POD S in Data Centres. The Frame Group Pty Ltd

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1 Presented by: Greg Goode The Frame Group Pty Ltd

2 DATA Centres? POD SOLUTIONS REFERRED TO AS: Cells Modular Rooms High Density Zones Portable Modular Data Centres (Containers)

3 Multiple Interpretations Varied Environments Multiple Definitions

4 I call this the Raw Google Statistic No shortage of comment, advise, information

5 TOPIC AGENDA Taxonomy Characteristics History Commercials Green Benefits Future

6 TAXONOMY

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8 COMPARTMENTALISED OPEN DATA HALL ENVIRONMENT

9 ENGINEERED AISLE CONTAINED-RACK ARRANGEMENT

10 MODULAR PRE-FABRICATED ROOM

11 UNIVERAL FORM FACTOR SHIPPING CONTAINER

12 CHARACTERISTICS ENVIRONMENTS TECHNOLOGIES

13 COMPARTMENTALISED DATA HALL ENVIRONMENT ONE AREA SEGREGATED INTO SMALLER HALLS Total 1000m² Compartmented in 5 x 200m² AREAS SPECIFIC MAXIMUM ENERGY LOAD PER HALL SCALABLE e.g. 240kW, 480kw, 640kw etc REPLICATABLE ENVIRONMENT DESIGN BUILD IT HAS A CONSTRAINED SPACE AND ENERGY ENVELOPE

14 AISLE CONTAINED MULTI-RACK ENCLOSURE SINGLE AISLE TWO SYMMETRICAL ROWS OF RACKS WITH AISLE CONTAINMENT (HOT/COLD) SPECIFIC MAXIMUM ENERGY LOAD PER ENCLOSURE SCALABLE e.g. 240kW, 480kw, 640kw etc REPLICATABLE ENVIRONMENT DESIGN BUILD IT HAS A CONSTRAINED SPACE AND ENERGY ENVELOPE

15 UNIVERAL FORM FACTOR SHIPPING CONTAINER 20 OR 40 ISO9000 CONTAINER (PURPOSE BUILT) SPECIFIC MAXIMUM ENERGY LOAD PER ENCLOSURE SCALABLE e.g. 240kW, 480kw, 640kw etc REPLICATABLE ENVIRONMENT DESIGN BUILD IT HAS A CONSTRAINED SPACE AND ENERGY ENVELOPE

16 POD CONTAINMENT RACKING COOLING POWER DATA CABLING MANAGEMENT FIRE MONITORING & MANAGEMENT SECURITY MODULAR SCALEABLE ENERGY EFFICIENT

17 POD MORPHOLOGY - CONTAINMENT BUILDING CLOSED CONTAINED RACKS UNIVERSAL FORM FACTOR CONTAINER COMMON CHARACTERISTICS MODULAR COMPARTMENTALISED SCALABLE ENERGY EFFICIENCY REPLICABLE

18 POD MORPHOLOGY - RACKING COMMON INTELLIGENT RACKS Allowing for management of : server mounting power distribution management cooling distribution management cabling distribution management fire control security IDENTICAL PHYSICALITY Dimensions Access-ability Engineering specification

19 POD MORPHOLOGY - COOLING Multiple solutions: In-row cooling Air-side economiser Perimeter cooling Engineered with: Access floor plenum/or not Overhead plenum chimney Hot /Cold aisle containment Chilled water refrigerant air-side

20 POD MORPHOLOGY - POWER Multiple power distribution solutions: In-row UPS battery PDU Centralised UPS Battery PDU Engineered with: Overhead pathway Under floor pathway Multiple paths

21 POD MORPHOLOGY - DATA CABLING Multiple cable distribution solutions: Copper Fibre Modular or pair managed Engineered with: Overhead pathway Under floor path way Wireless

22 POD MORPHOLOGY - FIRE Multiple solutions: Gas Water (Pre-action Mist) Engineered with: Detection (Vesda point)

23 POD MORPHOLOGY - MONITORING & MANAGEMENT Solutions: MONITORING & ALARMING Cooling Power Security Fire MANAGEMENT Data collection storage mining Analysis Reporting Pre-emptive action Planning capacity Remote management Asset RFID

24 POD MORPHOLOGY - SECURITY Multiple solutions: Prox Bio-metric Key RFID Engineered with: CCTV Motion sensing

25 COMPARTMENTALISED DATA HALL ENVIRONMENT

26 ENGINEERED AISLE CONTAINED-RACK ARRANGEMENT

27 UNIVERAL FORM FACTOR SHIPPING CONTAINER

28 HISTORY DRIVERS

29 HISTORICAL TIMELINE WITHIN THE LAST 2-3 YEARS SIGNIFICANT DRIVERS ITS ALL ABOUT ENERGY DENISITY ENERGY EFFICIENCY OTHER DRIVERS MODULAR SCALABLE ( IT MANTRA FOR A GOOD DECADE) BUILDING ARCHITECTURE WAREHOUSE INFRASTRUCTURE MINIMALISM REPLICATABLE DEPLOYMENT TIME TO PROVISION

