1 Fall Spring 2015 Certificate in Nonprofit Management Nonprofit organizations that commit to building their management capacity will be the sustainable, high-performers in the field. Strong management translates into stronger mission performance E. State Street, Rockford, IL rockford.edu/?nicne
2 What is capacity building? Nonprofit capacity building refers to activities that improve and enhance a nonprofit organization s ability to achieve its mission and sustain itself over time. Why build capacity? NICNE designed the Certificate in Nonprofit Management program to support the changing demands on nonprofit leaders to enhance their management skills and operate more effectively. Nonprofit have an obligation to seek new and even more effective ways of making tangible progress towards their missions, and this requires building organizational capacity. All too many nonprofits, however, focus on creating new programs and keeping administrative costs low instead of building the organizational capacity necessary to achieve their aspirations effectively and efficiently...this must change: both nonprofit managers and those that fund them must recognize that excellence in programmatic innovation and implementation are insufficient for nonprofits to achieve lasting results. Great programs need great organizations behind them. Effective Capacity Building in Nonprofit Organizations Report for Venture Philanthropy Partners by McKinsey & Company Promoting innovation & excellence in the nonprofit sector. NICNE vision A strong, vibrant nonprofit sector critical to a healthy community.
3 Certificate in Nonprofit Management WHO SHOULD ATTEND The Certificate in Nonprofit Management will be valuable to: Nonprofit employees seeking to update and improve skills Nonprofit managers seeking leadership positions within their organizations Board members who wish to serve in a more strategic advisory role New nonprofit leaders seeking to gain a fresh set of concepts with which to guide their organization Individuals seeking to transfer from the for-profit to the nonprofit world PROGRAM OBJECTIVES The Certificate in Nonprofit Management program will strengthen the participant s abilities in: Nonprofit leadership & governance Marketing Human resources Financial management Fund Development PROGRAM REQUIREMENTS & EVALUATION Participants can elect to take a course or the certificate program (five courses). Participants may be given reading materials or assignments before the first meeting of each course and will be asked to use specific examples from their organization as the basis for weekly assignments and discussions. Participants are expected to attend each of the four sessions of the course. Participants successfully completing all five courses will receive a Certificate in Nonprofit Management. Certificate eligibility requires 90% overall attendance in the set of five courses.
4 Course Descriptions NONPROFIT LEADERSHIP, MANAGEMENT, AND GOVERNANCE: This course will discuss the rules, roles and responsibilities surrounding effective nonprofit leadership and community collaboration, and how to manage for superior performance and collective impact. Emerging issues of the sector and leadership opportunities and challenges will be studied. Additional topics will include: core values, purpose, vision, strategic thinking, planning, collaboration, effective governance, ethics, measurement for success and the role of advocacy. Thurs., Oct. 2, 9, 16, 23, :30 4 p.m.; Webbs Norman MARKETING AND COMMUNICATIONS: This course explores sales, marketing, and communications techniques to strengthen your nonprofit organization s ability to engage employees, donors, clients, media, volunteers, policy-makers, and funders. Specific topics will include: marketing plans tied to strategic plans, market analysis, brand development, key messages, selling, press relations, social media and internal communications. Thurs., Oct. 30, Nov. 6, 13, 20, :30 4 p.m.; Angela Kay Larson HUMAN RESOURCE MANAGEMENT: This course will provide detailed information on the human resource function within the nonprofit sector. Key issues will include: assessing current and future staffing needs; legal and compliance issues; recruiting, hiring, evaluating, and coaching an optimal workforce; document retention and destruction; confidentiality; and an overview of best practices for paid and unpaid staff and volunteers. Thurs., Feb. 5, 12, 19, 26, :30 4 p.m.; Sue Buckwalter FINANCIAL MANAGEMENT: Participants will learn fundamental financial concepts and terms, elements of financial statements including the balance sheet, operating statement and cash flow, the accounting cycle and budgeting concepts. The course also covers the independent audit process, the significance of Form 990, financial management decision-making, financial control processes, stewardship of funds, capital project analysis, facilities management, and an overview of nonprofit principles and best practices. Thurs., March 5, 12, 19, 26, :30 4 p.m.; Jon Bates FUND DEVELOPMENT: This course is a comprehensive look at various forms of fund development and the various stages through which a donor moves as their financial commitment increases. Specific topics include: annual appeals, planned giving, major gift solicitation, special events, social enterprise/entrepreneurship, grant writing, and capital campaigns. Participants will learn the development process and tools necessary to design and implement an integrated development process linked to plan and mission. Thurs., April 2, 9, 16, 23, :30 4 p.m.; Kay Larrick
5 Instructors WEBBS NORMAN. Webbs first appeared on the Rockford Park District scene in the mid-1950s, working in summer playground programs. He earned a bachelor s degree in education from the U of I in 1957 and a master s in parks and recreation administration in For 12 years, he worked in park districts in Chicago s west suburbs. In 1972, Webbs returned to Rockford and began a 34-year career as executive director of the Park District. His first challenge was handling a strike by park maintenance workers. After that, and a thorough reorganization of the district s internal workings, the agency embarked on decades of growth that put the district among the best in the nation. Webb s leadership philosophy was built on a personalized, holistic, and three-dimensional foundation that allowed the district to communicate effectively with all who served and those who were being served. Since his retirement in 2006, Webbs has written a history of the Park District (Building a Lasting Dream) and is currently working on a book on the need for holistic leadership to develop healthy communities. He continues his decades-old habit of meeting friends at coffee shops each morning, and extending a hand to anyone who