Pervasive Location Analytics and A Billion Dollar Opportunity. Jitender Aswani, Portfolio Strategist, Business Analytics, SAP

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1 [ Pervasive Location Analytics and A Billion Dollar Opportunity Jitender Aswani, Portfolio Strategist, Business Analytics, SAP

2 Agenda 1. Big Data & Pervasive Nature of Location-Based Solutions 2. Location Aware Solutions from SAP 3. Few Demos 4. Q&A

3 1. Big Data & Pervasive Nature of Location-Based Solutions 2. Location Aware Solutions from SAP 3. Few Demos 4. Q&A

4 [ The Unstoppable Data Deluge In year 2008, a firm managing the supply chain for retail clients saw 100 GB of data per day flow through its network. Source: The Economist

5 [ The Unstoppable Data Deluge and in year 2010, the amount of data flowing through the network has increased by 10x to 1 TB of data per day Source: The Economist

6 [ The Unstoppable Data Deluge In year 2009, American Drone aircraft sent back 24 Years worth of video footage. Source: The Economist

7 [ The Unstoppable Data Deluge and the next generation Drone models are expected to produce 10 to 30 times more data. Source: The Economist

8 [ The Unstoppable Data Deluge In 2005, humanity created 150 EB of data. Source: The Economist

9 [ The Unstoppable Data Deluge In 2010, humanity created 8x more (1,200 EB) of data. Source: The Economist

10 [ The Unstoppable Data Deluge According to IDC, data is doubling every two years and is expected to reach (a trillion GB) in ZB Source: IDC kilobyte (KB) 10 3 megabyte (MB) 10 6 gigabyte (GB) 10 9 terabyte (TB) petabyte (PB) exabyte (EB) zettabyte (ZB) yottabyte (YB) 10 24

11 [ SAP Business Analytics solutions have helped you get the right business insights and grow your business Source: The Economist

12 [ Business Analytics solutions and the classic Business Analytics equation What-When-Where What happened? When it happened? Where it happened?

13 [ The What in What-When-Where Business Analytics equation Worldwide, SAP s carbon emission reduced Source: SAP

14 [ The When in What-When-Where Business Analytics equation In 2010, carbon emission reduced by 6% from 2009 levels Source: SAP

15 [ The Where in What-When-Where Business Analytics Equation Carbon emission reduced in both EMEA and NA from 2009 to 2010 Source: SAP

16 [ Analyzing data on Where a.k.a location (geo) dimension has not been that exciting Region EMEA 287,115, ,280,691 Region Americas 95,348,551 90,469,039 Region APJ 64,627,692 71,738,049 Source: SAP

17 [ So if the data had both time and location (geo) dimensions, few intuitive solutions have helped in unlocking insights City City City Argentina 1,892,604 2,944,954 Indonesia 212, ,830 Russian Federation 2,897,359 3,368,540 Australia 3,857,067 4,473,135 Ireland 5,375,244 7,445,584 Saudi Arabia 87, ,082 Austria 3,456,312 3,575,161 Israel 11,045,459 9,889,998 Serbia 325, ,582 Belgium 2,720,480 2,883,628 Italy 5,408,633 5,969,910 Singapore 2,559,895 3,632,802 Brazil 4,796,593 7,834,214 Japan 6,753,585 6,873,820 Slovakia 1,071,815 1,021,035 Bulgaria 2,242,471 1,756,235 Kazakhstan 167,267 94,186 Slovenia 217, ,225 Canada 7,763,254 10,553,272 Latvia 13,099 17,470 South Africa 4,544,139 3,409,266 Chile 427, ,903 Lithuania 36,742 39,872 South Korea 1,427,186 1,846,810 China 11,463,525 13,793,752 Luxembourg 59,651 58,426 Spain 3,002,220 3,785,371 Colombia 715,549 1,309,819 Malaysia 732, ,832 Sweden 809, ,941 Croatia 196, ,429 Mexico 2,480,174 3,747,303 Switzerland 5,519,681 5,279,232 Cyprus 26,188 30,966 Netherlands 4,995,668 4,952,921 Taiwan 496, ,776 Czech -Rep 3,043,642 3,030,376 New Zealand 257, ,707 Thailand 235, ,219 Denmark 1,073,278 1,289,842 Nigeria 44, ,600 Turkey 528, ,957 Estonia 9,243 12,407 Norway 442, ,135 Ukraine 433, ,498 Finland 1,473,672 1,651,663 Other 779,936 1,544,873 United Arab Emirates 711,526 1,015,479 France 9,581,919 10,695,747 Peru 249, ,814 United Kingdom 11,404,364 10,184,147 Germany 197,207, ,986,765 Philippines 203, ,107 United States 76,350,285 61,884,405 Greece 753, ,469 Poland 1,569,985 1,625,997 Venezuela 427, ,540 Hong Kong 364, ,690 Portugal 905, ,307 Vietnam 22,683 Hungary 3,161,251 3,142,943 Puerto Rico 245, ,815 India 36,063,826 37,585,886 Romania 552, ,299 Source: SAP

