Introduction. Conference Agenda. Who Should Attend? All banker registrants receive a free copy of Korhan s new book, Built-In Social!

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2 Introduction The 2015 Community Bank Marketing Conference is designed to help community-bank marketing professionals win the attention of socially engaged customers; optimize marketing for the intersection of social, local, and mobile; change banking through customer-centric banking; understand social media compliance, and more. This conference was developed by a committee of community-bank marketing professionals with the needs of their peers in mind. Participants walk away with a wide variety of information from expert speakers on topics that bank marketing officers have repeatedly requested, and return to the bank excited and ready to implement newly found techniques and knowledge! This year, two roundtable discussion sessions are on the agenda to allow participants to learn from each other. Each roundtable is dedicated to a specific marketing topic. Attendees are able to pre-select which table discussion in which they would prefer to participate. Roundtable topics include social media, new products/technology, loan volume, PR/special events, and EMV/marketing compliance. A mini-exposition featuring the latest products and services benefitting the community bank and its marketing efforts also highlights the day. Who Should Attend? The 2015 Community Bank Marketing Conference not only benefits marketing professionals, it is also geared toward presidents, CEOs, officers, and anyone who is involved in increasing profitability for your community bank. Presidents and CEOs attending with another individual from the bank receive a $100 discount off the original price! Good conference! It was very applicable to our current needs. It is always good to hear new ideas and reinforce current ones! Conference Agenda 8:30 9 a.m. Registration, Display Tables, and Continental Breakfast 9 10:15 a.m. Winning the Attention of Socially Engaged Customers in a Digital World Jeff Korhan Customers may not always be right, but they have a voice that social media amplifies to give them tremendous influence over your brand. This is why it is vital to redesign your business around your customers for social relevance and profitable success. Smart banks today realize that social media is not just a layer to add to their marketing, but an essential component that has to be backed into every aspect of sales, marketing, and customer service. Korhan Jeff Korhan, MBA, is business marketing speaker, trainer, and coach who helps mainstream businesses adapt their traditional growth practices to a digital world. In the first decade of his career, Korhan was a Fortune 50 sales and marketing manager with an MBA. He later founded a landscape company that earned numerous awards, including twice being named Business of the Year. After 20 successful years he sold his business, and now applies three decades of marketing experience to helping clients develop sustainable marketing practices that capitalize on emerging business trends. Korhan is an author, syndicated publisher, and regular content contributor to leading business publications and websites. His own New Media and Small Business Marketing site recently ranked among the Top 100 Small Business blogs in the world by Technorati Media and Junta42. He maintains a busy schedule speaking and consulting on the topics of web marketing, relationship selling, and small business trends. In addition to his authentic and informative style, Korhan's audiences especially value his special skill for simplifying technology and complex business ideas to make them practical and useful. In 2013, Wiley released Korhan's new book, Built-In Social: Essential Social Marketing Practices for Every Small Business, which delivers proven methods for converting mainstream social marketing practices into profitable outcomes. All banker registrants receive a free copy of Korhan s new book, Built-In Social!

