Business Intelligence and Content Marketing Prospectus

Transcription

1 Business Intelligence and Content Marketing Prospectus

2 Table of Contents eft About Us 3 Marketing Solutions 4 eft s Supply Chain and Logistics Executive Community 5 Marketing Channels: eft by the Numbers 8 Infographics 11 Whitepapers 12 Webinars 13 Marketing Consulting 14 Other 15 Case Studies 16 at&t 16 Hexaware 17 HP 18 Jabil 19 OpenMarket 20 Prologis 21 Teradata 22 Clients 23 Where to find eft 25 Contact

3 eft About Us eft Supply Chain and Logistics Business Intelligence is the global leader in business intelligence and C-level networking for the transport, logistics and supply chain industry. We specialize in connecting senior industry executives with their industry peers, and with the crucial information they need to excel in their work. For 16 years, eft has provided the industry with essential business intelligence in the form of news, reports, benchmarking data, white papers and C-level events. Through constant direct engagement with industry leaders, we ensure our products and events are directly tailored to meet the industry s needs. In an effort to summarize some of the industry leading work eft has created with the industry over the last 16 years, we wanted to create a comprehensive prospectus to ensure our audience can better understand our capabilities and role in the industry. As supply chain and logistics jumps into Industry 4.0, eft will be providing unique perspective, exclusive executive insight, and the very latest thinking in this space. Work with us: to gain visibility on your critical industry questions to get in-front of top industry decisionmakers to engage your target audience With our unique industry position, we re able to leverage our global executive and expert contacts to produce unique high-level research, events, analysis and intelligence for the industry. The following document will provide you with an overview of the work we ve been doing for the industry to provide you with a better understanding of eft s capabilities. 3

4 Marketing Solutions Brand Awareness Help your brand gain industry awareness by leveraging eft s extensive supply chain and logistics network. Allow us to get your branding in front of thousands of senior decision-makers in supply chain and logistics. Lead Generation eft helps companies generate leads within the supply chain and logistics industry by way of a suite of interactive solutions webinars, workshops, conferences and more. Thought Leadership eft is in constant direct engagement with the supply chain and logistics industry s leadership. As we engage these executives through our many channels, we can help your organization contribute to the industry s knowledge-base through thought leadership. Common channels include through webinars, speaking opportunities and interviews. Contact us to discuss your objectives. Solution Awareness As solutions continue to drive logistics and supply chain excellence in manufacturers, retailers and enablers, our audience is always looking to understand the very latest offerings in the industry. eft can help you engage our audience with your solution through all of our available channels. 4

5 eft s Supply Chain and Logistics Executive Community The crux of eft s supply chain and logistics executive community are its series of annual events highly interactive forums and summits that gather the senior leadership of supply chain and logistics executives along industry verticals and horizontals. These events enable eft to work face-to-face with each community to help each industry area achieve a comprehensive understanding of the challenges, trends, innovation and disruptions they face. The eft team works on a daily basis with senior-level supply chain and logistics executives. For , this has included: Reuben Slone, SVP Supply Chain, Walgreens ($76bn US drug retailing chain ) James Welch, CEO, YRCW ($5bn Transportation Service Provider) Brad Jacobs, CEO, XPO Logistics ($8.5bn Logistics Company) Rob Scholte, CSCO, Metro Cash and Carry ( 31bn European wholesaler) Xavier Urbain, CEO, CEVA ($8bn logistics company) Julio Nemeth, Supply Global Operations, P&G ($84bn consumer goods company) 5

6 Trevor Schick, SVP, Enterprise Group Supply Chain Procurement, HP ($111bn Hi-tech Company) John Allan, Chairman, Tesco ( 63bn British grocery) - Former: Co- Deputy Chairman and SID, Dixons Carphone plc; Chairman, Worldpay; Chairman, Barratt Developments plc; Chairman of the Board of Trustees of the DHL UK Foundation; Board member, Royal Mail Group; former CFO and Board member, Deutsche Post and former CEO, Exel Jamal Chamariq, Senior Vice President Global Supply Chain APAC at The Estée Lauder Companies Inc. ($11bn skincare, makeup, fragrance and hair care company) Virginie Vast, Head Of Vodafone Asset Management Services & Tactical Sourcing at Vodafone Procurement Company ( 43bn telecommunications company) Sam MacHour, Global VP, Quality and Compliance Operations, Becton Dickinson ($7bn medical technology company) Chris O Brien, CCO, CH Robinson ($12bn Logistics company) We re constantly engaging such individuals on their industry perspective, thoughts on the future, and how they re positioning themselves in their industries. We use our relationships with these executives to better understand the industry we re working in and to help further 6