30 ROI TCO COMMERCIALS

31 ONE DESIGN OFF THE SHELF BUT SCALABLE COMMON COMPONENTS CONTAINMENT, RACKING, POWER, COOLING, CABLING, FIRE, MANAGEMENT, SECURITY JUST in TIME - SITE PROVISIONING QUALITY CONTROL TIGHTER FIELD V FACTORY SITE CO-ORD, REWORK,WARRANTY, DEFECTS

32 SINGLE SUPPLIER THOUGH MULTIPLE VENDORS SINGLE SUPPORT CONTRACT ENERGY EFFICIENCY GAINS (QUOTING 40% IMPROVEMENT) REDUCED REAL-ESTATE FOOTPRINT DENSIFICATION OF PROCESSING POWER / M²

33 TCO (15 YEAR PERIOD) OPEN ARCHITECTURE v POD = PROJECTED 30 55% REDUCTION REDUCED: PLANNING STARTUP CAPITAL COST REAL ESTATE PROVISIONING TIME OPERATIONAL ENERGY COSTS (GREATEST REDUCTION) OPERATIONAL MANAGEMENT (COMMON ENVIRONMENT)

34 OPERATIONS

35 ONE SUPPLIER ONE POINT OF CONTACT MULTIPLE VENDORS ONE SERVICE CONRACT SUPPORT UPGRADE MONITORING & MANAGEMENT REAL-TIME PRO-ACTIVE PREDICATIVE CHANGE MANAGEMENT DEFINED ENVIRONMENT

36 CONFIGURATION MANAGEMENT MAPPED TO POD IT & FACILITY MANAGEMENT CONVERGENCE OF BACKEND - FRONTEND ENGINEERING CONVERGENCE OF IT & FACILITY PERSONNEL CONVERGENCE OF COST Centres (GREATER VISIBILITY) IMPROVED RESPONSIVENESS TO IT ARCHITECTURAL CHANGE CAPACITY PLANNING PROVISIONING

37 GREEN

38 PREDICTABLE PERFORMANCE NO 2 ND GUESSING IN DESIGN PUE, DCiE, WPSM, CADE DEFINABLE MEASURABLE TUNABLE ADAPTABLE TO EFFICIENT ENERGY SOLUTIONS IT ARCHITECTURE COOLING POWER ADAPTABLE TO GREENER AND SMARTER BUILDING DESIGN ENABLES LEEDS AND EQUIVALENT RATINGS MODULAR SCALABLE DYNAMIC

39 IN BUILT ENGINEERED ENERGY EFFICIENCY PRINCIPLES RACKING COOLING POWER MANAGEMENT & MONITORING CONSTRAINED ENVIRONMENT GREATER CONTROL SCALABLE DURING LIFE CYCLE MEETS IMMEDIATE PROCESSING NEEDS NO WASTED ENERGY UP FRONT

40 BENEFITS

41 STRATEGIC PERSPECTIVE BUSINESS CORE COMPETENCY MARKET DIFFERENTIATOR COMPETITION INITIATIVES MARKETING SALES PRODUCTION etc FINANCE PLANs yr TRANSLATES TO TACTICAL PROPERTY TECHNOLOGY OPERATIONAL

42 PODS ADDRESS PROPERTY GREATER BUILDING SITE SCOPE SMARTER BUILDING CONSTRUCTION JUST IN TIME LOWER PROVISIONIONG COST ENERGY EFFICIENT TECHNOLOGY SMART RACKS POWER COOLING CABLING FIRE COOLING SOLUTIONS ADAPTABLE SOLUTIONS POWER SOLUTIONS ADAPATBALE SOLUTIONS ENERGY DENSITIES HIGHER DEFINABLE SCALABLE MANAGEMENT ENERGY (POWER, COOLING)

43 OPERATIONS COMMON ENVIRONMENT REDUCED IMPLEMENTATION TO OPERATIONAL REDUCED MANPOWER MONITORING & MANAGEMENT SERVICE CONTRACT ONE STOP CONTEMPORARY TECHNOLOGY MINIMAL NEW LEARNINGS REDUCED TCO

44 FUTURE

45 THE DATA CENTRE PARADIGM TRENDS ENERGY EFFICIENCY PRINCIPLES OF MODULAR SCALABLE (TOUCHES EVERYTHING IN THE DATA CENTRE) HIGHER DENSITY COMPUTING CLOUD (PROCESSING POWER) STORAGE GROWTH JUST IN TIME (BUSINESS NEEDS)

46 THE DATA CENTRE PARADIGM TRENDS BUILDING ARHITECTURE EVOLVING SUSTAINABILITY RETRO-FITS (THE LEGACY) REDUCED TCO SHORTER ROI PERIOD COMMODITISATION

47 THANK YOU 47

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