77% of respondents say seeing a hotel management response to reviews makes me believe that it cares more about its guests. 87% of respondents say an appropriate management response to a bad review improves my impression of the hotel. Source: PhoCusWright s Custom Survey Research Engagement, prepared for TripAdvisor. December 2013
30 Management Responses: Best Practices 1. Sign up for review notification s 2. Read our guidelines 3. Respond promptly 4. Say thank you 5. Be original in reply 6. Highlight positives 7. Address specific complaints 8. Be polite and professional
31 ENGAGE BY PAINTING A PICTURE
32 73% of TripAdvisor users use photos from other travelers to help them make a decision Source: PhoCusWright s Custom Survey Research Engagement, prepared for TripAdvisor. December 2013
33 SING YOUR PRAISES
34 How best to promote awards Add the emblem to websites Display awards within the property Issue a press release Contact local media Use Facebook and other social media outlets Celebrate with past guests
35
36
37 Online to offline.. 75% of TripAdvisor members surveyed say they are more likely to use a business with a TripAdvisor endorsement on display Source: "TripAdvisor Member Survey, October 2012
38 TripAdvisor Insights 3 8
39
40 Thank You!
REVIEWS, REPUTATION AND ROI
REVIEWS, REPUTATION AND ROI Getting the Most out of TripAdvisor and Your Online Presence Presented by Steven Paganelli, CDME Head of Destination Marketing Sales, Americas WHAT IS THE ROI OF SOCIAL MEDIA?
More informationReputation Management, Essential to Your Brand Identity. Mark Preston DigMe, NYC 2015
Reputation Management, Essential to Your Brand Identity Mark Preston DigMe, NYC 2015 World s largest travel site World s best travel planning resource In 45 Countries & 28 Languages Mission Help travelers
More information70% 92% Managing Your Online Reputation. Review Sites. Social. Mobile 18/01/2013. Facebook has more than 1 billion active users
Managing Your Online Reputation Building your business with the world s largest travel site Mobile Social Review Sites 2 Who consumers trust #1 #2 92% trust recommendations from people they know 70% trust
More informationManaging your online reputation
Managing your online reputation In this internet age where every thought, feeling and opinion is tweeted, posted or blogged about for the world to see, reputation management has never been so important
More informationREVIEW + REPUTATION MANAGEMENT IN SOCIAL MEDIA. Monitor, sustain & shape
REVIEW + REPUTATION MANAGEMENT IN SOCIAL MEDIA Monitor, sustain & shape 1. About me Torsten Sabel Co-Founder & COO Customer Alliance 1. Agenda 1. ABOUT US 2. PROBLEMS OF A HOTEL MANAGER 3. BACKGROUND STUDIES
More informationHoteliers Guide to Responding to Online Reviews. By: Travel Media Group (March 2015)
Hoteliers Guide to Responding to Online Reviews By: Travel Media Group (March 2015) Table of Contents Why are Online Reviews Important?...3 How to Respond to Online Reviews...4 Review Sites 101...7 TripAdvisor...7
More informationIntroduction to Social Media & Internet Marketing. How to add social media to your marketing mix Presented by AS Designs & Services
Introduction to Social Media & Internet Marketing How to add social media to your marketing mix Presented by AS Designs & Services Your Hosts Ian Hatch Business Development, Graphic Design, Web Development,
More informationSocial Media Marketing for Hospitality Industry. 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel
Social Media Marketing for Hospitality Industry 9th - 10th Feb 2014 Dubai, U.A.E Towers Rotana Hotel Training Overview This session has a unique social media approach, for professionals in the hospitality
More informationTripBarometer by TripAdvisor
TripBarometer by TripAdvisor The World s Largest Accommodation and Traveller Survey Winter 2012 / 2013 1 TABLE OF CONTENTS INTRODUCTION OBJECTIVES EXECUTIVE SUMMARY DETAILED FINDINGS PART ONE: THE TOURIST
More informationHow online guest reviews influence the on distribution landscape
How online guest reviews influence the on distribution landscape o o o o o TripAdvisor where we are today Stats and trends on The Netherlands Key findings from Global TripBarometer What is new at TripAdvisor
More informationDIGITAL PR REPORT 2015
DIGITAL PR REPORT 2015 #PRCADIGITAL Lisa Elliott MPRCA Board Director and Partner, Lansons @lisaelliott82 METHODOLOGY YouGov partnered with PRCA to survey 280 agency and in-house PR professionals Across
More informationOnline Reputation Management
Topic Social Media Tutorial 45 Online Reputation Management Managing customer reviews is imperative in order to improve and lift your business reputation. If you turn a blind eye you risk losing business.
