Building a Real Data Center During the Great Recession

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1 Building a Real Data Center During the Great Recession Steven Carlini Sr Director, Data Center Global Solution Offer Management APC by Schneider Electric

2 Schneider Electric at a glance global, innovative and responsible Specialist in Energy Management billion euros sales in 2009 Global of sales in new economies North America 27% Western Europe 35% RoW 11% Eastern Europe 6% Asia Pacific 21% Sales by geography 2009 people in 100+ countries Innovative of sales devoted to R&D in Fortune 500 ranking Listed on the Paris Stock Market CAC40 Responsible Environment Ethics Business Access to energy

3 Schneider Electric at a glance covering all end markets Energy & Infrastructures Electrical power Oil & gas 16% 18% Data Centers IT & Finance Buildings Marine Water 31% Healthcare Offices Industry Machine construction Mining, minerals & metals 25% 10% Industrial Retail Residential Individual & collective housing % of 2009 sales

4 The energy dilemma is here to stay The facts The need Energy demand By 2050 Electricity by 2030 Source: IEA 2007 vs CO 2 emissions to avoid dramatic climate changes by 2050 Source: IPCC 2007, figure (vs level) Energy management is a key to address the dilemma

5 From production to consumption the energy train 3 1 units saved at the power plant unit saved at the data center ( physical infrastructure) Coal 100 units 35 units 33 units 6 units saved at the power plant 1 unit saved at the server Companies should focus on end of the chain to save energy

6 Challenges converging on data centers IT density Increased stress on power and cooling due to Centralization / consolidation of distributed data centers High density technology Virtualization, on-demand computing, multi-core processors Energy efficiency A growing a global awareness resulting in Data centers in the spotlight due to high energy usage that is increasing rapidly Opportunity to redirect cost savings toward the business Design / build cycle time Need for agility, speed, predictability in response to escalating pace of change in Business climate Service quality level and business continuity standards Compliance requirements

7 all putting the squeeze on AVAILABILITY AVAILABILITY is the ever-present constraint in data center planning

8 Why build a new data center Data centers Go dense Data center consolidation program Virtualization of servers & storage Consolidation of applications Go green Leveraged more energy efficient IT equipment Energy and management measurement software Reduction of carbon footprint Go fast Shorten design build cycle time Design with consideration of preferences vs. constraints Use tools to evaluate design impacts

9 Overheard in planning meetings We redesigned our facility several times before our plan got approved We d like to have multiple data center proposals ready to present to management, but that s cost prohibitive We organized our resources to support an $8 million project and then were given a $1 million budget The Root Cause of These Problems is PLANNING

10 Why projects succeed or fail Why projects succeed Why projects are impaired User involvement Executive mgmt support Clear statement of requirements Proper planning Realistic expectations Smaller project milestones Competent staff Ownership Clear vision and objectives 0% 5% 10% 15% Incomplete requirements Lack of user involvement Lack of resources Unrealistic expectations Lack of executive support Changing requirements and specs Lack of planning Don t need any longer Lack of IT management 0% 5% 10% Source: The Standish Group, 1995

11 Lessons From LEED Surprise lesson learned from LEED projects: LEED-certified buildings cost the same as normal buildings The only effective way to budget for sustainable features within buildings is to identify the goals, and build an appropriate cost model for them. It is possible to establish goals and budgets from the very beginning of the project. Other methods are ineffective and unnecessary. How? Establish team goals, expectations, and expertise Include specific goals in the program Align budget with program Stay on track through design and construction PLANNING - Better Buildings, Same Cost Source: The Cost of Green Revisted - Davis Langdon report, 2007

12 St. Louis data center Planning timeline APC acquired by Schneider Electric Schneider Electric is comprised of well-known brands including TAC, Square D, PowerLogic and more =S= was operating 330 data rooms & number of data centers globally Decision to build state-of-the-art, highly-efficient data center Data Centers burdened by Power, Cooling, Space challenges in West Kingston Data center to be co-located with Schneider Technology Center in St. Louis Reduction of original budget by 50% Review of the original design due to new constraints

13 St. Louis data center moving fast Budget revision caused a two week deadline on creation of new plan Core SME Group Engaged pulled for specialized Data Center design build knowledge Technical decisions: First Floor of SETC 2N UPS Redundancy 4500sq feet 415V, Modular, Rowbased Data Center Build completed Consolidation project in final stages Over 500 servers moved 67% servers virtualized as of April 2010

