CFMoto Q2 Promotions Guide 1/4/15 30/6/15 Page 1 of 10

Transcription

1 CFMoto Q2 Promotions Guide 1/4/15 30/6/15 Page 1 of 10

2 Summary The following Q2 promotions guide for dealers is valid from 1/4/15 to 30/6/15. There will be four main promotions over the quarter. A brief outline is provided below: Category Promo Name The deal UTV CFMoto s why wait for your U8 sale Purchase a CFMoto U8 LE using CFMoto finance and pay 3% interest rate MOTORCYCLES CFMoto s NKS Naked Finance deals Use CFMoto Finance to purchase your new 650NKS for as little as $62 per week 6.99% introductory offer ATVs CFMoto Motul AG pack deal To celebrate CFMoto s partnership with oil giant Motul, customers who purchase a CFMoto X550 will get a FREE CFMoto Motul AG pack valued at $750. UTV CFMoto s Protect what you love offer Customers who purchase a CFMoto U550 LE will receive CFMoto protector bars valued at $750 FREE! National Promotion RURAL PRESS CFMoto will continue their national rural press advertising campaign with regular advertisements being featured in: The Land, NSW Queensland Country Life, QLD Rural Weekly Newspapers QLD The North Queensland Register, QLD Stock and Land, VIC/TAS The Weekly Times, VIC/TAS Tasmanian Farmer TAS Stock Journal, SA The Countryman, WA Farm Weekly (Elders Weekly) WA MAGAZINES Q2 promotions will be featured in: AMCN Motorcycle Trader Australian Hunter Magazine Cycle Torque Blues Country Magazine Town and Country Farmer Go Farmer POINT OF SALE Innovative point of sale material will be provided to dealers in April to help promote on shop floors. Digital banners, posters, brochures and images with promo information will also be available for download from the Mojo Dealer Portal. REGIONAL TELEVISION In 2015, CFMoto will launch their new television commercials featuring the 550 range and the entire offroad range. We currently have: 2 x 15 sec TV ads (U550 and X550 Promos) 1 x 30 sec TV ad (550 Range) Dealers are encouraged to use the co-op program for TV where ads can be tagged with your details and played in your area. Contact your area manager if you would like help in organising TV advertising in your area. Refer to the TV Commercials attached. WEB We have signed a partnership deal with the following web publications for display adverts promoting Q2 specials including: NATIONAL FIELD DAYS All off-road specials will be promoted during marketing for field days. If you have a local field day to attend in Q2, please contact the marketing team for Q2 field day promotion material. Page 2 of 10

3 WHY WAIT FOR YOUR U8 SALE What is the promotion? Who is eligible? Terms and Conditions To celebrate the national launch of CFMoto Finance, CFMoto are offering customers who purchase any U8 LE, a 3% interest rate! Repayments are from as little as $99 a week.* Australian residents with an ABN who purchase a CFMoto U8 LE from an authorised CFMoto dealer who is set up to sell CFMoto finance. Customers must purchase a CFMoto U8 LE Promotion is valid from 1 April to 30 June 2015 Demos are not included in this promotion FINANCE TERMS AND CONDITIONS Dealer must have been through the accreditation process with Australian Motorcycle Finance (AMF) and be a registered CFMoto Finance dealer Weekly payment over 24 months is $ % deposit is required at time of purchase ABN holders only To approved purchasers only Point of Sale Material Dealers will receive Why Wait for your U8 point of sale material by 15 April x U8 windscreen decal Digital artwork for websites and social media pages will be available from the Mojo dealer portal Personalised ads Dealers are encouraged to use CFMoto s co-op program to promote the Why wait for your U8 in local marketing. mcahani@mojomotorcycles.com.au for your own tagged version of this for your local paper. To place your orders for stock to get you through what is expected to be one of the busiest sales times of the year, contact your Area Manager today! Darren Grieve VIC/TAS dgrieve@mojomotorcycles.com.au Gary Ridden QLD/NT gridden@mojomotorcycles.com.au Bob Walters NSW bwalters@mojomotorcycles.com.au Michael Poynton WA/SA mpyonton@mojomotorcycles.com.au CFMoto Q2 Promotions Guide 1/4/15 30/6/15 Page 3 of 10

