MAKE YOUR PRESENCE KNOWN

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2 Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going to be effective. Big Footprint makes your presence known. We partner with B2B & B2C marketers, agencies, and web developers to augment the online marketing campaigns you re creating or have already launched. You build it (or we ll help you build it) and we pull the intended audience to it through the science of search. The effect is both powerful and profitable. We help you make more money. 1

3 HOW ARE WE DIFFERENT (AND BETTER)? {1} {2} {3} {4} We help drive and are driven by strategy. We teach you along the way. You always know exactly what we re doing. You get expert implementation only. And it starts the minute we A lot of people think search Through our online Unlike many search engine sit down together. We learn marketing is hocus-pocus. management tool and client marketing firms that hire about your needs and prepare We ll teach you how and why portal, you ll have access and and train entry-level search strategy questionnaires that it works and then prove it up-to-the-minute status on marketers on your dime, guide our research with precise to you. In fact, one of our timelines, deliverables and Big Footprint s team of focus. We join meetings with team members will guide reports for your campaigns experts implement all of our our agency partners and help you and your account team and presentations we ve given recommendations ourselves. with discovery and pitching. in this valuable skill. We love that you can use to educate We re experienced and we ve Big Footprint relies on data, educating clients and partners your clients and create service been trained by the best in not assumption allowing us and toasting to our mutual offerings and new revenue the industry. Our team of to create custom, measurable success. streams. We ll never be off digital consultants utilize and results-driven search doing our own thing, while expertise, process and marketing campaigns that put you re left to wonder when tactical execution to make your brand front and center. we ll be back in touch. your presence known. We re involved and accountable, lean and effective. 2

4 WHAT S OUR PROCESS? STEP 1 Discovery. Big Footprint will meet with you to gain a full understanding of the challenges you re facing and the digital marketing campaigns you re creating. We ll ask about the competition, the project goals, and what you ve done so far. A full understanding of the project is essential to developing a strategic search engine marketing plan that impacts the bottom line. STEP 3 Follow-up meeting. From here, a Big Footprint project is easy to initiate. We ll discuss our audit findings, recommended strategies and service bundles that make the most sense for your project, and follow with an estimate. STEP 2 Opportunity report/digital campaign audit. We ll help illustrate the opportunity in search engine marketing through an audit which examines keyword volume, search trends, and user behavior. We ll get under the hood and identify barriers to your search success, whether that means code, content, linking or paid search (or all of the above). We even review the social media universe and your web analytics data to provide strategic recommendations and a detailed project estimate. STEP 4 Scope and price project. We can turn estimates around quickly and start working for you. STEP 5 Receive signed project estimate and begin. Once we get a signed estimate, we re off to the races. Our work will include the following: Full strategic audit and initial project plan Technical SEO In-depth discovery document to guide keyword research Set project timeline Review content assets Execute Deliver monthly reporting Analysis and assistance with client meetings Refine execution, as needed 3

5 OUR CORE COMPETENCIES Big Footprint has successful experience delivering simple and complex paid and organic strategies, website transitions, web analytics implementation, digital footprint expansion, and generating leads that turn into sales. Search Engine Optimization (SEO) Detailed Audits and Strategic Plans Link Earning and Acquisition Keyword Analysis Technical SEO Content Optimization Content Marketing and Social Distribution Intuitive Web Analytics Reporting Website Transitions to Preserve Rankings Webmaster Tools Management Content Generation for Link Earning Social Media & Online PR Online PR Optimization & Distribution Market Research and Strategic Plans Social Media Integration Content Marketing, Management and Distribution Micro-Site Creation and Management Video Management and Distribution Pay-Per-Click Advertising (PPC) Market Research and Strategic Plans Long-Tail and Core Keyword Targeting Optimization Based On Bids, Budget, Ads, Demographic, Time, Etc. Content Targeting & Remarketing Mobile Targeting Landing Page Creation and Optimization Analytics and Conversion Tracking Web Analytics Tracing Leads Through Sales Funnel CRM Integration Conversion Tracking and Implementation Conversion Optimization Aligning Business & Conversions Foundational Optimization of Layout, Attention Points & Content Usability Analysis A/B Testing Local Search Strategy Business Listing Management Reputation Management Local Search Engine Optimization Local Landing Page Creation Lead Generation Phone Tracking Content Development Analysis of Current Content, Competition and Audience Needs Strategy Development that Incorporates SEO and Social Content Creation, Optimization and Distribution 4

