Data Center Consolidation Trends & Solutions. Bob Miller Vice President, Global Solutions Sales Emerson Network Power / Liebert

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1 Data Center Consolidation Trends & Solutions Bob Miller Vice President, Global Solutions Sales Emerson Network Power / Liebert

2 Agenda Traditional Data Centers Drivers of a Changing Environment Alternate Infrastructures for Consolidation Bundled Solutions

3 Traditional Data Center Opportunities Energy Logic Low hanging fruit for IT and Facilities Free up space, power, cooling Site Audits Benchmark starting point Identify low hanging fruit such as plugging leaks Upgrades to existing equipment Improvements in performance VFD, Zone Controls Replace / Add new technology Improvements in data center performance Funding streams other than capital Monitoring DCIM

4 Drivers Virtualization Cost Speed Modularity / Flexibility Media & large providers vs. reality

5 Impact of Cloud on the Data Center Data center capacity being pushed Utilize external capacity through cloud / co-location Optimization of existing resources though upgrades / consolidation Source: Uptime Institute Symposium 5

6 Cloud Computing Across the Federal Portfolio Shift from capital expenditures based on capacity to procurement of services as consumed Cloud First policy Federal agencies are required to default to cloud based solutions whenever a secure, reliable, costeffective cloud option exists. FEDRAMP standardized baseline of cloud security controls Learning curve for the government in Cloud Procurement models and contracts IT design and planning engaging all stakeholders How to provide mission and support functions As the single largest purchaser, Federal agencies have a unique opportunity to shape cloud computing services Internal v external cloud

7 CIO Perspective Availability Efficiency & Cost Capacity Planning & Agility Compliance Predict outage risks Monitor facilities / IT dependencies Automate impact analyses Reduce MTTR Eliminate risk with root cause analyses Identify redundancy gaps Minimize energy Identify energy inefficiencies Understand IT services TCO Optimize resource utilization Improve process efficiency Centralize IT equipment access Understand data center asset inventory Plan future IT services Optimize IT resource deployment Model deployment scenarios Reduce vendors Control / log IT systems access Control physical access to data center Meet government / industry energy efficiency standards Simplify complex eco-system management 7

8 Top Data Center Manager Concerns Rank Spring 2005 Fall 2007 Spring 2008 Spring 2009 Fall 2009 Spring 2010 Spring 2011 Spring Heat Density 78% Power Density 64% Availability 57% Space Constraints 32% Change Management 28% Heat Density 64% Power Density 55% Energy Efficiency 39% Availability 33% Space Constraints 29% Monitoring Monitoring Infrastructure Infrastructure Mgt Mgt 18% 27% Heat Density 56% Power Density 50% Availability 45% Monitoring Infrastructure Mgt 43% Energy Efficiency 40% Space Constraints 26% Heat Density 55% Energy Efficiency 47% Monitoring Infrastructure Mgt 46% Availability 41% Power Density 35% Space Constraints 29% Availability 56% Monitoring Infrastructure Mgt 49% Heat Density 46% Energy Efficiency 40% Power Density 25% Space Constraints 25% Respondents asked: what are your Top 3 data center infrastructure concerns Monitoring Infrastructure Mgt 51% Heat Density 49% Availability 47% Energy Efficiency 44% Power Density 36% Space Constraints 21% Availability 53% Monitoring Infrastructure Mgt 52% Heat Density 47% Energy Efficiency 44% Power Density 29% Space Constraints 18% Monitoring Infrastructure Mgt 56% Availability 52% Energy Efficiency 45% Heat Density 42% Power Density 32% Space Constraints 28% Data Center - Users Group Survey Spring 2012

9 Average Power Density ( in kw ) What is the Average power density per Rack in your data center? Spring 2006 Spring 2007 Spring 2008 Spring 2009 Spring 2010 Spring 2011 Spring 2012 Est. Spring 2014 Data Center - Users Group Survey Spring 2012

10 Density: Next Build or Expansion Best Practice: Build / retrofit with higher densities in mind Data Center Users Group Survey 10

11 Emerson Electric Co.; Proprietary Information Traditional Data Center Fire Pump Controller Surge Protection Automatic Transfer Switch Paralleling Switchgear Precision Cooling Extreme-Density Precision Cooling Uninterruptible Power Supplies & Batteries Containerized Solution Cold Aisle Containment Cooling Power Distribution Unit KVM Switch Rack Serial Console Switch Power Distribution Units UPS 11 Integrated Racks Monitoring Power Supplies Service Processor Firmware Infrastructure Management & Monitoring Services UPS Preventive Maintenance Energy Efficiency Assessment Data Center Assessment

