Expand2Web Experts Training

Transcription

1 Expand2Web Experts Training Selling Online Reputation as a Service and Overcoming Customer Objections

2 Quick Recap Why Online Reviews are critically important for every business: 1. Increased Sales and Conversion Online reviews ultimately increases sales. Customers trust online reviews the same way as they do personal referrals. 2. Understand and Better Serve Your Consumers Online reviews can tell you whether you are doing a good job or what you are doing wrong and how to improve your service. 3. Improve Rankings Google takes online reviews as a life sign of your business. Reviews are playing an ever increasing roll in helping you rank high.

3 Responding to Objections 6 Common Objections and How To Respond

4 #1) I don t need Online Reviews! Suggested Response: 1. Increased Sales and Conversion Online reviews ultimately increases sales. Customers trust online reviews the same way as they do personal referrals. 2. Understand and Better Serve Your Consumers Online reviews can tell you whether you are doing a good job or what you are doing wrong and how to improve your service. 3. Improve Rankings Google takes online reviews as a life sign of your business. Reviews are playing an ever increasing roll in helping you rank high.

5 #2) Too Expensive! Suggested Response: Retaining or gaining just one customer a month will pay for reputation management. Getting a new customer is 6x more expensive than keeping an existing one!

6 #3) Not sure where to start! Suggested Response: Huge opportunity here if you are a consultant! Help the Business owners set-up an online testimonial capturing process. We ll cover more on how to do it later in this session! If you are a business owner check out GetFiveStars.com

7 #4) I don t have enough time. Suggested Response: It is possible to set up a custom contact form to capture testimonials and to manually enter Testimonials and Reviews into a Website. However, this may not be time or cost effective. Let alone the technical hurdle of getting the Schema.org code correctly to have Google recognize the content as Reviews. It might be better to use a Reputation Management tool like which is perfect for the business owner and the consultant alike.

8 #5) I don t have my customer s . Suggested Response: That s OK. Many businesses don t have addresses for their customers. Now is a great time to start collecting them! Some companies just use a clipboard, and ask their customers to add their name and address after their visit. Ultimately this depends on the type of business you have, but collecting addresses from your customers is a best practice for any business, and can lead to better customer relationships and more repeat business.. Additional Tips when using GetFiveStars: GetFiveStars works great on mobile devices like iphone, Android phones, ipads, etc. so you can just add the customer s name and address right while they are in your office. GetFiveStars also provides a short direct feedback URL unique to your business. The URL can be added to printed media, invoices, bills, tabs, receipts, business cards, QR codes, SMS etc and does not require you to know the customers or name.

9 #6) I am afraid of bad reviews. Suggested Response: Embrace Negative Reviews! No seriously. Negative Reviews Can Help Your Business. Potential customers tend not to trust an all 5 star review rating. Negative Reviews are a golden opportunity! Look at Amazon.com who places the worst review next to the best review. Negative reviews can even create loyalty from people who had a good experience and make them more inclined to leave a review on their own. 1) Negative Reviews can create trust and credibility 2) Negative Reviews provide you feedback on how to improve your service, product and/or offerings. 3) Negative Reviews can improve your SEO

10 Selling GetFiveStars to your Customers

11 Option 1) Complete Online Reputation Package Option 2) Setup Only Package

12 You as the consultant manages everything for the client. Charge: $50 to $100/ month Workflow: 1. Set up the GFS account. 2. Set up online reviews link within GFS 3. Customize the feedback templates 4. Embed the reviews widget on their website. 5. Set to automatically approve positive reviews to show on the clients website 6. You ask your client for an updated customer list every month or week and import it into GFS. 7. Monitor feedback as it comes in and send a weekly or monthly report to client. This is in part automated by our GFS Dashboard.

13 You set up the account and the business owner manages their own customers and feedback request. Charge: $30 to $45/ month Workflow: 1. Set up the GFS account. 2. Set up online reviews link within GFS 3. Customize the feedback templates 4. Embed the reviews widget on their website. 5. Set to automatically approve positive reviews to show on the clients website It will be up to the client to add new customers and monitor ongoing feedbacks etc.

14 Special Pricing for you!

15 Special GetFiveStars Discount! As a member you only pay $10 ($29 regular) for each business you manage. This is our lowest pricing tier reserved for large Agencies with over 100 customers. Why $10? Because we need to pay for each send (using Sendgrid to make sure to get the highest delivery rate). We also have considerably high server costs -All data is stored, send and received on secure servers. Free Whitelabeling - no setup fee. A $250 value! If you manage everything for your client you may not even need White-labeling. Up to you. White-labeling can be added at any time!

16 How to Sign Up: 1. Set up an account by visiting 2. Send us the address you used. We will set your account to the discounted pricing level. 3. White-labeling (Optional). If you manage everything for your client you may not even need White-labeling. Up to you. White-labeling can be added at any time! Once your account has an active payment profile (meaning a Credit Card or Paypal is associated with the account when can set up white-labeling for you - simply us.. By the way, You can add a credit card or Paypal even before the free trial is up. Simply go to Account -> Payment Information.

17 Questions?

18 Thank You! Don Campbell President, Expand2Web Thomas Hasch Community Manager, Lead Developer, Expand2Web Our amazing members!