Informatica PowerCenter The Foundation of Enterprise Data Integration

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1 Informatica PowerCenter The Foundation of Enterprise Data Integration

2 The Right Information, at the Right Time Powerful market forces globalization, new regulations, mergers and acquisitions, and business process outsourcing, for example are pushing your company to operate more effi ciently and do more with less. Your business needs access to all its data faster than ever before. How does your IT organization respond? How does your IT organization access, discover, cleanse, integrate, and deliver critical data when, where, and how it s needed to help your company reduce costs, increase productivity, and remain agile and competitive? Common Challenges Facing Your IT organization Rising Complexity of Data Your IT organization is handling more data, in more formats, from more partners and more systems than ever before. How do you provide a single, comprehensive view into your critical information assets? How do you handle the complexity of your enterprise data its volume, its latency, its many formats and structures? Increasing Business Demands Timely information fuels all your company s competitive business initiatives, such as governance, risk, and compliance programs and mergers and acquisitions. How do you make data available when and how the business needs it in batch, near real-time, and real-time modes to increase operational effi ciency? shrinking IT Budgets Every business initiative spawns a new IT project. And each IT project requires data integration. How does your IT organization reuse data integration logic and skills across these projects to keep IT costs in check? Proliferating Data Quality Issues The business must make decisions quickly and base its decisions on complete, current, and reliable data. How does your IT organization proactively prevent questionable, inconsistent, or inaccurate data from proliferating throughout your business? How do you resolve and fi x data quality issues at the point of entry? Top Three Customers Company 2008 Revenue Acme Co. $1,324,543 Power Co. $1,234,677 West Co. $ 934,756 Top Three Customers Company 2008 Revenue Acme Co. $1,464,600 Power Co. $1,300,100 West Co. $1,125,356 Top Three Customers Company 2008 Revenue Acme Co. $1,102,982 Power Co. $1,090,624 West Co. $ 998,821 Which report refl ects the right data? The lack of a single, comprehensive view of critical information assets puts your company at risk. 2

3 The Foundation of Enterprise Data Integration Informatica PowerCenter is highly scalable, highly available, high-performance software that lets IT organizations access and integrate data from virtually any business system, in any format, and deliver that data throughout the enterprise at any speed to improve operational effi ciency. PowerCenter serves as the foundation for all data integration projects and enterprise integration initiatives, including: Data migration and consolidation Data synchronization and replication Data warehousing Master data management B2B data exchange Data governance Service-oriented architectures Integration Competency Centers Access, Integrate, and Deliver Data Quickly, Easily, and Cost-Effectively Business analysts, IT organizations, and global development teams all rely on PowerCenter to access, integrate, and deliver data quickly, easily, and cost-effectively. Business Analysts PowerCenter delivers trusted, timely data throughout the enterprise in batch, in near real-time, and in real-time modes or on demand to meet the business s analytical and operational data integration needs. Comprehensive auditing and reporting capabilities enable business analysts to support governance, risk, and compliance initiatives. Self-service data integration enables analysts to defi ne and validate specifi cations using an intuitive Web-based user interface and automatically generate PowerCenter mappings. PoWERCENTER BENEFITs Provide the right information, at the right time, to meet both the analytical and operational data integration needs of the business Meet the security and scalability demands for enterprise-wide, mission-critical deployment Reduce the development and deployment costs of IT projects by enhancing cross-team productivity and cross-functional collaboration IT Management PowerCenter offers unparalleled performance, scalability, and high availability to help IT organizations deploy and manage mission-critical, enterprise-wide data integration projects while reducing development time and costs. Developers/Global IT Teams PowerCenter encourages collaboration between the business and IT and across global development teams. The software allows teams to maintain, share, and reuse defi nitions, specifi cations, and data mapping logic across platforms and projects. No recoding means higher productivity and faster time to results. Using the Data Integration Analyst Option s intuitive Web-based user interface, business analysts can easily defi ne mapping specifi cations and automatically generate PowerCenter source-to-target mappings Informatica PowerCenter: The Foundation of Enterprise Data Integration 3

