StruxureWare. How to reconcile efficiency and availability in a virtualized data center. for data centers

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1 How to reconcile efficiency and availability in a virtualized data center TM StruxureWare for data centers Soeren Brogaard Jensen 27th of October 2011 Vilnius, Litauen

2 Schneider Electric the global specialist in energy management billion sales in 2010 % of sales in new economies Balanced geographies FY 2010 sales Year-end 2010 employees North America 24% 26,000 Rest of World 18% Western Europe 34% 19,200 41,700 Asia Pacific 24% 31,900 people in 100+ countries Utilities & Infrastructure 20% Industrial & machines 24% Data centres 17% of sales devoted to R&D Residential 9% Listed on the Paris Stock Market CAC40 Diversified end markets FY 2010 sales 1 Non-residential buildings 30% 2

3 The Global Specialist in Energy Management Energy production & transmission Energy Management Energy Usage Wind energy Solar energy Hydro Biofuels Hydrocarbons Nuclear Making energy Safe Reliable Efficient Productive Green Appliances Climate control Security Lighting Machines IT servers with 30-70% savings everywhere Schneider Electric - Data Center Software Sales Academy 3

4 Our vision for the data center business is simple... Schneider Electric dramatically simplifies the process of designing, deploying and operating the world's most predictable, dense, and efficient data centers The best way to achieve our vision is to provide integrated, standardized, modular, scalable, data center solutions Foundational BUSINESS OVERVIEW Rev 4a 4

5 Landscape of Data Center is consistently changing at a rapid pace Schneider Electric - StruxureWare for Data Centers: Operations Suite 5

6 High Availability and Resiliency Schneider Electric - StruxureWare for Data Centers: Operations Suite 6

7 Adoption of Green Solution Schneider Electric - StruxureWare for Data Centers: Operations Suite 7

8 Adoption of Cloud and Virtualization Schneider Electric - StruxureWare for Data Centers: Operations Suite 8

9 Schneider Electric - StruxureWare for Data Centers: Operations Suite 9

10 IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud Computing Schneider Electric and ITB New EMEA Datacenter Sales Kick Off Requirements," London 2011 Michelle Bailey,

11 Most Significant Data Center Challenge in Coming Year Data center space, power and/or cooling because of equipment sprawl Developing a private/public cloud strategy Aligning activities with the business Modernizing of our legacy applications Managing the rate of technology change Finding/retaining IT talent Virtualization Making do with smaller budgets Data center space, power and/or cooling remained the top challenge Determining how to source IT services Source: Gartner, Top Concerns From the 2010 U.S. Data Center Conference: Where Should Budgets Be Spent? February 2011,. Note: Results reflect electronic interactive poll of attendees of the Gartner 2010 U.S. Data Center Conference Welcome Address. Percentage of Respondents Foundational BUSINESS OVERVIEW Rev 2

12 The energy dilemma is here to stay The facts The need Energy demand By 2050 Electricity by 2030 Source: IEA 2007 vs CO 2 emissions to avoid dramatic climate changes by 2050 Source: IPCC 2007, figure (vs level) Frequent power outages Rising energy prices Climate change Conflicts for resource access & control

13 Spending doubled in 6 years Source : IDC,

14 Five-year forecast: Power and cooling growth 8x compared to server growth Source : IDC, 2009

15 Key points on energy usage in Data Centers IDC shows that energy expense associated with powering and cooling the worldwide server installed based has increased 31.2% over the past five years. (IDC, 2010) More than 50% of power going into a typical data center goes to the power and cooling systems NOT to the IT loads! Energy savings from well-managed data centers can reduce operating expenses by as much as 20% (Gartner, 2010) The typical 1MW (IT load) data center is continuously wasting about 400kW or 2,000 tons of coal per year due to poor design (DCiE = 50%, instead of best-practice 70%) Every kw saved in a data center saves about $1,000 per year reduces carbon dioxide emissions by 5 tons per year has a carbon reduction equivalent to eliminating about 1 car from the road White paper A 1% improvement in data center infrastructure efficiency (DCiE) corresponds to approximately 2% reduction in electrical bills 66

16 Common Questions asked by Data Centre Executives Where do I place my new server? Will I cause a downtime if I move this piece of equipment? What is my PUE today. What is my PUE last year? How can I lower my energy cost? How can I address hotspots in my data centre? When will my data centre run out of power and cooling capacity? What s the cost of running my data centre? What s the overall health of my data centre? Have we met our regulatory requirements? How do I maximise availability in my data centre? Does the existing power and cooling equipment have the capacity to accommodate new technologies?

17 2011: Every business, government and individual must decide their course Age of Anxiety Age of Efficiency

18 From whalers to Big Blue The majority of IT companies talk big about going green, rather than giving any real evidence of how their software and hardware is actually reducing emissions. It is high time they put their money where their mouths are and deliver real evidence of their solutions in action, said Greenpeace International Climate Campaigner Melanie Francis.