12 Mfgr s Role in Data Center Life Cycle Improve Plan Design Engineering innovative Solutions to remove cost and improve quality during the data center construction process (DCIM) Operate Source Install (Packaged Solutions)

13 New Trends Built Up Solutions Definition pre-packaged solutions or reference designs which are optimized for performance and reduced TCO $ Lead time Drivers (cost savings) Install time Operating cost Speed of deployment Training time Less unique design effort Interconnections and control wiring performed at factory Cost Optimized configuration and operations Improved installation process Quality Factory testing of packaged modules Repeatable process (training, operation)

14 Emerson Smart Solutions Pre-Configured solution bundles Different platforms for different applications Each uses industry best-practices integral to the design Target data centers, server rooms, network rooms 14

15 Smart Solutions From Emerson Network Power How will data center needs be met? Around technology on a boxby-box basis? or Around a data center wide approach to efficient design? Smart solutions for efficient design Efficient Enhance business, space, energy efficiency Rapid deployment, easy servicing Economical Make use of existing infrastructure Avoid expensive room upgrades Simplified Simple and flexible design and implementation Systems work together Controlled Optimized planning, monitoring and management Control your IT environment 15

16 Overview Applications Small data centers Networking rooms Remote sites & Branch offices Capacity: up to 36kW IT Load 3-10 IT Racks Needs Addressed Simpler capacity expansion Avoid expensive room upgrades Efficient airflow & cooling Rapid deployment Enhanced security & control Low 1 st cost & operating cost 16

17 What is the SmartRow offering? sealed 42U racks Knurr DCM 24/7 precision cooling Liebert Challenger Fire suppression system AC distribution panel / EPO Air plenum Efficient air distribution Backup fans Emergency ventilation Integrated UPS Liebert GXT3 Integrated rack PDUs Liebert MPX/MPH Integrated management Avocent Data Center Planner Liebert Nform

18 Airflow Management Normal Operation Sealed and contained High Temp Operation Room ambient / exhaust 18

19 Installed Photo

20 SmartRow Value Proposition Integrated design Pre-packaged racks + cooling + fire suppression + AC distribution + UPS Speed of deployment No long lead items Air conditioner install plus an electrical connection to panel Efficiency Cooling and fire suppression sized for contained space - the not full room Sealed design increases air conditioner efficiency and capacity 20

21 Avoid Expensive Room Upgrades 21

22 Simpler Capacity Expansion A few things that become simpler: Room Design Room fire suppression system Raised flooring Precision cooling Room preparation & vapor seal EPO controls Airflow management Power distribution Security SmartRow Integrated Integrated Integrated Integrated Integrated Integrated Integrated Integrated ($35 - $40 / sq ft) ($21+ / sq ft) 22

23 SmartRow TM Design & Cost Example Situation: deploy 18 kw of IT to a non-it ready room Conventional Design 18 kw, 288 sq ft 1 rows, 6 racks Ceiling mounted ducted cooling (6) 5 kva UPS Room renovation, fire suppression SmartRow 18 kw, 288 sq ft 1 rows, 6 racks 1 Liebert Challenger (downflow) 6 Liebert GXT 5 kva Room neutral 23

24 Cost Advantage vs. Conventional Room Costs contractor, installation, engineering services Infrastructure Equipment UPS, distribution, cooling, racks, fire suppression Annual Energy Consumption power & cooling equipment energy use Conventional SmartRow Cost Savings % Savings $60,000 $43,000 $17,000 28% $105,000 $109,000 -$4,000-3% Total CapEx $165,000 $152,000 $13,000 8% $8,800 $6,400 $2,400 27% 5 Year OpEx $44,000 $32,000 $12,000 27% 5 Year TCO $209,000 $184,000 $25,000 12% Room Savings Equipment Savings Energy Savings Room neutral, fewer services to retrofit room into an IT space Pre-engineered, integrated precision cooling, ducting, distribution and fire suppression Airflow management, variable capacity, intelligent controls 24

