The Business Accelerator. Analyse your competitors, gain insights, take actions and accelerate your sales now.

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Bennett Kennedy
8 years ago
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1 The Business Accelerator Analyse your competitors, gain insights, take actions and accelerate your sales now.

2 What if you could take an in-depth look at what your competitors are doing in their digital marketing and then do it better? Sounds good, right? That s where Competitive Intelligence (CI) comes in it s the core of the new package from White Hat Media called The Business Accelerator. What is the business accelerator? The Business Accelerator is a group of digital marketing and analysis services packaged together, that at its centre uses Competitive Intelligence to deliver compelling insights into what your competitors are doing better than you, why they re doing it, and crucially, how they re doing it. Knowing these enables you to boost leads and increase sales generated from your own web presence. Read on to find out how the new Business Accelerator uses Competitive Intelligence to help put your business where it should be: head and shoulders above your rivals. 2

The Business Accelerator is a group of digital marketing and analysis services packaged together, that at its centre uses Competitive Intelligence to deliver compelling insights into what your

3 1 Analyse competitor performance The process begins with detailed research into your competitors that will inform you about the improvements needed in your digital marketing. We will investigate specific aspects of your rivals digital marketing and dig deep to uncover the insights and tactics that will give you a competitive edge. Here s the type of insights and competitor analysis we provide: Search Engine Optimisation Your site performance vs your competitors and the reasons for any difference in this The keywords targeted by your competitors and the opportunities they ve missed Your search rankings vs your competitors rankings and why they differ Their backlinks, where they have them and where you don t The overall quality of their search engine optimisation vs yours Social Media and Content The networks your competitors use and how they use them The content types and formats being used by your competitors The activity of influencers and who they are A brand online sentiment analysis Details of their use of paid promotion in social media Pay-Per-Click (PPC) The gaps and opportunities available for your business in PPC The keywords being used by your competitors to generate sales Detailed assessments of their main landing pages A breakdown of the PPC types used by your competitors Your campaign performance vs their campaign performance 3

Here s the type of insights and competitor analysis we provide: Search Engine Optimisation Your site performance vs your competitors and the reasons for any difference in this The keywords targeted

4 2 Build the action plan With this thorough and up-to-date competitor research, we then filter out what matters most and create a detailed action plan customised for you and your business or brand. Working closely with you and your team, we ll then develop digital marketing strategies informed by your competitors activities. These will particularly be those that are working well for them, and also appropriate to your needs strategies that enable you to build market share, take audience mindshare and enjoy digital success over your rivals. Develop Build PLAN Deliver Whether it s planning a content marketing campaign that builds on what works in the market or running PPC campaigns that target popular keywords that they haven t considered, the plan will be tailored to your business and audience, with the objective to achieve an ROI that just keeps on growing. 4

These will particularly be those that are working well for them, and also appropriate to your needs strategies that enable you to build market share, take audience mindshare and enjoy digital success

5 3 Accelerate! With a focused but flexible plan, we can do what is needed, we can support your internal teams and we can work with your other agencies. We can provide training to ensure your action plan is a success, and provide consultancy and support to help you wherever you need it. The Competitive Analysis is very detailed, and after the planning step a number of activities will need to be carried out. We will be there with you throughout the process to ensure that you achieve the most benefit possible from the plan. 5

6 4 Measure, monitor and refine This is when you learn where adjustments, campaigns and new processes are working best, and then refine and improve them to further boost results. We will provide regular, detailed reports and analysis on how you re shaping up against your competitors, and deliver deep insights into new opportunities you might be missing. Regular monitoring of your competitors digital marketing strategies alongside your own allows you to truly understand what the market looks like and develop continuous sales growth. Competitive Intelligence is a powerful tool and will give you real insight into how to dominate your market sector through online marketing. 6

Regular monitoring of your competitors digital marketing strategies alongside your own allows you to truly understand what the market looks like and develop continuous sales

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