COVERING TODAY S MOST IMPORTANT TOPICS

Transcription

1 Sheraton New York Times Square Hotel More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else. COVERING TODAY S MOST IMPORTANT TOPICS Co-dependence of Big Data and MDM MDM in the Cloud Multi-Domain MDM Reference Data Management Real-Time MDM Data Governance for new data types: Big Data, Social, Cloud and Mobile Presented by: DISCOUNTED RATES EXPIRE SEPTEMBER 27

2 OVERVIEW AND TABLE OF CONTENTS MDM& DATA THE MUST-ATTEND CONFERENCE FOR MDM AND DATA PROFESSIONALS. MDM & Data Governance Summit New York is the premier event for the master data management and data governance industry. Now in its eighth year, the Summit provides the necessary industry knowledge and peer-to-peer networking from thought-leading speakers, trend-setting vendors and acute consultants needed to begin or fi ne-tune MDM programs. You ll fi nd an exceptional speaker roster of thought leaders, analyst fi rms and service providers. The agenda will provide in-depth analysis and insights into trends and the exhibit hall will feature the most innovative solutions. Join hundreds of your peers, industry leaders and newsmakers to network and learn. 40 Sessions Leaders of the data world will share their success stories, challenges and proven strategies to help begin or fi ne-tune MDM programs. 3 Tracks Master Data Management: CDI The new customer centricity model is built upon the foundation of a single version of the truth. Master Data Management: PIM & RDM Product and reference data management are essential to deliver measurable ROI while reducing costs and increasing effi ciencies in the era of Big Data. Data Governance Get the scoop on planning data governance for big data, social, cloud and mobile. 4 Workshops Comprehensive tutorial sessions covering the most critical topics in managing successful MDM and data governance programs. 3 Industry Innovation Sessions Get current on the most innovative solutions in the market today. WHO SHOULD ATTEND Enterprise Architects, Solution Architects, Data Architects, Chief Technology Officers (CTOs) and Chief Information Officers (CIOs) responsible for translating business strategic vision into pragmatic IT delivery programs. MDM or Data Governance Project and Program Managers, Data Stewards, Data Quality Managers and IT Implementers responsible for increasing the value and effective of master data such as customer, product, supplier and pricing. Senior Business Strategists, Chief Operating Officers (COOs) and LOB Managers charged with deploying competitive differentiating technologies to dramatically increase customer service levels, reduce operational costs and increase marketing effectiveness. VPs and Directors of Sales/ Marketing Analytics, VPs for Customer Experience, VPs for Customer Service, VPs for Business Intelligence and Customer Contact Center Directors/ Managers charged with standardizing customer and other reference data across multiple enterprise applications. TABLE OF CONTENTS From the Chair...2 Featured Speakers...3 Keynote Sessions...4 Summit Tracks...5 Agenda...6 Solution Providers...9 Registration Information...9 Directors of Customer Analytics, Business Intelligence Program Managers and Data Warehousing Program Managers responsible for incorporating MDM programs into the framework of their overall BI initiatives. 1

3 FROM THE CHAIR Get Your MDM and Data Governance Update You d be hard-pressed this year to locate a senior executive at a large, public company who hasn t stood in front of her employees, customers or shareholders to pronounce that corporate master data is a critical asset that must be nurtured and protected. The trending topic de jure for boardrooms is Big Data and its brethren Big Data Analytics. Sound familiar? Clearly, MDM and Big Data are co-dependent. The fact is, without consistent master data, an enterprise can t discern and measure who is tweeting/blogging/friending about what product or service. And both MDM and Big Data business strategies mandate a healthy dose of Data Governance to be cost effective, measurable and sustainable. Mega trends such as Mobile, Social, Cloud and Real-Time Information are playing a key role in enhancing business value as enterprises transform themselves to meet the reality of MDM-enabled Big Data analytics. These trends have considerably stressed the capabilities of contemporary MDM solutions. Our 8th annual MDM & Data Governance Summit in New York City represents a comprehensive yet compact means to get your MDM update whether embarking upon your fi st such initiative, fi ne-tuning an existing MDM program, or planning for the next phase. I look forward to meeting with you and your team in Manhattan this October as we mutually update our MDM and Data Governance credentials at the world s largest gathering of IT professionals dedicated to these two vital business initiatives. Aaron Zornes Chief Research Offi cer The MDM Institute CATCH THE EARLY BIRD RATES Save $200 when you register by September (212)