3 Conference Agenda (continued) 10:15 10:30 a.m. Break and Display Tables 10:30 11 a.m. Marketing Roundtable Session To encourage attendees to interact and learn from each other, a roundtable discussion session has been added. Each roundtable is dedicated to a specific marketing topic. Attendees are able to preselect which table discussion in which they would prefer to participate. Roundtable topics include social media, new products/ technology, loan volume, PR/special events, and EMV/marketing compliance. Please indicate on the registration form which table you prefer. This was my first Marketing Conference. I learned so many new ideas to bring back to my bank. I can t wait to share them! I learned so much networking with others. 11 a.m. 12 p.m. Social Media Compliance Tim Tedrick, Executive Officer Wipfli, LLP, Sterling, IL Concurrent Break-Out Sessions (1-2 p.m.) Customer-Centric Banking: How to Change the Banking Industry One Account at a Time Today s financial institutions are rushing to provide ways to make banking more convenient. Mobile banking, online banking, remote deposit, etc. All of these products make banking more convenient, but they keep people out of the bank and make it much more difficult to cross sell your customers. We are finding that now people are rate shopping to find the lowest mortgage rate or auto loan rate. This session shows you how to take a different approach to banking, and help all of your customers, not just your largest, build wealth. As you capture a customer s whole banking relationship, you gain more loyal customers. Brett Jackson has been dedicated to building vibrant, competitive, breakthrough brands in the world of financial institutions for over a decade now. As the CEO of Systemax Corporation, a company that planted its roots in 1982, Jackson constantly strives to break the mold. With Jackson as the driving force, Systemax created an internal ad agency to help customers create out-of-the-box marketing campaigns that yield more than 20 percent response rates with ROI's reaching more than 800 percent. With Jackson's assistance, banks across the United States break out of their marketing ruts and get motivated by his creative and valuable insight. As a graduate of the ABA School of Bank Marketing and as a Certified Financial Marketing Professional, he utilizes his knowledge to help banks tackle the biggest branding, marketing, and advertising challenges faced today. In December 2013, the federal regulatory agencies jointly issued social media guidance. Since then, more and more community banks have voluntarily or sometimes involuntarily become players in the social media arena. As a marketing professional, how does that guidance apply to you and your bank? What has changed since December 2013? How much of this is a human resources issue? How much of this is a compliance issue? How much of this is a reputation issue? This session attempts to put the guidance into perspective for you. Tim Tedrick, CRCM, CRP, and executive officer at Wipfli LLP in Sterling, Illinois, leads this seminar. The firm has more than 100 financial institution clients and Tedrick specializes in compliance, consulting, and assistance. He performs internal audit and compliance exams for all sizes of financial institutions in five states. Tedrick is also involved with technology consulting. He is a graduate of ABA's National Graduate Compliance School in Norman, Oklahoma. Tedrick is also a Certified Regulatory Compliance Manager, and a Certified Risk Professional. He teaches compliance at various statewide schools, and provides training to banks on a one-to-one basis p.m. Networking Lunch/Exhibits Participants can choose which one of the following two break-out sessions they prefer to attend. Marketing to Ag Prospects Marketing to the agriculture community is an interesting journey. The average age of a farmer increases each year and the number of people going into or involved in production agriculture is decreasing. How do we nurture and educate this population on the wonderful benefits of working with a community bank? Even though commodities may be declining, land prices continue to increase, though not at the almost 15% annual rate of the past five years. Come discover who farmers are, what they like, and how to nurture, educate, and engage them. Raised on a Central Illinois livestock farm, Sarah Fernandez received a B.S. in plant and soil sciences at Southern Illinois University, Carbondale, and interned for both Elanco and DuPont on herbicide research. After receiving a master s in agricultural education at the University of Missouri, Columbia, she taught a variety of agribusiness classes for seven years at Kirkwood Community College. Fernandez designed and developed MidwestAGnet.com, a micro-niche website focused on the Midwestern farmer, integrating audio and video reporting, and increasing communication among farmers and agribusiness through the use of social media. Fernandez has also consulted for SunbeltAGnet.com, developing its website for farmers, ranchers, and producers across 15 states in the southeastern U.S. She currently is project coordinator for Western Illinois Farm Families and Quincy Community Gardens. She reports for This Week in Agribusiness, speaks weekly on NewsTalkLive WGEM 105.1, and has written a horticulture column for the Quincy Herald Whig.

