School of Business, Leadership & Management Faculty Profile

Transcription

1 Short profile: Dr. J. Clement Sudhahar, Professor, is a marketing specialist as well as the Head of Centre for Services Marketing Research, SBL&M, Karunya University, Coimbatore. His marketing and teaching experience spans over two decades. His qualifications include M.B.A. and Ph.D. A prolific author, Dr. Clement Sudhahar has published over 50 articles in both the national and international referred journals. He is serving the editorial boards of more than five international journals. He has authored 7 books till date and is also penning two more books. His areas of interest include Customer and Employee Retention Management, Brand Building and Marketing Through Customer Insights EDUCATIONAL QUALIFICATION Ph.D (Marketing), Bharathidasan University, Trichy. [Highly Commended] M.Phil (Marketing), School, Bharathiar University, Coimbatore. [Highly Commended] MBA (Marketing), School, Bharathiar University, Coimbatore. [Distinction] BBA - APSA College, Madurai Kamaraj University, Madurai. [University Topper] PRESENT OCCUPATION Professor Marketing Area& Research Development School of Business Karunya University Coimbatore India. KEY RESULT POSITIONS IN CURRENT JOB Executive Editor - Karunya Journal of Research

2 Coordinator Research Development Head Centre for Services Marketing Research Coordinator e Branding WORK EXPERIENCE: 22 years Period Designation Organization Nov 99 to till date Professor. Associate & Assistant Professor School of Business, Karunya University, Coimbatore. Dec 98 to Nov 99 Jan 97 to Nov 98 Mar 94 to Jan 97 May 92 to Feb 94 Senior Lecturer Area Manager & Assistant Manager Marketing/Sales Assistant Manager Sales & Group Leader Senior Sales Executive & Sales Executive CMS Institute Studies, Coimbatore. Mahindra Holidays & Resorts (I) Ltd., Chennai & Salem. Maxworth Orchards (I) Ltd., Chennai & Madurai. Sterling Holiday Resorts India Ltd., Coimbatore & Madurai. CAREER ACHIEVEMENTS National Level Top 3 Salesman Award as Sales Executive in Sterling Holiday Resorts (I) Ltd in Aug 92. Best Country Manager Award from Maxworth Orchards (I) Ltd in Jan 96. Manager of the Month Awards thrice in Mahindra Holiday Resorts (I) Ltd.in 1997 Best New Faculty Award from CMS Institute Studies in 1999 Rashtriya Vidhya Saraswathi Puraskar award from IEMR in 2009 Best Researcher Karunya School of Business CONSULTANCY WORKS UNDERTAKEN

3 Marketing Strategies to boost up sales during off-season Cassidy s Textiles, Chennai. Customer Driven Policies & Marketing setup for PAN Transport and Cargo Ltd., Chennai, Salem and Coimbatore Branches. Selling strategies for Bright Burnishing Tools, Coimbatore. Project preparation and execution for Vasans Infrastructure Foundations, Madurai. Interactive Marketing strategy development and implementation for Coimbatoe based SMEs. MANAGEMENT DEVELOPMENT PROGRAMMES CONDUCTED Conducted a program on Handling Sales Objections for the Salesman of Mahindra Holidays & Resorts (I) Ltd, Chennai. Conducted a 3 day MDP on Marketing Management for Middle Management Executives of JKNM & SSM Textiles Units, Kumarapalayam. Conducted Leadership skills training program for Middle Level Management of south zone of Mahindra Holidays & Resorts (I) Ltd. Conducted a Personality Development Programme for the employees of SSI Ltd., Coimbatore. Handled a Customer Insights program for E2E Management Consultants. Conducted a MDP on CRM for Small Business Units for Coimbatore based SMEs. FACULTY DEVELOPMENT PROGRAMMES (FDPs) CONDUCTED Conducted a FDP on Non-Parametric Statistical Tools for Research in February Organized a FDP on Statistical Tools for Research in April Conducted FDP on Multivariate statistical Tools for Research in September Conducted a STTP Programme on Statistical Tools for Managerial Decision Making for MBA Faculty from all over the state in July Case Method as Pedagogy Workshop for Management Faculty at KSM in August 2008.

