1 BHIMRAO M. GHODESWAR B.Sc., Nagpur University, Nagpur, India M.B.A. (Marketing), Osmania University, Hyderabad, India Ph. D. (Marketing), Osmania University, Hyderabad, India Professor, Marketing Area I. Teaching and Research interests Marketing Management Business-to-Business Marketing Consumer Behaviour Brand Management International Marketing II. Research Projects undertaken 1. Completed the following Research Project: CSR Initiatives in Empowering Low-Income Communities, under Teaching and Research Fellowship awarded by British Council at International Centre for Corporate Social Responsibility, University of Nottingham, UK during Ongoing Research Project: Study of Attributes and Associations in Building Service Brands, with special reference to Hospitality industry. III. Research Publications A. Publications: Chapters in Books 1. "Winning Markets through Effective Customer Relationship Management"published in a Book on "Customer Relationship Management", edited by Jagdish N. Sheth (Emory University, USA), Atul Parvatiyar (Institute of Customer Relationship Management, Atlanta, USA), and G. Shainesh (MDI, Gurgaon), Tata McGraw Hill, 2000, pp "Gaining Marketing Advantage through Superior Customer Value" published in a book on "Delivering Service Quality", edited by M. Raghavachari (Center for Services Research and Education, Rensselaer Polytechnic Institute, Troy, New York, USA) and K. V. Ramani (IIM,Ahmedabad), MacMillan, 2000, pp An Approach to Brand Building in Indian Markets, published in a book on Building Brands in the Indian Market, edited by Tapan Kumar Panda, Excel Books, New Delhi, 2004, pp B. Publications in Peer Reviewed Journals 1. Ghodeswar B.M. (2008), Building Brand Identity in Competitive Markets: A Conceptual Model, Journal of Product and Brand Management, Vol. 17 No. 1, pp Ghodeswar B.M., and Vaidyanathan J. (2008), Business Process Outsourcing: An Approach to Gain Access to World Class Capabilities, Business Process Management Journal, Vol. 14 No. 1, pp Ghodeswar B.M. (2007), Consumer Decision-Making Styles Among Indian Students, Alliance Journal of Business Research, Vol. 3, Spring 2007, pp
2 4. Ghodeswar B.M., and Vaidyanathan J. (2007), Organisational Adoption of Medical Technology in Healthcare Sector, Journal of Services Research, Vol. 7 No. 2, pp Ghodeswar B.M., and Vaidyanathan J. (2006), Adoption of Medical Technology by Hospitals: A Review of Innovation Attributes and Conceptual Model of the Resulting Service, World Review of Science, Technology and Sustainable Development (WRSTSD), Vol. 3 No. 4, pp Ghodeswar B.M. (2000), Innovations in Customer Service: The Key to Business Success,Journal on Management and Labour Studies, Vol. 25 No. 3, XLRI, Jamshedpur, pp Ghodeswar B.M., and Swaminathan K. (2000), Know Your Customer, Indian Management, a monthly Journal of All India Management Association, New Delhi, Vol. 39 No. 12, pp Ghodeswar B.M. (2000), Customer Relationship Management: A Perspective, Udyog Pragati (quarterly journal of National Institute of Industrial Engineering, Mumbai, India), Vol. 24 No.3, pp Ghodeswar B.M. (1999), Achieving Excellence in Customer Service, Udyog Pragati (quarterly journal of National Institute of Industrial Engineering, Mumbai, India), Vol. 23, No. 3, pp Ghodeswar B.M. (1991), "Growth and Prospects of Small Scale Industries, Quarterly Economic Report, Oct.-Dec. 1991, pp , New Delhi. C. Publications in Conference Proceedings 1. Ghodeswar B.M. (2013), Stakeholder Participation Approach to Ecotourism in India presented in International Conference on Tourism, Transport and Logistics (ICTTL 2013) organized by Suan Dusit Rajabhat University, Bangkok (Thailand), Le Harve University (France), University of Oxford (UK) and Lincon University, New Zealand on February 2013 at Paris, France. 2. Ghodeswar B.M. and Kumar P. (2012), Global Brands Local Actions: Take-back Program for Recycling (jointly authored with Mr. Prashant Kumar), presented in International Conference on Public Policy and Governance 2012 organised by Indian Institute of Science, Bangalore in association with Public Affairs Centre, Government of Karnataka, from 4 th to 6 th September 2012 at Bangalore. 3. Ghodeswar B.M. and Kumar P. (2012), Green Marketing Mix: A Study of Firm-level Environmental Action (jointly authored with Mr. Prashant Kumar), presented in Fourth Research Symposium on Doing Well by Doing Good: New Perspectives on Corporate Social Responsibility, Sustainability, and Inclusive Capitalism organized by Society for Global Business and Economic Development (SGBED), University of Montclair, USA in association with Indian Institute of Management, Bangalore and Curtin Business School, Curtin University, Australia from 9-11 July 2012 at Bangalore. 