DAY ONE. Videos are extremely important with 2020 around the corner. What is your strategy for the next five years?

Size: px
Start display at page:

Download "DAY ONE. Videos are extremely important with 2020 around the corner. What is your strategy for the next five years?"

Transcription

1 DAY ONE Opening Session Videos are extremely important with 2020 around the corner. What is your strategy for the next five years? Why does SMC take the time and money to hold a Forum? Click Here for Video. https://www.youtube.com/watch?v=bgbndqymsse Manda in our office produces videos for our clients. Necessary for marketing as mobile evolves. Businesses should budget for a minimum of four videos annually. Helps SEO rankings. Networking among peers is essential in our changing environment. Get to know this group of people if you need to reach out for friendly feedback on certain business initiatives. SMC sets up National Programs to save our client s money (i.e. Constant Contact, Nations Bus, Pay Pros, etc.). Discounts come in volume purchasing. Introducing RESERVEC reservec.com new sister company to SMC. RESERVEC will market private businesses only whereas SMC Software will provide services to the U.S. Government. Two-day meetings are broken out as follows: Client Sessions Partner Sessions Technology & Marketing Sessions We will begin with Customer Service. Customer Service in the U.S. continues to decline. Here are some recent statistics on Customers are always right : Annual Cost of Unhappy Customers ($537B) Customers who will not buy businesses with negative online reviews (80%) Businesses that claim customer experience is a top priority (90%) Lost customers who say companies could have prevented it (81%) Businesses that deliver an excellent customer experience (3%)

2 #1 Client Session The Essentials to Customer Service. To advance your brand, companies must understand there are rules to serving, addressing and managing your customer (digitally speaking) by Thom Wierenga GM, Keck Parking, Des Moines, Iowa Background: 500 Self-Parking Spaces; no covered & no valet Right across the street from the airport 2 people on duty, 8 hour shifts 24/7 Best Customer Service in the Industry This is a customer service business; customer service needs to be company culture. Customer service is about attitude. Our people like working together. As owners nationwide customer service decline works to our advantage. When customer has cancelled flight we do not charge for parking. 3 Kinds of Customers: 1. Brand new customer 2. Regular customers 3. Customers for life You want customers for life no matter what. How to build from new to customers for life Customer flight changes and needs hotel. Offer to call hotel and try to get corporate rate Car breakdowns assist as much as possible Listen to what customers are saying. Find problems and try to solve them What do customers want? You have to listen to their needs. They want to know they made a good choice and this is what they look for: Convenience Fast service Consistency NOTE: Thom, GM drives the bus once a week. He does every job in the operation on a regular basis. Three operations in their company started because of what he heard from customers 1. Carwash - detailer 2. Hired kids to scrape windows on cars on snow days (no charge) 3. Car warming service Keck lot is 31 years old. Only one in the area until 1½ years ago. Then 2 years ago 2 new lots arrived and offered $2.00 cheaper. Keck bet on their customer service and didn t adjust their price. It worked.

3 Great customer service will make you bulletproof. Solution to all staffing problems: 1. Hire the right people 2. Manage your team properly; communicate often When you need a driver what do you do 1. Hire a driver wrong answer Hire a ridiculously nice person who smiles all the time who loves to talk to people is an incurable people pleaser who is able to carry luggage and teach them to drive a bus Hire attitudes then teach skills When you need to hire a cashier what do you do? See above Enable your staff to give great customer service. Your staff needs to know that they are important to you, Let them know they matter often. Staff cares: Customer lost keys staff member offered to drive home customer for life. Learn your regulars and pay attention to what they drive; build relationship. If customer leaves window down.cover window, leave note we are expecting rain tonight and noticed your window was down so we covered it. Other customer-related issues where customer service cards are place on vehicle: your tire flat; we have air inflator at office your lights were on; let our office know and we will jump your car make a card with hole punch and find reasons to put on cars to provide customer service Promotion to customers engaged - Christmas TV winner Whole month of December.fill spots build database Unhappy customers do not ignore, get to them as quick as possible, learn what can be done to make them happy. If reasonable (most are), listen and then offer free parking. Video testimonials take time on shuttle or at cashier to ask customers why they parked with Keck. Let your staff know what to expect; how to handle situations (tornados, scratched cars, etc). Every staff member has a file folder for communication. Always tell why you are asking them to do something. It s polite and it gets them involved with the lot. Keck has 37 page manual. Keck staff doesn t get incentives for selling services to customers.

