HP Business Intelligence Solutions. Connected intelligence. Outcomes that matter.

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1 HP Business Intelligence Solutions Connected intelligence. Outcomes that matter.

2 Figure 1: The gap between realized and expected business outcomes continues to widen. Organizations must close this gap. Potential business outcomes Value gap Realized business outcomes Technology developments What does it take to deliver connected intelligence? A broad range of industry and consulting expertise across business, information, and technology domains to help you solve your most complex information problems A modernized information infrastructure and data warehouse technology designed to enable faster and better decision making A company committed to long-term business and technology innovation This is what HP brings to your connected intelligence journey. Embrace the uncertainty The world has changed. The leading indicators that used to predict what was coming are no longer reliable. The only thing certain is uncertainty. More information is swirling around us than ever before. But new technology is available that can harness information in motion, transform it instantaneously, and turn it into real-time intelligence. BI remains a top priority for organizations today. But while companies invest in business intelligence (BI), the gap continues to widen between potential and realized business outcomes. Only 17% of CxO-level executives believe they are achieving the expected return on investment (ROI) on their BI programs. 1 Why? Many organizations have built rigid and stand-alone BI infrastructure. BI projects continue to be bound by long-term data challenges, including quality, fragmentation, and data mart sprawl. Legacy business processes and BI frameworks can t support the dynamic ecosystems that are developing as new business possibilities emerge. Organizations must close the gap between the information in hand and the information used to drive business outcomes. It s time for a new approach for harnessing the unrealized potential of business intelligence. Connected intelligence Connected intelligence is the answer to the disconnected world of information. In the world of connected intelligence, every element of BI is tied together in a way that allows you to drive more business value, align your information strategy to your business objectives, and respond quickly to emerging opportunities. The journey toward connected intelligence begins with getting your data right a prerequisite for gaining a consistent view of your business. When you connect intelligence across boundaries, you can share and access information outside of and throughout your organization. Once the data is right, you can modernize your BI environment to connect insight to action. Think about what you can do if you embed analytics into your business processes. You would be able to distribute the analytic results to your front-line decision makers in real time, empowering them to make faster, better decisions and make every decision count. With this foundation in place, you can progress one step further to monetize your information assets. Connected intelligence opens the door to new business possibilities and new business melds that support your key business initiatives. 1 Source: BusinessWeek Research Services, Rethinking Business Intelligence, Larry Marion, April

3 HP Business Intelligence Solutions Wherever you are on your connected intelligence journey, HP can help you realize the benefit of your BI investment. We are at the forefront of the BI revolution, leveraging business data and analytics to create real-time visibility across our own company while streamlining our business operations. We offer you our expertise and our assets so you can achieve similar results. Our solutions incorporate the right balance of hardware, software, consulting, and partner technologies to help you maximize the ROI of your BI programs. For example, a new customer offer could consider both the current product mix purchased and recent activity, such as a cancelled order. Offering a new service to your customer can be supported with relevant data. Customer information that was previously locked in disconnected data silos becomes the currency for establishing a more customized and effective customer offer. Industry expertise + partner technologies + choice Business intelligence opportunities are tied to fundamental business problems. Many are industry specific. You require specialists who know your industry well. Many of our specialists are former industry practitioners from communications, financial services, health and life sciences, energy, retail, manufacturing, and distribution. They will work alongside you to fulfill your key business priorities. HP provides you with a choice of solutions that leverages your current investment and product mix. Figure 2: Business decisions must be based on all relevant data historical and real time and delivered to front-line workers to do their jobs Our solutions embed partner technologies, including data integration, query and reporting, and analytics and database vendors as well as business content providers, systems integrators, and information-centric organizations. As an example, we offer complete solutions, in alliance with SAP, that allow you to get more value from your SAP NetWeaver Business Warehouse investment. Along with Informatica, we provide offerings that combine Informatica s data integration capabilities with our data warehouse platforms and BI consulting and implementation services. At Woolworths, enhancing operational efficiency is essential in today s competitive market, and improving our insights into store operations is necessary to take our customer service to the next level. HP is our chosen technology partner to deliver both immediate business value and ongoing business advantage over the long term. Geoff Marler, Group Development Manager, Woolworth s Limited Group 3

4 Figure 3: A better approach: Connected intelligence Monetize the value of your information assets Connect to new business possibilities Modernize your BI environment Connect insight to action Get the data right Connect intelligence across boundaries HP Business Intelligence consulting services competency where it counts Your business demands a world-class consultancy practice that is focused on business intelligence, with expertise in high-volume, complex information environments. With a team of 3,200 BI consulting professionals worldwide, eight global centers of excellence for BI, and more than a decade of consulting experience, we bring the focus and breadth of a true specialist in business intelligence. Our expertise spans the full lifecycle of BI consulting services. Information strategy and management services bring together your technical and business interests by conducting detailed planning and prioritization needed for an effective BI program. Data integration and data management services offer a solid foundation for sharing data across your organization and generating a 360-degree view of your business. Data warehousing and data architecture services identify the types of data and sources needed to support your business and develop systems for managing your data. Information delivery and analytics services create customer reporting environments and apply predictive analytics, data mining, forecasting, and other advanced analytic strategies to allow you to derive deep insight from enterprise information. We need the ability to ensure that a dispatch arrives at the correct address in the shortest possible time, even if it is transported around the globe. With the help of HP, we set up a MDM system in which all master data is held, maintained and distributed centrally, in real time, to the transport management systems connected. This visibility allows us to confirm that all transactions run smoothly and with high data quality which leads to faster, more exact order processing and therefore an improvement in customer satisfaction. Peter Schumann, CIO, DB Schenker 4