More informationCertified Partnership Pack 2015
actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights
More informationThe Evolution of Online Travel. Angelo Rossini Euromonitor International
The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
More informationYour reputation management partners.
Your reputation management partners. (844) 44 MYREP We focus on the customers that are talking about you, so you can focus on the customers that are talking to you. (844) 44 MYREP Our Process Optimize
More informationTHE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES
273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101
More informationReputation Management & Social Media Optimization
Reputation Management & Social Media Optimization with The Customer Experience Step 1: Customer books your hotel Step 2: Customer checks In Step 3: Customer has a wonderful experience and writes about
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationSocial Media Monitoring Making Sense of your Digital Shadow
Social Media Monitoring Making Sense of your Digital Shadow Barry Walsh Digital Marketing Executive Fáilte Ireland Digital Supports Team Social media is overflowing with Conversation Like / Dislike Lead
More informationOnline Marketing Strategies
Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional
More informationUsing Google Analytics to Become a Better Marketer
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
More informationDigital TV switchover: Social media
Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would
More informationINCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationCreating a Social Media Strategy
Creating a Social Media Strategy SCMD 150 Courseware Social Media Strategy Template To create a social media strategy is to bridge the gap between where you currently are in social media and where you
More informationOnline Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions
The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of
More informationHow To Manage Your Reputation Online
MANAGING TRIPADVISOR & YOUR ONLINE REPUTATION Version 1.0 17 September 2012 It takes many good deeds to build a good reputation, and only one bad one to lose it ~ Benjamin Franklin, 1706-1790 Introductions
More informationKey Consumer Insights for Effective Hotel Marketing Strategy
Key Consumer Insights for Effective Hotel Marketing Strategy Effective Hotel Marketing Strategy / 2 Introduction RezNext recently conducted a survey among leading hoteliers in India on their digital marketing
More informationTravelers Worldwide Look to TripAdvisor
PROMOTIONAL KIT Travelers Worldwide Look to TripAdvisor With more than 320 million reviews and opinions of hotels, restaurants and attractions worldwide, TripAdvisor is the world s largest travel site
More informationUser-Generated Content: Influencing the Influencers. Rich Beattie Executive Digital Editor, Travel + Leisure
User-Generated Content: Influencing the Influencers Rich Beattie Executive Digital Editor, Travel + Leisure Smelly, Hot, Shabby & Dirty. Otherwise OK Go and sleep on the subway, it s cleaner Perfect for
More informationSocial Media & Your Business
Social Media & Your Business How to Use Social Media Marketing to Deliver a Positive ROI for Your Business October 30, 2012 Who Are We? Karly Gaffney Manager Content & Community, Social Media Group James
More informationSocial media and student recruitment in the Middle East
Social media and student recruitment in the Middle East Ahmed Elsayed Regional Marketing Manager, IDP Middle East Middle East & North Africa 18 Countries In 2 continents 355 million people 30% aged 15-25
More informationOverview. Travel consumer online habits
Overview Technology and the internet have created a revolution in tourism marketing. The internet not only inspires and provides consumers with information on potential travel destinations; it also enables
More informationManagement Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?