4 #2 Client Session Incorporating Ancillary Services. Be a distinctive operator in your market by offering additional value-added services to help increase your profitability by Amanda White / co-founder & operating partner of Metro Shine Company. Metro Shine is a waterless and a green operation that only provides ancillary services to parking operators. An easy way to generate additional revenue & customer loyalty from a captive audience. Types of Service: Dry Cleaning Oil change Glass repair Carwash Anything you can offer that will save them time Benefits of Service: New revenue Customer loyalty Benefits to Outsourcing: Focus on your core business parking Branding High quality results No expense Minimize risk Parking Lots that try providing this service themselves don t usually do it well. Opportunity: Shared revenue focus Services offered through your existing reservation system Simple accounting and auditing The facility will benefit from becoming more than a parking location to regular visitors thus discouraging from trying other facilities About the Product: produced in the states from organic materials No maintenance issues No runoff dirt, toxic materials Spray is polymer based; makes barrier and doesn t scratch car.

5 #1 Partner Session Carvoyant The Connected Car. What does the future parking experience look like? As technology causes a vehicle to be more deeply integrated with its surroundings, information will be provided to drivers the moment they need it. The time is now to learn what s next in the rubber meets the road technology and how this impacts the business of providing a place to park these connected vehicles. Technology and the future parking experience. Carvoyant provides a platform for the smart car. The connected car will communicate with the world around us. Smarter than your smartphone. How will it work in parking? Car will prompt drivers for their habits; parking, cuisines, fuel stations, etc. The connected car will have a database. It will affect parking as it will notify you when you approach your lot. We want to integrate into the smart car. Aggregators want parking data for the connected car. Operators now have an opportunity to lead using the connected car What else can the connected car do? Directions Car to car communication Social Think of what has happened to the smart phone. The car is next and it is happening now. Benefits to the parking business: Know when the next shuttle bus is coming Know the battery is draining while vehicle is parked (send message to phone) Get service done while vehicle is parked (use concierge service) Connecting to your customers with and social media

6 #2 Partner Session Mike Coleman Constant Contact What is marketing and why is it important in the digital space? Pushing content and pulling a response in real time. How to create great content! What do I write about? What you know that they don t know. What you have access to that they don t. (I.e. information) Original isn t required just be interesting and relevant. How much is enough? Less is more Focus. People are very busy and do not want to have to wade through a bunch of stuff. A picture is worth.must have an image to attract attention. It increases the chances of someone reading your stuff by 85% Repurpose and reuse (use on fb, pinterest, instagram, twitter) Just be careful and change it slightly so it doesn t look like duplicate content. Resources Hypnotic writing by Joe Vitali; the ultimate sales letter by Dan Kennedy Four areas that people are spending money on writing 1. Content development(top) 2. SEO/VSEO 3. marketing 4. Social media (fourth) How to get your opened? Three little words that rule your world Now Later Never Who is it from? (No convoluted addresses; Winning the battle of priorities. How will you be the most recognizable? Carry branding across all channels. What s the subject? Keep it short (minimal words) When do you send your ? 1. Monthly is most common 2. Ask yourself when are my readers likely to take the action I want? 3. Try different times/frequency. Segment your lists to send at different times/days to see which has the highest reads, click through rates, did they forward Practical advice 67% don t see images by default Text links don t get clicks Key action must be above scroll line Getting social to increase your reach; must use and social to be effective Tools to expand our reach:

7 Use share tool Simple share Social media buttons Online web signup tool Apps, I capture to capture addresses Have a calendar for all channels to set schedule for what is getting posted and sent and when building your list. At its core, marketing is about eliciting a physical and measurable response. The best 3 books on marketing all from 1920s. Good book to read: Scientific Advertising Claude Hopkins