4 FEATURED SPEAKERS CO-CHAIRS Aaron Zornes Chief Research Officer The MDM Institute Julie Langenkamp-Muenkel Editorial Director Information-Management.com KEYNOTE SPEAKERS Doug Cosby VP, Engineering Oracle Michele Goetz Senior Research Analyst, MDM Forrester Research Tony Fisher General Manager SAS Harsha Kapre Product Manager - InfoSphere MDM, IBM Corp. Dr. Arka Mukherjee CEO and Founder Global IDs Inc. Sriraj Rajaram EDM Practice Lead Americas Cognizant Technology Solutions Tina Rosario Vice President Global Data Management SAP Naveen Sharma Practice Lead, Master Data Management Cognizant Technology Solutions Patricia Vessey Director - Merchandising Services Best Buy Co. Inc., US You can find newly added speakers and bios on 3

5 FEATURED SPEAKERS FEATURED SPEAKERS Neil Bussell Director, Enterprise Master Data Management Avon Products Inc. Conrad Chuang Director, Product Marketing Orchestra Networks Jim Denyer Director Data Warehouse Development - Informatics Independence Blue Cross Mary Galvin Systems Engineer LexisNexis Lloyd Mangnall VP of Architecture and Quality VHA Inc. Jason O Meara Director of Enterprise Information Management Quest Diagnostics Erik O Neill MDM Product Management IBM Mehmet Orun Director of Data Quality Data.com John Poonnen Director, Product Engineering, Infosario Data Factory Quintiles Steve Putman Information Management Consultant SAS April Reeve Senior Practice Consultant EMC Consulting Ravi Shankar Vice President, MDM Product Marketing Informatica Kevin Shannon Vice President, Data Strategy and Operations Standard & Poor s Sunil Soares Founder Information Asset LLC Scott Taylor Managing Director InfoCommerce Group Adam White MDM & Data Governance Specialist Global Data Competency Carole Wittemann BI Business Analyst TTX Company John Wollman Executive VP HighPoint Solutions You can find newly added speakers and bios on 4

