Search Engine Optimization A Basic Idea & Its Uses

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Search Engine Optimization A Basic Idea & Its Uses"

Transcription

1 Search Engine Optimization A Basic Idea & Its Uses Copyright 2013 credencedigital.com 1

2 Introduction Today, people find Internet a very effective tool to search products services that are of interest and useful to them. Internet, off late has become a massive catalog of services, products, subliminal and direct messages. There s no doubt on the fact that internet has become a channel for the right opinion and information. Therefore, a business must think of ways to harness the benefits of the Internet to accelerate its growth. They need to be aware of how they can take advantage of their marketing online. There are many internet marketing companies in the market offering different types of internet marketing solutions. One of the main internet marketing services offered by them is search engine optimization. What is search engine optimization? Abbreviated as SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industryspecific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website. Copyright 2013 credencedigital.com 2

3 Benefits of SEO to businesses Search Engine Optimization strategies can have tangible impact on your business. You can reap loads of benefits by using effective SEO strategies. Some of the benefits are: Easy way to find your website A website is of no use if it does not have regular visitors. It does not matter whether the website focuses on selling a product, spreading an idea, educating public, offering information or gaining support for any cause. Your website can only give you the advantage if it has quality traffic. Properly executed internet marketing strategies can help to move your listing up in the search results, allowing you to reach diversified audience and generate more visitors to your website. Get an edge over your competitors If you carry out a survey, you will find that there are dozens of websites operating in your target market. You will have to plan strategies to stand apart from your competitors in the market. You can do this with the help of SEO. Professional SEO activities will give you an opportunity to beat the competition in your space and claim a top spot. Build trust Today, Google is considered number one search engine in the world. People across globe trust Google to search information that they need. When you use SEO techniques to power your website, it will get prominent ranking in Google. This will help in transferring the same trust (that Google enjoys) to your website. Measurable results and maximum return on investment An effective SEO campaign can bring higher return on your investment than any other marketing strategies. It can increase the volume of sales and profit overall. One of the most important benefits of using SEO strategies is that you can quantify the results of SEO by positioning reports of search engines and visitor conversion. Cost effective methods Search engine optimization is one of the most cost effective ways to increase the online visibility of any business. It requires minimum amount of capital and gives maximum exposure to your online business. SEO is cheaper and a long term solution than any other online marketing activity. Copyright 2013 credencedigital.com 3

4 What type of businesses benefit from SEO? Businesses of all kinds can benefit from search engine optimization. It is a long term strategy that your business needs to invest in. It is considered an affordable and measurable strategy that works well for small, medium or large business. Whether it is a business in manufacturing, processing, hospitality, pharmaceutical, healthcare or education, everyone can benefit from it. Different parts of SEO Search engine optimization is a summation of several activities including the On Page and Off Page optimization. On Page optimization refers to the efforts that are put on the website and is clearly visible. Some of the activities that come under the category of On Page optimization include optimizing the existing content, HTML code corrections, removal of broken links, adding Meta or Alt tags, and adding Google or XML Site Map and analytic Setup. It is imperative to perform this activity correctly on the website because it educates search engine crawlers and spiders about the theme of the website and the keywords that are being targeted for ranking. Off Page optimization refers to all the activities that are carried off site and are not usually visible on the website. But, these activities too result in pushing the ranking higher on search engines. It is a regular process and must be done ethically to yield long lasting results. It also includes the activities such as link popularity and page rank. Checklist of key elements of SEO Competitive Analysis Keyword Analysis Content Enhancement Code Enhancement Link Building Ongoing Analytics Copyright 2013 credencedigital.com 4

5 Steps followed in a successful SEO campaign Planning The first step to a successful SEO campaign is proper planning. You must know what you want to achieve by using SEO strategies. A SEO campaign can only prove fruitful, if you have done good planning of your project. By doing this, you can be successful in dominating your online market and targeting wider audience. By doing so, you will come to know more about your goals, and all the more find it easy to implement strategies to achieve those goals. It is during this time that you will analyze your industry and your competitors. You need to do a competitive analysis of your market competitors; the keywords that they are using and their positioning in different search engines. Execution While executing SEO strategies for the betterment of your business, several activities must be carried out in a well planned way. Some of the key activities include: Keyword analysis and selection Keyword analysis and selection is one of the most significant aspects of SEO. During the execution stage, you need to do exhaustive analysis of all the keywords that people look for while searching different products and services. Copyright 2013 credencedigital.com 5