4. Ghodeswar B.M. and Kumar P. (2012), Application of Internet Technology in Integrated Marketing Communication: An International Green Marketing Perspective, presented in 4 th International Conference on Marketing and Business Strategy (ICOMBS-2012) organized by IBS, Hyderabad from May 2012 at Hyderabad. 5. Ghodeswar B.M. (2011), Corporate Branding: Social Responsibility as a Brand Context presented in 1 st International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Mapping and Expanding the Scope of Corporate Marketing organized by University of Zurich, Switzerland on February 2011 at Zurich, Switzerland. 6. Ghodeswar B.M. (2008), Corporate Responsibility in Empowering Communities at the Bottom of the Pyramid presented in Special Conference on Emerging India: Strategic Innovation in a Flat World organized by Strategic Management Society, USA and Indian School of Business (ISB) from 12 th to 14 th December 2008 at Hyderabad.
3 7. Ghodeswar B.M. (2008), Country Paper on India titled Service Quality: Best Practice Insights presented in Study Meeting on Service Quality Measurement and Building Customer-Centric Enterprises organised by Asian Productivity Organisation (Japan) at Singapore, 4-7 November Ghodeswar B.M. (2007), Customer Expectations of Service Quality in Financial Services Sector, presented in 10th International Conference on Creativity & Innovation: Imperatives for Global Business and Development organized by Society for Global Business & Economic Development, Montclair State University, New Jersey, USA and Ryukoku University at Kyoto, Japan from 8th to 11th August Ghodeswar B.M. (2007), CSR Practice Stakeholder Engagement, presented in Conference on Good Practice in Stakeholder Management: Learning from Cutting-edge Research organized by European Academy for Business in the Society (EABIS) and Swiss Re at Zurich, Switzerland on 22 June Ghodeswar B.M. and Brahmane J. (2006), Linking Organisational Capability and Business Performance, presented in International Conference on Marketing in the Age of Convergence organized by Indian Institute of Management, Kozhikode on 7-8 January Ghodeswar B.M. (2003), "An Approach to Brand Building in Indian Markets", paper presented in National Seminar on Building Brands in Indian Markets organized by Indian Institute of Management, Kozhikode in association with All India Council of Technical Education (AICTE) on 13th and 14th December 2003 at IIM, Kozhikode and published in proceedings. 12. Ghodeswar B.M. (2003), "International Expansion Strategies for Indian Companies: Select Case Studies", paper presented in International Conference on Globalisation and India: Addressing the Challenges, organized by The Academy of International Business (AIB), University of Hawaii, USA and Shailesh J. Mehta School of Management, IIT, Mumbai on January 31 to February 2, 2003 at IIT, Mumbai and published in proceedings. 13. Ghodeswar B.M. (2002), "Marketing Strategy for High-Tech Products: An Approach", paper presented in International Conference on Marketing of Technology Oriented Products and Services, organized by Center for Software Services Management, IIM, Bangalore; DuPree College of Management, Georgia Tech, Atlanta, USA; and Marketing Science Institute, USA on December 27-28, 2002 at IIM, Bangalore and published in proceedings. 14. Ghodeswar B.M. (2001), "Designing Marketing Strategy in Competitive Environment: Customer Focus is the Key to Success", paper presented in International Conference on Global Business and Economic Development, at Bratislava (Slovakia), organised by Montclair State University, New Jersy, USA and Comenius University, Bratislava, Slovakia, 7-10 November, 2001 and published in proceedings. 15. Ghodeswar B.M. (2000), "Winning Markets Through Effective Customer Relationship Management", paper presented in International Conference on Customer Relationship Management; Emerging Concepts, Tools, and Applications, organised by Institute of Customer Relationship Management, Atlanta, USA and Management Development Institute at Gurgaon, November, 2000 and published in proceedings. 16. Ghodeswar B.M. (1999), "Gaining Marketing Advantage Through Superior Customer Value", paper presented in "International Conference on Delivering Service Quality: Managerial Challenges for 21st Century", organized by Indian Institute of Management, Ahmedabad and Center for Services Research and Education, Rensselaer Polytechnic Institute, Troy, New York, USA; held at IIM, Ahmedabad on December, 1999 and published in proceedings. 17. Ghodeswar B.M. (1999), "Innovations in Customer Service: A Key to Business Success", paper presented in "International Workshop on World Class Marketing: Destination 2000", organized by North American Society of Marketing Educators from India (NASMEI), USA; at XLRI, Jamshedpur on 1-3 October, 1999.