6 NEXT-GEN MDM DATA TO UNIFY MDM, CLOUD & SOCIAL Aaron Zornes, Chief Research Officer, The MDM Institute This keynote will focus on analyzing related key market trends concerning MDM, RDM and MDG as well as upcoming new dimensions facing organizations during such as Big Data, Social, Mobile, Cloud and Real-Time. Based on research conducted with over 2,500 MDM programs during the past 18 months, this keynote will review strategic planning assumptions such as: Determining what your organization should focus on in to kickstart Master Data Governance Planning to leverage Big Data and RDM as part of an enterprise MDM program Understanding where MDM, RDM and Master Data Governance are headed in the next 3-5 years KEYNOTE SESSIONS MDM ON HADOOP: GOOD FOR TRADITIONAL MDM AND BIG DATA MDM Dr. Arka Mukherjee, CEO and Founder, Global IDs Inc. Due to the super-sized signal-to-noise ratios, master data entity resolution is a key issue in deciphering useful information from Big Data. This presentation describes how various MDM activities (metadata, profi ling, quality, integration and analytics) can be done on Hadoop. This session will include a case study that provides these insights regarding MDM on Hadoop: Applying data profi ling and identity resolution to customer entities in Big Data Tackling large scale batch data de-duplication when traditional data management fails Aggregating and correlating customer and product fragments into more complete entities to render cost-effective and accurate social media analysis LESSONS LEARNED FROM A GLOBAL MDM IMPLEMENTATION Tina Rosario, Vice President, Global Data Management, SAP In 2010, the SAP COO sponsored an information governance program to address data consistency via standards, KPIs and processes. While the implementation was a series of phased projects to demonstrate business value and gain support, the scope was global and across lines of business. The goal was to solve root causes by creating capabilities that deliver high quality master data reliably, timely and effi ciently. This session will review lessons learned in the following areas: Setting up a Data Governance organization Connecting the global data strategy to business goals and initiatives Defi ning metrics and connecting them to business value MASTER DATA MANAGEMENT 3.0 Sriraj Rajaram, EDM Practice Lead Americas, Cognizant Technology Solutions Naveen Sharma, Practice Lead, Master Data Management, Cognizant Technology Solutions In this session, learn how the emerging and disruptive infl uences of Social Media, Mobility, Analytics and Cloud (SMAC) are reshaping our businesses. Cognizant Technology Solutions has been highlighted as an innovator with deep understanding of and vision for developing best-inclass customer data solutions especially those that address big data analytics, mobility and social networks. The MDM leadership team of Cognizant have more than a hundred MDM implementations to draw upon and will share their perspective on how MDM 3.0 a new data management approach to MDM is helping their client organizations adapt to this evolving landscape. Key highlights of the session include: Addressing the key challenges faced during MDM implementation Understanding how the SMAC stack is infl uencing the enterprise Introducing the Data GRiD as a part of the 3-dimensional approach to managing enterprise data THE EVOLUTION OF DATA MANAGEMENT: THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME Tony Fisher, General Manager, SAS The data environment is changing rapidly. Hardware is cheaper and faster. Data volume and speed as well as the number of sources have skyrocketed. Organizations are required to manage at the enterprise level and reach out to communities of partners, customers and employees. All of these issues can be directly felt in the data management needs of today. Yet the tried and true fundamentals of data management are just as important now as they have ever been if not more so. Big Data, MDM, Cloud applications and other practices have changed. But our tasks as data management professionals have not. Topics discussed in this session include: Assessing the evolution of data management technologies Focusing on the key data management needs and issues of today Applying best practices in MDM and Data Governance to help organizations make the most of their data THE DIGITAL CUSTOMER MASTER KNOW YOUR CUSTOMER, KNOW YOUR BUSINESS Michele Goetz, Senior Research Analyst, MDM, Forrester Research If you defi ne your customer in context of your CRM system, think again. Social media is a part of becoming more informed about your customer, but digital identities exist across mobile, website traffi c, and advertising channels that all have rich data to complete the customer view. This ecosystem along with the opportunities from big data analytics means that MDM has a larger role to play in helping fi rms identify and classify customer experiences, even when you may not know exactly who the customer is. This industry analyst keynote will discuss the trends and opportunities that exist to create a complete picture of the customer and how this impacts defi ning and generating the customer master by discussing: Defi ning a golden profi le of the customer where behavior is increasing in MDM importance Identifying means to manage data ambiguity while managing a fl uid and ever-changing customer master defi nition Empowering IT to proactively manage the marketing needs for MDM in a digital world 5

7 SUMMIT TRACKS Mix and match. Divide and conquer. The 8th annual MDM & Data Governance Summit three track agenda provides the right mix of case studies, best practices presentations, tutorials, workshops and industry-leading keynotes. Discover everything you need to know to implement an effective MDM program or advance existing MDM efforts. MASTER DATA MANAGEMENT: CDI MASTER DATA MANAGEMENT: PIM & RDM DATA The new customer centricity model is built upon the foundation of a single version of the truth. Featured Sessions: How MDM and Data Governance Can Help Create an Agile Real-Time Enterprise Leveraging Transactional MDM to Enable a Web-Scalable Data Architecture Addressing the Challenge of Big Data and MDM in the Large Enterprise Best Practices in MDM for Customer Master Product and reference data management are essential to deliver measurable ROI while reducing costs and increasing effi ciencies in the era of Big Data. Featured Sessions: Governing Reference Data in the Cloud From Product to Multi-Domain to Next- Generation MDM Finding, Evaluating and Outsourcing Reference Data Content for MDM RDM on a Global Scale Get the scoop on planning data governance for Big Data, Social, Cloud and Mobile Featured Sessions: Managing Data Quality Initiatives An Essential Building Block for MDM Reference Architecture for Data Governance With a Dash of Big Data Starting the Data Stewardship Program from Scratch Driving Business Results with Data Quality and Data Governance 6