6 Keyword selection is very crucial in the entire process of search engine optimization because it works to direct only qualified prospects to websites. Analysis and selection of keywords is designed in such a way that only most of the qualified users will able to find information that they are interested in. Content enhancement Once the analysis of keywords is over, it is followed by the process of content enhancement. This process involves the modification of webpage content by checking keyword density and frequency. Content enhancement is not only all about checking the frequency and density of keywords, but it is also a process to check that the new content has a productive effect in search engines. Code enhancement The website rank will also depend on the code enhancement of your website. This process allows search engine spiders to understand the structure and pages of your website. The main aim of this process is to make website user-friendly so that the spiders are able to read the web page properly. Link building Link building is a very important part of search engine optimization. During this process, a particular website is submitted on a few good websites having good rating in the industry. It helps a website to get noticed quickly by search engines and also the search engines will keep on visiting the website periodically. Monitoring and controlling Once the SEO strategies are implemented, it is time to check the monitoring of all these activities. You need to do the following checks to monitor the success of an SEO campaign: Checking the number of visitors to your website Checking the conversion rate of visitors to customers Checking the number of backlinks to your website Checking the quality of backlinks to your website Checking the increase of fans from your social campaigns You can do all these by preparing reports to do analysis of the implemented strategies, ROI analysis and identify areas that need improvement to increase your conversion rate. Closing After carrying out proper planning, execution and monitoring, it is time to check the rewards associated with the use of strategies. During the closing phase, you can view the quantitative growth of your business as the result of implementation of SEO strategies. Copyright 2013 credencedigital.com 6

7 Google Analytics The best monitoring tool Google has devised a very effective tool to monitor the success of any search engine optimization process. This tool is known as Google Analytics. Google Analytics is a fantastic tool used by millions of websites globally. It is extremely useful because it shows the amount of traffic coming to your website and from where the users have found the website. It also helps in knowing the pages that users visit while searching for the information. Available sources for hiring SEO services Businesses interested in hiring SEO services for propelling their growth can take help from professional digital marketing companies. There are several digital marketing companies in the market today offering league of exceptional SEO services. Copyright 2013 credencedigital.com 7

8 About Credence Digital Marketing Credence Digital Marketing is a leading digital marketing agency offering professional digital marketing solutions to businesses. We have the expertise to create an online approach that yields high returns on investment. Companies craving to make valuable difference in the online profits and long term gains prefer to choose our global Internet Marketing solutions. We are a team of qualified and experienced internet consultants. Credence Digital Marketing is a one stop shop for all your digital needs because it offers integrated marketing solutions at affordable pricing. We offer a complete array of digital services comprising SEO, SMO, Viral marketing, Web Design and Development, Content Writing, App Development and Mobile Optimization. If you are a new startup or a small business, we can give you a leading edge. We are the experts in the field of search engine optimization and know all ethical tactics to direct more quality visitors to your website. Credence Digital Marketing works in accordance with the latest Google updates. All of our Digital Marketing Packages are based on the changing algorithm of Google and other search engines. We provide ethical SEO services that cater directly to the requirement of clients. Businesses choose us the internet consultants because we promise a quick ranking sequence and make use of logical approach to improve internet marketing. When you hire SEO services or any other internet services from us, you will start experiencing a steady growth. We are passionate about our work and commit good results to our clients. For more information about Credence Digital Marketing solutions, visit: Copyright 2013 credencedigital.com 8

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search

More information

2011-2012 Search Engine Optimization (SEO)

2011-2012 Search Engine Optimization (SEO) 2011-2012 Search Engine Optimization (SEO) Page 1 About TheMediaCrew TheMediaCrew -a leading search engine marketing and Optimization Company. We offer a complete range of search engine marketing services

More information

search engine optimization sheet

search engine optimization sheet Search Engine Optimization Features We challenge all our future clients to compare with other seo firms and save. Free Same Day Consultation You want a quote today? You got it. We believe in not putting

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

monthly search engine optimization

monthly search engine optimization Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor

More information

THANK YOU. Mia Araminta,

THANK YOU. Mia Araminta, THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions

More information

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap.