6 HOW DO WE DELIVER? A service bundle and custom strategy will be recommended after the Opportunity Report is complete. The service tiers below illustrate sample digital marketing packages and the way they work as a united front to drive business goals and ROI. Tier I SEM Detailed website audit Keyword analysis Technical SEO Content Optimization Link Earning for SEO Paid search account creation Paid search management Paid search account optimization Web analytics conversion configuration and user behavior tracking Monthly analytics reporting and recommendations Tier II SEM Detailed website audit Keyword analysis Technical SEO Content Optimization Link building for SEO Paid search account creation Paid search management Paid search account optimization Web analytics conversion configuration and user behavior tracking Monthly analytics reporting Social media integration, content marketing Tier III SEM Detailed website audit Keyword analysis Technical SEO Content Optimization Link building for SEO Paid search account creation Paid search management Paid search account optimization Web analytics conversion configuration and user behavior tracking Monthly analytics reporting Social media integration content distribution and content marketing Necessary content creation 5

7 MEET THE TEAM AT BIG FOOTPRINT Big Footprint knows that to be successful online, your website/digital campaign needs to be visible to search engines. If it s not, you re invisible to potential customers and their money. Today, over 80% of online traffic starts at a search engine. Users are not only selecting vendors and services, they re conducting extensive research about you, your brand, and your competitors to gain the critical insight and information that will guide their decisions. Our work helps attract targeted traffic, and ultimately customers, making a lasting impact on your bottom line. When leads are this valuable, search-engine-friendly is the only way to be. 6

8 AGENCY PARTNERS We Make Your Business Bigger Agencies, media buyers, marketers, and web developers are constantly presented with business opportunities outside of their core competencies. Be more to your clients, build stronger relationships, and improve your bottom line without additional overhead by partnering with Big Footprint. We Streamline Strategy & Our project process ensures that your clients strategic needs are addressed up front. A pre-project stage that leads to customized delivery & service packages incorporates your client s needs, your strategic guidance, and our expertise and experience to deliver media through a streamlined process, improving efficiency and lowering cost. We Build Trust in Results Our strategic analysis and recommendation stage sets expectations. options include reporting on core metrics and ROI, as well as site refinement suggestions and continuing education for our agency partners. Ensure that your most valuable client relationships continue to grow through communication and education. 7

9 AGENCY PARTNERS How We Price Our Services We monitor competitive rates for services similar to ours. We know what you can charge your client for services we provide so you remain competitive while strengthening your client relationships and improving your bottom line. We will work with you in one of three Service Tiers. This gives you flexibility to control the client relationship while streamlining estimates. Hourly Service Tiers Tier 1 Tier 2 Tier 3 Your Revenue How much do you charge your client? Hourly Rate $150 $150 $150 Your Cost How much do you pay us? Hourly Rate $110 $120 $ 135 Your Margin How much money do you make? Hourly Margin $50 $30 $15 Percentage Markup 50% 25% 11% Percentage of Media In a situation where fees are based on a percentage of client media spend, the client should be Tier 1 Service Tier 1 offers a purely outsourced SEM solution. Essentially, Big Footprint remains behind the scenes and does not interact with the client. We are 100% whitelabeled. Tier 2 Service Tier 2 is our standard service offering. Big Footprint will meet and interact directly with the end client in the presence of one of your account managers, who remains the main point of contact for the services we are providing. Tier 3 Service Tier 3 is the highest level of service we provide. A project in this category is managed completely by us. We will integrate communications with your accounts managers if necessary; however, it is not required. charged 15% and Big Footprint s management will cost 11% of media spend. 8