1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How
More informationElements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies
Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,
More information2016 CANADIAN SOCIAL MEDIA MONITOR. Simplified Understanding
2016 CANADIAN SOCIAL MEDIA MONITOR Simplified Understanding May 2016 Canadian Social Media Monitor 2016 Background Insights West s Canadian Social Media Monitor highlights for Canadian marketers key trends
More informationDriving Revenue Growth with Review Analytics in China
Driving Revenue Growth with Review Analytics in China Josiah Mackenzie ReviewPro May 2013 About ReviewPro Nearly 5,000 clients in 70 countries worldwide trust ReviewPro to improve guest satisfaction and
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationSuccessful Online Marketing
Successful Online Marketing Susan@hallam.biz www.hallam.biz The Internet Journey Page 1 Page 2 A self-referring community We booked to stay at the Roade House Inn and Restaurant based on the reviews posted
More informationMaximising Digital Marketing: Andrew Binns Head of Strategy
Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing
More informationFuturo Digital LATAM 2014
Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com
More informationBUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY
BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY Version 2.1 20 August 2012 Today s Agenda Introductions Digital Marketing Strategy Ingredients Digital Revenue Planning Tea/Coffee Break @ 11am SEO & PPC
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationNITB Guide to Being Online
@ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationSocial Media. A brief overview of the Social Media module
Social Media A brief overview of the Social Media module Title of Page to Appear Here in Arial Bold. Size: 32pt Line 1 of bullet point text to appear here in Arial regular. Size: 18pt Line 2 of bullet
More informationFACEBOOK STATISTICS Q4-15
SOCIAL MEDIA 2015 Visit Greenland (VG) posts 3-4 times a week on the following social media, by priority: Facebook (28.792 followers), Instagram (8.652 followers), Twitter (5.061 followers), LinkedIn (546
More informationChecklist to strengthen Direct Distribution September 2015
1. Build up knowledge and know how 1.1 You know how many bookings and what turnover you generate through which online booking portal and especially via your own website? 1.2 You can identify where the
More informationIntroduction to e-marketing
Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising
More informationHandling Online Reviews: Best Practices
Handling Online Reviews: Best Practices by Jonathan Barsky and Cindi Frame, Market Metrix TM LLC Fall 2009 TripAdvisor-branded sites make up the largest travel community in the world, with more than 25
More informationUC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016
UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google
More informationIntegrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationA Guide to Social Media Marketing for Contractors
A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes
More informationHow To Understand The Internet In Latamandorama
Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America
More informationInternet Basics for Business
Internet Basics for Business Agenda Destination NSW overview The impact of technology and digital marketing on travel Initial assessment of my website Seven tips for your website Search Engines Converting
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationNICE YOU. MEET. We are Customer Alliance.
NICE TO MEET YOU. We are Customer Alliance. 1 Customer Alliance is a Berlin-based company offering new technology and smart solutions for the hospitality industry. Within Germany, we are the market leader
More informationSocial Media Trends 2015
Social Media Trends 2015 Primary Market Research February 2015 Research Highlights & Analysis About this Research Designed to gather social media trends as well as marketers experiences, benefits and challenges
More informationTripAdvisor Reports Fourth Quarter and Full Year 2013 Financial Results
TripAdvisor Reports Fourth Quarter and Full Year 2013 Financial Results NEWTON, MA, February 11, 2014 -- TripAdvisor, Inc. (NASDAQ: TRIP), the world s largest travel website*, today announced financial
More informationThe Coldwell Banker. emarketing Advantage. FloridaMoves.com
The Coldwell Banker emarketing Advantage FloridaMoves.com The Real Estate Reality: Your Buyer is Online Today, only 1% of home buyers find their home through newspaper advertisements*. Use of Media During
More informationSocial Media Risk. Moderator Brad Fishman, CFE, CEO Fishman PR
Social Media Risk Social Media Risk Moderator Brad Fishman, CFE, CEO Fishman PR Speakers Heather Neary, Chief Marketing Officer, Auntie Anne s, Inc. Harvey Homsey, CFE, Vice President, Franchise Systems,
More information2015 State OF. DIgital Marketing
2015 State OF DIgital Marketing Executive Summary We asked, you answered: The 2015 State of Digital Marketing Survey results are in. Over 600 U.S. marketing professionals weighed in on what they see as
More informationThe Perfect Digital Marketing Recipe For Your Business Success
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
More information2013 Interactive Marketing Strategy
1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationU.S. Wineries Use Social Media to Engage Consumers, Improve Brand Image and Increase Revenue
