Social Media for Marketing 2: Promoting Your Business

Transcription

1 Social Media for Marketing 2: Promoting Your Business. 1

2 connecting you to a world of opportunities These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

3 Fast Forward Course Offerings LEVEL II Courses Internet Tools for Business (Part 1) Internet Tools for Business (Part 2) Social Media Marketing: Choosing the Right Tools Social Media Marketing: Promoting Your Business These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

4 Survey If you haven t already done this survey, please go to These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

5 Social Media 2: Course Outline Search engine optimization Google analytics & other measuring tools Estimating return on investment (ROI) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ An overview of social media tools Social media niche sites (a sampler) Creating a social media marketing plan 55

6 Class Goals Part B - Today An overview of social media tools Sample social media niche sites Decide which social media are best for your business on the basis of target market, message, and skill set Create a mini-social media marketing plan to implement 2 social media techniques Work on any one social media task: your blog, optimizing Facebook, Twitter, Linkedin, etc. These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

7 Social Media Tools Tracking Social Media o SocialMention.com, Google.com/alerts, Digg.com URL Shorteners o Bit.ly, tinyurl, SnipURL Social Sharing & Follow Us Buttons o Addthis, ShareThis Dashboards These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

8 What to Monitor and Why Track what s being said about your company & products Research markets and competition Stay up-to-date on industry Watch trendlines on topics on volume of comments Monitor success of press release or other promotion Monitor for intellectual property infringement Obtain customer feedback and input 8

9 Terms to Monitor Company name Product names and URLs Domain name Competitors names Names of employees who speak with public Keywords Topic tags These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

10 Social Mention These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

11 Search for Company Name These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

12 Google Alerts These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

13 Log In to Your Google Account to Manage Your Alerts These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

14 Digg.com Social News 14

15 URL Shorteners for Twitter These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

16 Follow Us On Chiclets Post everywhere to cross-link Web site, blog, newsletter, etc. Use a call to action (Like Us on ) Programmer may have to add for you; links to other elements of your Web presence Get from many places or source sites e.g. These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

17 Social Sharing Buttons Goes viral - makes it easy for others to recommend Addthis.com, sharethis.com; always register for analytics Generates code that goes on a page; programmer inserts Remember: these links go to other people s social media or Always include Link and Bookmark as options These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

18 Use Share & Follow Us Functions on These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

19 Dashboards Save time; pre-schedule tweets Organize content Post on other social media channels simultaneously Several options: o TweetDeck (acquired by Twitter for > $40M in May 2011) o Netvibes o HootSuite o 19

20 Ping.fm 20

21 TweetDeck Dashboard also Organizes Twitter Stream 21

22 Can Install on Browser or Desktop 22

23 Survey If you haven t already completed this in another class, please go to: These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

24 Let s Take a Break These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

25 Niche Social Media: Source Lists Mashable.com (then search) SEOmoz.com al-media-marketing-tactics Wikipedia List_of_social_networking_ websites These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

26 Demonstration : Geolocation fourcornersgeotourism.com Foursquare.com 26

27 Foursquare Marketing 27

28 Ning.com Communities Can Become Your Primary Site 28

29 Kaboodle.com 29

30 Social Media Marketing Goals & Objectives What are you trying to achieve? o Leads, customers, online sales, visitors offline? What objectives can you specify? How will you measure success? What is your budget? How long will it take you to recover your investment? 30

31 Social Media Strategy & Tactics Who is your target market (demographics)? What social media do they use? What skills, staff, and other resources do you have available? How much time will you allocate to social media vs. other marketing - estimate 2 hours/channel/week! What social media channels will you use? Try to do only 1-2 major channels at a time. 31

32 Social Media Implementation Plan Who will do the work? When will they do it? o Use google.com/calendar or calendar.yahoo.com What performance metrics will they report and when? What social media tools will you deploy? 32

33 Fill Out Your Social Media Marketing Plan & Discuss 33 33

34 Take a Break; Then Work on Your Specific Social Media Marketing Need 34 34

35 Discussion: Please share your feedback What is the most important thing for your business that you ll take away from this session? What topics could we leave out or talk more about? Did you learn what you hoped to learn? For these slides, go to: For more help with business issues, go to: or /albuquerque or /resources/smallbusiness These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

36 Survey Even if you did this one before, please complete this survey for this section of the course These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

37 Thank you from We appreciate the time you spent with us. We hope to see you at the next training! These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

38 Social Media for Marketing 2: Promoting Your Business. 1

39 connecting you to a world of opportunities These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

