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1 P r e s h t h B h a r d w a j M B A, P h. D. Current Position : Assistant Professor, Marketing Correspondence address: INDIAN INSTITUTE OF MANAGEMENT ROHTAK, PROFESSIONAL QUALIFICATION M. D. University Campus, Rohtak, Haryana Mobile: Ph.D. in Management, Faculty of Management Studies, M. S. University of Baroda, Vadodara (INDIA). Topic of thesis: Effect of Generic Drugs on buying behaviour pattern and brand sustainability of Year: 2008 ethical drugs in Western India. - Masters in Business Administration (Marketing & Computer Systems), Utkal University, Bhubaneswar (INDIA). Year: Percentage: 65% (Second rank in Marketing in the University) EDUCATIONAL QUALIFICATION - B. A. MANAGEMENT, Barkatullah Vishwavidhyalaya (Bhopal University), Bhopal. Year: Percentage: 65% - (10+2) with Science (P.C.M.), M. P. Board of Secondary Education, Bhopal. Year: 1993 Percentage: 66% PROJECTS UNDERTAKEN - Copper Strips Ltd., Bhopal (Ancillary to BHEL), BBA- I st Year. Topic: Applicability of concepts of Management. - B.H.E.L., Bhopal Unit, BBA- II nd Year. Topic: Compensation system for employees in BHEL. - Eureka Forbes Ltd.(Vacuum Cleaners), Bhopal, BBA- III rd Year. Topic: Consumer perception of Eureka Forbes Vacuum Cleaners. - Elbee- United Parcel Services (UPS), New Delhi, MBA- Summer Project.

2 Topic: Opinion of large volume shippers for domestic purpose. WORKING EXPERIENCE - Working as an Assistant Professor (Marketing Area), Indian Institute of Management, Rohtak (IIM R), Haryana, INDIA. Experience: 2 months (as on December 2011). - Worked as an Assistant Professor (Marketing Area), Institute of Management Technology (IMT), Nagpur. Experience: 4 years and 7 months (as on September 2011). - Worked as Senior Lecturer in Amity International Business School, Noida. Experience: 6 months. - Worked as a Senior Lecturer and held the position of Chairperson (Marketing Area), Institute of Management, NIRMA UNIVERSITY, Ahmedabad. Experience: 2 years. - Worked as an Academic Associate (Marketing Area), Indian Institute of Management (IIMA), Ahmedabad. Experience: 3 years and 6 months. - Worked as a Lecturer (BBA & MBA) in Vidyasagar Institute of Management, Bhopal University, Bhopal. Experience: 8 months. - Worked as a Visiting Faculty for BBA in Institute of Professional Education & Research (IPER) and taught Industrial Management in Government Women s Polytechnic, Bhopal. Experience: 1 year and 5 months. ACADEMIC ACTIVITIES AND ACHIEVEMENTS - Reviewed a book titled Marketing Management, TATA McGraw Hill Publications. - Reviewed four empirical papers sent for publication in the Journal of International Marketing Review (EMERALD) and one case for International Research Journal of Management and Business Studies (interesjournals). - Conducted one day session on the application of SPSS in Univariate and Multivariate data analysis for a Faculty Development Program on Research Methodology, jointly conducted by Sagar Institute of Technology and Management, Bhopal and AICTE on 22 nd December, Attended a workshop on Marketing Engineering organized by ISB Hyderabad on 4 th -5 th March, Participated in the Case Writing Workshop conducted jointly by Indian School of Business (ISB), Hyderabad and Richard Ivey School of Business on 30 th January 1 st February Taken one class on Data Analysis Tools: Cluster Analysis in IIMA, PGP- 2 nd Year for Research Methodology course in November, Weighted Average for Overall Effectiveness: 2.89 (4 point scale).

3 - Offered course as visiting faculty at various Institutions like Goa Institute of Management (International Marketing) and Institute of Management Technology, Ghaziabad, Centre for Distance Learning (Marketing for Innovation). - Conducted a 2 days Executive Development Programme (EDP) on Research Methodology in IPCL, Vadodara as a Faculty of Nirma University in Offered Brand Management Course to the MBA (Global)-Part Time in IMT, Nagpur and the same course as part of the Certificate Course for Lambent Technologies (now Global Logic Pvt. Ltd., a US based Software firm), Nagpur in RESEARCH AND PUBLICATIONS Papers published in International Journals: - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011). Patient- centric health care services: new paradigms, Journal of Medical Marketing, Sage publication (accepted for publication with revision). - Bhardwaj, Preshth, and Mazumdar, Pradeep (2011). A study on the impact of relationship between the general practitioners and the medical representative on the prescription behaviour: An empirical investigation, International Journal of Indian Culture and Business Management (IJICBM), Inderscience Journal (accepted for publication with revision). - Bhardwaj, Preshth, and Mazumdar, Pradeep (2011). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Journal for Business Innovation and Research (IJBIR), Inderscience publication, Vol. 5, Issue 1: Jadeja, Jayraj D., Shah, B. R., and Bhardwaj, Preshth (2005). Code of Business Conduct: Pharma Marketing at a Crossroads, Perspectives on International Corporate Responsibility (December), ICR Series: Volume 2, Carnegie Bosch Institute: Papers published in Indian Journals: - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011). Healthcare Services in India: A Strategic Perspective, International Journal of Research in Commerce, IT & Management (October), Vol. 1, Issue 5: Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011). Imperial Oilfield Chemicals: A case on New product development, International Journal of Management and Strategy (July-December), Vol Jain, Abhinandan K., Sinha, P. K., and Bhardwaj, Preshth (2006). Planet Health (case), Vikalpa: The Journal for Decision Makers, IIMA (October-December), Vol. 31, No. 4: Bhardwaj, Preshth, and Jadeja, Jayraj D. (2005). Indian Pharmaceutical Market: An Outsourcing Destination, GITAM Journal of Management (January-June), Vol. 3.

