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1 360 Digital Marketing Ever-evolving marketing variety. Trusted personalised service.

2 360 Digital Marketing INTRODUCTION 360 Digital Marketing Save time. Eliminate advertising. Reach your goals. Bring your products or services to market through the world of digital marketing. Your 360 Digital Marketing membership is destined to be more than you ever imagined possible. What is 360 Digital Marketing? Ever-evolving digital marketing variety. Members-only access of a multi-disciplined marketing team. And unmatched personal service. All made possible through a trusted, one-on-one relationship with each member. The changing digital landscape demands a service with the latitude to move fast and adapt, to benefit from emerging trends the second they become popular. 360 Digital Marketing, sets a new standard in marketing for business owners and entrepreneurs. It eliminates the need to rely on advertising and gives back your most precious asset - your time. Why will this be better for my business? From search engine optimisation to content marketing, social media to reputation management, mobile marketing to lead conversion, you ll be looked after by people who develop a peerless understanding of your what you want to achieve. How does it work? We are the orchestrator of our member s marketing, all year round. As a member, you ll enjoy recognition as a leader within your field of expertise, cutting-edge strategies that are aligned with your most ambitious goals, and every online marketing channel mastered for you. All managed with a single, seamless monthly membership fee Digital Marketing

3 Time is precious, spend it wisely 360 Digital marketing is the one and only membership designed to expertly handle your marketing needs more easily than you ever thought possible it gives you back your time to spend with those who matters most. With an ever-evolving variety of digital marketing tailored to reach your most-pressing challenges, a trusted one-on-one relationship with your own dedicated Strategy Director who orchestrates each piece of marketing to your desire and taste, and members-only access to the most talented personnel, expert marketing becomes a lasting journey of continuous results that power the daily success of your enterprise. We invite you to experience all that 360 Digital Marketing has to offer, with a membership designed especially for you.

4 Pricing & Plans Your Membership Luxury is about being looked after by the best Surf Pacific invites you to experience all that 360 Digital Marketing has to offer, with a membership designed especially for you. First, select from a 60-day trial membership or a full membership designed to rejuvenate your business with incomparable marketing variety and trusted one-on-one personalised service. Four full memberships are available to suit your budget and individual situation. Next, customise your membership further with optional enhancements to build a stronger brand and improve your customer experiences. As you grow, consummate with your business goals, you can extend or upgrade your membership at any time. And because marketing is at the heart of your entrepreneurial life, all memberships can be shared with other ventures you have at no extra cost. This means all of your commercial interests can be represented with the same exceptional marketing and provides you with the freedom to focus on what it is you do best. We invite you to test drive 360 Digital Marketing for the next 60 days. Full service marketing designed to outclass all of your competitors digital marketing efforts, insights you can count on, and a strategy customised to your dreams and aspirations. YOUR COMMITMENT Effective Competitive Performance Enterprise Term of Membership 60 Days 60 Days 60 Days 60 Days Payment Term Paid Upfront Paid Upfront Paid Upfront Paid Upfront Premium 25% 25% 25% 25% Discount upon upgrading to full membership 50% off first month s fee 50% off first month s fee 50% off first month s fee 50% off first month s fee Total (excl. gst) $4,985 $7,235 $11,985 $29, Digital Marketing

5 Pricing & Plans Since the day of its launch, we have helped a hundreds of people from a variety of industries evaluate membership, showing them how our priority service can help them achieve online marketing of unequalled quality and at an immersive-level of quantity that makes it extremely difficult for competitors to imitate. Seen as a lifestyle solution, it gives back their time to spend with those who matter most. After they join, many tell us that Surf Pacific was one of the best decisions they ever made. Call your Membership Director on to start planning your first year of incomparable marketing today. YOUR STUDIO TIME Effective Competitive Performance Enterprise Monthly Studio Time 12 Hours 20 Hours 40 Hours 100 Hours Search Engine Optimisation (3 Hours) (5 Hours) (7 Hours) (24 Hours) Content Marketing (4 Hours) (6 Hours) (12 Hours) (32 Hours) Online Advertising (1 Hours) (2 Hours) (4 Hours) (8 Hours) Social Media Marketing (1 Hours) (2 Hours) (5 Hours) (8 Hours) Mobile Marketing (1 Hours) (1 Hours) (3 Hours) (6 Hours) Reputation Management (1 Hours) (1 Hours) (3 Hours) (4 Hours) Lead Conversion (1 Hours) (3 Hours) (6 Hours) (18 Hours) YOUR SERVICE Marketing Strategy Design & Branding Web Development Dedicated Strategy Director YOUR CALL TRACKING & PHONE ANALYTICS Number of Local Phone Lines Call Cap (Number of Free Minutes) 300 Minutes p/m 600 Minutes p/m 900 Minutes p/m 1,200 Minutes p/m Additional Phone Line Set-up & Rental $150 Setup, $30 p/m $150 Setup, $30 p/m $100 Setup, $20 p/m $100 Setup, $20 p/m Cost Per Minute of Additional Usage 35c Per Minute 30c Per Minute 25c Per Minute 20c Per Minute YOUR COMMITMENT Term of Membership 12 Months 12 Months 12 Months 12 Months Payment Term Paid Monthly Paid Monthly Paid Monthly Paid Monthly Monthly Membership Fee (excl. gst) $1,995 $2,895 $4,795 $11,695 IX