8 PRE-CONFERENCE WORKSHOPS SUNDAY, OCTOBER 20 12:00 p.m. - Registration Opens 1:00 p.m. - 3:00 p.m. Workshop 1: MDM & Data Governance Boot Camp Aaron Zornes, Chief Research Offi cer, The MDM Institute Ed Allburn, President and CEO, DataDelta AGENDA 3:00 p.m. - 3:30 p.m. Networking Break 3:30 p.m. - 5:30 p.m. Workshop 3: Designing and Implementing Enterprise Data Governance Programs Steve Putman, Information Management Consultant, SAS 1:00 p.m. - 3:00 p.m. Workshop 2: Reference Data Management Concepts and Best Practices Erik O Neill, MDM Product Management, IBM 3:30 p.m. - 5:30 p.m. Workshop 4: Master Data Governance for Cloud/Social MDM/ Big Data Malcolm Chisholm, President, AskGet.com MONDAY, OCTOBER 21 7:00 a.m. - 8:00 a.m. Registration 8:00 a.m. - 8:10 a.m. Remarks and Chairman Intro from Conference Co-Chair Julie Langenkamp-Muenkel, Editorial Director, Information-Management.com 8:10 a.m. - 9:00 a.m. Conference Chairman Keynote: Next-Gen MDM: Data Governance to Unify MDM, Cloud and Social Aaron Zornes, Chief Research Offi cer, The MDM Institute 9:00 a.m. - 9:45 a.m. Keynote: Master Data Management 3.0 Sriraj Rajaram, EDM Practice Lead Americas, Cognizant Technology Solutions Naveen Sharma, Practice Lead, Master Data Management, Cognizant Technology Solutions 9:45 a.m. - 10:45 a.m. Breakfast and Networking Break in Exhibit Hall 10:45 a.m. - 11:30 a.m. Keynote: MDM on Hadoop Good for Traditional MDM and Big Data MDM Dr. Arka Mukherjee, CEO and Founder, Global IDs 11:30 a.m. - 12:15 p.m. Keynote: The Evolution of Data Management The more things change, the more they stay the same Tony Fisher, General Manager, SAS 12:15 p.m. - 1:30 p.m. Industry Innovation Lunches IIS 1: Achieving Business Value Through MDM Mary Galvin, Systems Engineer, LexisNexis IIS 2: Quintiles Multidomain MDM Journey Enabling Harmonized Information Insights John Poonnen, Director, Product Engineering, Infosario Data Factory, Quintiles Ravi Shankar, Vice President, MDM Product Marketing, Informatica 1:30 p.m. - 2:00 p.m. Dessert in Exhibit Hall 7