40 Fast Forward Course Offerings LEVEL II Courses Internet Tools for Business (Part 1) Internet Tools for Business (Part 2) Social Media Marketing: Choosing the Right Tools Social Media Marketing: Promoting Your Business These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

41 Survey If you haven t already done this survey, please go to These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

42 Social Media 2: Course Outline Search engine optimization Google analytics & other measuring tools Estimating return on investment (ROI) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ An overview of social media tools Social media niche sites (a sampler) Creating a social media marketing plan 55

43 Class Goals Part B - Today An overview of social media tools Sample social media niche sites Decide which social media are best for your business on the basis of target market, message, and skill set Create a mini-social media marketing plan to implement 2 social media techniques Work on any one social media task: your blog, optimizing Facebook, Twitter, Linkedin, etc. These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

44 Social Media Tools Tracking Social Media o SocialMention.com, Google.com/alerts, Digg.com URL Shorteners o Bit.ly, tinyurl, SnipURL Social Sharing & Follow Us Buttons o Addthis, ShareThis Dashboards These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

45 Social Media Marketing 2 a/b Rio Rancho What to Monitor and Why Track what s being said about your company & products Research markets and competition Stay up-to-date on industry Watch trendlines on topics on volume of comments Monitor success of press release or other promotion Monitor for intellectual property infringement Obtain customer feedback and input FastForwardNM 88

46 Social Media Marketing 2 a/b Rio Rancho Terms to Monitor Company name Product names and URLs Domain name Competitors names Names of employees who speak with public Keywords Topic tags These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, FastForwardNM 99

47 Social Media Marketing 2 a/b Rio Rancho Social Mention These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, FastForwardNM 10 10

48 Social Media Marketing 2 a/b Rio Rancho Search for Company Name These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, FastForwardNM 11 11

49 Google Alerts These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

50 Log In to Your Google Account to Manage Your Alerts These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

51 Digg.com Social News 14

52 URL Shorteners for Twitter These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

53 Follow Us On Chiclets Post everywhere to cross-link Web site, blog, newsletter, etc. Use a call to action (Like Us on ) Programmer may have to add for you; links to other elements of your Web presence Get from many places or source sites e.g. These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

54 Social Sharing Buttons Goes viral - makes it easy for others to recommend Addthis.com, sharethis.com; always register for analytics Generates code that goes on a page; programmer inserts Remember: these links go to other people s social media or Always include Link and Bookmark as options These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

55 Use Share & Follow Us Functions on These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

56 Dashboards Save time; pre-schedule tweets Organize content Post on other social media channels simultaneously Several options: o TweetDeck (acquired by Twitter for > $40M in May 2011) o Netvibes o HootSuite o 19

57 Ping.fm 20

58 TweetDeck Dashboard also Organizes Twitter Stream 21

59 Can Install on Browser or Desktop 22

60 Survey If you haven t already completed this in another class, please go to: These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

61 Let s Take a Break These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

62 Social Media Marketing 2 a/b Rio Rancho Niche Social Media: Source Lists Mashable.com (then search) SEOmoz.com al-media-marketing-tactics Wikipedia List_of_social_networking_ websites These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, FastForwardNM 25 25

63 Demonstration : Geolocation fourcornersgeotourism.com Foursquare.com 26

64 Foursquare Marketing 27

65 Ning.com Communities Can Become Your Primary Site 28

66 Kaboodle.com 29

67 Social Media Marketing Goals & Objectives What are you trying to achieve? o Leads, customers, online sales, visitors offline? What objectives can you specify? How will you measure success? What is your budget? How long will it take you to recover your investment? 30

68 Social Media Strategy & Tactics Who is your target market (demographics)? What social media do they use? What skills, staff, and other resources do you have available? How much time will you allocate to social media vs. other marketing - estimate 2 hours/channel/week! What social media channels will you use? Try to do only 1-2 major channels at a time. 31

69 Social Media Implementation Plan Who will do the work? When will they do it? o Use google.com/calendar or calendar.yahoo.com What performance metrics will they report and when? What social media tools will you deploy? 32

70 Fill Out Your Social Media Marketing Plan & Discuss 33 33

71 Take a Break; Then Work on Your Specific Social Media Marketing Need 34 34

72 Social Media Marketing 2 a/b Rio Rancho Discussion: Please share your feedback What is the most important thing for your business that you ll take away from this session? What topics could we leave out or talk more about? Did you learn what you hoped to learn? For these slides, go to: For more help with business issues, go to: or /albuquerque or /resources/smallbusiness These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, FastForwardNM 35 35

73 Survey Even if you did this one before, please complete this survey for this section of the course These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,

74 Thank you from We appreciate the time you spent with us. We hope to see you at the next training! These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library,