6 360 Digital Marketing Summary Ever-evolving marketing variety Search Engine Optimisation Over 85% of consumers search for local businesses online. Googling has become a ubiquitous part of our daily lives. Make a search, or ask Google a question, and expect to find exactly what you re looking for in the first page of results. Search Engine Optimisation (SEO) is the process of affecting the visibility of your site in a search engine s natural or un-paid ( organic ) results. Surf Pacific s edge is that we use the same enterprisegrade of SEO for our 360 Digital Marketing members, as is used by some of the world s largest organisations with the deepest pockets, who have achieved sustained and dominant results on Google. Content Marketing Content is the largest area of focus. It is also the most important because it puts wind in the sails of all other digital marketing channels. Content marketing is the art and science of creating exceptionally valuable pieces of information - such as, blog posts, videos, case studies, articles or offers that speak to your target audience to develop confidence, influence and loyalty for your brand. When it comes to delivering the right customers, Content marketing is about understanding the invisible due diligence cycle of your customers and helping them move through the decision making process up to the point of sale. Online Advertising The purpose of 360 Digital Marketing is to reduce the dependency of traditional (expensive) advertising. Pay Per Click Advertising can provide a business with local leads that have already made the decision to buy what you sell. The broad scope of 360 Digital Marketing s online ad campaigns enables us to reach your potential customers wherever they are online. Surf Pacific are a certified Google Partner. A Google AdWords Qualified Professional, in conjunction with your Strategy Director, will diligently monitor your campaigns to ensure they are generating a healthy flow of new business for you, at a low cost per-acquisition. Social Media Marketing We will manage your social media, so you don t have to. For many people, social networking is the number one daily activity for all communication. Social media will often be used to reinforce other areas of your 360 Digital Marketing. Whether you need to develop consumer advocacy, outreach to get new clients, improve customer service, capture data, get feedback, drive revenue or connect people with your promotions, Surf Pacific will deploy the strategy and techniques to deliver. Being active in the social media space is critical for any business, because there is no better source for getting referral business. Mobile Marketing Smartphones engage people to converse in a number of different ways, search for businesses, and make impulse purchases, no matter where they are. The ascent of mobile gives us the opportunity to reach customers on the move. The average mobile user spends 2 hours each day using their mobile phone. Consumers are spending a substantial amount of time on the mobile web. More than two-thirds of all web searches now come from a mobile device. Mobile marketing is your point-of-sale assistant, your afterhours salesperson, and encourages instant response buying behaviors Digital Marketing

7 X Members-only access and services Reputation Management Your reputation in the real world isn t the only one that matters. Your online reputation affects buying decisions. Over 75% of customers are reported to have considered online reviews when determining which local business to use. Nearly 80% said they trusted online reviews as much as they d trust a friend s recommendation. More than 50% of customers said they were more likely to use a business that has a positive reputation. Sustaining a positive outside perception is a vital strategy of 360 Digital Marketing as it contributes to the survival your business and the success of all other marketing efforts. Lead Conversion Once visitors come through your website or social media, how do we make the most out of every opportunity? How do we convert strangers into friends, and friends into paying customers? That is the role of an ongoing commitment to lead conversion. Increasing your rate of conversion can make a dramatic difference to your bottom-line. For example, if you can take your business conversion rate from 5% to 10%, you ve just doubled your turnover. From your web and phone analytics your dedicated Strategy Director will enforce incremental changes based on identified user behaviors to increase your conversion rate. ROI Accountability How do you know you ve joined a truly exclusive marketing membership program? One indicator is the caliber of results you ll receive as a member. Another is that when it comes to delivering results, we measure everything. As marketers we know that without a goal, it s difficult to keep score. Surf Pacific Intelligence allows you to track incoming phone calls and enquiries across all channels, at any time, from anywhere in the world. Generate more customers at a lower cost per-acquisition and be provided with real time management intelligence on internal systems, which lead to greater customer service. Dedicated Strategy Director You tell us your goals and challenges on any given month, and we create a strategy to get you there. Your dedicated Strategy Director learns who you are, what your tastes are, where you have been in business, and where you want to go. They are your one and only point of contact. They will become the secret ingredient that makes it incredibly easy for you to create a leadership perception, across all channels of the online world where your potential customers spend most of their time. Each strategy they create will be just for you and delivered with a level of tailored service and attention that never wavers from being extraordinary. In-house Marketing Team Your Strategy Director will coordinate with in-house marketing teams so that your marketing is executed with the highest levels of quality. You will always deliver your products and service to the public with visually arresting style, backed up by state-of-the-art web development, and engaging content. Everything is expertly handled, ensuring things aren t burdensome to you or your staff. This puts you in the role of Editor rather than Creator or Manager. Whichever level of membership you decide, you can expect a level of operational excellence, creative marketing and one-on-one personalised service found nowhere else.

8 Speak with your Membership Director today. By phone or by Information current as of 1st February Offer is subject to change or termination at any time. Except as otherwise specified in the 360 Digital Marketing Agreement, Membership Fees are non-refundable. Offer reflects business membership; other membership plans are available, including 60-day trial memberships. Additional fees and taxes may apply. Membership is subject to terms and conditions of 360 Digital Marketing Agreement. Different terms and conditions apply to different membership plans. Reservations for specific Strategy Directors, marketing team members are subject to availability. Call Tracking, Phone Analytics, Web Development, Design, Branding and other member services may require additional fees, may have limited availability and could be subject to additional terms and conditions. 360 Digital Marketing is subject to change. See for more information. Surf Pacific is a registered trademark of Surf Pacific Pty Ltd. Copyright 2014, Surf Pacific Pty Ltd. All rights reserved

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