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1 Actionable Leads - Higher Profitability - Free Marketing Automation - Completely Provided For You

2 Best Practices for Generating Your Leads Being a complete generation service, Latus offers you a complete marketing and lead gathering solution for today s newly shaped sales process. After learning about you, your company, your products and your value proposition, we put together a marketing strategy that is tailored to your success. Today s sales funnel isn t really a funnel it s more like a pinball. Buyers bounce from one vendor to another across the web in search of solutions. You, therefore, have to be everywhere. Pay Per Click Management: Pay per Click, or PPC, is a terrific way to instantly drive traffic to specific landing pages, website pages or offers and information. But it can burn you rather quickly if you don t know what to write or don t have the time to manage and monitor it. We build a PPC campaign for you, driving traffic to the landing pages we have set up, and monitor the analytics to make sure your ROI is fruitful and constantly improving.

3 Blogs and Social Media: For the right business social media can play an important part in keeping your audience engaged. But now it plays an even more important role: Search engines began tracking social media engagement and are now using it in their algorithms when ranking your website. At the same time, blogs offer important information and are often linked to social media. Social media is here. It s not going away; not a passing fad. Be where your customers are: in social media. Lori Ruff Content Marketing: This is the information age and properly delivered content gives your prospects the information they are looking for while ultimately shortening the sales cycle. It also is a way to greatly enhance your reputation and ranking on search engines. But it takes placing articles all over the net. We also create whitepapers to add credibility to your brand and to provide proof as to what benefits buyers would receive after purchasing your product or service.

4 Marketing: To reach your target audience directly, Latus creates a complete string of s that will be sent precisely to people with an interest in your product or service. By pinpointing your exact audience and delivering you leads that are interested in your solution, your sales team eliminates time spent pitching to someone with no intent on purchasing. Online is where it should all start. There is no doubt that digital pre-selling is here to stay. Your Campaign In Action Once we understand your specific needs and value proposition, professionally written digital collateral is created for all the channels above. Your dashboard would then look like this:

5 Your Dashboard

6 You can then view all collateral and leads as they are engaged on various levels. At level three we have piqued their interest enough to have them give us enough information to directly provide a detailed report or analysis of your solution and how it fits within your prospects organization almost the equivalent of an RFP. Of course throughout this string of activity we ask prospective leads to let us know if they have specific questions, requirements that need to be addressed or concerns you may be able to help them with. When anyone responds these leads are immediately given to your sales team, regardless of their place in the lead generation cycle, for immediate response. What s It Like to Work With Us? This digital marketing strategy is the bedrock of successful lead generation campaigns. It is cost effective and it works. It includes: A private phone consultation with you or your team to understand and prioritize your: Value proposition, Products or services which campaigns are to be implemented for, The unique selling proposition for each campaign. We also ask for a collection of your sales collateral so we may add it to our knowledge bank and use it as a springboard for ideas.

7 your own and that which we develop - so you can see at a glance any reports, infographics, s and landing pages we create for you. Four levels of reporting: Up-to-the-Minute activity and results. An at a glance summary of lead progression, including numbers, as prospects engage your marketing strategy. A more in-depth navigation for a look at the lead generation activity, analytics for each campaign, performance and results for each step in the lead generation cycle. Lead contact information.

8 ROI Optimization Review: We continually monitor performance to test and optimize your ROI. Our staff will analyze the performance of your campaign with you as we work on copy or message changes to boost your return on investment and the speed to which leads come to you. A dedicated account manager: You should only ever have to deal with one person at Latus. This person will make sure your progress is moving along quickly, answer any questions and communicate with the staff underneath him or herself on your behalf.

9 Remember There are a couple of things we want to remind you of as we begin to work together. Firstly, as you can imagine, it takes a bit of time to create and implement a customized lead generation program. Collateral has to be built, systems have to be put into place on your behalf, graphics are often created and your approval needs to be secured. This doesn t happen overnight as we want to make sure we are on track with your wishes and brand protection. While we usually soft launch in one month, it generally takes one to two months of behind the scenes creation before we can put your plan into full action. Hitting the bulls eye takes time and practice. Secondly, while we always strive to exceed your expectations from the start we know copy writing and marketing is not an exact science. Therefore expect results to improve through our regular reviews as time moves forward. For these reasons we ask that once engaged a company commit to a minimum of twelve months of working with us. With this digital marketing strategy you get a custom tailored digital campaign which delivers pre-qualified leads to your team for a fraction of the cost if you were to do this on your own. Also, because we are experienced in best practices you can be assured of best possible outcomes.

10 So don t hesitate. The next step is easy but the potential rewards are immense. Let us dig into your market and determine: The numbers of buyers looking for your services or products on a monthly basis. The potential number of qualified and scored leads we think we can procure for your company. A financial summary of your anticipated ROI. You can start the process, on our dime and time, by requesting your own report. Just click here.

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