8 #3 Client Session Secret Sauce for Demand Generation. Whether its hourly, nightly, or monthly parking, learn how one urban operator generated more consumer data while simultaneously increasing sales productivity by 50% year-after-year by Moshe Izadi, Owner, Park Right Background: Urban Operator in Manhattan, Brooklyn and Long Island Manhattan Average monthly rate is $560.00; hourly transient rate is $45.00 per day It started with Phone Reservations: Regular customers began to request parking reservations Popular but time consuming Growing but difficult to manage Frustrating when parkers failed to show up Manual process Why we Implemented Online Reservations System? less staff less time consuming easy to monitor and manage customers can cancel or be charged service fee, 24/7 available, faster for customer, Customer disadvantage some say it is uncomfortable to pre-book on the internet; worried about hackers, Third-party Websites (a/k/a aggregators ): Parkwiz.com Spothero.com Parkme.com Bestparking.com Parkingpanda.com Aggregators destroy property value in long run a. By pushing the industry to compete more heavily on pricing b. They gain value for themselves c. They stand between you and the customer d. They do not have your customer message, your customer service, no way to distinguish yourself from the competition except by price. e. You cannot contact your customers through them If you are using an aggregator, it is like renting your company to someone else and paying them to do it. It is not wise to use aggregators; they do not have your interests at heart. NOTE: Drive up rates should always be higher than your online rates no matter what For urban parking operators, offer high-end restaurants the opportunity to bundle parking when customers make restaurant reservations.

9 #4 Client Session Putting the Future of Channel Partners in Focus. It's time to showcase the results of an existing market where relationships with corporate, travel agencies and associations prove to be gold by Paula McDonald, Corporate Liaison for A1 Express Airport Parking (Tampa). Paula s Background: In video and Hollywood film making Been with A1 Express for approximately 1 ½ years helping with media relations A1 Express Background: 20 years in Tampa right across from the airport Offers covered and uncovered and valet and self-park First to implement SMC s software in 2010 Outbound Corporate Sales Calling: Call Center opens the door with phone calls No high pressure coming from a place of helpfulness 60 second introduction call Some quick to sign up while others may take 4-6 weeks to convert From calls monthly Web-based CRM to keep leads and accounts organized Once interest is confirmed then a customized corporate landing page is set up Confirmation sent to new customer Then the new account is turned over to Paula for further assistance to attract parkers Paul s Position as the Liaison: NURTURING THE LEAD Prompt Personalized call; again from a place of helpfulness or support Make it as easy as possible to use the program Few may require additional support at first Follow-up up with branded intro Track on CRM to stay disciplined Follow-up and staying top of mind with customers Track monthly client customer activity Top customer thank you s Inactive account reintroduction Scheduled e-blast to continuously promote the program Respond promptly to any calls or s received Other essentials to stay connected online and face-to-face on a monthly basis: Public thank you via social media Responding to online corporate customer i.e. letting them know you like their page Spend 4-5 hours a month on follow-up Weekly communication with Call Center Sales Monthly communication with accounts Does not have to be a huge investment of time to make this program work; it just takes work.

10 In order to have a successful program, company must: Identify responsible team member to handle Dedicated phone line (google voice) and address Create marketing account (i.e. Mailchimp or Constant Contact) Provide social media account admin access Create master account list and track interactions Proved outstanding service and response time Developing great partners to help promote your business is not an overwhelming task but it does require care and attention. Important: If company does not delight the corporate traveler, they simply won t be back.