4 - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2004). Sustaining the value of Branded Drugs: A Strategic and Administrative Issue, GITAM Journal of Management (January-June), Vol Bhardwaj, Preshth, and Jadeja. Jayraj D. (2003). Intellectual Property Rights and learning and innovation in Indian pharmaceutical market, GITAM Journal of Management (January-June), Vol.1. Papers presented in International Conferences abroad: - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2009). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Conference on Business, Economics, Management and Marketing (ICBEMM) organized by World Academy of Science, Engineering and Technology (WASET) held in Paris (France), June. - Jadeja, Jayraj D., Shah, B. R., and Bhardwaj, Preshth (2004). Code of Business Conduct: Pharma Marketing at a Crossroads, International Conference on Corporate Responsibility held in Amsterdam (Holland), February. Papers presented in International Conferences/ Seminars in India: - Bhardwaj, Preshth, and Jadeja, Jayraj, D. (2009). A study on the impact of relationship between the general practitioners and the medical representatives on the prescription behaviour: An empirical investigation, 3 rd International Conference on Marketing Paradigms for Emerging Economies organized by IIM Ahmedabad and sponsored by Infosys, January. - Bhardwaj, Preshth, and Jadeja, Jayraj, D. (2008). A study on the impact of brand image of ethical drugs on the social benefits offered to the customers: An empirical investigation, Sixth Annual Conference on Information Science Technology and Management organized by IIT Delhi, Confederation of Indian Industry and Virginia Commonwealth University, USA, July. - Bhardwaj, Preshth, and Jadeja, Jayraj, D. (2007). Healthcare Services in India: A Strategic Perspective, Fifth AIMS International Conference on Management, Hyderabad, organized by ICFAI Hyderabad, December. - Bhardwaj, Preshth, and Jadeja, Jayraj, D. (2007). Indian Food Retailing: A Strategic Global Perspective, All India Commerce Conference, Department of Commerce, Osmania University, Hyderabad, December. - Bhardwaj, Preshth (2006). Clinical Research: A Paradigm Shift in the era of Convergence, International Conference on Marketing in The Age of Convergence organized jointly by IIM Kozhikode & Marketing Academy of India (MAI), conducted at IIM Kozhikode, Kerala (INDIA), January. - Bhardwaj, Preshth, and Jadeja, Jayraj D. (2003). Indian Pharmaceutical Market: An Outsourcing Destination, First AIMS International Conference on Management, conducted at IIM, Bangalore (INDIA), December.

5 - Bhardwaj, Preshth (2002). Sustaining the value of Branded Drugs: A Strategic and Administrative Issue, National Conference on Brand Building, conducted at the IPS-Academy, Indore (M.P.), INDIA. COMPUTER EXPERTISE - Proficiency in MS Office tools (MS Excel, MS PowerPoint, and MS Word). - SPSS (Statistical Software for Data Analysis). LANGUAGES KNOWN English, Hindi and Punjabi. HOBBIES & INTERESTS Reading books & business magazines, participating in Debates & Seminars, Singing, Sketching and Writing Poems. PERSONAL INFORMATION Date of Birth: 6th October, Gender: Male. Marital Status: Married. Passport No.: H TEACHING INTERESTS - Marketing Research - International Marketing - Marketing management - Brand Management AREAS OF RESEARCH INTEREST - Pharmaceutical Branding and Retailing - Healthcare Management REFEREES 1. Prof. Abhinandan K. Jain Professor, Marketing Area, Wing 1, Indian Institute of Management (IIM), Ahmedabad, INDIA. Phone: Prof. Arindam Banerjee Professor, Marketing Area, Wing 10, Indian Institute of Management (IIM), Ahmedabad, INDIA. Phone: Dr. Jayraj D. Jadeja Professor, Marketing Area, Faculty of Management Studies, M. S. University, Baroda, Gujarat, INDIA. M: Dated: 13 th December 2011 Place: ROHTAK, INDIA. Dr. PRESHTH BHARDWAJ

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