Messe News March 2015

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1 Messe News March April 2015 Hannover Germany Industry 4.0 new global opportunities Opening of Global Business & Markets by EU Commissioner Bienkowska GTAI: Smart services create new export perspectives Premiere at Global Business & Markets 2015: Elżbieta Bieńkowska, EU Commissioner for Internal Market, Industry, Entrepreneurship and SMEs, will outline the industrial policy objectives of the new EU Commission at HANNOVER MESSE. Global Business & Markets is the all-inclusive foreign trade platform at HANNOVER MESSE. Featuring an impressive line-up of high-ranking speakers, the opening event in Hall 6 on 13 April 2015 will focus on the topic of Industry 4.0. Germany Trade & Invest (GTAI), the co-organizer, will use HANNOVER MESSE 2015 as a global shop window in order to inform SMEs about international market opportunities and attract foreign investors to Germany as a business location. GTAI aims to bring together representatives of the Old and New Economies and investigate the new export potential inherent in the 4th Industrial Revolution. The spotlight will be on new digital services and business models ( Smart Service World ). Enterprises such as Microsoft, Hitachi, Siemens and Weidmüller will present their global perspectives on integrated industry. With its sharp focus on future growth sectors, Global Business & Markets helps small and medium-sized companies to become established in the international market-place. This freely accessible program in Hall 6 combines top-level networking, an exhibition, conferences, plus consulting on foreign trade issues. Global Business & Markets is the largest event of its kind in Europe and receives the support of nearly all the relevant foreign trade organizations and associations. The patrons are the Federal Ministry for Economic Affairs and Energy and the Federal State of Lower Saxony. Industry 4.0 Business Opportunities for the Smart Service World Organizer: Germany Trade & Invest (GTAI) 3.00 p.m p.m. Business Forum 1 Hall 6, Stand L51

2 Page 2 March 2015 Program Monday, 13 April 2015 Opening Day of Global Business & Markets am noon Saudi Arabian Industrial Development and Cluster Program Outstanding Business Opportunities Organizer: National Industrial Clusters Development Program (NICDP), AHK Saudi-Arabien noon 2.00 pm Oil & gas Organizer: The German Emirati Joint Council for Industry & Commerce (AHK) pm INDUSTRY 4.0 Business Opportunities for the Smart Service World Tuesday, 14 April am 3:00 pm German machinery and equipment for the US market Convention Center (CC), Conference Room Berlin Organizer: (Hanover Chamber of Commerce and Industry) am 1.00 pm Hot trends in industrial manufacturing in megapolis Organizer: Moscow City Government am pm The German chambers of commerce worldwide network: partners for your business success abroad Hall 6, Stand H52/2 Conference Room 1 India Day am 2.00 pm Success strategies for foreign companies in India Organizer: Maier + Vidorno GmbH pm Doing business in India and Germany am 1.30 pm Opportunities for enterprises in connection with the creation of a new industrial infrastructure in Iraq Organizer: United Nations Industrial Development Organization (UNIDO), Ghorfa Arab-German Chamber of Commerce and Industry e.v am am More than Gangnam Style Market opportunities in South Korea Hall 6, Stand H 52/1 VIP Room Organizer: KOMMA Korean Machine Tool Manufacturers Association Wednesday, 15 April am pm BME Global-Sourcing Special Organizer: Federal Association of Materials Management, Purchasing and Logistics (BME) am 12:30 pm New Silk Road Initiative Organizer: Chemie Cluster Bayern GmbH am pm Free trade areas worldwide How do German companies benefit? pm US-German business partnership and the Association of German Chambers pm 9th German-Japanese Business Forum Organizer: ECOS Consult, Deutsche Messe pm 12th Lower Saxony Foreign Trade Day Pavilion P37, Nord/LB Forum Organizer: Lower Saxony Ministry for Economic Affairs, Labour and Transport pm India before tax reforms and the liberalization of investment conditions in China Organizer: Rödl & Partner pm Investing in the Hamburg Metropolitan Region Hall 6, Stand H51, Business Forum 2 Organizer: Wirtschaftsförderungsrat der Metropolregion Hamburg Thursday, 16 April am Selling to Germany Selling to Europe Organizer: InterGest France 9.00 am 1.00 pm Business Forum Russia, Belarus, Kazakhstan, Ukraine and Poland Organizer: Russia Consulting 9.30 am noon Foreign Chamber of Commerce Romania Hall 6, Stand H52/2 Conference Room am pm DEupdate_live DIHK am 3.00 pm International Economic Council Hall 6, Stand H52/3 Conference Room 2 Organizer: International Economic Council noon 1.30 pm Europe-Danube Initative Organizer: local global pm GTAI meets AHK and the Association of German Chambers pm Water Solutions for Africa Convention Center (CC), Conference Room 11 Organizer: Africa Association of German Industry pm Energy in Colombia: production and distribution Hall 6, Stand L51, Business Forum 1 Organizer: Latin America Association (LAV), Procolombia pm EU-China Economic Cooperation Forum 2015 Organizer: German-Chinese Business Association (DCW) pm Help we HAVE to expand abroad Organizer: InterGest Friday, 17 April am 3.00 pm Knowledge Day Organizer: ScienceGuide am noon Chinese European Intercultural Communication Seminar 2015 Organizer: German-Chinese Business Association (DCW) For further information on the program go to de/en/gbm/events

