Prof. Vinita Sahay. Professor.

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1 Name Position Area Prof. Vinita Sahay Professor Area of Research Publications Awards & Honours Membership Training & Consultancy Educational Qualifications i) Ph.D. (Customer Value) CSJM University, Kanpur ii) iii) M.A. (Economics) First Class First (Gold Medalist) CSJM University, Kanpur PGDBA (Marketing) First Class Affiliations Professor of Marketing, Indian Institute of Management Raipur (April 2012 onwards) Professor of Marketing, Institute of Management Technology Ghaziabad, India (Feb to March 2012) Visiting Professor at Aarhus University, Denmark Area of Research Marketing of Services Retail Management Retail Supply Chain Management Customer Value & Customer Satisfaction Customer Relationship Management Trust & Relationship in Supply Chain Awards & Short term courses attended Received Business School Affaire & Dewang Mehta B-School Award for Best Teacher in Marketing Management for the year 2011 Won the Gold Medal for being Topper in M.A (Economics) in the University. Received Best Paper Award 2006 for the paper titled Experiential Marketing: A New Age Differentiator a paper presented at the National Conference organized on March at India Habitat Centre, New Delhi. Attended Global Colloquium on Participant-Centered Learning GloColl Part-I from 20 th to 26 th July, 2014 at Boston and Part-II from 9 th to 12 th February 2015 at Shanghai, organised by Harvard Business School. 1

2 Attended Case Writing Workshop between Jan/February 2009, conducted by Indian School of Business, Hyderabad, ISB Case Development Center and Richard Ivey School of Business, University of Western Ontario (Ivey), Canada Professional Membership Publications & Presentations 1. Sahay, Vinita; Prashar, Sanjeev and Panda Dushyant, (2014), Factors affecting selection of online buying website: an analytical study among the Indian youth, International Journal of Intercultural Information Management, IJIIM, Vol. 4 No Sahay, Vinita; Prashar Sanjeev; Parsad Chandan and Vijay T. Sai, (2014), Analyzing Impulse Buying Behaviour among Shoppers: An Interpretive Structural Modelling Approach" presented at Oxford Retail Futures Conference: Innovation in Retail and Distribution on 8-9 December 2014 at the Saїd Business School, University of Oxford, United Kingdom. 3. Sahay, Vinita and T. Sai Vijay, (2014), Business School Students: Behaviour & Usage of Social Media, presented in ICSM 2014: International Conference on Social Media, Jan. 4. Singh Harvinder and Sahay, Vinita, (2012) Determinants of Shopping Experience: Exploring the Mall Shoppers of National Capital Region (NCR) of India International Journal of Retail & Distribution Management, Emerald, Vol. 40 Issue: 3, 2012, pp Laeequddin, Mohd, Sahay. B.S., Sahay, Vinita, (2012) "Trust Building in Supply Chain Partners Relationship An Integrated Conceptual Model" Journal of Management Development, Emerald Group Publishing Limited. 6. Laeequddin, Mohd.; Sahay B.S.; Waheed K.A.; and Sahay Vinita, (2011), Supply Chain Partner's Perceptions of Trust and Risk: The perspectives of UAE Printing and Packaging Industry" in for your reference, International Journal of Information System and Supply Chain Management of IGI Global publishing, 4(1),60-76,Jan-March 7. Sahay, Vinita; Chopra, Himanshu; Singh, Gurpreet; Batra, Aarti. (2011), Factors Affecting the Adoption of Sales Force Automation by Field force in India, International Conference FOBE, November 4-5, India Habitat Centre, New Delhi. 8. Singh, Harvinder; Bose, Swapan Kumar; and Sahay, Vinita (2010) Management of Indian shopping malls: Impact of the pattern of financing Journal of Retail & Leisure Property. London: Feb Vol. 9, Iss. 1, pp Laeequddin, Mohd; Sahay, B.S.; Waheed, K..A.; Sahay, Vinita (2010) Measuring trust in supply chain partners Relationships Measuring Business Excellence, Emerald, Vol. 14 No , pp Laeequddin, Mohd; Sardana. G.D., Sahay. B.S.; and Sahay, Vinita (2009) Supply Chain Partners Trust Building Process through Risk Evaluation The Perspectives of UAE Packaged Food Industry." Published in Supply Chain Management: An International Journal, Emerald, Vol.14 No.4, pp Sahay, Vinita (2009), Yield Management: Application of Information Technology across the Service Industry, in Advances in Technology and Innovation in Marketing, Macmillan India, pp , Koshal Satish and Sahay, Vinita (2009) Customer Relationship Determinants for Mobile Telecom Users: An Empirical Research in NCR region in India, paper presented in an International Conference on Marketing 2