19 The future demands new solutions and the largest companies must lead Information Traditional Technology Energy & Automation Solutions must take the best of both worlds. The I and the E

20 Benefits from managing IT and Facility > Optimize energy consumption > Lower TCO > Reduce human errors > Streamline workflow > Enable virtualization > Utilize capacity > Bridge IT and Facility management Schneider Electric ITB EMEA Sales Kick Off London

21 DCIM maturity model Level 5: Self optimizing, autonomic Level 4: Optimizing Level 3: Proactive Integrated software adjusts datacenter behavior and resource use according to rules and data and service requirements. Multiple IT and infrastructure subsystems integrated; data models used for prediction, service management, multiple views, optimizing in near real time. Datacenter equipment characteristics, location and operational status tracked. Energy and environmental data used to reduce risks, waste. 0% 5% 30% Level 2: Reactive Software installed to monitor environment and equipment power use. Ability to adjust cooling to demand. 80% Level 1: Basic No integration; basic monitoring supplied with equipment. Health and safety. 95% Schneider Electric ITB EMEA Sales Kick Off London

22 THE SCHNEIDER SOLUTION 22

23 Your engine of enterprise efficiency StruxureWare for Industry StruxureWare for Buildings StruxureWare for Grid StruxureWare for Data Centers Integrated, management software systems that add a layer of Energy intelligence to EcoStruxure solution architectures. Schneider Electric ITB EMEA Sales Kick Off London

24 Schneider Electric IT Business Your Name Date What is StruxureWare for Data Centers?? An advanced, vendor-neutral management software that provides a unified view and analysis of complex IT physical infrastructure and communicates with building, enterprise and network management systems to ensure quality, gain energy and cost efficiencies and aid in short and long-term planning and provisioning of data center equipment and resources

25 And created a comprehensive Data Center Management Software layer! Remote Energy Monitoring Energy Dashboard Facility Cooling Monitoring (Continuum/Vista) StruxureWare Central (Infrastruxre Central) StruxureWare Operations (Infrastruxre Operations) Facility Power Monitoring (ION Enterprise) The StruxureWare for Data Centers TM Management Software suite Schneider Electric ITB EMEA Sales Kick Off London

26 That fits a need in the industry to improve availability and efficiency simultaneously Energy and Sustainability Management Baseline Benchmark Target Verify Data Center Facility Management (DCFM) Data Center Power, Cooling & Security Collect Data Alarm Monitor Automate Visualize Data Center Infrastructure Management (DCIM) Data Center Operations Track Assets Simulate Analyze Implement Verify IT Service Management (ITSM)* IT Servers, Storage, Applications Assess Plan Deploy Virtualize Control Schneider Electric ITB EMEA Sales Kick Off London 2011 * ITSM generally leverages the IT Infrastructure Library (ITIL) as a process 26 framework

27 Leveraging Schneider Electric s market leading management software competencies. Energy and Sustainability Management Schneider Electric Baseline Benchmark Target Verify Data Center Facility Management (DCFM) Data Center Infrastructure Management (DCIM) IT Service Management (ITSM)* Data Center Power, Cooling & Security Collect Data Schneider Alarm Electric Monitor Automate Data Center Operations Track Assets Schneider Simulate Electric Analyze Implement IT Servers, Storage, Applications IT Vendors Assess and Plan Schneider Deploy Partners Virtualize Visualize Verify Control Schneider Electric ITB EMEA Sales Kick Off London

28 Schneider Electric IT Business Your Name Date in action A modularized solution complete with service

29 :: Delivering Data Center onto your desk :: Data CenterEnergy FacilityDashboard Management (DCFM) :: Data Center::Infrastructure Management (DCIM) Schneider Electric IT Business Your Name Date

30 Schneider Electric IT Business Your Name Date Extended the life of the data center by 3 years 3 Years The customer identified stranded capacities and reverted those back into available capacity Did You Know?

31 Schneider Electric IT Business Your Name Date Significant improvements on process efficiency $750,000 Company saved $750,000 by decreasing amount of time spent planning by employees and contractors Did You Know?

32 Schneider Electric IT Business Your Name Date Spend more $ on data center development 60% CIO was able to reallocate IT budget from 70% operations/30% for development to 40% operations/60% for development Did You Know?

33 Schneider Electric IT Business Your Name Date Reduced Energy Bill with 25% over 24 month 25% Management team virtualized server farm and achieved 25% cost saving by right sizing the Data Center Infrastructure Did You Know?

34 Summary StrucxureWare for Data Center assists you In maximizing capacity, controlling energy costs and utilizing IT assets more effectively In gaining full visibility and transparency of your data center inventory In identifying and resolving issues in your data center before they occur In gaining complete overview of energy consumption and stranded capacity In monitoring the health of your data center even on the go Gain control of your Data Center infrastructure so it doesn t control your business Schneider Electric IT Business Your Name Date