U.S. Wineries Use Social Media to Engage Consumers, Improve Brand Image and Increase Revenue Marianne McGarry Wolf California Polytechnic State University, USA mwolf@calpoly.edu Mitch Wolf California Polytechnic
More informationUSING DATA TO ENHANCE MARKETING EFFECTIVENESS. Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015
USING DATA TO ENHANCE MARKETING EFFECTIVENESS Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015 About Milestone Digital Marketing Software and Services Unalytix
More informationCrystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial
Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development
More informationSocial Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
More informationQ2 2015 Results. July 2015
Q2 2015 Results July 2015 Safe Harbor Forward-Looking Statements. Our presentation today, including the slides contained herein, contains "forwardlooking statements" within the meaning of the Private Securities
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationSocial media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
More informationSocial Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More information2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media
More informationRLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128. Social Media: Trends, Tools and Tips
RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128 Social Media: Trends, Tools and Tips Copyright Materials This presentation is protected by US and International Copyright laws. Reproduction, distribution,
More informationThinking About Your Business Reputation Management
Thinking About Your Business Reputation Management You are probably being solicited by a number of reputable firms offering to help you with your Brand Reputation Management (BRM). Most often, when you
More informationTelecom Italia s Reputation Monitoring Room
TELECOM ITALIA GROUP Digital Communication Awards Berlin September 14 th 2012 Telecom Italia s Reputation Monitoring Room Massimiliano Spaziani Brunella How can online perception influence brand image?
More informationHow to Add Social Media to Your Marketing Mix. a service of
How to Add Social Media to Your Marketing Mix a service of What is it? Blog + Tweet x *UP = *Bleat *Bleat is a service offered by *UP There, Everywhere to define, manage, engage in and measure the impact
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationUp Next Dan Towvim, Sr. Director, ecommerce, Sonesta International Hotels Corporation MONETIZING YOUR (DIGITAL) REPUTATION
Up Next Dan Towvim, Sr. Director, ecommerce, Sonesta International Hotels Corporation MONETIZING YOUR (DIGITAL) REPUTATION 1 MONETIZING YOUR ONLINE REPUTATION MANAGEMENT Dan Towvim, Senior Director of
More informationNuWave Commerce SEO & Social Media Packages
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
More informationMobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings
INDUSTRY INSIGHT GUIDE Mobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings Inside How to boost direct bookings Why you need a mobile-friendly site Pros & cons of mobile websites Pros
More informationMaking Web Analytics Part of Business Development Planning
Making Web Analytics Part of Business Development Planning By Steve Hennigs November 2012 Fall is now fully upon us, which means two things it is football season and it is time for law firms to prepare
More informationTransport for London How TfL put social media at the centre of customer service
Transport for London How TfL put social media at the centre of customer service The first cross-industry collaboration between Sponsored by Market context Transport for London (TfL) is the managing authority
More informationThe State of the Internet
The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationHow SMBs in Europe are embracing social media
How SMBs in Europe are embracing social media Contents 1 How SMBs in Europe are embracing social media 2 Focus on the UK 3 Focus on France 4 Focus on the Netherlands 5 Focus on the Middle East This report
More informationSocial Media Guidelines and Best Practices January 2016
Social Media Guidelines and Best Practices January 2016 Social media has changed the way the world communicates. As an institution of higher education, Youngstown State University embraces new technologies
More informationSocial Intelligence Report ADOBE DIGITAL INDEX Q4 2013
Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click
More informationSOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
More informationState of Online Advertising in Brazil
EDITED FOR CIRCULATION State of Online Advertising in Brazil A look in to Ad Metrix & campaign validation Alexander Banks May 2012 Managing Director, Brazil comscore is a Global Leader in Measuring the
More informationDon t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
More informationGigya Pricing Proposal
Gigya Pricing Proposal Gigya provides websites and apps with a complete social infrastructure that creates immersive social experiences for users, and provides unparalleled customer insights for businesses.
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More informationIntroduction to Social, Mobile, and Local Marketing
Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social
More informationEchuca Moama Regional Tourism ADVERTISING OPPORTUNITIES
Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.
More informationWelcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013
Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London
More information