9 AGENDA MONDAY, OCTOBER 21 Continued MASTER DATA MANAGEMENT: CDI MASTER DATA MANAGEMENT: PIM & RDM DATA Track Keynote: How MDM and Data Governance Can Help Create an Agile Real-Time Enterprise Doug Cosby, VP Engineering, Oracle 2:00 p.m. - 2:45 p.m. Track Keynote: Improving Customer Experience with Data Governance of Product MDM Patricia Vessey, Director Merchandising Services, Best Buy Co. Inc., US Harsha Kapre, MDM Product Manager, IBM Track Keynote: Managing Data Quality Initiatives An Essential Building Block for MDM Best Practices: Social and Mobile MDM Lloyd Mangnall, VP of Architecture and Quality, VHA INC. 2:45 p.m. - 3:15 p.m. Case Study: From Product to Multi-Domain to Next-Generation MDM Neil Bussell, Director, Enterprise MDM, Avon Inc. Case Study: Journey Toward Big Data Governance and Data Quality Barbara Latulippe, Director, Enterprise Data Governance & Quality, EMC, Offi ce of Architecture and Innovation 3:15 p.m. - 4:00 p.m. Networking Break in the Exhibit Hall Case Study: The Many MDM Faces of the Customer Jason O Meara, Director of Enterprise Information Management, Quest Diagnostics April Reeve, Senior Practice Consultant, EMC 4:00 p.m. - 4:30 p.m. Case Study: Product Master for E-Commerce Kadima Lonji, Director of Global e-commerce, Oakley Inc. Best Practices: Reference Architecture for Data Governance With a Dash of Big Data Sunil Soares, Founder, Information Asset Llc. Experts Panel: Best Practices in MDM for Customer Master MODERATOR: Julie Langenkamp-Muenkel, Conference Co-Chair; Editorial Director, Information- Management.com PANELISTS: Frank Guastafeste, Head of Global Customer Data, Elsevier Pushpak Sarkar, Corporate Vice President - Head of Data Architecture & Analytics, New York Life Deeprani Srinivasan, Senior IT Applications Manager - Data Management, National Instruments Jerry Smith, Enterprise Data Architect, Horizon Blue Cross Blue Shield of New Jersey John Yelle, Vice President, Data Services, Depository Trust & Clearing Corporation 4:30 p.m. - 5:15 p.m. Experts Panel: Best Practices in MDM for Reference Data MODERATOR: Aaron Zornes, Chief Research Offi cer, The MDM Institute PANELISTS: Mathieu Blandin, Enterprise Data Governance Offi cer, Essilor of America Ed Kiene, VP Data Governance Technology Support, CIT Aditya Mehta, Sr. IT Data Analytics Consultant (EIM), UnitedHealth Group Sandra Recca, VP - Data Governance, Moody s Agha Saadat, Architect, Fannie Mae 5:15 p.m. - 7:00 p.m. Experts Panel: Best Practices in Data Governance MODERATOR: Sunil Soares, Founder Information Asset PANELIST: Bashir Khan, Senior Data Governance Consultant, Bloomberg Wealth Kevin Shannon, Vice President, Data Strategy and Operations, Standard & Poor s Claude Viman, Master Data - Global Template Owner, Johnson & Johnson Networking Reception in Exhibit Hall 8

10 CONCURRENT TRACKS TUESDAY, OCTOBER 22 8:30 a.m. - 9:30 a.m. Conference Chairman s Keynote: Field Report The Top 15 MDM, RDM, and MDG Solutions Aaron Zornes, Chief Research Offi cer, The MDM Institute 9:30 a.m. - 10:30 a.m. Breakfast in the Exhibit Hall 10:30 a.m. - 11:15 a.m. Keynote: Lessons Learned From A Global MDM Implementation Tina Rosario, Vice President Global Data Management, SAP 11:15 a.m.- 12:00 p.m. Analyst Keynote: The Digital Customer Master Know Your Customer, Know Your Business Michele Goetz, Senior Research Analyst, MDM, Forrester Research 12:00 p.m.-12:30 p.m. Lunch MASTER DATA MANAGEMENT: CDI MASTER DATA MANAGEMENT: PIM & RDM DATA Best Practices: Multi-Domain MDM Reference Architectures for the Masses Adam White, MDM & Data Governance Specialist Global Data Competency 12:30 p.m. -1:00 p.m. Best Practices: RDM on a Global Scale Sridhar Govindarajan, Director-Back Offi ce IT, Credit Suisse Case Study: Starting the Data Stewardship Program from Scratch Carole Wittemann, BI Business Analyst, TTX Company Best Practices: Avoiding the Systems Integrator Money Pit Aaron Zornes, Chief Research Offi cer, The MDM Institute 1:00 p.m. - 1:30 p.m. Best Practices: Hands on Reference Data Management for Corporate Finance and Beyond Conrad Chuang, Director, Product Marketing, Orchestra Networks Wally Powell, Tax Technology Analyst, United Technologies Best Practices: Data Governance in Action Ramon Chen, Vice President, Commercial Product Marketing, Veeva Systems Best Practices: Enterprise-Grade MDM What s Next and Beyond Mehmet Orun, Director of Data Quality, Data.com 1:30 p.m. - 2:00 p.m. Best Practices: Field Reports for the Leading RDM Solutions Aaron Zornes, Chief Research Offi cer, The MDM Institute Case Study: Driving Business Results With Data Quality and Data Governance Best Practices: Supporting the Shift in Healthcare from B2B Marketing to B2C via MDM John Wollman, Executive VP, Highpointe Solutions 2:00 p.m. - 2:30 p.m. Case Study: Governing Reference Data in the Cloud Jim Denyer, Director Data Warehouse Development - Informatics, Independence Blue Cross Best Practices: Field Reports for the Leading Data Governance Solutions Aaron Zornes, Chief Research Offi cer, The MDM Institute Case Study: Master Data Governance of Customer in the Large Enterprise Shailender Vootla, MDM Lead, Associated Press 2:30 p.m. - 3:00 p.m. Best Practices: Finding, Evaluating and Outsourcing Reference Data Content for MDM Scott Taylor, Principal, InfoCommerce Group Case Study: Data Governance in Healthcare 3:00 p.m. Conference Concludes 9