3 Page 3 March 2015 Focus on international markets The events taking place at Global Business & Markets provide a springboard to major growth markets and promote communication and top-level networking. Highlights and premieres Saudi Arabia attaches top priority to industrial promotion and cluster development Saudi Arabia s cluster strategy is creating significant opportunities for German and European industrial companies. On Monday 13 April 2015 high-ranking industry representatives will outline the goals of Saudi Arabia s globally competitive clusters, with special emphasis on the automotive sector, the packaging industry and business promotion programs. The King Abdullah Economic City (KAEC) will be featured for the first time. Premiere of UNIDO in Hannover German-Iraqi Partnership Forum The United Nations Industrial Development Organization (UNIDO) will be present at Global Business & Markets for the first time. This organization has set itself the goal of promoting sustainable industrial growth in the developing and emerging countries. This entails the reduction of poverty, the creation of trading structures, as well as energy and environmental policy. Together with the Arab-German Chamber of Commerce and Industry ( Ghorfa ) UNIDO will be organizing a special event on 14 April 2015 (title: Opportunities for enterprises in connection with the creation of a new industrial infrastructure in Iraq ). US-German business partnership As a major exporting nation Germany is dependent on open markets. The USA ranks as the world s second largest sales market. Organized by the Association of German Chambers and Germany Trade & Invest (GTAI), this panel discussion focuses on German-American trade relations with special reference to the planned Transatlantic Trade and Investment Partnership (TTIP) between the USA and the EU. Knowledge Day Netherlands On 17 April the spotlight will be on Industry 4.0 made in Holland i.e. on best practice and on the role of government, business and the scientific community in creating smart solutions and integrated innovations. Free trade zones new rules for world trade The creation of new multinational free trade zones has changed the rules governing cross-border trade. On 15 April the Association of German Chambers of Commerce and Industry (DIHK) and Germany s 40 Foreign Trade Chambers (AHKs) will analyze the new global challenges. For further information go to and Success on the German market Efficient sales structures, a good location and the right legal status these three essentials for success in Germany will be on the agenda at a special panel discussion organized by InterGest for foreign companies on Thursday 16 April India and China at a glance Are Asia s two largest economies the right target for German companies? Organized by Rödl&Partner, this event on 15 April 2014 will not only present facts and figures but will also describe the daily business reality in these two countries. Transformation in Eastern Europe What effects are the current political tensions having on business with Russia, Poland, Belarus, Kazakhstan and Ukraine? Russia Consulting will get to grips with the controversial issues affecting trade with Eastern Europe. 9th German-Japanese Business Forum Japan, like other industrialized countries, is on the threshold to a fourth industrial revolution. The real and virtual worlds are converging. Increasingly, smart factories will integrate services, data, resources and customer wishes. At the 9th German-Japanese Business Forum, experts from industry and research from both nations will present innovations and strategies in relation to Industry 4.0 and explore the relevant opportunities and scope for cooperation. B2fair: exclusive matchmaking at HANNOVER MESSE The 11th edition of b2fair at HANNOVER MESSE provides exhibitors and visitors with an excellent opportunity to identify potential business partners at an international level and schedule appointments in advance. Following registration (mandatory) the participants receive access data and can arrange meetings with other enterprises and organizations. A few days before the event they will receive a provisional appointment schedule.