18 [ And as more than 70% of organizational data has location (geo) elements - address, region, territory, lat/long Location Analytics or Location BI will go pervasive Source: Yellowfin

19 [ Thanks to Google and other firms for democratizing maps, the dream to make location-based solutions in enterprise pervasive is inching closer Source: Centigon Solutions

20 [ And location based solutions are increasingly becoming pervasive with big governments Source: Census.gov

21 [ And with the private enterprises Source: Centigon Solutions

22 [ And with data enthusiasts and bloggers among others Source: Guardian.co.uk

23 [ England riots: was poverty a factor? A fascinating example of Pervasive Location Analytics #1 The data on England riots Source: Guardian.co.uk

24 [ England riots data mapped Source: Guardian.co.uk

25 [ England riots: was poverty a factor? A fascinating example of Pervasive Location Analytics #1 #2 The data on England riots The data on poorest places in England Source: Guardian.co.uk

26 [ England riots data mashed with poverty data The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk

27 [ England riots: was poverty a factor? A fascinating example of Pervasive Location Analytics #1 #2 #3 The data on England riots The data on poorest places in England The data from magistrate courts on rioters Source: Guardian.co.uk

28 [ England riots data mashed with poverty data and rioters demographics data to answer burning questions The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk

29 [ England riots: was poverty a factor? A fascinating example of Pervasive Location Analytics Demo of Unlocking Location Based Insights on England Riots Source: Guardian.co.uk

30 [ Big Government is putting Big Data on map to help its citizen unlock location sensitive information Demo on Recovery.gov Source: Recovery.gov

31 [ Another fascinating example of Pervasive Location Analytics: Global maps of news papers Demo on a map based global newspaper solution

32 [ Location-based solutions which bring geo data to life and unlock location aware insights, to become pervasive in the enterprise?

33 1. Big Data & Pervasive Nature of Location-Based Solutions 2. Location Aware Solutions from SAP 3. Demo 4. Q&A

34 [ At SAP, we certainly think so, hence this strategic partnership with Google centered on Google Maps SAP and Google Team to Put Big Data on the Map, July 27, Q4nc

35 [ SAP has signed a multi-year strategic partnership with Google Maps to deliver innovative location-based solutions in near future Google Maps JavaScript API was built from scratch to be optimized on various platforms including desktop and mobile Google Earth API for 3D visualizations within a browser gives you full control of controls, layers and movements of Google Earth StreetView API for fully controlled applications leveraging the Google s own StreetView imagery Geocoding API is a web service that finds the coordinates for a street address or finds the street address at a given location Elevation API is a web service that gives your business access to graph and analyze Google s elevation data The Directions API has the ability to specify options like tolls, highways and biking directions

36 [ SAP s Business Analytics portfolio and various other SAP applications to leverage this Google Maps innovation to make location-based enterprise solutions pervasive BI client tools BI platform On-demand applications Mobile applications And more

37 1. Big Data & Pervasive Nature of Location-Based Solutions 2. Location Aware Solutions from SAP 3. Demo 4. Q&A

38 [ Pervasive Location Analytics SAP BusinessObjects Dashboard (Xcelsius) and GMaps demo Ryan Goodman Centigon Solutions An SAP Partner

39 [ Pervasive Location Analytics SAP BusinessObjects Explorer ipad demo SAP s carbon footprint Explorer ipad demo

40 [ Pervasive Location Analytics Addressing travelling salesman s business issues using SAP Sales OnDemand (if time permits) Geo elements in Sales OnDemand

41 [ Pervasive Location Analytics Addressing logistics related challenges using SAP HANA and SAP BusinessObjects EventInsight (if time permits) Logistics and addressing security ipad Demo

42 1. Big Data & Pervasive Nature of Location-Based Solutions 2. Location Aware Solutions from SAP 3. Demo 4. Q&A

43 [ Pervasive Location Analytics Can I answer your questions? Q&A

44 [ Pervasive Location Analytics My contact information #jaswani

45 [ ] Thank you for participating. Please remember to complete and return your evaluation form following this session. For ongoing education on this area of focus, visit the Year-Round Community page at [ SESSION CODE:

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