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap. SEO REFERENCE SHEET Search Engine Optimization 101: How to get customers to find your website (The Short Version) www.chaosmap.com 1 Overview The Internet has become one of the single most important business

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

An E-Book on Web Consultancy & Website Promotion Services

An E-Book on Web Consultancy & Website Promotion Services An E-Book on Web Consultancy & Website Promotion Services 1 INFLUX WEB TECHNOLOGIES TABLE OF CONTENT Best Web Consultancy... Page 3 Leading Search Engine Optimization Company. Page 4 Website Promotion

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Methodologies & Strategies How do we get you ranked locally? Below are examples of how we can rank

More information

The Absolute Beginners Guide to SEO

The Absolute Beginners Guide to SEO The Absolute Beginners Guide to SEO By Jamie Cawley By Jamie C - BusinessStart-upOnline.com Page 1 Contents Introduction... 3 What is SEO?... 4 Frequently Used Terms... 5 What is a Good Amount of Traffic?...

More information

Increase ROI through SEO

Increase ROI through SEO Increase ROI through SEO White paper All techniques used in the online campaign are meant to improve ROI (Rate on Investment). SEO (search engine optimization) stands out from other promotion elements

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G ISO 9001: 2000 CERTIFIED Our company is a certified Yahoo Search Marketing Ambassador and can help your ad get solid results on Yahoo s

More information

SEO: What is it and Why is it Important?

SEO: What is it and Why is it Important? SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.

More information

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING National Data Center Services Provider, CoreLink Data Centers, Relies on KEO Marketing s Online

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

1. SEO INFORMATION...2

1. SEO INFORMATION...2 CONTENTS 1. SEO INFORMATION...2 2. SEO AUDITING...3 2.1 SITE CRAWL... 3 2.2 CANONICAL URL CHECK... 3 2.3 CHECK FOR USE OF FLASH/FRAMES/AJAX... 3 2.4 GOOGLE BANNED URL CHECK... 3 2.5 SITE MAP... 3 2.6 SITE

More information

Proposal for Search Engine Optimization. Ref: Pro-SEO-0049/2009

Proposal for Search Engine Optimization. Ref: Pro-SEO-0049/2009 Proposal for Search Engine Optimization Ref: Pro-SEO-0049/2009 CONTENTS Contents... 2 Executive Summary... 3 Overview... 4 1.1 How Search Engines WORK?... 4 1.2 About us... 6 Methodology... 7 1.2.1 Phase

More information

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com A Little About Us SEO Storm has over 10 years experience in the SEO field. We are located in Freehold

More information

SEO services by ITinfoCube. [A Cubical approach to make you visible in search Engines]

SEO services by ITinfoCube. [A Cubical approach to make you visible in search Engines] SEO services by ITinfoCube [A Cubical approach to make you visible in search Engines] ITinfoCube -- A cubical approach to make you visible in Search Engines. Our Services ITinfoCube IT Services Pvt Ltd

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

PROPOSAL & COST ANALYSIS

PROPOSAL & COST ANALYSIS PROPOSAL & COST ANALYSIS Dr. Badhwar Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have

More information

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1.

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. A Science, a Black Art or an Essential Marketing tool? Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. Grow Your Business Online P a

More information

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

SEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters

SEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters SEO (Search Engine Optimisation) Advanced Training Course Facility: Kiran Kumar Kadiyam & Naidu PP Duration: 30 Days About us: We are having 8 Years of Experience in Search Engine Optimization (SEO), Digital

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making your brand famous in your location TABLE OF CONTENTS Introduction 01 Chapter I Managing Business Listings and Social Pages 02 Chapter II Optimizing Websites for Local Audiences

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

Current Shifts in Online vs Traditional Marketing Budgets

Current Shifts in Online vs Traditional Marketing Budgets Current Shifts in Online vs Traditional Marketing Budgets Direct's 2005 Online Marketing Survey Survey respondents mainly corporate or general managers at B2B & B2C companies, using e-commerce, median

More information

SEO & CONTENT MARKETING SERVICES

SEO & CONTENT MARKETING SERVICES SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search

More information

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com Do You Recognize These Logos? Your Customers Do! Don t you want a marketing company that

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

Top SEO Pages Managed Service Offerings

Top SEO Pages Managed Service Offerings Page 1 of 11 Top SEO Pages Managed Service Offerings Introduction Finding the Right Company for You... There are a number of questions you will need to ask yourself before deciding on what website and

More information

The Power of Online Directories and How to Get Started Fast!