7 eft s Supply Chain and Logistics Executive Community Meetings Logistics IT eft meets with the senior technology decision-makers in logistics technology bi-yearly at its North American Logistics CIO Forum and European Logistics CIO Forum European Logistics CIO Forum Early Q4 North American Logistics CIO Forum Early Q2 Hi-tech eft has a great community of hi-tech executives that meet yearly in Europe to discuss how supply chain in this industry is changing. It has similar smaller, but growing communities in Asia and North America European Hi-tech Supply Chain Summit Mid Q2 APAC Hi-tech Supply Chain Summit Mid Q4 North American Hi-tech Supply Chain Summit Early Q4 Healthcare/Life-science/Pharma Confronting strict compliance and regulation, eft has been helping supply chain executives in healthcare, life-science and pharmaceuticals tackle industry hurdles since 2006 European Healthcare and Life-sciences Supply Chain Summit Early Q2 7

8 Retail/eCommerce/Omnichannel The way consumers purchase in revolutionizing supply chain. eft is keeping abreast of these changes through its incredible network of leading retailers, etailers and logistics providers. Consumer Delivery and ecommerce Workshop North America Late Q2 Europe Early Q4 C-level State of the Industry Gatherings eft gathers the top decision-makers and thought-leaders in logistics and supply chain yearly at its renown Global 3PL Summit and Chief Supply Chain Officer Forums 3PL Summits and Chief Supply Chain Officer Forums North America Late Q2 Europe Early Q4 Asia Mid Q4 Latin America Mid Q3 8

9 Marketing Channels: eft by the numbers Online: Online Readership Monthly hits Twitter eyefortransport LinkedIn Group Members (Across 6 LinkedIn Groups) Newsletter subscriptions Global Reach: Total database Events: Global executive Summits and Forums Global Summit and Forum attendees Total Global Multichannel Reach: Database Online Events Total: = logistics contacts North American database European database Asia Pacific database Manufacturer and retailer database North American manufacturer and retailer database European manufacturer and retailer database Asia Pacific manufacturer and retailer database

10 Breakdown of eft s channels by Industry according to company size and job title Logistics & Transportation Annual Sales: Job Function: 16% 42% 19% 23% >$1b $500m-$1b $100m -$500m <$100m 22% 41% 37% C-level (final purchasing decision maker) VP-level (key influencer on purchasing decisions) Other Hi-tech & Electronics Annual Sales: Job Function: 5% 4% 10% 81% >$1b $500m-$1b $100m -$500m <$100m 18% C-level (final purchasing 33% decision maker) 48% VP-level (key influencer on purchasing decisions) Other 10

11 Retail, Omni-Channel & CPG Annual Sales: Job Function: 21% 10% 4% 65% >$1b $500m-$1b $100m -$500m <$100m 23% 43% 34% C-level (final purchasing decision maker) VP-level (key influencer on purchasing decisions) Other Healthcare & Life Sciences Annual Sales: Job Function: 5% 23% 21% 51% >$1b $500m-$1b $100m -$500m <$100m 17% 43% 40% C-level (final purchasing decision maker) VP-level (key influencer on purchasing decisions) Other Manufacturing & Industrial Annual Sales: Job Function: 4% 29% 18% 49% >$1b $500m-$1b $100m -$500m <$100m 36% 33% 31% C-level (final purchasing decision maker) VP-level (key influencer on purchasing decisions) Other 11

