Website User Experience Bingo Checklist Tick off the squares that apply to your website

Transcription

1 Website User Experience Bingo Checklist Tick off the squares that apply to your website Phone number is easily visible Purpose of the site is immediately obvious Every page has relevant content to encourage exploration Site works on mobile devices Content is clear and easy to read Site layout is optimised for viewing on smartphones Site helps the user with additional information (directions to store, reference codes) You re happy with the number of signups and enquiries you receive Colours, fonts, spacing and tone is consistent across the site Navigation is simple and easy to use, you never feel lost in the site Site content is tailored to context ( visit us! in the morning, browse our brochure! in the evening) Site layout is responsive optimised for viewing on any device Site has been designed with user testing Site is enjoyable to use Site receives word-of-mouth exposure 5 ticks: Your site is usable in a basic sense, but there s still a lot of room for improving engagement 10 ticks: Your site has a decent User Experience, but could do more to increase conversions Full house: It seems as though your site has a great User Experience, come in to see what else First Internet can do for you! sales@firstinternet.co.uk Mobile site, App or Responsive site What s the Difference? sales@firstinternet.co.uk

2 Usability Optimisation Service For new sites, come and chat to us about how a user-centred design process can make your site the best it can be sales@firstinternet.co.uk

3 TURN EACH MAJOR CONTENT PIECE INTO LOTS OF DIFFERENT RELATED PIECES, INCLUDING: Case Studies Video Home page banner News Piece MAIN PIECE Social Media Snippet Guest Posts Gallery / Slideshow Blog posts OF COURSE, EACH OF THESE SPIN-OFFS SHOULD LINK BACK TO THE MOTHER SHIP USING THE RIGHT KEYPHRASES AS ANCHOR TEXT.

4 Event social MAXIMISER Service Using Social Media to increase your Event Presence Do you invest in exhibitions or events as part of your annual marketing? First Internet offer an event social media MAXIMISER service Pre event social media community build Pre event and during event high volume posting all on the event #hashtag Photo sharing competitions management and moderation Liaison with event organiser if offering a viewing wall for posts and photo sharing Post content creation both pre and during the event Reporting after the event on : o New followers in your community o Posts shared o Audience Reach of posts o Most influential followers Typical results Achieve a top three presence on social media during the event. Market to non event attenders who are following the event often resulting in non attendee sales. Get noticed by the event organiser resulting in enhanced positioning and advertising package for their subsequent events. Timescale commencement at least 2 weeks before event Prices: from 1,000+VAT per event. Contact First Internet to discuss your event or quoteme@firstinternet.co.uk

5 How to get people talking about on Facebook Page 1 1. New Fans This is simple and ultimately one of the main goals of any fan page so continue with your current strategies for this 2. People posting directly on your wall make sure you have a community feel to your brand so customers feel comfortable posting on your wall, asking questions or sharing experiences. 3. People LIKING your comments 4. People commenting on your comments 5. People tagging your brand in their status encourage and reward your customers for doing so, it has been proven time and time again customers join brand pages to receive freebies, give them an incentive to help you out 6. People tagging your brand page in their photographs so whether you re a landscape gardener or a retail outlet you can get people to take photos of your work, products etc and tag your brand in it, again consider a discount or other reward if they do it. 7. People responding to events the event feature on Facebook is a bit annoying for many people so please use this sparingly and only for truly special events otherwise it is a big turn off 8. Getting people to Recommend Your Page nothing is better than word of mouth so again you may want to consider a discount for customers who do this, and you should regularly post asking for recommendations, if people are into your brand they will do it as a favour to you. 9. People who check into your business run check in deals, simple people who check in get a free or a discount of 10. People who answer questions think of engaging questions and not always around your brand, e.g. good questions at the moment may be around Xmas or the most popular TV programme, engage with what floats your customers boat, don t be a Brand Robot 11. Sharing your posts people only share your content if it is interesting, funny, unique, beautiful or inspiring. This for me is the big one, if you are getting people sharing your posts you know you are doing something right! Contact First internet abannister@firstinternet.co.uk

6 Third Party Timesaving tools for Social Media Becoming familiar with applications and programs that maximise your time on Social media Networks will help you see a bigger benefit for a smaller time cost. TweetDeck and Hootsuite are the two most popular management tools. They are both free (Hootsuite has some feature limitations on its free version but if you re only doing 1 account, you should be all set) TweetDeck o TweetDeck is one of the most popular desktop applications for Twitter. Desktop means it is a program that is installed on your machine, it doesn t live on the internet. o You can manage Twitter, Facebook and MySpace, Linkedin, Foursquare and other accounts from this one free application. o Organize your followers in groups and columns for easy monitoring and engagement. o Go to for a Free tour. Hootsuite Hootsuite does similar things to Tweetdeck but it is an online application. Hootsuite supports the use of Twitter Lists, has some excellent tracking and reporting tools and as with TweetDeck, allows you to pre-schedule your posts across most of the big networks. I use it because I think it s the best and easiest tool out there. Contact First Internet on abannister@firstinternet.co.uk

7 You can manage multiple accounts in Hootsuite easily (for a fee). The dashboard is easy and intuitive. The social media blogosphere is constantly debating which is better, Hootsuite or TweetDeck. I think it s a matter of personal choice, so I recommend you try them both and decide for yourself. I personally use Hootsuite but many prefer TweetDeck. To check out Hootsuite, go More Time-saving tools SocialOomph - is another great Twitter activity management tool. You can schedule tweets, track keywords, create automatic welcome DMs for new followers, track your link clicks, schedule tweets with post-later. Free and Professional (for a fee) versions available. Ping.fm - is an online social media management tool that supports the ability to post to 50 social networks with a single update. Ping.fm, acquired by Seesmic, offers special Ping.fm triggers to specify posting to specific social sites, and the option of using Ping.fm s , SMS and chat functionality Contact First Internet on abannister@firstinternet.co.uk

8 , Usability and UX Research Studios in Manchester city centre Multi-platform picture in picture recording of site navigation and think aloud usability research Smart TVs/Digital visualiser/laptops all provided Tobii Eye-tracker hire available Large observation rooms allow up to 12 observers