Large Data Center, Total system for efficiency. WFES January 2010

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1 Large Data Center, Total system for efficiency WFES January 2010

2 Large Data Centers Making the connection RACK ROW ROOM BUILDING for total system efficiency and availability

3 Active energy management architecture from power plant to plug Compatibility across key application areas Leveraging open standards between Schneider Electric and third-party suppliers 3

4 Data center governance Industry-wide movement is underway to shape policy and behavior The Green Grid global consortium is dedicated to standards, measurement, processes, and technologies to improve data center performance is a founding member and on the board of directors of The Green Grid The U.S. Environmental Protection Agency (EPA) is defining data center efficiency standards (Energy Star ratings) The European Commission s Institute for Energy is defining a Code of Conduct for data center efficiency Enterprise companies are starting to make public carbon commitments Efficiency can t t be ignored anymore 4

5 DCPI is. Data Center Physical Infrastructure IT floor The white space Covering all levels of power, cooling, rack systems, security, management that support the IT equipment Our complete end-to to-end view has profound implications for AVAILABILITY and EFFICIENCY 5

6 Challenges converging on data centers IT density is increasing, and is outstripping the capabilities of traditional power and cooling infrastructure Centralization of distributed data centers Virtualization and on-demand computing Design & build cycle time needs to be faster and more predictable Volatile business climate requires exceptional data center agility to keep pace IT technology changes offer significant business advantage to early adopters Energy efficiency is now a global issue Data centers are in the spotlight due to high energy usage that continues to increase Energy cost and availability are affecting the bottom line 6

7 all putting pressure on AVAILABILITY AVAILABILITY is the ever-present key challenge for data centers These challenges are interrelated, so solutions must take a broad SYSTEM view 7

8 Solutions A whole-system approach for across-the-board benefits Component reliability is now a given Reliable devices and subsystems are available from many vendors The next step: Shift focus to integrated reliability of the entire system High component efficiency is typically OPEX friendly but CAPEX unfriendly High-efficiency system designs Surprisingly, whole-system solutions can be CAPEX friendly as well as OPEX friendly* LEED Certification designed to promote design and construction practices that increase profitability while reducing the negative environmental impacts of buildings A solutions approach provides advantages in RELIABILITY, EFFICIENCY, and COST * Davis Langdon study: Cost of Green Revisited 8

9 We can take you there Schneider has the pieces and knowledge to put it all together Best-in-class hardware portfolio & services End-to-end management Decades of experience in data center implementations Agile solutions that are Customizable Repeatable Better planned Better coordinated Evolution Unstoppable industry trends The Future Schneider is uniquely positioned to lead this evolution 9

10 Why Schneider? BROAD EXPERTISE Intellectual capital in all data center support systems RELATIONSHIPS Completing the circle of industry touch-points that make it happen THOUGHT LEADERSHIP Our ideas steer the industry ONE COMPANY Streamlined customer experience Total breadth and depth that is unmatched in our industry 10

11 1 Why Schneider? Broad expertise Rack-row-room-building Our products Our partners End-to to-end, wrap-around around portfolio enables holistic design for highest availability and efficiency 11

12 1 Why Schneider? Broad expertise Decades of experience: 40 years in large data centers All DCPI elements: Rack-row-room-building Power Cooling Management software Physical security Rack systems Services that bring it all together analysis, assessment, design, maintenance, installation, start-up, commissioning, training 12

13 Broad expertise: Power Experts in design and operation of multi-vendor components across various and complex subsystems Power subsystems Medium-voltage switchgear Emergency generators Transfer switches Power coordination services Auto-transfer schemes for utility and back-up power Complex control integration Short-circuit and breaker protection coordination Cross-vendor interoperability Design and post-installation services address or resolve your greatest energy challenges 13

14 Broad expertise: Power Best-in-class, scalable/modular high-efficiency UPS systems Symmetra MegaWatt MGE Galaxy/EPS 96.7% efficient as low as 60% load Rack-row-room-building power distribution Up to 98% efficient Energy-efficient transformers Energy savings payback in a reasonable period 14

15 Broad expertise: Cooling InRoom InRow TM Room, row, containment, and hybrid Room cooling Precision perimeter cooling Hot-aisle containment ( HAC ) Row cooling Close-coupled cooling Targeted local cooling for high density areas Variable fan speed for increased efficiency Matches fan speed to server demand Containment of airflow Eliminates air mixing Further improves efficiency and capacity Rack air containment ( RAC ) Hybrid cooling environments Optimize efficiency while meeting variable density requirements Agility of drop-in pod for fast upgrades 15

16 Broad expertise: Rack systems Universal compatibility Accommodates diverse server and networking requirements Flexible solutions Increase deployment speed Highest efficiency Optimized airflow cable management and racks Scalable components Supports evolving IT technologies MANAGEMENT advantage: Up to four metered clients Zero-U vertical space 16