12 Infographics The 2015 CSCO Report The Top 3 Business Challenges Driving the Supply Chain Agenda in 2015: Cost containment & reduction Demand variability (forecasting) Inventory management & optimization The Expected Impact of Big Data on Supply Chain? Moderate Impact 46% No Impact 2% Total Game Changer 3% Little Impact 13% Significant Impact 36% Respondents Views on the Impact of the Internet of Things on Supply Chain Poor How Respondents Rate their own Supply Chain 48% 11% 37% 1% 3% Excellent 4% No impact Supply chain & Logistics companies won t adopt it 3% No impact supply chain and Logistics companies already have the means to handle this ie. telematics 25% Some impact - Early adopters of internet of things will gain market share through competitive advantage 33% Some impact - Even more data to manage, requiring greater IT budgets, analytics, architecture & infrastructure 12% Huge impact customers will demand this level of service automation and immediacy making this the new norm 23% Huge impact - necessitating re-thinking of entire logistics and supply chain networks, architecture & bandwidth Sarah Reynolds l Project Director l sreynolds@eft.com Infographics are a great way to distil a lot of complex information in a clear, digestible, efficient manner. Many of our Infographics are tied to a white paper, and are used as a teaser to the full information contained in the full report. Click the graphics above to see some samples. The usual infographic process: 1. Create survey questions and build survey 2. Send survey questions to the relevant group of experts and/or executives 3. Review and analyze results 4. Design graphic 5. Distribute through all of eft s channels (see Marketing Channels) 12

13 Whitepapers Hi-Tech & Electronics Supply Chain State of the Industry Report Visibility, Speed and Agility How M2M is Redefining the Supply Chain and Transportation 2014 Key findings include Cost Reductions is main focus for hi-tech supply chain executives in 2014 A third of hi-tech executives are investigating the possibility of using the train service between Asia and Europe 69% of hi-tech companies are working in Eastern Europe Increased visibility voted as greatest big data supply chain ROI 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other marks are the property of their respective owners On a daily basis the eft team is speaking with and engaging industry stakeholders. Using this unique position in the industry, we tackle critical industry topics, summarizing the information we gather in white papers. See two samples by clicking the images above. When working with partners on whitepapers, we often use the following process: The usual whitepaper process: 1. Design survey and interview questions 2. Send survey questions to the relevant target group 3. Engage industry stakeholders on the topics 4. Collect results 5. Analyse results & create report 6. Infographic built 7. Distribute through all of eft s channels (see Marketing Channels) 13

14 Webinars Sometimes the best way to engage an audience is through an interactive presentation. Not limiting ourselves to print media, some of eft s best-received content has been webinars web-based interactive presentations. The advantages of webinars are that they are engaging and interactive. Through the software we implement, we are able to : Poll the audience, Have audience submitted written questions, Multiple speakers, Share-screens for such things as videos or powerpoint presentations Show demos The result is a highly comprehensive piece of content complete with audience engagement that is easily digestible. Additionally webinar stakeholders are provided with a complete breakdown of their audience from questions asked to time spent tuned-in to the broadcast. The usual webinar process: 1. Select topic & speakers 2. Market the webinar through eft channels 3. Hold the webinar 4. Format and edit the video & send it to the industry via eft s channels 14

15 Marketing Consulting eft leverages its 16+ years of experience helping companies engage with logistics and supply chain audiences to advise its partners on how to reach their visibility goals. In addition to advising every single client we work with, to ensure the best alignment of our capabilities with their aims, we also provide in-depth advisory for our global partners seeking further guidance on reaching their target audiences. General advisory services Bespoke visibility packages tailored to help organizations reach different audiences within supply chain and logistics On-site visits with partners to analyse marketing goals with eft and non-eft channels Assisting partners gain visibility in new markets Using eft s network to provide organizations with critical contacts they need around the globe 15

16 Other In addition to each of these marketing solutions, eft can provide a number of other services for its clients and partners. Below are some of the types of solutions we have provided over the years. Media promotion Through eft s many channels, we can help organizations distribute material they re looking to get in front of eft s audiences. This has included videos, white papers, thought pieces etc. Newsletter Our weekly newsletter which reaches over 9000 subscribers gives organizations the opportunity to publish articles and banners to this audience Website is visited over a month. With various banner, article and column solutions, we can give organizations visibility to this audience eshots Messages sent to targeted elements of the eft database Columns eft s home-page serves as an industry news portal. In addition to hosting news articles on major industry developments, eft hosts original thought-pieces from industry-expert columnists. Each is based around its own theme or geography with an overarching forward-looking perspective. With over monthly visitors to eft s home page, columnists gain extensive exposure to the industry. Visit to read eft s featured columns 16