3 Paradigms for Emerging Economies organized by Indian Institute of Management, (IIM) Ahmedabad on January 7-9, 2009 at IIM Campus, Allied Publishers, pp Laeequddin, Mohd; Sahay, B.S.; Waheed,.K.A; and Sahay, Vinita; (2009) "The Risk Perspectives of Supply Chain Partners Relationship, Materials Management Review, Vol.5, No.4, pp , Muralidhara, A, and Sahay, Vinita (2009) Customer Perceptions of Private, National and International Brands: An Empirical Study, a paper presented in an International Conference on Marketing Paradigms for Emerging Economies organized by Indian Institute of Management, (IIM) Ahmedabad on January 7-9, 2009 at IIM Campus, Allied Publishers, pp Sahay, Vinita and Agarwal, Rashmi (2008) A Case Study Fighting for the Himalayas Sahay, Thatchenkery and Sardana, Handbook on Management Cases, Allied Publishers, pp Sahay, Vinita (2008), Service Quality Measurement Scales: SERVQUAL vs SERVPERF published in Redefining Business Horizons in Sahay, Ranjan & Nicholas, MacMillan India, pp Laeequddin, Mohd.; Sahay.B.S.; and Sahay, Vinita (2008) Re-defining Trust in Supply Chain Partners Relationship published in Redefining Business Horizons in Sahay, Ranjan & Nicholas, MacMillan India, pp Singh Harvinder; Sahay,Vinita; and Bose.S.K, (2008), What s in a name: The dilemma of defining a shopping mall in the Indian Context paper presented at International Conference on Globalization and Emerging Economies held at Indian Institute of Management, Indore. 19. Singh Harvinder and Sahay,Vinita, (2007), A Case Study Melange: The Highway Mall Published in Roger Stough and G.D. Sardana, Select Cases on Management, Allied Publishers, pp Basu, Debayan and Sahay, Vinita, (2006), Experiential Branding: A Mystic Competitive Advantage paper presented in the National Conference on Experiential Marketing: The Key Differentiator organized by AICTE with LBS Institute of Management, New Delhi. 21. Sahay, Vinita, (2006), Experiential Marketing: A New Age Differentiator a paper presented at the National Conference organized on March at India Habitat Centre, New Delhi. This Paper won the Best Paper Award. 22. Sahay, Vinita; Basu, Debayan,; Mukherjee Saptorishi, (2006), Global Competitiveness: Use of IT in Indian Retail Sector" Conference on Global Competitiveness held at IIM Kozhikode during March 24th-25th, Sahay,Vinita, (2006), Return on Marketing Investments A perspective for CRM paper presented in the International Conference on Marketing Investments held on 5 th -6 th January 2006 at IIM Ahmedabad. 24. Sahay, Vinita and Basu, D. (2005), A Case Study: The Rising Sun, in Roger Stough and G.D. Sardana, Cases in Management, Allied Publishers, 2005, pp Sahay, Vinita (2005), A Case Study: Indian Automobile Industry- A Paradigm Shift, Published in the Cases on Management. 26. Sahay, Vinita, (2005), Developing Framework for Customer Value Index Model in the Digital Economy paper presented in An International Conference on Marketing Paradigms for Emerging Economies organized by Indian Institute of Management, (IIM) Ahmedabad on January 12-13, 2005 at IIM Campus. 27. Sahay, Vinita, (2005), An Empirical Evaluation of Customer Perceptions of the Impact of the IT Initiatives on the Service Delivery Presented in Sixth International Conference on Borderless World: Emerging Dimensions for Business" on January 2-5, 2005 at New Delhi. 3