14 DP-UPS2 The end result Implemented July, ,500 ft 2 (400m 2 ) Average density 5.8 kw/rack Zone based approach Design allows for future expansion without shutdown Front Extra HACs SAN 8300 DP-UPS1 RACK 18 RACK 19 RACK 20 RACK 21 RACK 22 RACK 23 RACK 24 RACK 25 RACK 26 RACK 27 R P P A2 DP-UPS3 RACK 28 RACK 29 RACK 30 RACK 31 RACK 32 RACK 33 RACK 34 RACK 35 RACK 36 RACK 37 R P P B2 Front / cold aisle Front Extra HACs HP-CDC T1D TC1 250 kw Odin - A1 250 kw Odin - A2 TC2 TC3 LP-1D CDC-HP-C1 500A CDC-HP-C2 500A CDC-HP-C3 500A

15 Budget cuts didn t stop us from going efficient PUE (with a target of fully loaded) Build with scalable, energy-efficient technologies UPS rightsizing, In-row cooling Hot aisle containment Energy smart servers Future ready Connections to economizer and solar panels in place

16 ... Nor compromise services delivered Old data center St. Louis Capacity 160 kw 450 kw (expand up to 1.3 MW) 2,500 sq ft 4,500 sq ft Lean Availability Security Virtualization ~ 55% Multiple SPOF Minimal redundancy Limited access control Virtualization ~ 67% Data center availability ~ 99.98% Biometric access control Rack level access control

17 Trade-offs lead to gains Capacity 1.3 MW capacity 600 m2 (6500 ft2) ORIGINAL Design Efficiency Top priority PUE 1.34 at full load Redundancy 2N dedicated chiller 2N piping, 2N air handlers 2N power path (1 onsite substation) 2N standby generators Energy management Real-time efficiency and energy usage measurement 2008/2009 economic crisis Budget cut by 50% Capacity 700 KW capacity 400 m2 (4500 ft2) ADJUSTED Design Efficiency Still top priority PUE 1.35 at full load Redundancy Changed Changed Existing N+1 building chiller Existing N piping, N+1 air handlers 2N power path (1 onsite substation) Existing N building generator Energy management Real-time efficiency and energy usage measurement

18 Trade-offs Planning for the future High Efficiency Chiller Reduce data center electrical consumption Reduce PUE (when used with an economizer) Reduce maintenance costs Estimated Cost - $370,000 Economizer Reduce cooling costs aka free cooling Reduce PUE Require air filtration Humidity an issue Estimated Cost - $230,000 Solar/Alternative Energy Going green Internal energy generation Currently costly to generate power Estimated Cost - 100,000 panels needed to generate 1MW of power

19 We balanced preferences and constraints Preference: Dedicated chillers Dedicated diesel generator Water side Economizer Dedicated electrical substation Executive conference room overlooking data center Unfinished space on 1 st floor Constraint: Evaluate Preferences & Constraints Trade-Off Analysis 2008/2009 economic crisis Result: Using existing 2MW stand-by diesel generator Using base building chiller plant Capacity to meet 48 month window 2N - 400kW UPS Growth to 750kW 2N UPS and N+2 Cooling without shutdown Ultimate growth 1500kW 2N UPS and N+2 Cooling Criticality Equal to Tier III Efficiency PUE of 1.52 as built / 1.35 with future economizer Good planning with use of reference design enabled the success of the project

20 IT equipment at a glance 4,500 ft 2 (400m 2 ) 500+ servers 50% of servers virtualized Servers Dell PowerEdge (rack and blade) HP Integrity (RISC and Itanium) 9000 IBM Bladecenter L&H p595 Power 6 / AIX HACMP p520 TSM HS21 blades / Novell SUSE Linux Intel standalone servers Storage EMC IBM Quantum tape library 3584 LTO tape backup DS8300 SAN Network Cisco Catalyst 6500 switches

21 Design considerations at a glance 415/240V distribution throughout the data center Row-based cooling equipment architecture Hot Aisle containment system Metered and controlled chilled water loop Modular equipment architecture 2 Megawatt existing onsite generator 34KV 12.5KV existing onsite substation

22 Schneider Electric products used Supplier Subsystem Pelco Whole-room video security NetBotz Rack-level video security TAC Building management system APC Management system for physical infrastructure Ion E Power monitoring PowerLogic Metering and instrumentation Square D Switchgear and transformers APC UPS Defem Cable trays Caterpillar Generator APC Row-based cooling APC Hot-aisle containment Veris Metering Armstrong Int l Carrier Humidifier Chillers APC Racks Notifier Fire detection Management Power Cooling Other

23 A data center zone Cold aisle RACK 18 RACK 19 RACK 20 RACK 21 RACK 22 RACK 23 RACK 24 RACK 25 RACK 26 RACK 27 Hot aisle RACK 28 RACK 29 RACK 30 RACK 31 RACK 32 RACK 33 RACK 34 RACK 35 RACK 36 RACK 37 Front / cold aisle Cold aisle R P P B2 R P P A Zones organized by density not application

24

25

26

27

28 Actual PUE is not static Spot interventions done in the data center Long-term trend as IT load grows

29

30

31 Questions? 1.52

32 Thank You!

33

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