4 18. Ghodeswar B.M. (1999), "International Marketing Strategy: A New Perspective", paper presented in 26th World Marketing Congress held at New Delhi, February, 1999 and published in WMC proceedings. D. Publications in Business Periodicals/Magazines 1. Ghodeswar B.M. (2006), Customer Connections: A Key Advantage in Life Insurance Sector, Yogakshema, a monthly publication of Life Insurance Corporation of India, Vol. 50, No. 9 (September 2006), pp and Ghodeswar B.M. (2002), "Gaining Customer Loyalty through Superior Service", published in SEARCH, a monthly business periodical published by Tata Infomedia Ltd., February 2002, Vol.2, No. 2, pp Ghodeswar B.M. (2001), "Winning Markets through Effective Customer Relationship Management", an abridged version, A&M, 30 April 2001, pp Ghodeswar B.M. (2000), "Customer Driven Approach for Marketing Effectiveness" published in ANALYTIQUE, a quarterly publication of Bombay Chamber of Commerce and Industry, Mumbai, October-December 2000, pp Ghodeswar B.M. (1990), "Importance of Marketing Research to Small Scale Industries, Laghu Udyog Samachar, January 1990, pp. 6-8, New Delhi. E. Articles in Newspapers/Business Magazines: A series of articles have been published in Indian Newspapers and Magazines. A total of 17 articles have been published in Financial Express, Mumbai. F. Other Publications Edited four Special Issues of UDYOG PRAGATI (a quarterly publication of NITIE) on following themes: MARKETING, April-June NEW DIRECTIONS IN MARKETING: IMPACT OF INFORMATION TECHNOLOGY, July-Sept EXCELLENCE IN CUSTOMER SERVICE, July-Sept MARKETING, July-Sept IV. Visiting Assignments 1. Visiting Professor of Marketing, School of Management, Asian Institute of Technology, Bangkok, Thailand on deputation and faculty secondment by the Ministry of Human Resource Development, Government of India, for teaching Master s level courses in marketing during Visiting Scholar, Nottingham University Business School, University of Nottingham, Nottingham, UK, under Research Fellowship awarded by British Council for research in the field of Corporate Social Responsibility during V. Professional Workshops/Seminars attended 1. The Art and Craft of Discussion Leadership Seminar organized by Harvard Business Publishing and Case Research Society of India on November 12-14, 2010 at Mumbai. 2. Case Writing and Case Teaching Workshop organized by Richard Ivey School of Business (University of Western Ontario, Canada) and Indian School of Business, Hyderabad in association with Indian Institute of Technology, Bombay and Welingkar Education on October 1-4, 2009 at IIT, Mumbai.
5 3. Capstone Foundation and Comp-XM Users (Capstone Business Simulation), a Faculty Development Seminar organized by SanRisk Business Solutions, Hyderabad, 12 th & 13 th September 2009 at Bangalore. 4. Deans Conclave, organized by Strategic Management Society (USA) in association with Indian School of Business, Hyderabad on December 2008 at ISB, Hyderabad. 5. Case Writing Workshop organized by Aditya Birla Research Centre of London Business School, April 2007, Mumbai. VI. Workshops Organised in NITIE for Teaching Faculty 1. Case Teaching Workshop, August 6-7, 2011, NITIE, Mumbai, for faculty members of NITIE, Mumbai with resource faculty support from IIM Ahmedabad, IIM Bangalore, IIM Indore and Harvard Business Publishing, New Delhi. 2. Assurance & Relevance of Quality in Professional Education, February 11-12, 2011, NITIE, Mumbai, for faculty members of engineering colleges and management institutions in Maharashtra, organized in association with National Board of Accreditation, New Delhi. 3. Management Capacity and Vision Development, October 16-18, 2006, NITIE, Mumbai, for Faculty members of Polytechnics/Engineering Colleges under the Directorate of Technical Education, West Bengal. VII. Awards won 1. Outstanding Paper Award by Emerald Group Publishing Ltd. for paper titled Business process outsourcing: an approach to gain access to world-class capabilities, authored jointly with Janardan Vaidyanathan, Business Process Management Journal, Volume 14 number Best Professor Teaching Marketing Management awarded by STAR NEWS National B-School Awards, November 2010, Mumbai VIII. Memberships of decision making Bodies of other Institutions 1. Member of the Board of Studies in Marketing Management, Faculty of Management Studies, Shreemati Nathibai Thackersey (SNDT) Women s University, Mumbai for a term w.e.f. January 01, 2013 to December 31, Member of the Accreditation Manual Drafting Committee of the National Board of Accreditation, New Delhi. IX. Membership of Professional Bodies 1. Member, American Marketing Association, USA 2. Member, Strategic Management Society, USA X. Guidance to Doctoral students: Award of Fellow of NITIE to the following candidates 1. Rekha Chikhalkar for research project titled The Service Encounter: Strategies for Service Industry, April Janardan Vaidyanathan for research project titled A Study of Medical Technology Adoption by Tertiary Care Hospitals, September 2011.
6 XI. Academic/ Administrative responsibilities handled in NITIE Member, NITIE Board of Governors, wef. January 01, Dean (Academics), NITIE, Chairman, NITIE PGP (Post-Graduate Programmes) Committee, Chairman, PGP Admissions Committee, NITIE, Member, NITIE Board of Research, Chairman, NITIE Officers Club, , and Member, NITIE Library Committee, 1998 to 2006 and Member, NITIE PGP (Post-Graduate Programmes) Committee, and Honorary Secretary, NITIE Alumni Association, Professor-in-Charge, Information, Publications and Publicity Cell, NITIE, Editor, Udyog Pragati (a quarterly journal of NITIE), XII. Work Experience Professor, Marketing Area, National Institute of Industrial Engineering (NITIE), Mumbai, India, 2006 to date. Associate Professor, Marketing Area, National Institute of Industrial Engineering (NITIE), Mumbai, India, Assistant Professor, Marketing Area, National Institute of Industrial Engineering (NITIE), Mumbai, India, Assistant Director, Industrial Management and Training, Small Industries Development Organisation, New Delhi, India, Small Industry Promotion Officer, Industrial Management and Training, Small Industries Development Organisation, New Delhi, India, Technical Supervisor, Central Research Institute, Kasauli, India, XIII. Executive Development Programmes A. Management Development Programmes conducted on following topics 1. Marketing Strategy in Competitive Environment 2. Customer Service Management 3. Strategic Marketing B. Company Based Programmes: Conducted Company Specific Programs of short duration (upto 5 days) for many companies. A few of them are: "Management Orientation" for Bharat Heavy Electricals Ltd, Bhopal "Marketing Strategy" for Bombay Chamber of Commerce & Industry, Mumbai "Strategic Management" for Indianoil Management Academy, Haldia "Strategic Marketing Management" for Bharat Heavy Electricals Ltd, Bhopal "Managerial Excellence for Sales Personnel" for Alkem Laboratories, Mumbai "Marketing Strategy" for Asian Paints, Mumbai "Marketing Strategy" for National Stock Exchange-IT Ltd., Mumbai XIV. Consultancy Associated as a team member in consultancy assignments in the area of management (manpower planning and recruitment, restructuring) / marketing for following companies. 1. Ghodupdeo Engineering, Mumbai. 2. Deepak Fertilizers and Chemicals Ltd, Mumbai. 3. Bharat Heavy Electricals Ltd, Bhopal. 4. Dredging Corporation of India Ltd, Visakhapatnam. 5. Nuclear Power Corporation Ltd, Mumbai. 6. Maharashtra State Electricity Board, Mumbai.
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