4 28. Sahay, Vinita, (2004), Integrating SCM and CRM for Enhancing Customer Value, paper presented in Queensland Supply Chain Seminar: An International Conference on Logistics, organised by Logistics Association of Australia and Queensland University of Technology on June 10-11, Sahay, Vinita, (2004), Designing Customer Value Index, published in Vision: The Journal of Business Perspective, Vol. 8 No.2 pp (July-Dec 2004). 30. Sahay, Vinita, (2004), Customer Value Management for Marketing Profitability published in Amity Business Review, Vol. 5, No.1, Jan-June Singh, Vinita, (2004), Managing Customer Value in the Globalised Economy, Globalization of Business and Markets: Strategies For the 21st Century, book published by BIZtantra Publications 32. Singh, Vinita, (2002), Application of Data Mining and Data Warehouse for enhancing Customer Value, International Conference on Management, organized by Indraprastha University, New Delhi, Jan Singh, Vinita, (2001), Managing Customer Value in the Globalised Economy, International Conference on Globalization of Business and Markets: Strategies For the 21st Century, organised by Management Development Institute Gurgaon, Georgia Tech University, Atlanta and American Marketing Society, USA, Dec Singh, Vinita, (2001) Data Mining and Data Warehouse: An Integrative Model for Increasing Customer Value, Management & Change, Journal of IILM, New Delhi, Vol. 6, No. 1, pp Singh, Vinita, (2001) Customer Relationship: A Framework for SCM and CRM Integration, published in Productivity, CBS Publications, New Delhi, Vol. 42, No.2, pp International Conference organised: Organised ICSM2014: International Conference on Social Media during January 10-11, 2014 at IIM Raipur. Training & Consulting Management Development Programmes Designed, developed and conducted Management Development Programmes for senior and middle level Executives and organised Workshops in the area of: Retail Management Marketing of Services Customer Relationship Management Customer Value and Consumer Behaviour Service Quality, Customer Satisfaction & Customer Centricity Business & Marketing Communications Interpersonal Effectiveness MDP conducted: Designed, developed and conducted MDP for Officers of Department of Economics & Statistics, January Designed, developed and conducted Open MDP on Sales Effectiveness at IIM Raipur January Programme Director,Technical Education Quality Improvement Programme (TEQIP-II). As part of TEQIP 4

5 organized Training Need Assessment Workshop & Faculty Development Programmes (FDPs) Programme Director, Academic Leadership Development Programmes for Principals of Higher Secondary Schools under State Council for Education, Research & Training, Chhattisgarh ( ) Designed, developed and conducted Management Development Programme on Role of Independent Directors, for senior Defence Officers (Major Generals, Air Vice commodore, Brigadiers etc.) as Programme Director in the area of March 2-14, This programme had average feedback score of 4.5 on a five point scale. Undertaken Module on Retail Marketing with In-company one year MDP for Senior Executives of DOMINO s in July-Aug Designed, developed and conducted Management Development Programme for very senior PCS Officers as Programme Director, June 1-15, 2008, IMT Campus. level Executives as Programme Director in the area of Marketing of Services, February 6-8, 2008, IMT Campus. level Executives as Programme Director in the area of Creating Customer Centric Organisation, September 9-11, 2007, IMT Campus. level Executives as Programme Co-Director along with Dr Rajan Saxena in the area of Customer First: Managing Relationships for creating Customer Loyalty, India Habitat Centre, New Delhi Designed and developed Open Management Development Programme for senior and middle level executives as Programme Director in the area of Brand Management: Creating and Augmenting Brand Equity for Higher Valuation. On-Line General Management Programmes for Executive (GMPE) in and Services Marketing with state-of the-art Synchronous Learning Platform across 30 cities in India during On-Line Executive Programme for Young Managers (EPYM) in and Services Marketing with state-of the-art Synchronous Learning Platform across 30 cities in India during Consulting Projects carried out: o o Commercial and Financial Management in Procurement and Settlement of Paddy of Public Distribution System in Chhattisgarh for Chhattisgarh State Cooperative Marketing Federation (Markfed) Ltd, Raipur (Consultancy project was carried by a team of three faculty members). Developing Business Plan, Marketing Strategy & Process Reengineering for Achieving Excellence, for Raipur Sahakari Dugdha Utpadak Mahasangh (Raipur Co-op. Milk Federation). (Consultancy assignment was carried by a team of three faculty members). 5