Why You Still Need to Master Your Data Before You Master Your Business (Intelligence) Business Imperatives Addressed By Reliable, Integrated View

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1 Why You Still Need to Master Your Data Before You Master Your Business (Intelligence) Business Imperatives Addressed By Reliable, Integrated View David Jordan Data Management Product Specialist 1

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3 A simple question 3

4 I need access to our top 400 customers, the products they have purchased, and the channels through which they bought. 4

5 Critical Business Imperatives Inhibited Due to Lack of Reliable Data Business Leaders Cannot make timely, confident decisions and accurate reporting for routine financials and compliance Business Analyst Wasting Reconciling staffing multiple time for versions reconciling of inconsistent multiple versions data for of analysis inconsistent and management data every quarter? reporting IT Delivery & Architect Time-consuming and Error-prone manual creation and maintenance processes for delivering reliable data Business Imperatives Governance Risk Compliance Improve Efficiency & Reduce Costs Acquire & Retain Customers Mergers Acquisitions & Divestitures Supply Chain Efficiency 5

6 Business Reasons Why MDM is Required for Data Reliability DW without MDM US Accounting System The General Electric Company Transaction $400 Million Top 100 Customers The General Electric Company $400 M GE $300 M Data Warehouse GE Transaction $300 Million European Accounting System 6

7 Business Reasons Why MDM is Required for Data Reliability DW without MDM DW with MDM US Accounting System US Accounting System The General Electric Company Transaction $400 Million Top 100 Customers The General Electric Company $400 M GE $300 M Data Warehouse The General Electric Company Transaction $400 Million + = Golden Record The General Electric Company Transaction $700 Million Top 100 Customers The General Electric Company $700 M Data Warehouse GE Transaction $300 Million GE Transaction $300 Million Best version created by MDM European Accounting System European Accounting System 7

8 Maximum Impact with High-Value Solutions Business Imperative Increase revenue through relevant crosssell / up-sell offers to maximize account penetration Complication Sales and Marketing spent excessive time manually assembling customer information leading to errors, lost opportunities and poor productivity Impact 20% increase in relevant interactions with sales contacts 6% increase in cross-sell 5% increase in repeat business To better meet our customer needs by making relevant cross-sell and upsell offers, we are eliminating the need to search for and reconcile customer and product data by delivering business-user access to detailed customer profiles across business units and channels. Director, Chief Data Steward Global Sales and Customer Operations 8

9 The Information Challenge How to Synthesize and Govern Data Across Silos and Providers? Sales & Mktg Operations Vendor & Materials Management Order & Channel Management Manufacturing & Inventory Mgmt Employee Management No Single Version of the Truth? Data Governance LOCATION PRODUCT CUSTOMER ACCOUNT LOCATION PRODUCT CUSTOMER LOCATION CUSTOMER ACCOUNT PRODUCT LOCATION CUSTOMER ACCOUNT PRODUCT ACCOUNT Cloud Computing Application Legacy Unstructured Third Party Data 9

10 MDM Improves Critical Business Processes Governance Risk Compliance Improve Efficiency & Reduce Costs Acquire & Retain Customers Mergers Acquisitions & Divestitures Supply Chain Efficiency CUSTOMER MDM PRODUCT ACCOUNT LOCATION Cloud Computing Application Legacy Unstructured Third Party Data 10

11 Universal Work: Multi-domain The highest value is in cross-domain relationships Supplier Sep 2011: One of your Suppliers says their production run in Sep 2010 was faulty Part Product Customer Location Which parts did you buy from that Supplier? Which of your products did those parts go into? Which customers bought those products? Where are those customers located? Supplier What substitute part by which Supplier needs to go to which customer at what location? 11

12 MDM Improves Critical Business Processes Governance Risk Compliance Improve Efficiency & Reduce Costs Acquire & Retain Customers Mergers Acquisitions & Divestitures Supply Chain Efficiency CUSTOMER MDM PRODUCT ACCOUNT LOCATION Cloud Computing Application Legacy Unstructured Third Party Data 12

13 sources MDM Enhances DW Reliability Facts EDW BI Reports and Dashboards Dimensions Analytic Applications and Portals 13

14 Technical Reasons Why MDM is Required for Data Manageability DW without MDM Explosive growth of dimensional records DW with MDM Dimensions managed separated from facts Failure to manage hierarchies Rich set of multiple hierarchies Limited tracking of content data lineage History and changes of attribute-level data lineage 14

15 Business Success Depends on Reliable, Up-to- Date View of Your Business Governance Risk Compliance Improve Efficiency & Reduce Costs Acquire & Retain Customers Mergers Acquisitions & Divestitures Supply Chain Efficiency Improve risk management Reduce audit costs for regulatory compliance Reduce cycle times for financial reporting Improve efficiency for product delivery Improve productivity of R&D Reduce operational costs Achieve customer intimacy Improve cross-selling / up-selling Improve customer retention Perform combined regulatory reporting Minimize duplicative business processes Gain business agility Improve inventory forecasting Improve category management Improve supplier relationships Through 2012, more than 35% of the top 5,000 global companies will FAIL to make insightful decisions about significant changes to their business and markets due to underinvestment in their information management systems. - Gartner 15

16 MDM Social Networking Combining Social Network data with MDM Databases MDM Hub Applications Customer Product External Data Providers 16

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23 Key take-aways Data volumes are an issue only going to get worse Multi-domain capabilities are critical Trust & Quality are vital to acceptance and use Expectation on immediacy of data access Consider the impact & opportunities of social media data 23

24 Informatica Day Stockholm 11 th October John Radcliffe- Gartner 24

25 Thank You David Jordan 25

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