11 SPONSORS REGISTRATION MDM& DATA Connect with the leading solution providers of master data management and data governance at MDM & Data Governance Summit New York and bring back to your organization an understanding of what technologies are available today. Today s MDM also encompasses multiple vendors and provider options, as there is no one solution for each individual business. The Summit profi les each major vendor and allows you to investigate the options through a forum for interaction with these vendors directly. The Summit s goal is to provide you with the knowledge to make the most informed choice for your individual business needs. SPONSORS Platinum The time is now to leverage the powerful combination of MDM and data governance to deliver optimal business outcomes through trusted information. Get the pieces to put it together at MDM & Data Governance Summit New York EASY WAYS TO REGISTER Online: Call: Dan Perkins (212) CATCH THE EARLY BIRD RATES BEFORE THEY EXPIRE. Save $200 when you register by September 27. Early Bird 2 Standard Full Conference Pass $1495 $1695 Gold Expiration Date 9/27/2013 9/27/2013 Silver Exhibitors BECOME A SPONSOR Tony Carrini Publisher (212) anthony.carrini@sourcemedia.com Mobile App Sponsor TEAM DISCOUNT It is collective knowledge that drives a technology project forward to reach its potential. Bring the team and increase your return with even more opportunity to bring back best practices and insights. Teams of two save $50 each. Teams of three or more save $100 each. Discounted team registration rates for a group of attendees from the same organization are available. Discount valid for new registrations when purchased together as a group package. Call us today for your team registration: (212) HOTEL ACCOMMODATIONS Sheraton New York Times Square Hotel 811 7th Avenue 53rd Street New York,New York Phone: (212) Website: starwoodhotels.com/sheraton Room Rate: $399.00/night + tax Cut-off Date: Friday, October 4, 2013 To reserve your room, please call (888) and refer to the MDM & Data Governance Summit-New York room block. 10

12 MORE MDM PROGRAMS GET THEIR SUCCESSFUL START AT MDM & DATA SUMMITS THAN ANYWHERE ELSE. CONNECT AND START NETWORKING TODAY, CONTINUE THE DIALOGUE IN PERSON AT THE #MDMDG MDM& DATA NORTH AMERICAN SERIES MDM& DATA SUMMIT TORONTO Watch for 2014 dates coming soon. Facebook.com/InfoMgmt MDM Summits by Information Management MDM& DATA SUMMIT SAN FRANCISCO Watch for 2014 dates coming soon. MDM& DATA SUMMIT NEW YORK Sheraton New York Times Square Hotel New York, NY 2 EASY WAYS TO REGISTER Online: Call: Dan Perkins (212)