Killer Staffing Websites New Rules for 2015

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1 Killer Staffing Websites New Rules for 2015 PRESENTED BY Kaitlin Bolling Brian Battenfeld David Searns Mark Yesilevskiy Agenda What makes a Killer site? The truth (and fiction) about the Google-Apocalypse Trends in staffing websites Maximizing ROI A quick offer from Haley Marketing Creating a Killer Staffing Website WHAT S YOUR PURPOSE? 1

2 What s the purpose of a staffing website? It TELLS YOUR STORY. It gets people to TAKE ACTION. It positions you as an EXPERT. It makes your service process BETTER. It builds CREDIBILITY. A killer staffing website helps you SELL MORE! What s wrong with most staffing websites? They re boring No SEO / Bad SEO Weak design Poor social integration Not optimized for mobile Too few calls to action Me too copy Crappy calls to action Clunky navigation Not integrated with sales Hard to update NOT GETTING RESULTS! Things to consider Positioning. Credibility. Education. Desired actions. How will you measure success? # of leads / job applications # of downloads / forms completed Visits to site Bounce rate / time on site / goals completed Rank on search engines 2

3 The Google-Apocalypse TRUTH vs. FICTION The truth about Google April 21 is NOT the end of the world! Yes, Google is changing their algorithms. Yes, mobile will be even more important. But it only affects about 20-30% of your web traffic. April 21 is simply a reminder that your website needs regular updates! Designing for mobile What you SHOULD consider: Responsive design versus separate mobile site. Mobile optimized experience. Faster page loads. Minimal content. Easy access to features. Ability to respond. 3

4 Responsive design Creating a Killer Staffing Website DESIGN TRENDS 4

5 Design Flat design / material design Mobile first / responsive design Tall pages Full screen images and background video Death of stock photos??? Iconography Flat design / Material design old - Skeuomorphic 2013 Flat design 2014 Material design Mobile first vs. Responsive 5

6 Tall pages & background images Stock photos & Iconography No more too perfect people! Real people Settings / industry related images Analogies Infographics Icons & symbols Full screen images and background video 6

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8 Copy Shorter Story telling Rise of infographics Stronger (and more) CTAs 8

9 Features Dynamic Content Smart interactive navigation Large format drop downs (1-click access) Mobile only navigation Job board trends Landing pages 9

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12 Features New features exclusively from Haley Marketing Talent Showcase Team Bios Manager Testimonials Manager 12

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14 SEO Less focus on individual keywords, more on total traffic from search engines Less focus on optimization of core pages, more on regularly adding optimized content Hosting It s (much) more than just hosting your site files. A good host provides managed hosting: Site hosting Security CMS updates Speed management Daily backups Scalability 24/7 monitoring Maximing ROI HOW TO GET MORE FROM YOUR SITE 14

15 Maximizing ROI More features that enable actions. CTAs on every page. Minimum mobile content. Shorter forms. Goal tracking. Marketing automation. A Quick Pitch YOU KNEW WE HAD AN OFFER! HMG Starter Sites Awesome designs. Feature rich. Mobile optimized. And 30% less than just two years ago! Yes, we do custom sites too!

16 Website features checklist Thinking about a new website? GET OUR FREE CHECKLIST! Any questions? Coming Next: Stop the Trolls! How to protect your staffing firm s online reputation Thursday, May 21 at 2 PM EDT Talent Showcase Product Demo Thursday, May 28 at 2 PM EDT Reserve your seat: 16