5 Scalability, in many senses, enables business growth. As businesses grow, as they automate more business processes with software, and as they depend more on BI and data warehousing, they generate more data that needs processing for BI and to run the business. Likewise, there s growth in user communities, reports, analyses, and so on. With the enterprise data warehouse at the heart of BI and more and more at the heart of operational excellence warehouse scalability has become a critical success factor across the board. 2 Philip Russom, TDWI HP Neoview Advantage for real-time intelligence HP is driving the technology innovation required to enable the future of business intelligence with technology such as HP Neoview Advantage, an integrated hardware and software massively parallel data warehouse platform designed to enable faster decision making. Neoview delivers high performance for both transaction processing and analytical processing simultaneously, critical to supporting a very broad range of users. Used for the HP enterprise data warehousing implementation, Neoview is designed to meet your need for a 24x7 BI environment. Neoview s unique architectural blend of mission-critical transaction processing and analytical capabilities tackles your expanding and increasingly complex data management requirements by consolidating different kinds of data repositories onto the same platform. With Neoview, you can manage data by creating one unified data provisioning environment as you can consolidate different kinds of data repositories onto the Neoview platform. As new business demands emerge, Neoview scales to fit your business needs, along dimensions such as ever-increasing concurrent users and data volumes. With Neoview, you don t have to sacrifice platform performance for business results as the platform supports different types of users and business contexts. 2 Source: TDWI, Next Generation Data Warehouse Platforms, Philip Russom, October At Webank, we have a distinctive business model, providing services to our users and acting as an Application Service Provider for other banks in the Bipiemme Group. HP provided an enterprise data warehouse with the scalability and manageability we required, enabling us to achieve high levels of efficiency as well as making it possible to easily integrate future business intelligence projects at a lower cost. Carlo Panella, Commercial Director, Webank Connected intelligence changed the way we make decisions. We can see business events as they occur and take the right action faster than ever. New information gives us the agility to respond dynamically to daily changes in profit. HP Neoview Advantage allowed us to create a simple data model, streamline our maintenance, and rely less on the highly-skilled expertise of a few individuals. Shunsuke Yasumura, Leader of Sales & IT Team, Kokubu & Co. 5

6 Why HP for BI Range of technology, consulting, and outsourcing expertise Our BI consultancy brings a deep understanding of customer environments and workflows to a range of services based on proven, repeatable best practices, and methodologies built specifically for BI. We apply our deep, industry-specific knowledge gained from thousands of implementations. Industry data models, frameworks, and tools can accelerate your development lifecycles. Our broad range of technology options offer you choice. Our services include onshore, offshore, and near-shore delivery options. Flexible global delivery models provide you with a single, end-to-end view into delivery, a consistent services methodology, and standardized tools and technologies. Data warehousing technology designed to enable real-time BI At the core of our BI solutions is HP Neoview Advantage, our proven enterprise data warehouse platform. Neoview allows you to see what is happening across your entire business in near real-time and dynamically respond with optimal decisions in millions of scenarios. It is designed to manage a dynamic mix of workloads simultaneously, streaming data in and flowing massive information out. Neoview delivers extreme availability, massive scalability, and the dynamic manageability you need for intelligence-based business decisions. 6

7 One of the differentiators in the market today is how well you perform integrated health management and wellness programs, which are heavily data dependent. There s no question we would have lost business if we didn t have our integrated data management solution. Darren Taylor Vice President, Integrated Business Systems Blue Cross and Blue Shield of Kansas City A commitment to your success, and to ongoing enterprise-class innovation We are committed to your success. As the largest technology company in the world with a long history of relentless innovation, we re ready to help you use information in ways that will transform your business and help you maintain a competitive advantage. We innovate, so you can take innovation to the next level. Let us use our vast resources and proven track record to help you connect your intelligence and achieve outcomes that matter. The sooner we start, the better your business outcome One of the leaders in information technology, HP is enabling a new generation of business intelligence solutions, to both improve our own internal business operations and help you maximize your success. Give us your most complex data challenges. Let us help you determine how to modernize your current BI environment. And let s discuss your plans for implementing new business models to fuel new revenue streams for your business. Learn how you can harness the unrealized potential of business intelligence, visit: 7

8 Share with colleagues Get connected Get the insider view on tech trends, alerts, and HP solutions for better business outcomes Copyright Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 4AA2-5717ENW, Created April 2009; Updated November 2010, Rev. 2

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