4 Conference Agenda This conference was incredibly educational and will greatly benefit my bank. It inspired my inner-marketer! 2-2:30 p.m. Second Marketing Roundtable Session To encourage attendees to interact and learn from each other, a second roundtable discussion session has been added. Each roundtable is dedicated to a specific marketing topic. Attendees are able to pre-select which table discussion in which they would prefer to participate. Roundtable topics include social media, new products/technology, loan volume, PR/special events, and EMV/marketing compliance. Please indicate on the registration form which table you prefer. 2:30 2:45 p.m. Exhibits/Break 2:45 4 p.m. Optimize Your Marketing for the Intersection of Social, Local, and Mobile Jeff Korhan The three undisputed marketing trends are social networking, local-based marketing, and mobile technologies making the intersection of all three a marketing sweet spot. Learn best practices to optimize for this to interact with your customers in ways they now expect, and to reach them when and where they are available and ready to do so. 4 p.m. Prizes and Adjournment This was a very informational conference. Thanks for all of the great ideas! Registration Fees *Early-bird registration fees apply to those individuals registering one month prior to the date of the program. Persons registering after this date must pay the regular registration fee. Late registrants cannot be guaranteed admission if seminars reach capacity. Fees include hand-out materials, refreshment breaks, and lunch. An income-tax deduction may be allowed for educational expenses undertaken to maintain or improve professional skills. Cancellation Policy Registrants cancelling two days prior to each seminar receive 100% refund; one day prior, 50%; the day of the seminar, no refund. All cancellations must be made in writing prior to the seminar day. Invoices and training materials will be sent to all no shows. Presidents and CEOs attending with another individual from the bank receive a $100 discount off the original price! *Early Bird CBAI MEMBER One person... $219 Two or more from same banking institution... $199 each President/CEO attending with staff member... $99 **PROSPECTIVE-MEMBER One person... $419 Two or more from same banking institution... $399 each President/CEO attending with staff member... $299 Regular Pricing CBAI MEMBER (after March 30) One person... $249 Two or more from same banking institution... $229 each President /CEO attending with staff member... $129 **PROSPECTIVE-MEMBER One person... $449 Two or more from same banking institution... $429 each President/CEO attending with staff member... $229 CDD members receive a 10% discount. **Only financial institutions/firms eligible for CBAI membership.

5 Registration Form COMMUNITY BANK MARKETING CONFERENCE APRIL 30, 2015 Crowne Plaza, Springfield Please Print Name of Bank Address City, State, Zip Tel. No. Name/Title Preferred Roundtable Topics (Please circle two topics in the list below). Social Media, New Products/Technology, Loan Volume, PR/Special Events, Compliance Name/Title Preferred Roundtable Topics (Please circle two topics in the list below). Social Media, New Products/Technology, Loan Volume, PR/Special Events, Compliance I have special needs, please contact me before the seminar. Please select your payment method. Check Enclosed Check in Mail Pay at Door Credit Card* *If you are paying by credit card, please fill out the following information. (Visa & MasterCard accepted). Name as It Reads on Card Company Name on Card Billing Address of Card Card Number ( address required for registration) ( address required for registration) Presidents and CEOs attending with another individual from the bank receive a $100 discount! (Please identify on the title line). Three-Digit Security Code: Click it in: Fax it in: (217) Exp. Date Mail it in: CBAI Education Department 901 Community Drive Springfield, IL Call it in: (800) (Illinois only) (217) Date and Location April 30, 2015 Crowne Plaza Hotel 3000 S. Dirksen Parkway Springfield, Illinois 217/ Accommodations A block of rooms has been reserved for conference participants at the Crowne Plaza Hotel. To ensure availability, reservations should be made by April 8, Reservations after this date are accepted on a space available basis only. When you call to make your reservation, please remember to identify yourself as a CBAI Marketing Conference Attendee in order to receive the special room rate of $117 plus tax for singles or doubles. For reservations, call 877/ For More Information Tracy McQuinn, Senior Vice President Valerie Johnston, Vice President Melinda McClelland, Vice President Rebecca Ridgeway, Administrative Assistant Jennifer Nika, Administrative Assistant Department of Education & Special Events 800/ / Fax: 217/ Terry Griffin, Vice President Chicago Area 708/ Marketing Subcommittee Members Hanna O'Brien (Chair) CNB Bank & Trust, N.A., Carlinville Tracy Bedeker, First Federal Savings Bank, Ottawa Mindy Combs, First Southern Bank, Marion Dena McDonald, First Farmers State Bank, Minier (Bloomington) Kim McKee, North Central Bank, Hennepin (Ladd) Jolleen Montgomery, BankORION Ann Scholtes, Bank of Pontiac Angela Truluck, First National Bank of Steeleville Arla Wasson, Legence Bank, Eldorado