11 #5 Client Session Dealing with airport Access Fees. The airlines pay landing fees, restaurants pay concession fees, car rental/hotel/taxi companies pay access fees, and now the parking industry by Eric Lowman, Owner, Flight Park, Nashville. Background: Airport called offsite parking operators to handle their overflow during peaks Initial fees were $75 per month per operator 2002 consultant report issued to the airports; change annual fees to $200k for airport expansion Round 1: 2005 Attempted increase from $3800 to $400m000 (twice what consultants recommended) Resulting media coverage and public outcry resulted in an increase to $20k annually ($5,000 per operator) Round 2: 2011 (Segway to the big fight) $1.50 per trip fee to be implemented with hotels paying $1.25 (NEVER HAPPENED) per trip. We elected to not fight this increase because every user was paying close to their fair share. Round 3: December 2012 Informed as of march 2013 the per trip fee would be increasing from the $1.50 to $6.50 per trip. Again, extensive local media coverage and public outcry helped to temporarily reduce to $5.50 per trip tow.50 increases over the next two years It is important to note that during the meeting with the airport board it was revealed that in 2011 the hotels per trip fee was never raised to the $1.50. IT WAS SET AT 0.25 AND WOLD REMAIN THERE Metro Council became involved Airport committee established to look into the issue Round 4: 2013 / 2014 Hired a highly recommended consultant group to prepare our legislation Legislation said increased taxation fees has to be justified for operation needs, be fairly & equitably applied and any increase over CPI would require council approval Argument was: o This is anti-competitive o This is tax on local citizens o Airport pays $0 sales tax o Airport pays $0 property tax o Airport advertises via billboards and radio no fees no taxes and no hassles

12 Currently: 1. The House and Senate bills are being finalized 2. PAC formed 3. Sponsors identified 4. Lessons learned have been identified 5. Appropriate donations are being made

13 #3 Partner Session CONCUR (see presentation); global leader for travel and expense management with an online booking engine for government and corporate; records and tracks most travel expenses; flights, car rentals, hotels, parking everything If interested on learning more, please contact: Michael Kantor Cell No charge from SMC for integration NOTE: Concur owns TRIPIT.

14 DAY 2 #1 Company Session Mike Harley Corporate, Travel Agency and Government Travel Selling anything is all About Relationships. As for parking, a commodity with many choices, the relationship is everything to maintain loyalty and grow the business. Creating a bond is not easy particularly in an era where most business people are too busy to listen and implement a new program even if it means they can save money. emarketing247 launched an outbound call center service to make cold calls for our clients. Only a small few are capable to make 100 phone calls every day to be greeted by the following gate keepers: Busy & Sassy Hopeless & Helpless Attitude toward Life Those with an Attitude And much more People who answer phone normally cannot help you. So it is essential to get connected to someone in the company who can and will give you one minute. Cold calling should be less than 60 seconds. In that 60 seconds, one needs to peek their interest in the first 10 seconds to hold their attention. NO LONGER THAN 60 SECONDS! The goal is to provide the party with a visual ( ) of the program. The visual includes: Friendly introduction Sample landing page Video of your customer service Contact information If you reach someone at 10 am on Tuesday then call them every week (for 7 weeks) at the same time of day during the relationship building. Five tips for effectively pitching and building long lasting relationships with a referral partner who will send customers to your business. This is the ultimate driving traffic machine. 1. Do your homework Know your demographics, know your target accounts, know your services, know your offer and know your competition. This tip is self-explanatory. Don t go into calling a company without a plan. Prepare yourself for a very big challenge. Compare your offer to the competition. 2. Contact by phone, or social Most business people are too busy for a sales pitch. Respect their time. I know you are busy or in respect of your time, can I provide you with information on our program?