4 CFMOTO S NAKED FINANCE DEALS What is the promotion? Who is eligible? Terms and Conditions To celebrate the launch of CFMoto Finance, the popular 650NKS will be offered for as little as $62 per week and an incredible interest rate of 6.99%! Australian residents who purchase a new CFMoto NKS from an authorised CFMoto dealer who is set up to sell CFMoto finance. 1. Customers must purchase a new CFMoto 650NKS 2. Loan term is 24 months 3. 10% deposit is required at time of purchase 4. Promotion is valid from 1 April to 30 June To approved purchasers only 6. Dealer must have been through the accreditation process with Australian Motorcycle Finance (AMF) and be a registered CFMoto Finance dealer 7. As this is a consumer loan, a 36 month term must also be offered and will be included in the fine print. The focus of our marketing will be on the 24 month term ($62 per week) and the subvention cost for this term will be 100% covered by Mojo Motorcycles. If the 36 month term is selected, the subvention cost for the additional 12 months will be covered by Mojo Motorcycles and participating dealer with dealer being invoiced $80 plus GST on their spares account. Point of Sale Promo Material Dealers will receive CFMoto s Naked Finance Deals point of sale material by 15 April Swing tags Swing tag clips Posters Digital artwork for websites and social media pages will be made available from the Mojo dealer portal Personalised ads Dealers are encouraged to use CFMoto s co-op program to promote the NKS Finance special in local marketing. mcahani@mojomotorcycles.com.au for your own tagged version of this for your local paper. To place your orders for stock to get you through what is expected to be one of the busiest sales times of the year, contact your Area Manager today! Darren Grieve VIC/TAS dgrieve@mojomotorcycles.com.au Gary Ridden QLD/NT gridden@mojomotorcycles.com.au Bob Walters NSW bwalters@mojomotorcycles.com.au Michael Poynton WA/SA mpyonton@mojomotorcycles.com.au Page 4 of 10

5 CFMOTO MOTUL AG PACK What is the promotion? To celebrate the launch of the partnership between CFMoto and Motul Lubricants, CFMoto is giving away an exclusively packaged AG service pack valued at $750 to customers who purchase any X550 during the promotional period. Who is eligible? All customers who purchase a CFMoto X550 from an authorised CFMoto dealer nationwide during the promotional period. Terms and Conditions Customers will who purchase a new X550 will receive: ATV Storage box Four litres Motul quad oil CFMoto helmet CFMoto wet weather gear Front and rear brake pads Uni filter Point of Sale Promo Material Dealers will receive CFMoto s AG Pack point of sale material by 15 April AG Pack triangle for front rack of vehicle Oil filter Fuel filter CFMoto Cap CFMoto Polo Shirt Heavy duty ATV cover $750 worth of value Digital artwork for websites and social media pages will be made available from the Mojo dealer portal Redemption Customers will need to fill out the redemption form to receive the AGPack and will be shipped direct to them Redemption forms attached and will be available from the CFMoto website and on the dealer portal. Personalised ads Dealers are encouraged to use CFMoto s co-op program to promote the AG Pack special in local marketing. mcahani@mojomotorcycles.com.au for your own tagged version of this for your local magazine To place your orders for stock to get you through what is expected to be one of the busiest sales times of the year, contact your Area Manager today! Darren Grieve VIC/TAS dgrieve@mojomotorcycles.com.au Gary Ridden QLD/NT gridden@mojomotorcycles.com.au Bob Walters NSW bwalters@mojomotorcycles.com.au Michael Poynton WA/SA mpyonton@mojomotorcycles.com.au Page 5 of 10

6 PROTECT WHAT YOU LOVE PROMOTION What is the promotion? Get the ultimate protection for your new U550LE with free genuine CFMoto protector bars valued at $750 Who is eligible? All customers who purchase a U550 LE from an authorised CFMoto dealer nationwide during the promotional period. Terms and Conditions Customers must purchase a U550 LE during the promotional period Protector bars will be provided by redemption Customer must send redemption form and CFMoto will dispatch bars to nominated dealership Point of Sale Promo Material Dealers will receive CFMoto s Protect what you love point of sale material by 15 April Windscreen decal Digital artwork for websites and social media pages will be made available from the Mojo dealer portal Personalised ads Dealers are encouraged to use CFMoto s co-op program to promote the Why wait for your U8 in local marketing. mcahani@mojomotorcycles.com.au for your own tagged version of this for your local paper. To place your orders for stock to get you through what is expected to be one of the busiest sales times of the year, contact your Area Manager today! Darren Grieve VIC/TAS dgrieve@mojomotorcycles.com.au Gary Ridden QLD/NT gridden@mojomotorcycles.com.au Bob Walters NSW bwalters@mojomotorcycles.com.au Michael Poynton WA/SA mpyonton@mojomotorcycles.com.au Page 6 of 10

7 WHY WAIT FOR YOUR U8 PROMOTIONAL MATERIAL Newspaper advert Page 7 of 10 POS Poster and Digital Banner

8 CFMOTO S NAKED FINANCE DEALS PROMOTIONAL MATERIAL Advertising and In-store material Page 8 of 10

9 CFMOTO MOTUL AG PACK PROMOTIONAL MATERIAL Newspaper advert Page 9 of 10 POS Poster and Digital Banner

10 PROTECT WHAT YOU LOVE PROMOTIONAL MATERIAL Newspaper advert POS Poster and Digital Banner Page 10 of 10