4 Key Features of Informatica PowerCenter Universal Data Access Informatica PowerCenter provides access to more enterprise data types than any other technology on the market. Complemented by Informatica PowerExchange and the suite of PowerCenter Options, PowerCenter lets you access virtually any and all enterprise data types, including: Structured, unstructured, and semi-structured data Relational, mainframe, fi le, and standards-based data NoSQL big data stores such as Hadoop HDFS Message queue data PowerCenter accesses and delivers data when and how the business demands it. The software offers data access in real time or batches or through change data capture (CDC). Mission-Critical, Enterprise-Wide Data Integration Only PowerCenter can handle mission-critical, enterprise-wide data integration. No other single product on the market manages a broader range of data integration initiatives. PowerCenter and the suite of PowerCenter Options meet enterprise demands for security, performance, scalability, collaboration, and governance through such powerful capabilities as: High availability/failover/seamless recovery Grid computing support Pushdown optimization Dynamic partitioning Metadata management Team-based development Data masking Auto-scaling web services Self-service data integration Data validation Proactive Monitoring PowerCenter offers unique capabilities to help IT organizations address exponential growth in data volumes and the need for real-time integration of data across systems. Designed to respond to the mission-critical needs of an Integration Competency Center, the software serves as the ideal foundation for complex, enterprise-wide data integration initiatives. Metadata Manager, a key feature of PowerCenter Advanced Edition, delivers end-to-end lineage of all data to increase insight into complex data relationships and build trust in the data driving key business decisions. 4

5 With the unifi ed Informatica Administrator, you can centralize all PowerCenter confi guration and monitoring tasks to simplify management and quickly troubleshoot all your PowerCenter jobs and services. Global IT Team Productivity PowerCenter enables global development teams, as well as cross-functional IT and business analyst teams, to work together more effi ciently and effectively. The software enhances collaboration between IT and the business to successfully execute and manage governance, risk, and compliance initiatives and to increase operational effi ciency. PowerCenter offers features specifi cally designed with individual developers, quality assurance professionals, production administrators, and global IT teams in mind. These features include: A fl exible, metadata-driven architecture that standardizes and reuses defi nitions across platforms and projects, eliminating the need for recoding A set of robust visual tools to manage development and administration and powerful productivity tools to smooth collaboration among architects, analysts, and developers Team-based development capabilities that automate and control deployments across environments, locations, and teams to accelerate development, simplify administration, and reduce ongoing maintenance costs Metadata management and a business glossary to consolidate technical and business metadata into one data integration catalog, increasing insight into complex data relationships and trust in the data that drives strategic business decisions The redesigned interface of Metadata Manager makes visualizing data lineage much more personalized, interactive, and intuitive, allowing developers to quickly understand data relationships and conduct impact analysis. This really increases our productivity, as well as ensures consistency and visibility across the enterprise. Furio Lanzoni Global BI Informatica Shared Services, HP Informatica PowerCenter: The Foundation of Enterprise Data Integration 5

6 Meet Every Data Integration Need Because every data integration project is different and includes many variables such as data volumes, latency requirements, IT infrastructure, and methodologies Informatica offers four PowerCenter Editions to meet your project s and organization s specific needs. Informatica Sales can help you choose the PowerCenter Edition that s right for you. Informatica PowerCenter Standard Edition is enterprise data integration software for accessing and integrating data from virtually any business system, in any format, and delivering that data throughout the enterprise to improve operational efficiency. This edition offers superlative scalability, security, and reliability. Key features of PowerCenter Standard Edition include: A high-performance data integration server A global metadata infrastructure Visual tools for development and centralized administration Productivity tools to facilitate collaboration among architects, analysts, and developers PowerCenter Real Time Edition Informatica PowerCenter Real Time Edition extends the capabilities of PowerCenter Standard Edition with the ability to integrate and provision operational data in real time. Packaged for simplicity and flexibility, this edition provides comprehensive data integration capabilities for developing and delivering sophisticated data services to support all business needs. It is ideally suited for service-oriented architectures. Key features of PowerCenter Real include: Change data capture for relational data sources Integration with messaging systems Rapid development of scalable and secure Web services Dynamic partitioning for high-performance, highly scalable concurrent data processing By leveraging the flexible and scalable data services and orchestration capabilities of the Informatica PowerCenter Real Time Edition, LinkShare will be able to consistently roll out new products faster than before, meet customer demands for reporting and analysis, and grow our business by supplying its customers and partners with the real-time delivery of holistic, accurate, and secure data. Jonathan M. Levine Chief Technology Officer LinkShare 6