has an idea and wants a word. For, as Webbs firmly believes, you never know where such chance encounters may lead in the quest to fulfill a person s needs or solve a problem. That, of course, is the ultimate purpose of the Park District, the basis of its mission - to help people enjoy life. ANGELA KAY LARSON. Angela s experience in planning, marketing, and communication covers several industries, including arts and culture, health care, agriculture, and hospitality. Her strategic thinking, planning, and communication skills have benefited nonprofit organizations such as Swedish American Health System, Fortune 500 businesses such as McDonald s, and privately held companies such as Woods Equipment. As a business partner with Act2 Strategists, she facilitated planning activities with several Rockford-area organizations including ECOH, Mendelssohn Performing Arts Center, YWCA, and Chicago-Rockford International Airport. Angela was awarded a certificate in consumer marketing from Kellogg s Executive Management Program and earned a bachelor s degree in English from Illinois State University. She currently serves on the Board of Directors of German American State Bank and as Director of Marketing and Communications, Woods Equipment Company, Oregon, Illinois. JON BATES. Jon is Executive Vice President of the Community Foundation of Northern Illinois. He served previously as Vice President and General Manager of Goodwill Industries of Northern Illinois. He has over 35 years of both for-profit and nonprofit experience in executive and administrative leadership and has served on several nonprofit boards. He is currently Treasurer for the Alliance of Illinois Community Foundations. Jon has a bachelor s degree in management from Concordia University. SUE BUCKWALTER. Sue is the founder and president of HR Concepts, Inc., a human resources consulting business. Her clients range from small to midsize in both the for-profit and not-for-profit sectors. Prior to starting her consulting business in 2000, she worked for the former Warner Lambert and Rockford Health System. Sue understands the rewards and challenges of working for a not-for-profit as one of her earliest jobs out of college was fundraising for the American Cancer Society. Sue has a bachelor s degree from the University of Wisconsin-Madison, has over 25 years of experience, and has been PHR certified since 1993 by the Society of HR Management. KAY LARRICK. Kay is a 30-year veteran in the field of fundraising. Her experience includes raising millions of dollars through successful grant writing, event management, annual giving programs, special appeals, and working with major donors. Kay believes the golden thread that runs through these processes is building good relationships. Kay has a Bachelor s degree in business from Rockford College and is a Masters in Nonprofit Administration candidate at the University of Notre Dame. Kay earned the designation of CFRE (Certified Fund Raising Executive). Kay currently serves as the Executive Director at Carpenter s Place where she has worked for the past eleven years.
6 General Information TUITION Tuition is $250 per course or $1250 for the entire certificate program (five courses). Tuition includes completion certificate and all instruction materials. ELIGIBILITY REQUIREMENTS Access to information in a nonprofit organization that supports the course content will be beneficial (i.e. policies and procedures, financial data, and strategic plans). REGISTRATION Mail the completed registration form and payment to: NICNE, Rockford University, 5050 E. State Street, Rockford, IL LOCATION All courses will be held in the 5100 E. State Street facility at Rockford University (located near the E. State Street entrance). WITHDRAWAL & CANCELLATION POLICY A full refund, less a one percent (1%) cancellation fee, will be granted to a registrant who notifies us about his or her cancellation at least five business days prior to the start of the course. After this date, no refund will be given unless the Northern Illinois Center for Nonprofit Excellence cancels the course. Registrants may apply the tuition to another course offered by NICNE if they contact us five days prior to the start of the course. Failure to attend a course does not entitle a registrant to a refund. Cancellations must be confirmed in writing by registrants. For additional information on our withdrawal and cancellation policy see CERTIFICATE COMPLETION Certificate eligibility requires 90% overall attendance in the set of five courses. MASTER OF BUSINESS ADMINISTRATION (MBA) CREDITS When the certificate program is completed, students may take an exam that relates to the material in the five courses. If the student passes the exam, they will be given credit for an elective in the Rockford University MBA program. NEED MORE INFORMATION? Contact Karen Ream at or
7 Registration form Sorry, no phone reservations will be accepted. Payment must accompany registration. Name Name of organization Job title Address City/State/Zip County Phone COURSES & TUITION Fundamentals of Nonprofit Management, Leadership, and Governance. Oct. 2, 9, 16, 23, 2014 (register by Sept. 25) $250 Marketing and Communications. Oct. 30, Nov. 6, 13, 20, 2014 (register by Oct. 23) $250 Human Resource Management. Feb. 5, 12, 19, 26, 2015 (register by Jan. 29) $250 Financial Management. March 5, 12, 19, 26, 2015 (register by Feb. 26) $250 Fund Development. April 2, 9, 16, 23, 2015 (register by March 26) $250 or Certificate Program (all five courses) $1250 PAYMENT Check enclosed (payable to NICNE) VISA MasterCard Discover Name on Card Exp. Date Account # Security Code (on back) Billing Address Signature NICNE 2014 Membership Discount (10%) Tuition Total $ Fax your credit card registration to or mail the completed registration form and payment to: NICNE Rockford University 5050 E. State Street, Rockford, IL 61108
8 Northern Illinois Center for Nonprofit Excellence (NICNE) has been providing capacity building, training, technical assistance and resource support to nonprofit organizations within our region since August NICNE is the region s primary resource for nonprofit management and leadership development. NICNE strengthens nonprofits by providing education, training, technical assistance, and assessments, and encourages collaboration resulting in a strong, vibrant nonprofit sector critical to a healthy community. Please visit our website rockford.edu/?nicne for more information about program offerings and check out our Facebook page. NICNE staff is available for questions about course offerings, resources, and NICNE membership. Contact us! Director Pamela J. Clark Reidenbach Program and Membership Coordinator Karen Ream Graduate Assistant Jennifer Smith E. State St. Rockford, IL rockford.edu/?nicne