15 LinkedIn is a vital tool in connections. Look for corporate connections by area or industry. Never on Monday. Don t send mass pitches. Business people can smell an sales pitch a mile away. Most roll their eyes within 10 seconds of reading it. Keep it personal and include images and/or videos that support your service. Companies are being trained not to open trash, non-personal, and mass s. 3. Write the introduction of program for them. Write an introduction of the offer for the company to visualize (very important) the program in their minds. Removing the scary thought from the persona responsible for implementing and then promoting the program is essential. Respecting peoples time makes potential customer know he is what is important. IN RESPECT OF YOUR TIME I WOULD LIKE TO SEND YOU AN . IN RESPECT OF YOUR TIME is a very effective marketing message. Everyone is busy, so how do you account for using their time? You have to do everything for them or the company will not promote your service. 4. Persistence Pays Off Most of the Time Don t be afraid to continue calling and ing until you hear NO, not interested, get lost or we are happy with ABC. It s all about timing and attitude of the persona responsible for liking you and your offer. Remember, rejection is no fun. The person for this position must one who will not accept NO as an answer and will continue knowing someone will say yes eventually. 5. TRUST YOUR WORD Building a new relationship is not easy. So when a company says yes, we want to use your company, now it falls on you to give them your best. Careful bonding can eventually lead to long term business relationship and adds a residual revenue as long as the service is above bar. Takes practice, preparedness patience, persistence and a disciplined process to ear one s respect. Keep your all your staff informed and trained to be effective. THE PROCESS IS SIMPLE WITH DICSIPLINE Discipline in cold calling Min 100 calls weekly Follows up weekly Min of 7 consecutive weeks Coordinate the Announcement do the work for them Service traveler to earn loyalty emerald club (car rental service to corporate travelers) Concierge Relationship Mentality check in monthly. Stay close to the customer. How is service? Any issues? Customer Service HAS TO BE THERE to work. When something is wrong fix it and let the customer know.

16 #2 Company Session Mike Harley Marketing is evolving almost as fast as technology. Small to mid-size companies are unable to keep with with trending while operating the business. Yester-year Media (see chart in PowerPoint): Internet Television Newspapers Magazine Radio Website Promotion over the last 14 years (see chart in PowerPoint): Confusion (most businesses are not fluent with web strategies) Incoming Links Keywords Optimization Affiliates Social Media in Now: Marketing Information Overload Responsive Support Communication Networking DON T BE SHORTSIDED! WHAT IS YOUR VISION FOR 2020? Search Engine Marketing; Organic, AdWords, Social, Blogging and Video best practices. Descriptions and Acronyms: SEO (Search Engine Optimization); organic VSEO (Video Search Engine Optimization); organic LOCAL SEO (Google Places and Bing Local) PPC (Pay-Per-Click); same as Google and Bing AdWords CMS Content management system Make sure you own your brand.do not allow third party companies to hijack your information for their rankings on the search engines. SEO/VSEO The higher the better, right? What does it take to get on the 1 st page and retain this position? SEO is science and a lot of work. A quick search on the internet will educate you on the process. SEO is about reputation.

17 VSEO and Video Marketing is the fastest growing marketing strategy. Why? Simple, people (especially the younger generations; X, Y and Millennials) will choose watching versus reading 8 out of 10 times. Companies should produce and incorporate a video strategy every quarter through Local SEO Claiming your business on the search engines is a must. Local SEO goes beyond claiming and companies must understand the importance of optimizing local listings. PPC/AdWords never send paid advertising to the home page. Companies must create a landing page strategy to track click thru s and conversions. RESPONSIVE WEBSITE: They are not all the same. Think of your website like a layered cake. Candles links, SEM, Social Content Frosting Info architecture top layer Platform / CMS middle layer Infrastructure base layer Check out portgalvestonparking.com. This is a new RESPONSIVE site. Responsive will resize the website for tablets and mobile. Very important in these times. SO, WHAT IS A GOOD WEBSITE? Clean and fresh content check spelling Public relations news every quarter or sooner Blogging even if you blog in pictures every 2 weeks (do your own); for example, do you really want to park in front of a hotel (pic showing vehicles under trees in front of lobby)? No broken Links Sitemap Reviews we want space for people to complain on our website so we can control and fix. Answer within a couple of hours Social (8 feeds) Facebook, Instagram, Google+, Pinterest, YouTube, Twitter, LinkedIn Video all sites should have a minimum of video on first page Sign-up need widget on homepage Search Engine-friendly structure SEO PRINCIPALS Certain SEO principals should not be ignored; simply as a matter of site-hygiene. SEO is not going to get easier. It s going to get harder and eventually companies will have the most likely not be able to rank on the first page. If you want to rank high on Google and Bing, it starts with building a good site and then market it across as many channels as possible. OPTIMIZE MULTIPLE CHANNELS

