2016 DEALER MARKETING PROGRAM

Transcription

1 2016 DEALER MARKETING PROGRAM

2 2016 DEALER A customized dealer guide for the promotion of Sage Oil Vac. GETTING STARTED IS SIMPLE Meet with your Territory Manager to find out your co-op allotment for the fiscal year (January 1 December 31). If you have questions about the coop program or how to order customized materials, please contact: AARON SAGE Phone: x102 aaron@sageoilvac.com TABLE OF CONTENTS Sage Oil Vac Dealer Site Access...03 Videos Branding Standards & Style Guide...04 Vehicle Graphics Co-op Advertising Rules & Guidelines...06 Outdoor Signage Co-op Reimbursement Application Form...08 Indoor Signage & Accessories Co-op Tracking Form...09 Promotional Items & Apparel Print Ads...10 Tradeshow/Event Displays Literature...11

3 SAGE OIL VAC DEALER SITE ACCESS THE DEALER SITE IS YOUR EXCLUSIVE RESOURCE FOR SAGE OIL VAC INFORMATION 24 HOURS A DAY, 7 DAYS A WEEK! WHAT YOU WILL FIND ONLINE: Parts and Operator Manuals Technical Bulletins Product Information Unit and Parts Pricing Quotes Marketing Tools and Templates Sage Oil Vac Merchandise HOW DO YOU ACCESS THE DEALER SITE? The dealer only site is easily reached by visiting then clicking dealer login. Dealerships may have as many user accounts as they need. Dealer site administrative accounts can add new users or call Sage Oil Vac to assist you in adding new users. If you do not have a login, please contact: AARON SAGE Phone: x102 aaron@sageoilvac.com PG DEALER SAGEOILVAC.COM

4 BRANDING STANDARDS & STYLE GUIDE Sage Oil Vac takes great pride in our company and brand history. We encourage you to use the Sage Oil Vac logo in all of your marketing, sales and promotional items. Please use these brand standards to best communicate the Sage Oil Vac message. CLEAR SPACE DESIGNATION (WHITE SPACE AROUND THE MARK) x KEY X X X x PROPORTION AND DIMENSION 3 /20 x 11 /20 x 2 x 2 2 /20 x 3 13 /20 x 1 5 /20 x 2 7 /20 x 3 1 /20 x 4 19 /20 x x 6 x 5 15 /20 x PG DEALER SAGEOILVAC.COM

5 BRANDING STANDARDS & STYLE GUIDE CON'T. APPROVED LOGOS PMS 1795 = C:0, M:94, Y:100, K:0 GREY SCALE 100% Black 60% Grey REVERSED White 2 COLOR Black White 2 COLOR White PMS COLOR DECAL Black White 60% Grey PMS 1795 When used as a decal it is permisable to drop the 2 bottom lines and globe. LOGO RESTRICTIONS Do not recreate, retype or rebuild any elements of the logo. Do not change the color of any of the logo elements without approval from the Sage Oil Vac corporate office. Do not combine the logo with other graphics, or allow other design elements to touch, obstruct, or interfere with the logo. Do not use the logo with any text. PG DEALER SAGEOILVAC.COM

6 CO-OP ADVERTISING RULES & GUIDELINES Advertising is a key piece of any successful marketing strategy, and Sage Oil Vac will work with dealers for cooperative advertising programs under the following provisions: 1. Sage Oil Vac s financial participation will be in proportion to our presence in the ad. Dealer name and address is required. 2. The Sage Oil Vac co-op advertising budget is $1000 for the first year after the dealer agreement is signed. After the first year, the Sage Oil Vac annual budget will be $500 plus 3% of net sales for the last 12 months with Sage Oil Vac. Budget is on an annual basis, not per ad. 3. Original proof of performance (tear sheet) and a copy of the paid invoice must be submitted to Sage Oil Vac within 90 days from the date the ad was published. No reimbursement will be given after 90 days. 4. Artwork must be approved by Sage Oil Vac. 5. Sage Oil Vac will supply the dealer with artwork if requested. 6. Sage Oil Vac or the dealer can make contact with the publication. EXCLUSIONS Costs associated with advertising agency fees, photographic or production costs, transportation or late payment fees will not be eligible for reimbursement. To qualify, dealers must have ordered and been shipped new Sage Oil Vac equipment in the current or previous calendar year. 1. Sage Oil Vac will participate on a 50/50 co-op basis on all print ads that feature Sage Oil Vac Lube Equipment. 2. When Sage Oil Vac Lube Equipment is featured with other equipment lines, Sage Oil Vac will pay only for the amount of space dedicated to SOV Equipment. For example, if SOV Equipment takes up 1/8 page of a full page ad Sage Oil Vac will cover 1/16 of the cost of the ad. 3. Maximum co-op reimbursement amount to the Retail Distributor will be as follows: Reimbursement maximums to run concurrently with the fiscal year (Jan. 1 Dec. 31). When the maximum amount has been reached, submissions for the co-op program will not be accepted until the next fiscal year. 4. Pricing policy: Equipment ads including pricing will only be reimbursed if the Sage Oil Vac Manufacturers Suggested Retail Price (MSRP) is used. PG DEALER SAGEOILVAC.COM

