Super-Ada version Please notice that updates will be added and changes will be made. Always use the latest version of the document.

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1 Super-Ada 2016 version Please notice that updates will be added and changes will be made. Always use the latest version of the document.

2 What is Super-Ada? Super-Ada is a campaign organized by Nice Tuesday, aiming at getting more girls and young women in the IT industry. Less than 23 % of IT students and employees are women (a study by TIVIA, 2014). The campaign's name is inspired by the world's first programmer, Ada Lovelace. Ada Lovelace by Wikipedia

3 Nice Tuesday Network for women working in IT Founded in 2006 More than 800 members. Finland's largest and most professional network which meets every month in Helsinki and Tampere. The network aims at providing opportunities for professional development of women in the IT industry. Nice Tuesday is an independent network, which is rotated by volunteers through a registered association. It is financed by membership fees and supporting companies. Nice Tuesday is a nonprofit association.

4 Super-Ada Facts Saturday am 3pm Tietotekniikan talo (Konemiehentie 2, Otaniemi, Espoo) 3rd Super-Ada event Participants: Girls and young women aged years in teams of 3-4 girls No participation fee for girls 400 participants and volunteers expected

5 Super-Ada Concept 1) Competition in teams of 3-4 girls 8 stations organized by IT companies 1 school stand visit Winner team gets a Summerjob 2) Schools stands for schools providing IT education 3) Panel discussion of inspiring women in IT

6 Super-Ada 2015 in Numbers 250 participants 80 volunteers 30 companies 7 universities and schools millions of ad impressions page views 9-/10 the grade from participants 73% changed their views on IT 95% will consider working in IT

7 Schedule Setting-up 9.30 Registration starts & Info for volunteers Group A-C of the teams starts Panel discussion (Stations close) Stations will continue Stations close Ceremony & prizes Doors closed & After party for volunteers

8 Station Time per team: 5 minutes Action points: 3 (i.e. 3 teams simultaneously) Grading Scale: 5 1 point 5p: Excellent performance, own creative thinking 4p: Technically functional performance 3p: Completed without help, result as requested 2p: Some help needed 1p: Task completed with assistance Schools stands: no points, just marked Accepted. Team must complete all stations in order to win.

9 Examples of stations 1/2 Valehtelijoiden klubi (reserved: Biisafe) Select an odd looking object and try to make a great story of it with your team and create innovative usage for it. Koneen osat (reserved: Insinööriliitto) There are 5 components taken out of a computer. Team should recognize hard disk, fan, motherboard etc. Google may be used. Sushi-prosessi (reserved: Nebula) Team should make delicious sushi following the given process. 5-minute-designer (reserved: Zalando) Team should design a new user interface for webstore selling T-shirts. Team may use tools available (Balsamique, Post-it-notes...)

10 Examples of stations 2/2 Neiti Etsivä (reserved: Vincit) Conduct a user interview via video. User is located in Tampere. Team should find out user requirements for the new software. Mikrohaaste Team s task is to heat up a cup of water in a microwave oven. During the task all steps that went wrong/not-so-smoothly should be noted. Pelaa ja paukuta Play a team game such as Agile puzzle. Pilvipolku (reserved: Nokia) Team should find the right path for data to move between the machines. Paperdoll Molly Design clothes for digital paperdoll, take a team photo and share it on the web.

11 Stations Ericsson: Koti ja arki verkossa 2. Oracle: Mission Red 3. Zalando: 5-minute-designer 4. Nokia: Pilvipolku 5. Insinööriliitto: Koneen osat 6. Vincit: Neiti Etsivä 7. Microsoft: Koodikysely 8. Biisafe: Valehtelijoiden Klubi

12 Prizes for teams 1. Summerjob at Ericsson 2. Supercell Prize: Vouchers for Verkkokauppa.com 3. Headphones from Nokia 4. BiiSafe Buddies 5. ipad Minis from Reaktor, Tieto etc.

13 Practical information Stations/Schools stands will have a table, chairs, electric plug and free wlan. Please bring your own extension cords. You may bring brochures and other materials as well. Please note when bringing roll-ups that we wish to have space around the tables in order to make walking paths as fluent as possible. Candy, drinks and other commercial materials may be presented and are surely appreciated by participants Super-Ada will provide grading materials for stations, info brochures and name tags. Parking space available near T-Talo. Please note that there is construction work in Otaniemi. Buses 102 and 103 operate from Kamppi. Stations must remain open until 2.30pm.

14 Volunteers There will be a guarded cloak room for coats free of charge. Coffee/tea free of charge from the cafe by showing your Super-Ada name tag. Sandwiches etc. may be purchased at the cafeteria area. T-talo will open at 9am and close at 4pm. After party for volunteers after the event in Helsinki centre. Location will be announced later on.

15 Marketing Super-Ada marketing will start with full speed in January Banners ads in different networks Super-Ada posters at schools, libraries etc. Press release in February before and after the event Facebook: Twitter: Instagram: olensuperada Web: YouTube: Super-Ada

16 Media coverage so far FST STT YLE.fi Iltalehti.fi Kauppalehti.fi Tekniikka&Talous Verkkolehtikantti.fi HS.fi Tivi.fi Radio City, Iskelmäradio MoonTV Almamedia.fi Kirkko&kaupunki Pohjalainen.fi Demi.fi Tiedosta Sytyke Dimensio Mytech.fi

17 T-Talo

18 Map of T-talo Library Station Station Cafe Toilets Cloak room INFO Auditorium Entrance Station Stations also on the 2nd floor

19 Panel discussion Karoliina Korppoo, Colossal Order Elina Arponen, Palringo Mairit Hollsten-Väinölä, Nokia Sari Latvala, Supercell Extra: Ericsson

20 Schools Aalto yliopisto Haaga-Helia ammattikorkeakoulu Helsingin yliopisto Metropolia ammattikorkeakoulu Laurea-ammattikorkeakoulu Lahden ammattikorkeakoulu Tampereen yliopisto Lappeenrannan teknillinen yliopisto

21 Sponsors (to be updated) Aalto yliopisto Supercell Biisafe Microsoft Nokia Ericsson Mediareaktori Sodexo / Subway Colossal Order Reaktor Tieto Palringo Nebula Vincit Insinööriliitto Teknologiateollisuus / Women in Tech Zalando Fennia Kauppalehti Oracle

22 Extra activities in Library Super-Ada Instagram Photo Challenge Design Buddy by BiiSafe? Game by Aalto? Stories from IT women?

23 Links Photos 2015: Poster 2015: Press release 2015: Finnish: English: Video 2014: Blog 2014:

24 Thanks! Please contact: Suvi Erjanti phone: Super-Ada 2015 winners

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