18 Being consistent with keyword phrases within multiple platforms will not only help your branding efforts but also train users to use specific phrase you are optimizing for. Constantly monitoring, check rankings, it is hard and it is time consuming. More importantly, it is daily, weekly, monthly, etc. BE AWARE! Third-party Vanity Companies who hold domains hostage (called resellers) and resell domains at a high cost. Secure several domains close to the name of your company for protection. This includes.org,.net,.us, etc. For example, Rocket Parking should protect their online reputation by owning these domain names: RocketParking.com (.org,.net,.us) RocketAirportParking.com (.org,.net,.us) We created the content on this page for our clients. Need to study this site. This should be your business model. This is a simple read, however, fairly comprehensive. This is how to build and sell your business in 2015 and beyond. Find the illustration of fish surrounding hooks in the water to clearly demonstrate how businesses should launch several channels in the reservations system.

19 #3 Company Session LACEY RAE HERRERO Social marketing covering all media s with call-to-action for capturing a diverse generation. LEAD GENERATION Should I be using social media for lead generation? ABSOLUTELY 55% of businesses have closed deals from social media contacts. Major stats on social media audience. (See PowerPoint) More active Facebook users than there are people in the US. How are you reaching them? What do we need to do to use this to our advantage? 90% of consumers trust recommendations from their friends. Are your customers referring your company to their friends? Why not? Social media energy on YouTube.shows all stats. (See link below) https://www.youtube.com/watch?v=dyedzth9arm FACEBOOK Facebook users engage with brands more on Fridays than on other days of the week! FOCUS = Likes, Posts, People Advertising Video up 25% 95% who come to your pages are qualified prospects TWITTER FOCUS = Links Clicked, Influencers, Top Interest Importance of feed on your website Do you have your Twitter feed on your homepage? Are you using hashtags and re-tweeting? Are you connecting with your customers? Tweet has link to lead to landing page (specific to each social media channel)

20 REMOVE CLICKS FROM THE CONSUMER..make it simple to get to your site! Use the information that people put out there to drive them to your business. Someone tweets Headed to Bush Airport Tweet back Hey don t forget to get your 10% off parking, and have a link to your landing page. You have to cultivate followers and/or hashtags Know your customers and what social media they use. INSTAGRAM What is a hashtag? Hashtags will drive customers to you #houstonparking. All searches for Houston parking will pull up your hashtag. How do Instagram hashtags work? Pictures are worth a1000 words If an Instagram user searches the term NYCparking you better make sure your parking facility has a picture posted with that hashtag and information or a link to your website for them to reserve. Hashtags DO NOT have spaces between words, but you can and should hashtag multiple words and/or phrases. EX: Looking for #airportparking this #holiday season in the #Nashville area? Look no further, #flightpark has the best #prices and #rates in town! #RESERVENOW! LINKEDIN Business oriented Lead generation Connect with other professionals and introduces your services. SMC is spending a lot of time on social media for themselves. Referrelkey.com A new website that you connect with your LinkedIn profile to invite your connections to join your referrals. Post daily deals, services, etc. LinkedIn will connect you to people you want to build relationships with, work with, bring in as customers, introduce you to people who can introduce you to people Google Alerts you must be getting google alerts.

21 Go to google and search alerts. Put in the words you want and the you want to get the alerts. Houston airport, Airport parking. Bush airport They will alert you when they hit. Fun Facts for Social Media 3 times a week provide info 2 times a week teach them something 1 time a week start a conversation with a customer Biweekly inspire them Monthly entertain them make them laugh, not necessary to have anything to do with your business FROM AN ENGAGEMENT STAND POINT 54% FROM SOCIAL MEDIA 25% 12% WEBPAGE People want engagement! PINTEREST A pictures tells 1,000 words Money talks pins with a price have a 48% chance of being liked Size matters Tall images are shared 67% more than short images Lighten up lighter images are repinned 20 times more than darker images Learn what works for you. Nordstrom s revenue increased by $2M since opening a Pinterest account. Verify your website Then they give you an html coding which we need to give to SMC if they are our webmaster. CLAIM YOUR BUSINESS ON ALL SITES!!! GOOGLE + Is Google + worth your time? If you care about your rankings YES!!! Google + - competing against Facebook. Google + needs your website to be secure. If it isn t it will affect your rankings. A secure website begins with https: Facebook requires SSL certificate to put reservation site on there. People like pictures and videos better than words!