The Power of Online Directories and How to Get Started Fast! The Power of Online Directories and How to Get Started Fast! Introduction More and more small businesses today are using online directories to their benefit. If you run a small business then odds are you

More information

CASE STUDY. Online B2B Marketing and Lead Generation Tactics Increase Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Online B2B Marketing and Lead Generation Tactics Increase Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Online B2B Marketing and Lead Generation Tactics Increase Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING MES Hybrid Document Systems Depends on KEO Marketing s Online B2B Marketing

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

SEO Services. Climb up the Search Engine Ladder

SEO Services. Climb up the Search Engine Ladder SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

CASE STUDY. Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING A leader in employee performance management solutions, Profiles International

More information

On-Page SEO (changes to the subject website and its pages) and; Off-Page SEO (getting links from external websites).

On-Page SEO (changes to the subject website and its pages) and; Off-Page SEO (getting links from external websites). CUSTOMER-CENTRIC SEO Search Laboratory is hugely successful in helping businesses move up the natural search engine results pages using ethical, customer-centric techniques that produce sustainable results.

More information

Improve your International Recruitment Results with a Digital Marketing Assessment

Improve your International Recruitment Results with a Digital Marketing Assessment Improve your International Recruitment Results with a Digital Marketing Assessment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Slide 1 TODAY S AGENDA Define your Digital

More information

Benefits of Mobile Responsive Website Design https://www.bluesoap.com.au

Benefits of Mobile Responsive Website Design https://www.bluesoap.com.au Benefits of Mobile Responsive Website Design https://www.bluesoap.com.au MOBILE RESPONSIVE WEBSITE DESIGN RESPONSIVE WEBSITE DESIGN IMPROVES USER EXPERIENCE! Quality website design caters for website visitors

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

SEO Workshop Keyword and Competitor Research and On Page Optimisation

SEO Workshop Keyword and Competitor Research and On Page Optimisation SEO Workshop Keyword and Competitor Research and On Page Optimisation Marketing & Public Relations Department University of Newcastle April 2014 SEO Workshop Contents 2 What is SEO? STEP 1: Define Purpose

More information

Search Engine Optimization Techniques. For Small Businesses

Search Engine Optimization Techniques. For Small Businesses Search Engine Optimization Techniques For Small Businesses Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search

More information

Case Study: West End Community Centre Association

Case Study: West End Community Centre Association Case Study: West End Community Centre Association About West End Community Centre The West End Community Centre Association (WECCA) is a volunteer driven company involved with providing recreational, educational,

More information

Search engine marketing

Search engine marketing Search engine marketing 1 Online marketing planning PHASE 1 Current marketing situation analysis PHASE 2 Defining Strategy Setting Web Site Objective PHASE 3 Operational action programmes PHASE 4 Control

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO OUR 10 STEP PROCESS 1. SEO site audit of content, website HTML, social sites, backlinks 2. Defining your goals 3. Keyword brainstorming and

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

SEO Tutorial PDF for Beginners

SEO Tutorial PDF for Beginners CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO

More information

Understanding SEO. www.3mediaweb.com. Web Development Responsive Design WordPress For Agencies

Understanding SEO. www.3mediaweb.com. Web Development Responsive Design WordPress For Agencies Understanding SEO www.3mediaweb.com Web Development Responsive Design WordPress For Agencies Understanding SEO IN BUSINESS, IT S IMPORTANT TO BE IN THE RIGHT PLACE at the right time. Online business is

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines.