4 Research and Publication Workshop for Engineering Faculty in September TRAINING PROGRAMMES CONDUCTED Presentation Skills for ZEAL, Chennai Administrative Skills for AID, Coimbatore Industry Expectation on Placement Officers for Management Institutes Research Reporting and Presentation for Management students Data Analytics for Bharathidasan University MBA students SEMINARS/CONFERENCES ORGANISED Enfobiz a National Seminar on e-business in 2000 Financial Services Marketing National Seminar in 2003 Service Quality Management International Seminar in 2005 Paradigm Shift in Financial Services National Seminar in 2006 NCFM Program on Financial Markets National Workshop in Sep 2008 Workshop on Marketing Research Opportunities in Sep 2008 Workshop on Winning Mindshare of Education Stakeholders in Oct 2008 Panel Discussion on Global Slowdown Implications in Nov 2009 Workshop on Marketing Data Analytics in Aug 2010 MONOGRAPHS PREPARED Service Quality Gaps in Retail Banking Sector Application of Non-Parametric Statistical Tools for Researchers Empirical Investigation of Antecedents of Service Loyalty Brand Preference Factors in Passenger Cars Testing the Resilience of Indian Capital Market

5 RESEARCH REPORTS SUBMITTED Peer Influence in Automobile Purchase Decision Making as M.Phil., Thesis Service Loyalty in Indian Retail Banking Sector as P.hD., Thesis PAPERS PUBLISHED: (44 Nos) International 16: National 28. S. No Journal Volume & Issue No/ Period Page Nos. Title 1 Indian Management 6 & 3 / Mar Era and Destiny of E-Business 2 Indian Journal of Marketing July August Market Bridging An Indian Success Story 3 8 M JIMS Apr June Infrastructure Development in India The Missing Links 4 Indian Journal of Marketing 3(1) January Issues and Challenges in Supply Chain Management. 5 Journal of ISTE 1(2) September Knowledge Management Applications in Technical Education in India. 6 SMART Journal of Business Management Studies Vol.1(2) July- December Service Quality Gaps: A Re-examination and Extension 7 Research Vol. (1)(1) July An Investigation into the Impact of Sex-Role Orientation on Household Decision Behaviour in India 8 Pranjana Vol.17 (2) Jul-Dec Dr. Kokkariwala s Confusion Case on Strategic Management Decisions 9 SCMS Journal of Indian Management 1(4) Oct Dec The Measurement of Service Quality Perception in Banking Sector

6 10 SCMS Journal of Indian Management 2(2) Oct-Dec A Correspondence Analysis Approach to Service Quality Determination in Banking Sector 11 Studies 2 (2) Oct- Mar Role of e-scm in Small Scale Industries in India 12 New Frontiers in Education 4 (3) July-Sep Branding in Education Industry : An Indian Perspective 13 SMART Journal of Business Management Studies 1(1) Jan-June Purchase decision making and SRO: Empirical Investigation of Linkages 14 Indian Journal of Marketing 35 (6) June Peer Influence in Automobile Purchase Decision Making 15 Journal of Commerce and Trade 1(1) Oct Application of Confirmatory Factor Analysis in Services Marketing 16 SMART Journal of Business Management Studies 1(2) July Dec Service Quality Gap Models: A Re-examination and Extension 17 of Applied Sciences(Pakistan) Vol.6(7) June Banking Service Loyalty Determination Through SEM Technique 18 Academic Open International Internet Journal (Bulgaria) Aug Service Quality Gaps: A Retro Analysis 19 American Journal of Applied Sciences (USA) Vol.3(4) Sep Service Loyalty Measurement Scale : A Reliability Assessment 20 of Applied Sciences (Pakistan) 6 (11) Nov Service Quality Measurement in Indian Retail Banking Sector: CA Approach