25 Case Study: Pasco County, FL Needs Virtualized disaster recovery site Precision cooling for blade system growth Room-neutral design to utilize existing space High-security features to support PCI compliance for credit card transactions Personnel-friendly application, with internal fire suppression and low noise Results Saved $80K in installation costs Integrated fire suppression system saved $25K Energy efficient solution Completed project in <4 months Raised IT productivity with monitoring system 25

26 Summary Why Consider SmartRow Rapid capacity: Complete data center infrastructure deployed in weeks Simpler expansion: Pre-packaged design enables easier expansion; Allows you to focus on IT, not a room upgrade Reduce Capital Cost: No need to undertake expensive upgrades to fire suppression, cooling capacity or flooring Lower Energy Cost: Save up to 30% in annual energy costs Improve Redundancy: Backup fans automatically turn on if temperature rises Increase Flexibility: Ensure future flexibility and easier moves, adds, changes Enhance Control: Improve security and control over your IT environment 26

27 Overview Intelligent, integrated infrastructure for multiple rows Applications Capacity: Most cost effective up to 400kW Floor: Raised, non-raised Applications: Small and medium data centers; highdensity zones Needs Addressed Efficiency: OPEX & CAPEX Flexibility Availability Faster Deployment & Expansion 27

28 Applications Events or concerns regarding Building out new data center Expanding existing data center Concerned about capacity constraints Concerned about energy efficiency Experiencing hot spots / cooling problems Adding high density blades / IT load to a mature data center 28

29 SmartAisle TM - What is it? Approach which combines the many disparate parts of the IT infrastructure Racks Rack PDUs Busway Power Distribution UPS Precision Cooling Cooling Controls Containment Monitoring: Rack & Row Out of Band Management Startup and Maintenance Other services 29

30 SmartAisle TM - Component Details Power IT Delivery System UPS Power Distribution Modular Busway Optimized Rack System Power Management - PDUs Environmental Sensors Advanced Cable Management Physical Security Lockable doors and alarms Containment systems DCIM Cooling Services Planning Access Monitoring Row based cooling Installation Start-up and 1-year warranty Preventive Maintenance Remote monitoring

31 Reference Designs: kW Displayed Design Capacity: 105 kw Cooling Type: Air Cooled Rack #: 12 Density: 8.8 kw/rack Redundancy: N+1 Layout: Doors Only Containment Options Air Cooled, Water/Glycol, Chilled Water 5-15 kw/rack N or N+1 Full Containment, Doors Only, Fusible Link Roof, No Containment

32 Industry Best Practices: Design & Operation Airflow Power Efficient Cooling Density Modularity DCIM Hot/cold aisle configuration Aisle containment separates hot and cold air Scalable, high efficiency and high availability row based UPS 94% efficient, fewer battery replacements Variable Capacity Cooling: Match cooling system capacity to IT needs Intelligent controls: Teamwork & Monitoring/Control Bring cooling closer to the load Higher density IT environment reduces footprint Faster installation and expansion Easier manageability across IT enterprise Sensors, Unit Controls & Software Provides real-time visibility & efficient infrastructure management

33 PUE Performance Air Cooled Chilled Water

34 SmartAisle TM Design & Cost Example Situation: deploy 160 kw of IT to a floor Conventional Design 160 kw, 1482 sq ft 3 rows, 27 racks 4 perimeter cooling units (1) 200 kva UPS 3 distribution cabinets SmartAisle 160 kw, 870 sq ft 2 rows, 16 racks 5 Liebert CRV, icom, Containment 2 Liebert APM 90 kva UPS Liebert MB busway 34

35 SmartAisle TM Cost Comparison Room Costs contractor, installation, engineering services Infrastructure Equipment UPS, distribution, cooling, racks, fire suppression Annual Energy Consumption power & cooling equipment energy use Conventional SmartAisle Cost Savings % Savings $515,000 $459,000 $56,000 11% $415,000 $391,000 $24,000 6% Total CapEx $930,000 $850,000 $80,000 9% $63,600 $46,600 $17,000 27% 5 Year OpEx $318,000 $233,000 $85,000 27% 5 Year TCO $1,248,000 $1,083,000 $165,000 13% Room Savings Equipment Savings Energy Savings Pre-configured = less engineering, easier install Less cooling equipment with containment, fewer racks, less distribution, modular UPS Airflow management, EC fans, digital scroll, intelligent cooling controls, containment 35

36 Thinking Outside the Box Actually, outside the data center Containers / modular buildings / skids Pre-packaged solutions for rapid field deployment (improved speed) Factory integration and testing of complex cabling, control wiring (improved quality) Modular designs to re-use engineering efforts (improved cost and improved speed) Modular designs to closely match timing of capacity additions with capacity requirements (improved cost)

37 Overview Intelligent, integrated infrastructure in a rapid- deployment enclosure Segment Profile Capacity: kW Racks: 6-28 Floor: N/A Applications: Supplemental capacity; remote data centers; disaster recovery Needs Addressed Simplicity Fully integrated design Flexibility & Availability N, N+1 or 2N Standardization Speed of deployment 37

38 SmartMod TM - What is it? Rapid deployment IT enclosure Racks Distribution UPS Precision Cooling & Condenser Transfer Switch Fire Suppression Monitoring & Management Server Neutral 38

39 SmartMod TM Integrated solution in 3 configuration building blocks kw kw Custom Meets market requirements Standard configurations Based on kw or number of racks Utilize global products: ASCO ATS Liebert APM, MB & MPX CRV / Global Condenser Knurr DCM Liebert Nform / SiteScan & RDUs Designs to match server OEMs Meets market requirements Fixed designs Redundancy requirements Focus on N & 2N Power Focus on N+1 cooling One of kind / special needs Extreme density High efficiency Power only Significant resources required to quote We want to drive customers to standard offerings! $750k - $1.15M List $1.25M - $3M List Varies 39

40 SmartMod TM - Applications Capacity Overflow Short term: bridge until expansion or new data center is completed Long term: modular data center, grow as you need it Remote locations Designed with secure access, remote monitoring All weather construction Where chilled water is not available Disaster recovery Utilize for short term capacity overflow then re-deploy as DR 40

41 SmartMod TM Design & Cost Example Situation: build a space for 75 kw of IT Conventional Design 75 kw, 921 sq ft 1 row, 13 racks 3 perimeter cooling units (N+1) (2) 100 kva UPS (N+1) Build a new building SmartMod 75 kw, 609 sq ft 1 row, 8 racks 4 Liebert CRV (N+1), icom 1 Liebert APM 90 kva UPS (N+1) Deploy enclosure 41

42 SmartMod TM Cost Comparison Room Costs construction, engineering services Infrastructure Equipment UPS, distribution, cooling, racks, fire suppression, install Annual Energy Consumption power & cooling equipment energy use Conventional SmartMod Cost Savings % Savings $579,000 $0 $579, % $315,000 $816,000 -$501, % Total CapEx $894,000 $816,000 $78,000 8% $31,000 $22,000 $9,000 29% 5 Year OpEx $155,000 $110,000 $45,000 29% 5 Year TCO $1,049,000 $926,000 $123,000 11% Room Savings Equipment Savings Energy Savings Pre-engineered, no room, utilize enclosure, costs related to install and start up Equipment costs are the enclosure; which is the entire data center Airflow management, EC fans, digital scroll, intelligent cooling controls, no chilled water 42

43 Recent Project for N. Africa Cable Landing 43

44 Picture of Current Integration 44

45 European City Expansion

46 Healthcare & Federal Government Power only module DR integrated module Modular data center

47 SmartMod TM AC Power Skid Applications Enterprise Data Centers UPS Size (>500kVA) Co-location & Hosting Needs Addressed Speed of Deployment Factory-built (Cleanliness) Quality Control Standardization Risk Mitigation

48 Data Center Lifecycle Efficiency Design & Deployment Management & Planning Operation Design & Deployment Increase energy efficiency Reduce capital costs Reduce space Faster deployment Lower engineering costs Improve design efficiency Efficiency Without Compromise Operation Free up stranded capacity Increase availability Reduce energy costs with efficient technologies Efficiency is not just lowering operating costs Efficiency should apply to all aspects of operations Management Streamline operations with management controls Improve asset utilization Simplify change management Lower long-term operational costs with proactive maintenance programs

49 Data Center Industry Developments Emerson works diligently to understand data center trends, end user challenges Data Center Users Group For end users only Technical, non-commercial conference Surveys, case studies, technology, best practices

50 Data Center Users Group Many leading companies find the DCUG among their favorite conference Attendees Speak.... Consistently well run conferences with timely content. Excellent variety of useful content! This was my first - it was absolutely informational and top notch. Awesome. I'm looking forward to the next one.

51 Q & A 51

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