10 SOME OF OUR WORK Increase qualified quotes for pet insurance policies through paid search and landing page optimization while maximizing budgetary effciencies Transitioned to DoubleClick Search (DS3) platform Qualified Quotes increased 48% Total completed transactions increased 64% Cost Per Click (CPC) decreased 9% Increase lift ticket sales, resort visits, and lodging bookings for Winter Park resort properties with Paid Search Implemented DoubleClick Search (DS3) platform with custom account structure allowing for streamlined deployment of weekly skiing and lodging offers (along with flash sales) to multipile specific drive and destination markets 2,130% Return on Ad Spend (ROAS) Increase family-focused website traffic, lift ticket sales, and lodging bookings for Steamboat Resort properties with social, organic, and paid search while supporting a highly variable seasonal marketing calendar Multiple #1 organic rankings for high-volume, high-value keywords focused on familes and travel Web Analytics consulting ensured accurate, integrated tracking and conversion attribution across website and booking engine 360% Return on Ad Spend (ROAS) with Paid Search and DoubleClick Search (DS3) platform transition Increased engagement with Facebook Boosted posts by 175% Increase traffic and sales at the local store level with a newly built responsive web presence with full organic optimization Drive leads for franchise opportunities within the Pak Mail system 583% YoY increase in lead form submissions and estimate requests 520% increase in website entrances through optimized local store pages 82% increase in YoY visits from organic search Verified all local store Google+ business pages to maximize local visibility 9

11 SOME OF OUR WORK (CONTINUED) Generate qualified leads for mid-market telecom offerings Develop custom tracking to gather insights and report on each lead from click to closed deal Increase revenue from channel 15xs during a five month campaign Delivered a marketing ROI of over 1,000% Developed systems to track every sale back to its original click Launch of the new and improved Atkins website with a powerful SEO foundation to significantly increase traffic and expand digital footprint Visits in 2010 increased 382% Pageviews increased 400% Through agency partner LRXD Absolute Unique Visitors grew 412%, proving the effectiveness of SEO and the expanding reach of Atkins content and its accessibility and relevance to search engines and users alike Through agency partner Tell Your Story Condit Exhibits needed to drive more traffic and leads through its international web presence Big Footprint designed, developed and optimized a new website Organic traffic increased 120% in 28 months Improved traffic quality based on user engagement Drove leads for the world s premier events through top organic rankings and paid search campaigns Integrated Social/Content/PR with organic search strategy Design, develop, and optimize a website for SVM s B2B business unit Increase paid advertising and organic performance for SVMCards.net for leadgen purposes Big Footprint designed, developed, and launched a fully responsive and optimized website targeting SVM s B2B market with Solutions That Motivate Since the site launched in May 2013, SVM received 426 high-volume B2B leads via form submissions and phone calls Transitional SEO retained SVM s digital equity during website relaunch Paid Search optimization increased leads 93% while maintaining budget 9

12 SOME OF OUR WORK (CONTINUED) Increase relevant, organic search traffic in order to drive qualified leads and sales Through agency partner Market Creation Group Integrated search marketing efforts with Salesforce to track from click to closed deal Increased organic traffic by 500% over 11 months 50% of qualified digital leads now come from organic search Oversee the optimization of 1,500 local SEM campaigns & launched additional accounts 4 week delivery Measurable improvement in lead generation Exceeded client CPC performance expectation after 1 month Quickly build and manage a promotional campaign designed to drive awareness of a BMW financing offering using Paid Search Through agency partner Explore Communications Drove 50,000 qualified visitors in two months Reduced Cost Per Click by 72% over two month campaign Increased Click Through Rate by 70% over two month campaign Optimization of online sales & ROI Reorganization of marketing strategy with annual spend of $1 million+ Optimization of 1.5 million keywords Implemented statistical strategies for keyword grouping Implementing advanced statistical scoring complex revenue model to measure ROI and marketing effectiveness Average 25 pages/visit 50,000 conversions in 4 months 10