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines. Scope of work We will bring the information about your services to the target audience. We provide the fullest possible range of web promotion services like search engine optimization, PPC management,

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

SOLUTIONS FOR TOMORROW

SOLUTIONS FOR TOMORROW SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a

More information

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015 YESOnline LLC. 1.844.704.YESO toll free info@yesomedia.com Measure. Analyze. Optimize. Search Engine Optimization Prepared for: Onstar Pest Control http://www.onstarpestcontrol.com Date: March 30th, 2015

More information

SEO Webanalysis. www.example.com

SEO Webanalysis. www.example.com SEO Webanalysis www.example.com Web analysis for www.example.com This report provides an overview of the most important indicators that affect the visibility in the search engines and usability of your

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social Strategic Execution for Restaurant Rewards App Implementation of content strategy spanning search, blog, and social Company Overview Our sample company is a restaurant rewards startup with e-card app membership

More information

Affordable SEO Packages Starter Package standard Package advance. Recommended For Small Business

Affordable SEO Packages Starter Package standard Package advance. Recommended For Small Business Is your online business lagging behind in making it to the top listings on search engines? Are your products and services being viewed by the maximum number of users? Do you have massive conversion rates?

More information

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts Essential SEO Guide What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013 SEO Melbourne Experts www.seomelbourneexperts.net.au About the Author Brett Hardiman

More information

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Table of contents Table of contents 2 Chapter 1 - Introduction 3 About us.................................... 3 Our services..................................

More information

Identifying Ethical SEO

Identifying Ethical SEO Choosing the right SEO provider means finding a partner to work with your business to increase your visibility and viability online. In this report we will identify the key points to help you chose an

More information

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.

More information

How to Drive More Traffic to Your Event Website

How to Drive More Traffic to Your Event Website Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS Watkins Manufacturing WatkinsMfg.com (760) 598-6464 1280 Park Center Drive, Vista, CA 92081 Design Studio DesignStudio.com (888) 825-8883 715 J

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS 1 WHAT IS SEO? Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

SEO Proposal For www.frontendaudio.com

SEO Proposal For www.frontendaudio.com 2014 1 SEO Proposal For www.frontendaudio.com I created this proposal according to Goggles last updates SUMMARY OF PROPOSED SERVICES... 2 BREAKDOWN OF PROPOSED TASKS. 4 Benchmark Current Traffic. 5 Keyword

More information

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com SEARCH ENGINE OPTIMIZATION WHAT IS SEO? SEO SERVICES Keyword & Competition Analysis Website Optimization On-going Optimization KEYWORD ANALYSIS Traffic Analysis Competitive Analysis Ranking Analysis Site

More information

SITE OPTIMIZATION OVERVIEW

SITE OPTIMIZATION OVERVIEW SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Arizona s Leading Solar Installation Company, American Solar, Depends on KEO Marketing s Online

More information

Boost Your Marketing ROI Using Marketing PR

Boost Your Marketing ROI Using Marketing PR Most leading human resource and employee benefits suppliers spend 20 percent or more of gross revenue on marketing and public relations, but how this money is allocated is dramatically changing especially

More information

The art of Digital Marketing PPC, SEO & Social

The art of Digital Marketing PPC, SEO & Social The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click

More information

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one

More information

REAL ESTATE DIGITAL MARKETING SOLUTION. Ver 1.11

REAL ESTATE DIGITAL MARKETING SOLUTION. Ver 1.11 REAL ESTATE DIGITAL MARKETING SOLUTION BRANDING LEADS ENGAGEMENTS Ver 1.11 Techzone Real Estate Digital marketing Solutions end to end digital marketing platform - Ver1.11 Page 1 Index of the documents

More information

A Basic Guide To Onsite SEO

A Basic Guide To Onsite SEO A Basic Guide To Onsite SEO Table of Contents Introduction A Web Page Deconstructed Keyword Research Page Content Page Heading Page URL Title Tag Meta Description Tag Images A Few Further Points Mobile

More information

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving

More information

Q4LAUNCH. 4 Steps to Generating Leads Through Your Website. Take The Lead. Take the Lead...

Q4LAUNCH. 4 Steps to Generating Leads Through Your Website. Take The Lead. Take the Lead... Q4LAUNCH Take The Lead We are an inbound marketing company that helps businesses and organizations get found, analyze their traffic and leads, and then nurture those leads through to the sales cycle to

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information