Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions.

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1 Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions.

2 Workshops, Services and Insights for Alterian SM2 Alterian SM2 is a social media monitoring and analytics platform that allows users to gain market and brand perception directly from consumers. Capture and analyze data from various social media channels, tapping into a Social Media Warehouse containing historical data dating back to 2007 and a constantly growing source base that matches the evolving role of social media data in the full marketing cycle. Listen, benchmark, target key opinion leaders and communities, and turn the data into actionable insight to drive engagement. To maximize your training experience with Alterian SM2, we at Alterian have designed a training program to ensure that there will be an option to suit you and your organizational needs. We are committed to providing training that delivers the knowledge your organization needs to maximize its investment in Alterian SM2. Training Solutions The training solutions developed for Alterian SM2 supports today s marketing environment, which is vastly different than yesterday s and is still changing. Marketers have to think harder, faster, and more intelligently than ever before if they are to reach the increasingly savvy and empowered consumer.

3 Before You Buy SM2 Jumpstart Program In a market with the agility and volatility of social media, time is of the essence. The Jumpstart Program helps those considering an Alterian SM2 license to quickly get up and running and to make a fully informed decision. Over the course of 30 days, learn to use the product in an interactive, customized environment, working with a dedicated consultant to build analysis and reporting around the topic of your choice. Contact Getting Started with Alterian SM2 This self-paced online course walks through basic skills to get started with Alterian SM2. This course is free to clients with an evaluation or full license. [Length: n/a] TRY BEFORE YOU BUY Next Steps SM2 Kickoff Just completed the Jumpstart Program? Bring new team members up to speed and dive into more advanced topics on segmentation and analysis. Users apply knowledge by building analysis around new topics or further refining those previously developed. Prerequisite: Completion of Jumpstart Program. [Length: 1 day] Social Media Listening and Analysis Identify social media challenges and goals while working through a real life case study in this, our most popular course. Attendees build and refine listening strategies for their own clients or projects and learn to draft comprehensive reports on the data. This course qualifies users to participate in Alterian s Partner Certification program. This course is available to all clients with a full license. [Length: 2 days]

4 Current Trends Workshops Alterian s workshops step beyond simply learning how the platform functions and encourage you to further explore the level of insights to be gained from the raw data. Choose topics in groups or individually to best suit your training needs. Prerequisites: Completion of one or more of the following: SM2 Kickoff Social Media Listening and Analysis Identifying Influencers What is influence? Learn advanced application of the tool to uncover communities and individuals with the power to shift market perception for your brand. [Length: 1/2 day] Crisis Identification & Analysis Prepare yourself for a potential crisis through benchmarking, define what a crisis means for your brand, and analyze tail end analysis through a real life case study. [Length: 1/2 day] Facility & Pricing Alterian s North American Training Center or On-site Alterian has a training facility at the North American Headquarters in Chicago, IL. However, you can also request that a course be offered in your own office at the same rate plus travel and reasonable expenses for the trainer. Rates for other countries can be requested at Rates for Courses at the Chicago Alterian Training Center Course Duration Price Per Participant 2 Days $4,000 1 Day $2,000 1/2 Day $1,000 Maximum number of participants per class is 8 Class Fees Class fee covers all course materials and refreshments. Attendees are responsible for travel, lodging, and parking expenses. Course Schedule Standard classroom full day learning courses begin at 9:00 a.m. and conclude at approximately 4:30 p.m. each day. Hotel Accommodations For additional assistance booking hotel or transportation to Alterian s North American headquarters, please contact the Alterian reception at

5 Alterian Social Media Insights Harness the Power of Social Media Conversations The social media industry moves at a hectic pace, and we realize that there are many times when you ll need some extra help accomplishing your goals. Alterian Insights turns data into actionable business intelligence, giving you access to a team of experienced analysts that will take care of the most time-consuming aspects of SM monitoring: Keyword identification and refinement Filtered for the most relevant content Cataloguing and segmenting posts into useful buckets Auditing every post for sentiment accuracy Make More Effective Business Decisions Alterian Insights moves beyond pure data management to provide expert insights that address strategic business challenges. Customized reports meet your ongoing needs, helping you immediately find greater value in social analysis. Get started with one of our 5 standard reports: Brand Assessment What is the perception and reach of our brand across social media? Competitive Audit How do we compare to competitors in the social media landscape? Marketing Measurement How effective is our marketing strategy and messaging? Market Research What can we learn about our market, customers and prospects? Product/Program Performance How effective is a program and what new ideas can we leverage? Contact for more information.

6 Workshops for Alterian s Customer Engagement Solutions Training is an essential service provided by Alterian as it enables partners and end customers to make the best possible use of the products they acquired. For all Alterian products, we have a complete curriculum of courses aimed at different audiences, including end users, developers, system administrators etc. Contact for more information. Alterian Tel: Web: Twitter: Alterian Slideshare: Alterian Blog: YouTube: engagingtimeslive Facebook: The Real Alterian

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