7 21 Prestige Journal of Management Research 5 (2) October SRO Measurement and Scale Development in Assessing Spousal Dominance on Purchase Decision Making in India 22 SCMS Journal of Indian Management July Application of Structural Equation Modeling in Marketing Research: A Demonstration 23 Indian Journal of Development Research and Social Action 2(2) July-Dec Service Quality Models Framework A Conceptual Revisit 24 of Applied Sciences (Pakistan) 2(7) July Service Loyalty Measurement in Indian Retail Banking Sector: An Empirical Investigation 24 Global Journal of Development Research and Social Action 6 (7) Jul-Dec Service Quality Models : A Conceptual Framework 25 Anvesha 1(1) May Service Involvement Scale Development for Banking Industry. 26 of Biosciences and Management 1 (1) Jan-Mar Service Quality Perceptions in Hospital Industry- An Empirical Analysis 27 The Chanakya 8(1) Jan June Service Loyalty Determination 28 AMITY Management Analyst 3(1) Jul-Dec Organizational Stress: Issues and Implications An Empirical Study in Sri Lankan Private Sector Banks 29 International Research Journal of Finance &Economics (UK) 25 (09) Mar Testing the Semi-strong Efficiency of Indian Capital Market 30 College Science in India (Malaysia) 3(1) Feb Testing the Efficiency Of Indian Stock Market: An Event Study Approach 31 South Asian Journal Of Socio Political 9 (2) Testing the Efficiency of Indian Stock Market with respect to Rights Issue Announcement

8 Studies Jan-Jun Research and Technology 3(1) Jan - June Testing Informational Efficiency of Indian Capital Market with respect to Buyback Announcement: A study on Information Technology Industry 33 Amity Management Analyst 3 (2) June Work Stress Management: An Empirical Assessment in Srilankan Banking Sector 34 SMART Journal of Business Management Studies 5(2) Dec Evaluation of Internet Marketing Effectiveness: A Cognitive Mapping Approach 35 of Banking and Finance (USA) Accepted Testing the Resilience of Indian Capital Market 36 Business Plus 1(1) Jan Implementation of STP Strategies: A Meta Analysis of Indian Passenger Car Industry 37 RVS Journal of Management 2(1) February Internet Banking Acceptance An Extended Technology 38 SCMS Journal of Indian Management 7(2) Apr - Jun Car Industry: SWOT Analysis 39 Asian Journal of Business Management 6 (1) Jan Brand Preference in Passenger Cars DF Analysis 40 Prudence 1(1) Consumer Trust in Internet Banking- a conceptual model 41 The Journal of Banking, Information Technology and Management 2(2) Dec Internet Banking Acceptance, Self efficacy and Perceived Security - An Extended Technology Acceptance Model

9 42 Journal of Commerce and Trade 5(1) Impact of Intellectual Capital on Firm Value 43 of Emerging Business Issues 1(2) Intellectual Capital Efficiency Analysis of Indian Banks: A Malmquist DEA Approach 44 Asian Journal of Marketing (USA) 4(2) Service Loyalty in Literature: A Retrospect 45 The IUP Journal of Brand Management VII(3) Sep Brand Preference Factors of Passenger Cars: An Empirical Study 46 Journal of Education Planning and Administration (USA) Accepted Services Marketing Concepts vis-à-vis B- School Management: Qualitative Framework 47 Journal of Advances in Management 3(11) Nov Deffusion of Internet Banking in India An Empirical Study 48 SRDE Journal of Higher Education Journal 2(5) May Effective Business School Governance through Service Mangement Concepts 49 Karunya Journal of Research 2(1) Jan An Empirical Assessment of Indian Stock Market Efficiency 50 of Commerce and Management (USA) Under Final Review Customer Switching Behaviour in Indian Retail Industry 51 of Research in Social Sciences 1(1) Aug A Feasibility Study of Implementing CSR in MARG Properties, Chennai 52 Asian Journal of Scientific Research(USA) Accepted Retail Loyalty 53 Global Research Analysis 1(5) November Empirical Evidence of Predictors of Customer Trust in Online Healthcare

