Diagnostics Opportunities in Hospitals, IDNs, Physician Offices, and Reference Labs

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1 Diagnostics Opportunities in Hospitals, IDNs, Physician Offices, and Reference Labs November 11 12, 2015 The Westin Georgetown Washington, D.C. Mara Aspinall Diagnostics Expert Alan Mertz American Clinical Laboratory Association Phyllis McCready Julie R. Taylor, PhD. Centers for Disease Control Andrew Fish AdvaMedDX Jane M. Hermansen The Mayo Clinic Richie Seaberg Jerry Morrow McKesson Mark Zacur Fisher HealthCare Charles Root Reimbursement Expert Elizabeth Hilla HIDA Robert Boorstein, M.D., Ph.D. Pathologist

2 A New Era In Diagnostic Medicine Join provider, distributor, and manufacturer leaders in Washington, D.C., to discuss trends impacting acute care labs, physician office labs, reference facilities, and more. You ll gain key insights into your customers current and future challenges, and ideas for reaching and serving shifting market segments. Laboratory & Diagnostics Market Conference Highlights Leading Edge Diagnostics: How will innovations in molecular testing, genomic medicine, personalized care, and other advances impact where and how diagnostic testing fits into the healthcare delivery? Impact of the ACA: How are lab markets evolving under new healthcare reform policies? And more important, how can diagnostics advances support the ACA s triple aim of cost reduction, better patient outcomes, and improved population health? New Drivers and New Decision-Makers: Who will make the purchasing decisions, and how will their decision-making criteria evolve amid reimbursement changes? New Opportunities: Where will the most promising opportunities lie as care settings shift, and how can suppliers best harness these opportunities? Who Should Attend Manufacturer CEOs, VPs sales/marketing, national accounts managers Distributor owners, CEOs, sales executives, diagnostics category managers, marketing leaders Anyone else who wants to grow their business in laboratory and diagnostics markets Register today:

3 Agenda Wednesday, November 11 Welcome and Objectives 1:30 1:45pm Opening Keynote: Advancing Diagnostics in the Era of Personalized Medicine 1:45 2:30pm Mara Aspinall, Founder, DxInsights; Executive Chairman, GenePeeks Aspinall is a evangelist for diagnostics. As CEO at Ventana Medical Systems, a Roche company, she led the development of tissue-based diagnostic products that enable personalized cancer treatments. Aspinall, who has also served as President of Genzyme Pharmaceuticals, more recently founded Dx Insights to promote the power of diagnostics to improve care and reduce costs. Aspinall holds an MBA from Harvard Business School. The CDC s Initiative to Improve Healthcare through More Effective Clinical Laboratory Test Utilization 2:30 3:15 pm Julie R. Taylor, PhD., Division of Laboratory Systems-Center for Surveillance, Epidemiology, and Laboratory Services Office of Public Health Scientific Services, Centers for Disease Control and Prevention Find out what the CDC is doing to help physicians and other providers better select and interpret lab tests results, and how this could help to improve and even increase test utilization. Diagnostic Testing in the Integrated Delivery Network 3:45 4:45pm The Supply Chain IDN Connection Phyllis McCready Chief Procurement Officer Jewish Health System Richie Seaberg Administrative Director, Labs Jewish Health System Gain insight into how supply chain and lab leaders work together to make diagnostic decisions in an integrated health system. How Payer Trends Are Impacting the Acute Care Lab Jane M. Hermansen, Network Manager The Mayo Clinic Better understand how payers contract with lab providers, and how this is impacting where diagnostic testing is performed. Open Discussion with Panelists 4:45 5:15pm Networking Reception 5:15pm *Agenda subject to change HIDA Educational Foundation. Any dissemination, distribution or copying of information obtained from this conference is strictly prohibited and is not to be shared without written permission from the HIDA Educational Foundation.

4 Thursday, November 12 Networking Breakfast 7:00 8:00am Diagnostics Demand Trends 8:00 8:15am HIDA Business Intelligence The Policy and Payment Landscape for Medical Laboratories 8:15 9:00am Alan Mertz, President American Clinical Laboratory Association The ACLA represents the nation s leading clinical laboratories on federal and state issues including laboratory reimbursement, regulation, and the value of diagnostic testing. Lab Testing Reimbursement Trends 9:00 10:00am Andrew Fish Executive Director Charles Root, Ph.D. Reimbursement Expert CEO, CodeMap Distribution Trends in the Lab/Diagnostics Market 10:15 11:15am Jerry Morrow Vice President Laboratory Account Sales Mark Zacur Vice President & General Manager Diagnostics Market Disruption: Clinical and Business Forces Driving Change 11:15am 12:00pm Robert Boorstein, M.D., Ph.D., Pathologist and Diagnostics Consultant Director, ClasGroup Dr. Boorstein has served as Medical Director at Enzo Clinical Laboratories, taught pathology at NYU School of Medicine, and directed the pathology department at Bellevue Hospital. A lab surveyor who visits and consults with facilities across the country, he is an expert on the market forces driving change in the diagnostics business. Market Conference Wrap up 12:00 12:15pm Lab Advisory Council Meeting 12:30 4:00pm (Council members only) Seminar Facilitator Elizabeth Hilla Sr. Vice President, Health Industry Distributors Association Executive Director, HIDA Educational Foundation 29 year veteran of the healthcare distribution industry

5 Register Now THREE EASY WAYS TO WEB CALL LABORATORY & DIAGNOSTIC MARKET CONFERENCE FEE Manufacturers HIDA Educational Foundation Associate: $1199 per person Non-Associate: $1899 per person For information on HIDA Educational Foundation membership, contact Ian Fardy at Distributors HIDA member: $899 per person Non-member distributor: $1199 per person For information on HIDA membership, group discounts, and small-member discounts contact Ian Fardy at For complete registration information and cancellation policies, go to The Westin Georgetown, Washington, D.C M Street N.W., Washington, D.C Phone: 1 (800) Web: Rate: $299, per night (plus 14.5% tax per room, per night) Room Block Cutoff: October 9, 2015 After the cut-off date, rooms will be booked on a space-available basis only and room rates are subject to change. Hotel Cancellation Policy: Guests must cancel hotel reservations 72 hours in advance to receive a full refund. Sponsor: Partners:

6 Diagnostics Opportunities in Hospitals, IDNs, Physician Offices, and Reference Labs November 11 12, 2015 The Westin Georgetown Washington, D.C. Mara Aspinall Diagnostics Expert Alan Mertz ACLA Phyllis McCready Julie R. Taylor, PhD. Centers for Disease Control Andrew Fish AdvaMedDX Jane M. Hermansen The Mayo Clinic Richie Seaberg Jerry Morrow McKesson Mark Zacur Fisher HealthCare Charles Root Reimbursement Expert Register today: Elizabeth Hilla HIDA Robert Boorstein, M.D., Ph.D. Pathologist 310 Montgomery Street Alexandria, VA

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