7 CO-OP ADVERTISING RULES & GUIDELINES CON'T. EXCLUSIONS CONTINUED 5. Multiple Dealer Listing Ads: Sage Oil Vac will not participate on a 50/50 co-op basis on advertisements that include multiple dealer listing unless they are pre-approved in writing by corporate. 6. Submission process: All ad proofs must be mailed to: Sage Oil Vac, Inc. Attention: Co-op Advertising Reimbursement PO Box Amarillo, TX Or ed to: aaron@sageoilvac.com 7. Any new advertisement(s) created by Sage Oil Vac Retail Distributors must be submitted to Sage Oil Vac Marketing Department for prior approval to be eligible for co-op reimbursement. PG DEALER SAGEOILVAC.COM

8 2016 DEALER CO-OP REIMBURSEMENT APPLICATION FORM The Co-op Reimbursement Form can be downloaded from the SOV dealer site. Contact Name: Dealership Name: Address: City/Town: State/Province: ZIP/Postal Dealer Signature: Date HOW TO USE THIS FORM: Please remit this form as soon as possible and not longer than 60 days after eligible advertising appears. Mail this completed form to Sage Oil Vac. Please attach paid advertising invoices and tear sheets or other proofs of performance covering expenditures, listed below, for which reimbursement are requested. ADVERTISING EXPENDITURE (List by Media and Company) CODE* TOTAL COST ESTIMATED SAGE OIL VAC CO-OP DEALER SHARE (APPROVED TOTAL) TOTAL OF THIS REQUEST: *CODE: Please indicate the type of co-op advertising: Print, Internet, Radio, Field Day, Etc. *Sage Oil Vac Use Only Date: Notes: PG DEALER SAGEOILVAC.COM Approved for Reimbursement: Approved by:

9 2016 DEALER CO-OP TRACKING FORM The Co-op Tracking Form can be downloaded from the SOV dealer site. DEALERSHIP NAME: BEGINNING AMOUNT: NAME OF NEWSPAPER/TV OR RADIO STATIONS PG. 9 TRADE SHOW SIZE FREQUENCY TOTAL COST 2016 DEALER SAGEOILVAC.COM LESS 50% SAGE OIL VAC DOLLARS SAGE OIL VAC DOLLARS REMAINING

10 2016 DEALER PRINT ADS Ads are available in color and black and white. Download these ads from the dealer site and simply send the file to your publication for personalization of dealer information and logo insertion. Current ads available for customization include: LESS DOWN TIME MORE FRAC TIME EFFICIENT CHANGE FOR A GREENER WORLD Many segments of the Oil & Gas Industry enjoy the benefits that Sage Oil Vac Lube Equipment offers their operations. Natural gas compression companies perform oil changes in a fraction of the time it would take with antiquated draining and refilling methods. The enclosed oil changing method means no spills for the technician to clean up once the service is complete. The Oil Vac operator can evacuate used oil directly from the engines on the mud pumps, generators, etc. into the waste oil tank instead of using buckets and drain pans. Well servicing and frac companies use the Oil Vac to perform on-site oil changes instead of taking the equipment out of service and into the shop for maintenance. Less equipment downtime means that your equipment is working more to bring in more revenue. No Pumps = Fewer Maintenance Problems Vacuum Fill Oil at Faster Rates Enclosed Clean System Reduces Chance of Spills Safer for Employees & Environment Lower Lifetime Cost of Ownership All Fresh Fluids Filtered Dealer Info Here It seemed that only a few short years ago much of the wind industry didn t have a plan for when or how they would change the factory fill oil that was in their newly commissioned wind turbines. Gary Sage and his team immediately started working with different wind companies to develop an effective tool to automate this important task and developed the Sage Oil Vac Gear Oil Exchange System. Enclosed Clean System Reduces Chance of Spills Vacuum Fill Oil at Faster Rates Gear Box Flush and Rinse Capabilities All Fresh Fluids Filtered Safer for Employees and Environment Lower Lifetime Cost of Ownership SAGEOILVAC.COM SAGEOILVAC.COM Dealer Info Here *Additional ads will be added regularly to the dealer site. PG DEALER SAGEOILVAC.COM IT WILL CHANGE YOUR JOB SITE Time wasted replacing pumps and performing maintenance on your lube equipment or cleaning up dreaded oil spills - slows down your job site and costs you money. That s why Sage Oil Vac lube equipment features no pump designs that use low pressure compressed air to vacuum used oil and dispense new oil. Vacuum load product tanks up to 15 gallons per minute make for fast fluid changes and an enclosed clean system reduces the chance of spillage - making it safer for your employees and the environment. It s why Sage Oil Vac is fast becoming the preferred lube equipment of construction sites worldwide. No Pumps = Fewer Maintenance Problems Vacuum Fill Oil at Faster Rates Enclosed Clean System Reduces Chance of Spills Safer for Employees & Environment Lower Lifetime Cost of Ownership Truck Driven or Stand Alone Power All Fresh Fluids Filtered Dealer Info Here SAGEOILVAC.COM