10 System in India 54 of Marketing Theory 2(2) July - Dec Potentiality of the New Sales Promotional Tool Deployment: An Empirical Study 55 4(5) Sep Oct Customer Loyalty Management Current Dimensions of Client Retention Among Stock Brokers in India 56 4(1) Jan - Feb Predictors of Customer Retention in OHCS- SEM Approach 57 4(3) May June 2013 Entrepreneurial Approach to Tourism Development in OMAN 58 SMART Journal of Business Management Studies 10(1) Jan June Determinants Influencing Usage Intensity of the B2B Web Marketing 59 5(1) January An Empirical Examination of Corporate Social Responsibility on Financial Performance A Survey of Literature 60 Global Journal for Research Analysis 3(2) February Performance Management Challenges in IT Industry An Overview CHAPTERS PUBLISHED IN EDITED BOOKS Infrastructure Development in the New Millennium: Issues and Challenges in Indian Perspective in the book (Etd) Infrastructure Development in India by Dr.S.Ganesan.2002 The Architecture of Successful Branding in Current Indian Educational Industry in Building Brands in the Indian Market, Excel Books, New Delhi, Service Quality Perceptions in Indian Hospital Sector in the book (Etd) by ICFAI Press, Hyderabad Service Quality Measurement Models Evolution: A Retro Analysis in the book (Etd) by ICFAI Press, Hyderabad Testing the Semi-strong Efficiency of Indian Capital Market in Research Advances in Finance, 10e, Campbell Publishing, UK.2009

11 Four Chapters in Data Analysis in Business Research: A Step-By-Step Non-Parametric Approach, authored by Dr.D.Israel, XLRI, Sage Publications, New Delhi. Sales Force Management: Text and Cases in Indian Context, authored by Dr.Khalid Hasan, Prentice Hall, Canada. PAPERS PRESENTED IN INTERNATIONAL SEMINARS International seminar on Technological Explosions in the New Millennium organized by Pondicherry School of management, Pondicherry, in October, International Seminar on Supply Chain Management organized by PSGIM, Coimbatore in May International level workshop on Case Method Teaching at MDI, Gurgaon in April International Seminar on Challenges in Management Education in the 21 st Century organized by PRIM, Thanjavur in March International Conference on Business Economics and Finance in September 2005 at Adaikalamatha Institute, Thanjavur. International Seminar on Paradigm Shift in Current Markets in January 2007 at Bharathidasan University, Tiruchirapalli. Conjoint Analysis Approach to Brand Decisions, International Seminar, Department of Commerce and Financial Studies, Bharathidasan University, 12-13, June, Employee Loyalty Determinants: An Empirical Analysis in the International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan 10-11, Jan, University, Familial Buying Influence in India: A Meta Analysis in Indian Passenger Car Industry in The International Seminar on Asia-Pacific Marketing Issues and Challenges organized by GRD College of Science of Commerce, Coimbatore, 4-5, November 6, Organisational Citizenship Behaviour and Service Quality in the International Seminar on Asia-Pacific Marketing Issues and Challenges organized by GRD College of Science of Commerce, Coimbatore, 4-5, November 6, RESOURCE PERSON/ CHAIRING IN NATIONAL SEMINARS/CONFERENCES National Seminar on Customer Relationship Management, organized by Providence College, Connoor, 28-29, August, International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 12-13, June, 2008.

12 MIST 2008 organized by Department of Commerce and Financial Studies, Bharathidasan University, 3-4, October, International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 10-11, Jan, MEMBER OF THE EDITORIAL BOARD Journal of Business Management Studies of Applied Sciences of Bio Sciences and Technology Karunya Journal of Research Asian Journal of Marketing of Applied Economics Asian Journal of Scientific Research American Journal of Ecology and Management MEMBERSHIP IN ASSOCIATION Life Member, Society for Scientific and Management Research Life Member, Society of Trade and Commerce Research Life Member, International Institute & Education Life Member, International Business Council MEMBER OF BOARD OF STUDIES Karunya School, Karunya University, Coimbatore Bharathidasan University, Trichy Gnanam School of Business, Thanjavur AWARDS RECEIVED Rashtria Vidhya Saraswathi Puraskar Eminent Citizen of India

13 Best Educationist Rajiv Gandhi Vidya Shiromani BOOKS PUBLISHED Customer Loyalty in Banking - ISBN Indian Stock Market Analysis ISBN Data Analysis for Business ISBN Loyalty in Indian Services Sector ISBN Organisational Behaviour and Management ISBN Internal Customer Relationship ISBN Internet Business Applications ISBN BOOKS TO BE PUBLISHED Brand Management in India being written for an accomplished publisher. Services Marketing-Cases in Indian Context - being written for an international publisher e Banking: An Indian Perspective Internet Literacy in the Emerging Economies Logistics and Supply Chain Management Sales Management: Text and Cases Dr. Clement Sudhahar can be reached via clemns@rediffmail.com.