17 Case Studies Online Content Marketing In eft s continued effort to drive high-quality content to our audience, we want to ensure we re using the best media possible for capturing industry thinking. We use video to capture the thoughts of some of the C-level executives we work closely with at our global events. AT&T Webinar + Infographic: Visibility, Speed & Agility: How M2M is Redefining the Supply Chain and Transportation Objective/Target: AT&T, primarily seen as a telecommunications provider, came to eft to highlight how their newly developed M2M solutions are impacting supply chains around the globe. Solution: Industry awareness - Industry Whitepaper produced from start to finish with input from AT&T AT&T helped define the questions for the survey and topics covered in the report. Opportunity for AT&T to analyse raw data Opportunity for AT&T thought-leader to comment on data and provide executive summary Assistance from eft on building appropriate survey questions, analysing data and ensuring quality of the report eft used its multiple channels of supply chain and logistics communities to gain data for the report Brand awareness AT&T logo prominently displayed on the header of every page of the report and on the landing page where people go to download the report. Lead generation report download information shared with AT&T allowing them to better understand their audience Promotion Rotating AT&T Banner on eft homepage for 4 weeks AT&T Banner on 50% of all news and content articles for 4 weeks Report hosted indefinitely in the Research section of eft.com Promotion on Twitter + Linkedin CEO Newsletter feature + shots to global database Result: report leads Increased brand awareness in the industry of M2M solutions 17

18 Hexaware Webinar Digitization & Automation of Freight Settlement to Save Costs Objective/Target: increase awareness of, and generate leads for new automated payment technology product targeted at the C-suite of large and mid-size logistics companies. Problem: This new technology product is unknown in the industry and Hexaware do not have access to most of their key targets. Result: 300+ webinar registrations Hexaware were able to rapidly qualify interest for their new product, educate a large audience of key prospects and start new business discussions with key targets. The quote from Hexaware s marketing manager a few months after the webinar the webinar and content syndication were awesome and I think I can speak for the boss and say that we need to repeat those this year. Solution: Interactive webinar eft created, organized and marketed a free 45 minute interactive webinar featuring Hexaware speakers and audience Q+A eft used its multiple channels of supply chain and logistics communities to promote the webinar to Hexaware s target executives 18

19 HP Report and Webinar Transport & Logistics CIO Report Investment Strategies for Logistics & Transport IT Executives 2013 Innovation ROI in Logistics and Supply Chain Target: CIOs of logistics companies with >$1B in annual sales. Problem: HP s sales team were spending too much time and money travelling to meetings with prospects around the country. Solution: HP decided to create a dialogue with their prospective CIOs through a targeted webinar and white-paper campaign produced by and promoted though the channels of eft and to attend the Logistics CIO Forum. HP provided eft with a hit list of companies. eft invited the CIOs from every target company to attend the Logistics CIO Forum and set up meetings between them and HP. eft created, organized and marketed a free 45 minute interactive webinar featuring HP thought leaders and audience Q+A eft used its multiple channels of supply chain and logistics communities to promote the webinar to HP s target executives eft facilitated targeted business development meetings with senior-level logistics executives from prospective companies at eft s Logistics CIO Forum eft engaged each of HP s target companies to get representation at the Logistics CIO Forum and facilitated meetings with attending companies at the event Result: New found, cost-effect access to hundreds of CIOs and a saving of tens of thousands of dollars in travel spend for HP More quality time spent with CIOs of real prospects from large logistics companies Substantial lead generation and new business for HP Introduction of previously unknown prospects to HP 19

20 Jabil Report Hi-Tech & Electronics Supply Chain State of the Industry Report 2014 Hi-Tech Supply Chain Industry Trends Infographic 2014 Target / Objective: Increase awareness of Jabil s solutions to the Hi-Tech & Electronics Supply Chain industry while providing Jabil with access to new potential prospects in the industry Result: 300+ report generated leads Jabil s brand and solutions were amplified to the largest audience of potential customers in the Hi-Tech & Electronics space Jabil were able to follow up with each of their prospects that had downloaded their sponsored report, increasing Jabil s involvement in new RFIs and RFPs. Problem: Jabil couldn t efficiently interact with a broad enough section of the Hi-Tech & Electronics Supply Chain industry Solution: Have Jabil partner with eft on the development of eft s annual State of the Hi-Tech & Electronics Supply Chain industry report This is the only vertical specific report that reaches senior supply chain executives from all of the leading Hi- Tech & Electronics companies Jabil was given full visibility and opportunity to contribute to the development of the report 20