11 2016 DEALER LITERATURE Product literature is offered at no cost to SOV dealers. Keep these materials stocked for your showroom, tradeshows and events. PDF files of literature can also be downloaded on the dealer site for your convenience. FULL LINE BROCHURE Mobile Lube Equipment HOW TO ORDER: You can order your literature by ing the form below to or faxing it to: DEALER NAME DEALER ACCOUNT NUMBER ADDRESS CITY/STATE/ZIP PHONE FAX ADDRESS QTY PG DEALER SAGEOILVAC.COM

12 VIDEOS The Sage Oil Vac YouTube channel has a growing collection of educational videos demonstrating all the features and benefits of the current SOV equipment line-up. Visit: PG DEALER SAGEOILVAC.COM

13 VEHICLE GRAPHICS Let your truck become a moving billboard to promote your dealership. Sage Oil Vac decals will help trick your rig! TRUCK DECAL OPTIONS Vinyl door panel logos Size: 16" x 7.8" Price: $0.00 (for set of 2) WEBSITE BUMPER DECAL Size: 00 x 00 Price: $0.00 Size: 00 x 00 Price: $0.00 TAILGATE LOGO DECAL Size: 20" x 2.1" Price: $0.00 To order decals, please contact: AARON SAGE Phone: x102 aaron@sageoilvac.com PG DEALER SAGEOILVAC.COM

14 2016 DEALER OUTDOOR SIGNAGE Identify your dealership with a custom Sage Oil Vac sign on the front of your location. Dealers may also work with local vendors to supply signage, however this signage art must be pre-approved by SOV to qualify for reimbursement. Cost of installation is the responsibility of the SOV dealer. Signs may be wall-mounted or pole-mounted. INDOOR/OUTDOOR ALUMINUM SIGNS single sided alupanel sign with customization. Coated with Automotive clear coat for durability. Please allow 3 weeks for delivery. Price (includes shipping): $970 Size: 3 x 7 To order signs, please contact: AARON SAGE Phone: x102 aaron@sageoilvac.com PG DEALER SAGEOILVAC.COM

15 2016 DEALER INDOOR SIGNAGE PULL UP BANNER STANDS Indoor and outdoor usage. Single-sided vinyl banner display Size: 83.25" x 31.5" Size: $327 Two-sided vinyl banner display Size: 79.7" x 33.5" Size: $670 POSTER STAND This double-sided display stand consists of two 22" x 28" aluminum poster frames and two large literature trays mounted onto a 6ft aluminum banner pole. The double-sided display stand's brushed aluminum frames and powder coated steel literature trays slide easily into the pole's two tracks. Stand includes a wide, heavy-duty base. Price: $347 POSTERS Add these 22" x 28" posters to your poster stand or hang them directly on your dealership walls. Price: $6.00 each PG DEALER SAGEOILVAC.COM Mobile Lube Equipment

16 PROMOTIONAL ITEMS & APPAREL PG DEALER SAGEOILVAC.COM

17 TRADESHOW & EVENT DISPLAYS INDOOR/OUTDOOR FLAGS These 10 teardrop fabric flags can be used indoors or out. The graphic rotates in the wind and can be ordered single or double sided. Floor base and ground stakes are included. Single-sided 10' Flag Price: $310 Double-sided 10' Flag Price: $491 TABLE TOP DISPLAY Create maximum impact with little effort. These fabric tension displays are lightweight, easy to pack and ship and require no tools for assembly. 64 wide x 60.5 tall. Price: $587 PG DEALER SAGEOILVAC.COM