MA Marketing Communications and Branding

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1 MA Marketing Communications and Branding International Students Can Apply UKPASS Code: P Course Length: 1 Year Full-Time, 2 Years Part-Time Start Dates: September 2015, September 2016 Department: Business School Location: Edge Hill University Gain an understanding of how marketing communications works and influences your everyday life as you learn the theory and practice of this dynamic subject; Develop your skills to assess the marketing communications and brand building approaches which best position organisations for long-term success in the global marketplace; Cultivate the writing, analytical and reflective skills required to engage in Masters level study and research. This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. You will develop a clearer vision and understanding of the changing role and perception of marketing communications 1 Published 14 Sep 2015, 13:29

2 and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs. If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you. 2 Published 14 Sep 2015, 13:29

3 Course in Depth What will I study? You will study a set of modules that will broaden your knowledge and understanding of marketing, advertising, branding and public relations. The programme also requires you to complete a dissertation, providing an opportunity to immerse yourself in cutting-edge research and demonstrate an array of transferable skills. Modules provide a contemporary perspective on strategic marketing planning, brand psychology and management, integrated marketing communications and public relations campaigns. You will also critically analyse a range of popular, well-established marketing concepts and discuss their relevance and suitability in the 21st century. Extensive use is made of information technology (for example, via our Virtual Learning Environment) to support classroom activities. How will I be assessed? Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions. Who will be teaching me? The programme adopts an international perspective, recognising that every country operates within a global economy and that the barriers in world trade are being broken down. A dedicated module allows you to examine the methods and methodology of research in marketing and management. This will prepare you for your research project in a specific topic or issue relevant to marketing or branding, chosen by yourself and agreed with the programme team. The course is delivered by specialists in areas such as marketing, advertising, branding, e-commerce and small and medium sized enterprises. The team includes academically and professionally qualified staff, as well as active researchers who publish in academic journals. All members of the programme team have an energy and enthusiasm for their subject areas and are passionate about student learning and development. How will I study? The programme will be delivered through lectures, seminars and tutorials. For full-time students this typically requires two days attendance per week, with one day per week the usual requirement for part-time students. As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations. 3 Published 14 Sep 2015, 13:29

4 A Great Study Environment The three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium. Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world's largest management education network. The stunning 8m Business and Law building provides stateof-the-art teaching and learning facilities for students in the Business School and Department of Law and Criminology. 4 Published 14 Sep 2015, 13:29

5 Modules BUS4031: Strategic Marketing Planning (20 credits) Strategic Marketing Planning is designed to provide you with an understanding of marketing planning including the synerginistic planning process and its links with the delivery of effective and sustainable competitive advantage. Effective marketing strategy and planning is essential for all organisations. The module considers the complexities of the marketing environment and the impact this has on the creation of marketing plans and their successful implementation and execution. This will enable you to contribute along with other directors and senior managers to an organisation's competitive strategy. BUS4033: Strategic Brand Management (20 credits) Strategic Brand Management considers the central role of branding for today's marketers, with particular emphasis on creating and managing brands in order to build customer value and brand equity and the role of branding as part of an organisation s marketing strategy. You will engage with a range of critical debates surrounding the concepts, theories and role of branding from both customer and organisational perspectives. BUS4034: Marketing: A Critical Introduction (20 credits) Marketing: A Critical Introduction invites you to take a critical and reflective approach to a range of well-established marketing concepts to examine their relevance and applicability for the contemporary global world in which we live. You will adopt a critical and evaluative approach to digital marketing. BUS4036: Advertising and Marketing Communications (20 credits) Advertising and Marketing Communications develops and enhances your knowledge and critical appreciation of marketing communication techniques, in particular advertising. The integration of these techniques, the impact of the changing media landscape and the increasing role of consumer generated content are some of the contemporary issues that will be examined. BUS4037: Public Relations and Reputation Management (20 credits) Public Relations and Reputation Management recognises the importance of public relations as a key part of the marketing mix and aims to offer an in-depth understanding of public relations practice and emerging thinking in the context of marketing communications. You will engage directly with current professional debates within the PR industry and its professional bodies, critically analyse the boundaries of PR and reflect upon emerging industry specialisms. BUS4519: Dissertation (60 credits) Dissertation requires you to undertake a piece of independent research based upon, or linked to, a specific topic or issue related to a relevant organisational or management development matter. You will provide a theoretical rationale for the dissertation, collect and organise research data, present it within a coherent, rigorous and analytical framework, and reach a well-argued and integrated conclusion. 5 Published 14 Sep 2015, 13:29

6 BUS4522: Organisational Research (20 credits) Organisational Research develops your skills and awareness in research methodologies and techniques that are specifically appropriate for undertaking, analysing and writing-up academic research in the form of a dissertation or practitioner/ consultancy research. You will be encouraged to explore a wide range of methodologies and develop the necessary conceptual, methodological, practical and ethical skills necessary for management studies research. 6 Published 14 Sep 2015, 13:29

7 Entry Criteria Entry Requirements To join this MA you should have a degree equivalent to UK lower second class honours. For overseas applicants, IELTS 6.5 or equivalent is required. Recognition of Prior Learning Edge Hill University recognises learning gained elsewhere, whether through academic credit and qualifications acquired from other relevant courses of study or through recognition of an individual's professional and employment experience (also referred to as 'experiential learning'). Previous learning that is recognised in this way may be used towards meeting the entry requirements for a programme and/or for exemption from part of a programme. It is your responsibility to make a claim for recognition of prior learning. For guidance, please consult the University's Recognition of Prior Learning Policy and contact the faculty in which you are interested in studying. 7 Published 14 Sep 2015, 13:29

8 Career Prospects What are my career prospects? This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation s marketing, communications and branding strategies. Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career. 8 Published 14 Sep 2015, 13:29

9 Finance Tuition Fees Tuition fees for full-time study on this MA are 4,680 for UK and EU students and 12,250 for international students enrolling on the programme in academic year 2016/17. Tuition fees for part-time study on this MA are 26 per credit for UK and EU students enrolling on the programme in academic year 2016/ credits are required to complete a Masters degree. Please note, the University may administer a small inflationary rise in part-time postgraduate tuition fees in subsequent academic years as you progress through the course. Financial Support For comprehensive information about the financial support available to eligible UK and EU students joining postgraduate courses at Edge Hill University in academic year 2016/17, together with details of how to apply for potential funding, please view our Money Matters 2016/17 guide at Financial support information for international students can be found at 9 Published 14 Sep 2015, 13:29

10 Apply How to Apply Apply online at Visit for more information on the application process. Visit Us postgraduate students, including monthly campus tours, at Request a Prospectus If you would like to explore our full range of taught Masters degrees, Masters by Research degrees and MBA awards before you apply, you can order a postgraduate prospectus at Get in Touch If you have any questions about this programme or what it's like to study at Edge Hill University, please contact: Course Enquiries Tel: If you are considering applying to study at Edge Hill University, the best way to gain an insight into student life is to discover our stunning campus for yourself by attending an open day. You can view dates and book your place at Alternatively, if you are unable to attend an open day, you can find out more about all of our events for prospective If you would like to talk to the programme leader about the course in more detail, please contact: Dr Penny West Tel: International students should visit international or with any queries about overseas study. 10 Published 14 Sep 2015, 13:29

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