21 OpenMarket Webinar + Infographic: A Mobile Engagement Guide for Third Party Logistics Suppliers Objective/Target: OpenMarket reached out to eft for help on increasing awareness and visibility of their mobile communications solutions in the logistics space, which was a brand new vertical for the software provider. Solution: eft created, organized and marketed a free 45 minute interactive webinar which included live polling and an interactive presentation from an OpenMarket thought leader eft used its multiple channels of supply chain and logistics communities to promote the webinar to Teradata s target executives eft facilitated targeted business development meetings with senior-level logistics executives from prospective companies at eft s European Logistics CIO Forum and 3PL Summit Result: 300+ webinar registrants OpenMarket received full comprehensive breakdown of webinar audience including engagement by audience during webinar from poll questions to audience questions Proven engagement by C-level executives on OpenMarket s mobile communications solution Webinar recorded and hosted on www. eft.com indefinitely, with quarterly data updates on new downloads 21

22 Prologis report Europe s Most Desirable Logistics Locations Objective/Target: Define the current and upcoming logistics hotspots in Europe and the metrics behind them for those that are responsible for the demand of the majority of the supply of logistics properties in Europe senior supply chain and logistics executives Problem: It is very difficult and time consuming to get access to, and such detailed business intelligence from senior supply chain & logistics industry executives Result: eft were able to gather hundreds of responses to their survey and accurately define the logistics hotspots of Europe currently eft was also able to predict where these logistics hotspots would be in 5 years time Prologis were able to utilize this knowledge to ensure that their own property investment strategy was aligned with the demand of the industry and able to share this knowledge with thousands of potential future customers and partners. Solution: Industry report Prologis worked closely with eft to create, develop and produce a highly comprehensive survey targeted at eft s vast network of logistics and supply chain executive communities Prologis was given access to raw survey data for analysis eft analysed the business intelligence to create a comprehensive, professional report 22

23 Teradata Webinar+ Whitepaper: Achieving actionable insight into Profitability with DHL Express Objective/Target: Teradata came to eft in order to target and educate senior logistics executives of the centralized profitability solution, developed with DHL, called INSIGHT. Saving 1/2 million Euros a year and man hours, DHL, with Teradata, developed a global cost module giving decision makers a true insight into cost and profitability of every DHL shipment. Result: 400+ webinar registrants Teradata received full comprehensive breakdown of webinar audience including engagement by audience during webinar from poll questions to audience questions Proven engagement by C-level executives on Teradata s profitability solution Webinar recorded and hosted on www. eft.com indefinitely, with quarterly data updates on new downloads Solution: eft created, organized and marketed a free 45 minute interactive webinar featuring Teradata and VP customer speaker from DHL Express eft used its multiple channels of supply chain and logistics communities to promote the webinar to Teradata s target executives 23

24 Clients 24

25 AAA COOPER TRANSPORTATION And hundreds more

26 Where can you find eft? eft s home-page serves as an industry news portal. In addition to hosting news articles on major industry developments, eft hosts original thought-pieces from industry-expert columnists. Each is based around its own theme or geography with an overarching forward-looking perspective. With over monthly visitors, eft s home page is a go-to resource for many in the industry. You can also follow us on social media: 26

27 Contact Us Sophie Farrow Project Director US toll free: ext Canada toll free: ext Magali Mathieu Marketing Manager mmathieu@eft.com US toll free: ext Canada toll free: ext Haley Garner Research Director hgarner@eft.com +44(0) US toll free: ext Canada toll free: ext Sarah Reynolds Project Director sreynolds@eft.com +44 (0) US toll free: ext Canada toll free: ext Ross Ingram Global Business Development Manager ringram@eft.com +44 (0) US toll free: ext Canada toll free: ext Chris Saynor CEO csaynor@eft.com US toll free: ext Canada toll free: ext Arjun Kumar Global Business Development Manager akumar@eft.com +44(0) US toll free: ext Canada toll free: ext Ricky Li Client Services Manager rli@eft.com +44 (0) US Toll Free: Ext Canada Toll Free: ext Toby Spencer VP tspencer@eft.com US toll free: ext Canada toll free: ext Mobile: