Key Trends driving Future Opportunity for APC by Schneider Electric and partners. Bhagwati Prasad, APC by Schneider Electric Sept 10th, 2015
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1 Key Trends driving Future Opportunity for APC by Schneider Electric and partners Bhagwati Prasad, APC by Schneider Electric Sept 10th,
2 Schneider Electric, the global specialist in energy management and automation 25 billion FY 2014 revenues ~5% of revenues devoted to R&D ~170,000 people in 100+ countries Diversified End Markets FY 2014 revenues 1 Balanced Geographies FY 2014 revenues Non-residential & Residential Buildings 33% Data Centers & Networks 14% Industrial & Machines Utilities & Infrastructure 27% 26% 25% North America 28% Western Europe 19% Rest of World 28% Asia Pacific 1 Estimated at the end of 2014 Confidential Property of Schneider Electric 2
3 Life is On Connectivity As Sustainability the global leader in energy Efficiency management and Reliability automation, our connected technologies will reshape We create the We industries, help customers transform cities We and help enrich customers lives. We build and deliver interconnection of IT reduce CO 2 achieve better energy safe and reliable and OT to produce emissions, better and process efficiency products and solutions actionable information manage resources, in cities, businesses, from the simplest of for better business and ensure more plants, buildings, and switches to complex results. livable environments. homes. operational ecosystems Confidential Property of Schneider Electric 3
4 About APC by Schneider Electric or IT Business? The official line The bottom line # 1 The IT Business specializes in critical power products and solutions for data centers and other applications where power continuity and quality is essential, including single-phase and three-phase Uninterruptable Power Supplies (UPS), surge protection, racks, power distribution units, security, cooling systems, services and software management. We improve the availability, manageability and performance of sensitive electronic, network, communication and industrial equipment where information (i.e. data) is created, transmitted, processed and stored. Worldwide in Critical Power and Cooling ITB contributes to the top line and the bottom line of Schneider Electric. > 14% of Schneider Electric revenue in 2014 and strong EBITA, contributing to the profitability of Schneider Electric as a whole 4 Schneider Electric IT Business Internal Overview Presentation
5 From product leadership First 3-phase UPS by MerlinGerin Wave 1: Network UPS Incorporated APC PowerChute software revolutionizes power management Matrix-UPS First modular UPS introduced MGE Galaxy family launched Wave 2: Modular UPS Symmetra scalable, redundant UPS introduced APC purchases Silcon A/S, entering 3 Phase UPS market NCPI Science Center Provides Data Center Design thought leadership APC introduces its first (NCPI) architecture, PowerStruXure Wave 3: InfraStruXure APC revolutionizes cooling market with In-Row launch InfraStruXure launches, integrates power, cooling, racks, Management and services NetBotz Security and Environmental Monitoring acquired by APC EcoStruXure integrates Schneider Electric acquires APC energy management solutions and forms the Critical Power & across application segments Cooling Services (CPCS) merging the APC and MGE UPS brands Uniflair Precision Data Center cooling acquisition Viridity, and Lee Technologies bring large data center expertise APW presidente, Luminous and Microsol are leaders in emerging economies AST Modular offers a comprehensive portfolio of prefabricated data center modules, services, manufacturing expertise, and project engineering support to Solution leadership Schneider Electric IT Business Internal Overview Presentation 5
6 The 4 th Wave.. Schneider Electric IT Business Internal Overview Presentation 6
7 Digital traffic is expanding annually by 23%+, creating the need to scale digital infrastructure..by 2018 By 2018ds 8.6 Zettabytes of IP Traffic that s 8,600,000,000,000,000,000,000 bytes Source: Cloud Index Report 2014
8 Growth is driven by the connected users and the Internet of Things 2 Billion Internet users 21 Billion network devices By 2018ds 1.3 Million video views per min Confidential Property of Schneider Electric 40TB transmitted / flight hr Sources: Cloud Index Report 2014 Intel 8
9 Edge computing platforms distribute computing loads closer to the device to reduce latency Cloud Cloud >100ms latency edge computing platform <10ms latency devices devices 9
10 Latency requirements vary by application Volume/frequency of data transmission to the server large Smart city ITS Machine control Aug Reality M2M Medical Speech/image recognition Storage Game Internet Search Web service SNS Smart house/building Edge small Mail Cloud small (long delay) Real-time requirement large (short delay) Source: NTT,
11 Edge computing architectures can come in three general forms Cloud Edge Connected Devices Gateway 1 to 10 Racks or or Micro Data Center Embedded Device Regional Data Center 11
12 Micro data centers (1-10 IT racks) fill an important part of the market Embedded devices: Limited processing and storage Deployment is immediate Suitable for home or small office applications Micro data centers: Significant processing and storage Fast to deploy in existing environments Suitable for a broad base of applications requiring low latency and/or high bandwidth Regional data centers: Unlimited processing and storage Longer to construct due to permitting and local compliance issues Suitable for applications that can tolerate some latency 12
13 There is a broad set of customers interested in micro data centers Enterprise: bank and retail branches Manufacturing: automotive Industrial: oil and gas, mining Government and Military Colocation and Telco s 13
14 Customers are trying to achieve these objectives Increase: Consistency across applications Reliability through factory production versus stick built Ease of regulatory compliance Reduce: One-time engineering Unique training requirements Time: deployment, troubleshooting Minimize: On-site work, testing, or commissioning Custom programming Human error 14
15 Schneider Electric s micro data center definition A micro data center is a self contained, secure computing environment that includes all the storage, processing and networking required to run the customer s applications. It ships in single enclosure and include all necessary power, cooling, security, and associated management tools (DCIM). Micro data centers are assembled and tested in a factory environment. 15
16 Micro data centers are very cost effective $5 per watt versus $11 per watt Regional data center costs: 1MW Tier 1 data center: $10.8/watt Micro data center costs: Leveraging existing switchgear, cooling, no raised floor $5/watt for a 1 rack complete solution > Secure cabinet, UPS, management 16
17 Quiz Question #1: How much is the Opportunity size in A$ if a customer is deploying one Rack? {Infrastructure only, not IT Equipment} a. 600 to 2,000 b. 2,001 to 5,000 c. 5,001 to 10,000 d. 10,001 to 20,000 e. >20,000
18 Rack full of Servers: Capital Cost for Physical Infrastructure A Rack full of Servers how much is your Opportunity (for Physical Infrastructure)? UPS A$ Rack A$ Rack Power Dist A$ A$ 15,000 to 30,000 Cooling A$ to 30X Opportunity Upstream Power A$ Security - US$1000 A$ 2000 Upstream Cooling A$ Others A$
19 Schneider Electric is introducing a broad portfolio of micro data center solutions SmartBunker SX Traditional for IT rooms SmartBunker CX Optimized for office environments SmartBunker FX Ruggedized for any environment SmartShelter Multi-rack, ruggedized for any environment Schneider Electric micro data center solutions do not include any IT equipment 19
20 Our micro data center solutions are compatible with a broad set of IT equipment For installation of the IT equipment, the customer has a choice: Self-install System integrator installs on customer site System integrator installs in their factory and ships to customer site 20
21 SmartBunker SX Traditional for IT rooms Models Include: Standard IT rack UPS Power distribution Software monitoring IT Capacity.18U UPS... 3kW PDU...16A Cooling...No Software.Yes Fire- Detect/Prevent No IT Capacity.36U UPS... 5kW PDU...32A Cooling...No Software.Yes Fire- Detect/Prevent No Model Options: Power redundancy Rack mount cooling External in-row cooling 21
22 Major Components of the SmartBunker SX Rack Monitor with accessories: Beacon (on top),t&h sensor with display, Smoke detector, Leak Rope Sensor 18-36U IT Space Rack Mount PDU Software 3-5kVA UPS 22
23 SmartBunker CX Optimized for office environments IT Capacity 18U UPS...3kW PDU...16A Noise Reduction..18.5dB Cooling...Fan Software...Yes Fire- Detect/Prevent.No IT Capacity 32U UPS... 5kW PDU...32A Noise Reduction..18.5dB Cooling..Fan Software Yes Fire- Detect/Prevent.No Models Include: Soundproofing UPS Power distribution Software monitoring Model Options: Power redundancy Fire suppression Colors 23
24 Major Components of the SmartBunker CX Rack Monitor with accessories: Beacon (on top),t&h sensor with display, Smoke detector, Leak Rope Sensor Optional Fire Suppression 18-32U IT space Rack Mount PDU Forced Ventilation Sound proofing Software 3-5kVA UPS 24
25 SmartBunker FX Ruggedized for any environment IT Capacity 30U UPS...8kW PDU...32A Noise Reduction..20dB Cooling...InRow Software...Yes Fire- Detect/Prevent.Yes IT Capacity 36U UPS... 5kW PDU...32A Noise Reduction..20dB Cooling..InRow Software Yes Fire- Detect/Prevent.Yes Models Include: Heavy gauge steel Soundproofing UPS Power distribution InRow DX Software monitoring Models Options: Power redundancy Biometric security Fire suppression 25
26 SmartBunker FX Ruggedized for any environment IT Capacity 23U UPS...5kW PDU...32A Cooling.....DX Software.....Yes Fire- Detect/Prevent...No Models Include: Heavy gauge steel Sound proofing UPS Power distribution Top mounted DX Software monitoring Model Options: Power redundancy Biometric security 26
27 Major Components of the SmartBunker FX Rack Monitor with accessories: Beacon (on top),t&h sensor with display, Smoke detector, Leak Rope Sensor Optional Fire Suppression 23-36U IT space Rack Mount PDU InRow Cooling Sound proofing Heavy Gauge Steel Software 5-10kVA UPS Heavy Duty Wheels (lockable) 27
28 These solutions also have options for high security Ruggedized enclosures Lockable enclosures Biometric options Access monitoring Breach notifications Environmental & Proximity Monitoring Heavy-gauge Steel Construction Biometric Lock Options 28
29 SmartShelter Multi-Rack, ruggedized for any environment IT Capacity.168U UPS...20kW PDUs...32A/230 Cooling..Overhead Rack Qty..4 Software...Yes Fire- Detect/Prevent.Yes Length 20 IT Capacity..420U UPS... 90kW PDUs...32A/230 Cooling Overhead Rack Qty Software.. Yes Fire- Detect/Prevent...Yes Length 45 Models Include: 3-phase power Power distribution InRow DX Hot aisle containment Software monitoring Electrical room Fire detection and suppression Model Options: CW and Air Economizer cooling, rack density, system redundancy, configurations 29
30 Major Components of the SmartShelter 90kW N+1 cooling capacity 9kW per rack capacity with 2N 415V power distribution Power monitoring, management and controls Fire detection and suppression Staging lobby for outside isolation Staging Lobby and Electrical Room InRow cooling IT Racks Hot Aisle Containment UPS and 415V Modular Power Distribution 30
31 Case Study: SmartBunker CX Sporting & Outdoor Retailer, USA Customer Challenge Current approach was a mix and match of different size, type, and quality of racking and equipment in the back of their stores The challenge was bring 124 stores throughout the US to a common standard BEFORE Solution 90 fully configured single-rack solutions Included UPS, PDU, servers, storage and networking Pre-configured, crated and shipped as a plug-andplay solution to customer sites Only 1 IT technician needed on-site to start-up and operate 31
32 Case Study: SmartBunker FX Ministry of Health, South America Customer Challenge Need for simplified, secure and stand-alone IT Infrastructure Internal auto-provisioning and billing platform; cost assignment to each department SaaS deployment; centralized app management OpEx reduction (energy reduction, management) Our Solution 9 single racks (1 per hospital) with air conditioning, long runtime power protection and environmental monitoring Simplified, secure, cost-effective 32
33 Summary and Next Steps Summary Higher Revenues for you Simple Start anywhere, go everywhere Next Steps Assessment Questions will be posted Questions 33
34 Make the most of your energy 34
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