17 Broad expertise: Physical security Data SECURITY is now on par with data AVAILABILITY Surveillance / intrusion detection Access control Environmental monitoring Comprehensive physical and logical security Risk analysis and design Full system integration access control and surveillance from building entrance to rack Industry-leading technologies: Access control Intrusion detection Fire and life-safety Video surveillance Analytics Intrusion detection Card readers Security workstations at key locations CCTV / DVR Digital video management 17

18 Broad expertise: Management software Smart management system Full suite of management software for monitoring and control Schneider Electric is the only DCPI* company offering total comprehensive management building automation, IT floor, power quality Ability today to integrate management platforms A vision for tomorrow for simplified, integrated management Remove silos, create energy awareness across entire data center *DCPI = Data Center Physical Infrastructure 18

19 Broad expertise: Services Spanning the data center life cycle Analysis Assessment Planning and consulting Design Architecture/engineering support Project management Equipment sourcing & scheduling Construction Installation Assembly and start-up Commissioning Integration The human element that ties it all together Operations, maintenance and repair Remote monitoring: Building automation, IT floor, power quality, security Training Asset planning 19

20 2 Why Schneider? Relationships Industry-wide relationships enable Schneider to work with all the influence points to provide a circle of support around your project CE firms Contractors OEMs More benefits System integrators IT channels IT vendors Pragmatic view of business challenges facing data center consultants, designers, and operators Real world experience in data centers from service entrance to rack Coordination with 3 rd parties is crucial to a complete solution that maximizes availability and efficiency 20

21 Relationships: Partners, government, industry, influencers IT partners Collaborative development of solutions Key industry groups Contributing to the development of industry standards Contractors / Engineers Collaborative support to develop and deploy standards/solutions Regulators Advising on emerging environmental and safety standards 21

22 3 Why Schneider? Thought leadership White papers Thought leadership from the Data Center Science Center Energy University Energy management awareness and education Data Center University Courses for those tasked with critical decision-making and infrastructure planning of data centers Schneider Technology Center 100,000 square foot facility in O Fallon, Missouri (USA) is a showcase and testbed for Schneider, its customers, and industry partners to learn and teach efficient approaches to power and cooling 22

23 Thought leadership: Interactive tools TOOLS Quickly determine costs, efficiency, carbon footprint by Size Density Redundancy Architecture Data center capital cost Power/cooling efficiency Carbon footprint Make informed decisions BEFORE you design your data center 23

24 Thought leadership: A history of product innovation Symmetra First 3-phase UPS by Merlin Gerin First to provide direct digital control technology for building automation PowerLogic line of electronic metering is introduced MGE Galaxy line is launched scalable, redundant UPS introduced First to integrate a web server into a building controller APC Science Center created to advance thought leadership of data center design and operation 1999 Large Data Center Solution Team formed Introduced Integration of power, cooling, racks, management, and service TAC introduces complete building management solutions based on open integrated systems for building IT NetBotz acquired, bringing environmental and video surveillance to the data center APC revolutionizes cooling market with row-based cooling Schneider Electric acquires APC and forms the Critical Power & Cooling Services (CPCS) BU

25 4 Why Schneider? One company Bringing it all together a dedicated and documented commitment One Schneider is the company program for Announced at the annual shareholders meeting - April 23, 2009 One solution provider Integrated system approach (INT Level 3) Greatly mitigated issues during commissioning and operation Drive for energy efficiency One company to call for the design, build, remote monitoring, maintenance and upgrade for the entire data center solution 25

26 Schneider combines the essential ingredients Broad expertise Relationships Thought leadership One company To meet your business challenges Go FAST Agile, customizable and repeatable designs Go DENSE Innovative cooling strategies and power management Go GREEN Holistic design, smart management: AND raise the bar for business value AVAILABILITY EFFICIENCY 26

27 Example of a One-Schneider solution: Drop-in pod Challenge: Solution: Upgrade existing data center to be high-density capable Drop-in pod InRow cooling units 27

28 Voice of a customer: One customer s VERY large data center Switch Communication a SuperNAP* in Las Vegas A single point of contact best-of-breed, best-of-product, in a one-stop location through Schneider. It s been an excellent relationship as far as response time, cost savings, and total cost of ownership. *NAP = Network Access Point 28

29 Schneider Electric wins prestigious award 2009 Green Enterprise Award Honoring organizations who have made significant achievements in reducing energy consumption in data centers Co-sponsored by the Uptime Institute and the U.S. Department of Energy Category: Energy Efficient Products: IT For InRow cooling products with active response controls and integrated thermal containment uptimeinstitute.org energy.gov 29

30 Make the most of your energy 30

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