4 Page 4 March 2015 Exhibition: gateway to foreign markets The exhibition at Global Business & Markets exhibition brings together 195 exhibitors from 48 countries on approx. 4,500 square metres of floor space. It is a unique source of information and expertise for all those planning to venture onto foreign markets especially small and medium-sized enterprises. Highlights and premieres India at Global Business & Markets In addition to the central Partner Country presentation in Hall 6, Global Business & Markets will feature several Indian exhibitors that attach top priority to industrial cooperation. These include business locations, associations representing the mechanical and electrical engineering industries, as well as industrial exhibitors. Partner Country pavilions at Global Business & Markets: H30, K18, K30, K46, L30 Hamriyah Free Zone, Hall 6, Stand H48 The Hamriyah Free Zone Authority (HFZA) is committed to maintaining its successful growth strategy. Established in 1995, the HFZA has become the second largest free trade zone in the United Arab Emirates and has attracted direct investment totalling 3 billion dollars. Around 6,000 enterprises from 154 countries and a wide range of business sectors operate in the Hamriyah Free Zone. The HFZA serves as an excellent hub for doing business with India. For further information go to New Silk Road Initiative, Hall 6, Stand K45/1 A value chain extending from Europe to China this is the declared aim of a group of production and distribution centres. Founded by the Bavarian Chemicals Cluster (CCB), this initiative unites industry parks in Western Europe, Belarus and China. Wednesday, 15 April 2015, am pm, Hall 6, Stand 52/1 VIP Room Moscow s high-tech parks, Hall 6, K29 The Russian capital is an internationally competitive location for industrial production. At HANNOVER MESSE the City of Moscow will appeal directly to high-tech enterprises and present its technology parks and cluster activities. On 13 and 14 April visitors can talk directly to high-ranking decision-makers from the city authorities as well as representatives of companies that are already operating in Moscow. Tuesday, 14 April 2015, am 1.00 pm, Exhibitors AHP International H50/5 AHP International H50/5 AIR India H50/3 Belarus Pavilion K45 Polish Embassy K45/2 Bright Investment Company Ltd. L46 Buffalo City Metropolitan Municipality H46/2 DCW H/46 DIHK H50/1 Eastern Poland K38 GAMtek-Global Alliance of Markets G50/2 Germany Trade & Invest H50/2 Hamriyah Free Zone H48 HWF Hamburg G50/4 IHK Hannover H50/7 InterGest Worldwide H50/6 Internationaler Wirtschaftsrat e.v K50/2 Invest in Szczecin K45/2 Invest in Wroclaw K45/2 Kirloskar Brothers Ltd. H30 KOMMA H52 Kompass K50/1 Maier + Vidorno K50 MBC Global Advisory Services India G50/1 Moscow City Government K29 New Silk Road Initiative K45/1 Nizhny Novgorod H46/1 Onehub Chennai G50 Partner Country India Pavilions K30, L30, K18 Polish Information and Foreign Investment Agency (PAIZ) K38 Premier Media K50/3 Rödl & Partner G50/6 Russia Consulting K50/4 Srita Heide International G50/5 State Bank of India H50/4 Süderelbe G50/3 USA Investment Center F46 Województwo Lubelskie L39