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

January/February 2015. 2015-2016 Foresight Report

January/February 2015. 2015-2016 Foresight Report w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Get Found. Sell More Homes.

Get Found. Sell More Homes. Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

11 Effective Ways to Use LinkedIn for Business Development

11 Effective Ways to Use LinkedIn for Business Development 11 Effective Ways to Use LinkedIn for Business Development LinkedIn & Social Selling for Business Development by Brynne Tillman contributions by (YOUR NAME HERE) by Social Sales Link LinkedIn for Business

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Description of Services for ecommerce Website Package

Description of Services for ecommerce Website Package Description of Services for ecommerce Website Package We provide this document to define services covered in our ecommerce website package. It is very important you understand exactly what you are purchasing.

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Checklist to strengthen Direct Distribution September 2015

Checklist to strengthen Direct Distribution September 2015 1. Build up knowledge and know how 1.1 You know how many bookings and what turnover you generate through which online booking portal and especially via your own website? 1.2 You can identify where the

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

BusinessOnline360.com Dominating Social Media Marketing 1

BusinessOnline360.com Dominating Social Media Marketing 1 BusinessOnline360.com Dominating Social Media Marketing 1 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing

More information

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0 MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile

More information

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Comprehensive Guide to Marketing Like Starbucks

Comprehensive Guide to Marketing Like Starbucks Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

Why It s Essential for Home Improvement Companies to Use Digital Marketing

Why It s Essential for Home Improvement Companies to Use Digital Marketing Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

HEALTHCARE MARKETING TRENDS 800.258.0702 IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE. HealthCareMarketingGroup.com

HEALTHCARE MARKETING TRENDS 800.258.0702 IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE. HealthCareMarketingGroup.com 2016 HEALTHCARE MARKETING TRENDS IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE To continue to thrive in the competitive marketplace, you need to employ every tool at your command. Your current

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

However, there has still been one serious limitation until now.

However, there has still been one serious limitation until now. INTRODUCTION Social Media is now the dominant communication platform for just about everyone especially home buyers. The traffic they create is in the billions of hits per day and any agent/broker who

More information

USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0

USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0 USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version 3.0 13 September 2012 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented

More information

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

DIGITAL MARKETING 101:

DIGITAL MARKETING 101: DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits

Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Working Together for a Better NightOut, Ron Boeringa President, Optimal Media Group, LLC

Working Together for a Better NightOut, Ron Boeringa President, Optimal Media Group, LLC Hello and thank you for your interest in owning and operating a NightOut site in your community. My name is Ron Boeringa, the CEO and one of the owners of Optimal Media Group, the parent company of the

More information

THE DEFINITIVE GUIDE

THE DEFINITIVE GUIDE THE DEFINITIVE GUIDE TO MARKETING YOUR DENTAL OFFICES Copyright 2015 Century Interactive. All rights reserved. TABLE of CONTENTS THE MAIN FOCUS What are the keys to a successful marketing strategy? Highlight

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

5 Tips to a Successful & Profitable ecommerce Website

5 Tips to a Successful & Profitable ecommerce Website 5 Tips to a Successful & Profitable ecommerce Website 2011 Keystone Click LLC www.keystoneclick.com www.facebook.com/keystoneclick www.twitter.com/keystoneclick 414-810-6650 info@keystoneclick.com Congrats

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

How New Technologies Can Help You Do Old Things Better

How New Technologies Can Help You Do Old Things Better Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES

THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES 273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101

More information

2016 Seminar Catalog

2016 Seminar Catalog 2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information