7 PowerCenter Advanced Edition Informatica PowerCenter Advanced Edition is scalable, high-performance enterprise data integration software for accessing and integrating data from virtually any business system, in any format, and delivering that data throughout the enterprise at any speed. PowerCenter Advanced Edition is for IT organizations that are standardizing data integration at an enterprise level, across numerous projects and departments. It combines all the capabilities of PowerCenter Standard Edition and extends them with additional capabilities ideally suited for establishing data governance practices and Integration Competency Centers. Key features of PowerCenter Advanced Edition include: Dynamic partitioning for high-performance, highly scalable concurrent data processing Powerful metadata management for data lineage and impact analysis A business glossary for a common taxonomy of business names linked with technical artifacts Team-based development to help global teams operate more efficiently Web-based data profiling and reporting capabilities PowerCenter Cloud Edition Informatica PowerCenter Cloud Edition is the world s first cloud data integration infrastructure that enables seamless integration of data in the cloud and in on-premise systems. This edition combines the power and scalability of PowerCenter Standard Edition and PowerCenter Real Time Edition, with the flexibility, ease of use, and affordability of the latest cloud computing platform. The result is a comprehensive data integration Infrastructure as a Service (IaaS). Key features of PowerCenter Cloud Edition include: Runs in true virtual computing environments, such as the Amazon Elastic Compute Cloud Built-in data partitioning support for unlimited scalability Data processing latency support, including batch, trickle feed, and real time Connectivity to data sources both in the cloud and on premise, and the ability to move data across the two PowerCenter Options The suite of PowerCenter Options extends the software s core data integration capabilities. Informatica Sales can help you select the PowerCenter Options that are right for you. Data Cleanse and Match Option Data Integration Analyst Option Data Masking Option Data Validation Option Dual Load Option for Teradata Enterprise Grid Option High Availability Option Metadata Exchange Options Partitioning Option Proactive Monitoring Option Pushdown Optimization Option Team-Based Development Option Unstructured Data Option PowerCenter Advanced Edition includes all the essential capabilities we need high-performance, high-productivity data integration with metadata management designed for enterprise deployments. The integration metadata catalog, with personalized lineage, comprehensive impact analysis, and reporting, boosts confidence in our data with enhanced visibility into data relationships. Remy van der Kleij Information Architect Ahold Informatica PowerCenter: The Foundation of Enterprise Data Integration 7

8 Benefits of Informatica PowerCenter Provide the Right Information, at the Right Time PowerCenter provides universal, right-time data access that is, batch, near real-time, and real-time access. This means your IT organization can deliver trusted, timely data throughout the enterprise to meet both analytical and operational needs of the business. You can improve the confidence the business has in the data by supplying enterprise-wide visibility into data definitions, lineage, and relationships and increasing data accuracy and consistency. PowerCenter helps you to answer the questions your business has about its data and to supply the high-quality data it needs, when it needs it, to make better and timelier decisions. Meet the Demand for Enterprise-Wide, Mission-Critical Deployment PowerCenter meets enterprise demands for security, scalability, and performance and establishes a foundation for enterprise-wide data integration initiatives. Your IT organization can costeffectively scale to meet increased data demand, save hardware costs, and reduce the expense and risks associated with data downtime. You also reduce the risk of security and privacy breaches with PowerCenter s ICC-grade security features. Boost Cross-Team Productivity and Cross-Functional Collaboration PowerCenter enables teams of developers, analysts, and administrators to work faster and better together. IT projects can be readily administered and managed across complex teams whose members have different roles and responsibilities. And these teams can easily share and reuse work and results with a powerful set of common tools, assistants, wizards, and templates. PowerCenter reduces IT costs by encouraging collaboration, minimizing development complexity, managing the impact of changes, increasing productivity, and accelerating time to delivery. Learn More Learn more about Informatica PowerCenter and the Informatica Platform. Visit us at or call (800) About Informatica Informatica Corporation (NASDAQ: INFA) is the world s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,000 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the cloud. PowerCenter is the hub of our integration infrastructure. With PowerCenter, we will be able to upgrade our data integration capabilities and take on even more projects, without sacrificing responsiveness or scalability. Mark Cothron Software Engineering Manager Ace Hardware Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA phone: fax: toll-free in the US: Informatica Offices Around The Globe: Australia Belgium Canada China France Germany Ireland Japan Korea the Netherlands Singapore Switzerland United Kingdom USA 2011 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and PowerCenter are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners (04/19/2011)

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