5 Page 5 March 2015 State Bank of India: partner to enterprises worldwide The State Bank of India (SBI), India s largest financial services provider, supports the INVESTMENT LOUNGE at Global Business & Markets. SBI aims to play a key role in establishing and expanding business with India. Dr. Günter Schmittdiel, Director of the SBI in Frankfurt, outlines the objectives of his organization. What are your expectations with regard to HANNOVER MESSE 2015? India is the Partner Country for this year s HANNOVER MESSE, and we are the largest Indian bank with a wide international network spread over 35 countries and across all time zones. A large number of German and European companies are looking at India with renewed interest. We aspire to play a central role in facilitating business from/to India. The State Bank of India (SBI) has been active in Germany for 50 years. We aim to substantially increase our visibility in the German market. What are the main reasons for investing in India? India has got the unique advantage of the 3 Ds i.e. Democracy, Demography and Demand. India is the world s largest democracy and has the largest population of young people. There is ever-growing demand from the second largest population in the world. The following facts confirm these statements: In 1970 India s GDP was only $ 63.5 billion. In 2013, the Indian GDP stood at $ trillion. This is an increase of more than 2,900%. India is now the 10th largest economy in the world based on foreign trade. However, on the basis of purchasing power parity (PPP), India is the third largest economy in the world. Demographics is one of the best predictors of the long-term potential of a growing, market-based economy. More than 50% of India s population is below the age of 25. How do you see the future potential for investment in India? The International Monetary Fund has predicted that India s economy will overtake China s in terms of its annual growth rate by 2016 and will grow at 6.3 and 6.5 percent respectively over the next two years. India remains an attractive target for foreign direct investment on account of its solid domestic market, educated workforce and competitive labour costs. India s largest financial services enterprise, the State Bank of India (SBI) has a dense network of 20,000 branches in India, plus 185 branch offices in 35 countries around the world. With a corporate history dating back more than 200 years, a market share of 25 percent and a balance sheet total of $ 400 billion, SBI is a heavyweight in India s financial sector. SBI Frankfurt (founded in 1965) serves German, European and Indian enterprises. Its portfolio encompasses all forms of trade-related finance and corporate finance. For further information please visit

6 Page 6 March 2015 Global Coverage The German Chambers of Commerce worldwide in a unique show-up at Global Business & Markets, Hall 6, Stand H50/1 Algeria Argentina Austria Bulgaria Canada China Beijing China Guangzhou China Hongkong China Shanghai Czech Republic Estonia Denmark Ecuador Egypt Finland France Greece Hungary India Iran Ireland Korea Lithuania Latvia Norway Philippines Poland Romania Russia Saudi Arabia Switzerland Singapore Slovakia Slovenia Spain South Africa Taiwan Thailand Tunisia The Netherlands The UAE The USA Atlanta The USA Chicago The USA New York Vietnam Strong partners A unique network of organizations supports Global Business & Markets with expertise and their own events. Initiators Partners of Global Business & Markets Patrons Deutsche Messe Messegelände Hannover Germany Tel Fax info@messe.de Your contact Marc Siemering Senior Vice President HANNOVER MESSE Gulzara Galimova-Rennalls Project Director Tel Fax gulzara.galimova@messe.de Britta Geisenhainer Project Assistant Tel Fax britta.geisenhainer@messe.de Published by Deutsche Messe Hannover, Germany Content: local global GmbH Photos: Deutsche Messe, State Bank of India Design: Gebertshan Satz und Repro GmbH Text reproduction authorized on condition that the source is indicated; courtesy copies requested.

41 T Korea, Rep. 52.3. 42 T Netherlands 51.4. 43 T Japan 51.1. 44 E Bulgaria 51.1. 45 T Argentina 50.8. 46 T Czech Republic 50.4. 47 T Greece 50.

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