Outlook 2011: Survey Report

Size: px
Start display at page:

Download "Outlook 2011: Survey Report"

Transcription

1 Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved

2 Web Analytics Association Outlook 2011: Survey Report page 2 Table of Contents Notice to Readers... 2 A Message from the Chairman... 3 About the WAA... 3 Executive Summary... 4 Survey Findings... 5 About the Participants... 6 Survey Results Part 1: The State of the Industry Part 2: Looking Ahead Part 3: The Industry Up Close About the Survey Notice To Readers Copyright and usage guidelines: Copyright 2011, by Web Analytics Association. All rights reserved. This report is provided to members of the Web Analytics Association (WAA) as a benefit of membership. Specific charts may be used for public presentations by WAA members, but the full report may only be distributed by the WAA. Any public usage of data from this report must include an acknowledgement of the source (Web Analytics Association) and the WAA logo.

3 Web Analytics Association Outlook 2011: Survey Report page 3 A Message from the Chairman We ve come a long way since the Web Analytics Association was founded in The industry is maturing, the respect for web analytics is growing and the application of web analysis to business problems is becoming more mainstream. The individuals we surveyed are growing more experienced. Those with 10 years of more experience went from 5% in 2009 to 10% in 2010 and 17% this year. This is one sign that web analytics as an industry is maturing. Other indications of industrial maturation is that Business Intelligence is more responsible for web analytics than ever. The Marketing Department was in charge of web analytics in 46% of organizations in 2009 and then 41% in This year, that s dropped to 34%. IT is giving up control as well, as ownership of web analytics is shifting more and more to BI. The Business Intelligence and Analytics department was responsible for web analytics in nearly 25% of organizations in 2011 compared to only 19% last year. At the same time, concern about funding for web analytics has become a smaller challenge from previous years. In 2009, 40% said that securing investment for web analytics would be their hardest challenge. That dropped to 27.5% in 2010 and didn t even make the top ten list this year. Organizations are recognizing the value of web analytics and are willing to invest. The final indication of industry maturation is the desire to integrate web data with other marketing data. We may have been sidetracked by the need to get a handle on social media metrics, but we know that it too is yet another stream to be added to the marketing intelligence mix. Driving web decisions with web data has been our private purview. Driving marketing decisions with web data has been our near-term goal. Now it looks like the rest of the organization is recognizing the value of driving business decisions with web data. We seem to be going from strength to strength. Happy reading. Jim Sterne Chairman, Web Analytics Association About the WAA The Web Analytics Association was founded in 2004 and opened to general membership in February The WAA unites and fosters the interests of industry practitioners, vendors, consultants, and educators, who use, sell, install, implement, consult, teach, or train in the field of web analytics. With over 1,500 members, the organization has committees and initiatives for education, advocacy, standards, research, events, marketing, public sector, international, and membership. More information about the WAA can be found at webanalyticsassociation.org.

4 Web Analytics Association Outlook 2011: Survey Report page 4 Executive Summary From November 12 to December 10, 2010, The Web Analytics Association presented a survey to web analytics end-users, who were asked to participate through web analytics-related web sites, s and events. A total of 356 web analytics users from the around the world participated in the survey. The survey examined the current state of the web analytics industry, and asked participants questions such as: What is the purpose of web analytics as a function in your organization? What kind of web analytics solution do you use? Are you satisfied with your vendor? What features or capabilities would you like to see? Does your organization use more than one web analytics solution? Why or why not? The survey asked questions about future initiatives, priorities, and challenges for 2011, such as: What are your biggest challenges likely to be? What do you perceive are the greatest challenges facing the entire web analytics industry? What will be your top web analytics initiatives? How much will your online analysis budget change over 2010? Where will your investments go? Which channels have established key performance indicators (KPIs)? Where do you plan to establish and implement KPIs? The survey also asked about current levels of web analytics expertise and examined how much of a priority organizations are making web analytics: How would you rate your knowledge of the latest web analytics trends, strategies and technologies? In which areas would you most like to improve your knowledge? Which department in your company is primarily responsible for web analytics? How much of a role does IT play in the decision-making process when selecting web analytics solutions or marketing applications? How many full-time employees in your company are responsible for web analytics? In addition to full time employees, which of the following does your company use to provide web analytics support?

5 Web Analytics Association Outlook 2011: Survey Report page 5 Survey Findings Examining the results of the survey, there were three key findings that provide insight into what the future holds for the web analytics industry: 1. Spending Continues to Grow: This year, 54.6% of organizations indicated they d be increasing their spending. That s a very slight dip from last year, when 55% said they would. Of course, a large percentage (42.9%) say they ll keep spending where it is right now. But what s really encouraging is how few only 2.6% plan to decrease their investments in online analysis in the coming year. 2. Data Integration, Training, Tools Top Priorities: Integrating data with external or thirdparty applications will get the most investment, with 49% saying it s the top priority. 44.4% plan to invest in training and education for web analytics staff, and 40.1% will be spending on addon tools. Data integration is a priority but also a potential problem. When asked they perceive are the greatest challenges facing the entire web analytics industry, multichannel measurement received the most overall responses. 3. Social Media is Here, and Mobile is Next: Nearly 65% of organizations are planning to establish and implement social media KPIs in 2011, and 49.5% say they re planning to do so for mobile media. However, only 23.7% of respondents say they have established KPIs for mobile right now. This is a huge opportunity 2011 could be the year of the mobile marketing boom but only if the right measurement strategies are in place. Read on to learn more about the current state of the industry and the future of web analytics, and get an up close look at the survey results, including comparisons to data collected from the previous WAA Outlook survey reports. Before we examine the key findings of the survey, let s take a look at the profile of our participants: their job function, company size, industry, and geographical location.

6 Web Analytics Association Outlook 2011: Survey Report page 6 About the Participants Job Function Web Analyst 34.4% Marketing: Primarily Online 16.9% Other (please specify) Consultant 11.2% 11.1% Executive Management Business Intelligence ECommerce Project Manager Product Management IT Business Development 5.2% 5.2% 4.4% 4.1% 2.9% 2.9% 1.7% n=342 As we can see here, the survey respondents have a wide range of job functions, with web analysts in the lead with 34.4% and online marketers following at 16.9%. The other category, at 11.2%, includes those with jobs in finance, content development, market research, public relations, communications, and offline marketers. Consultants are next, with 11.1%, and then we see executive management, Business Intelligence, and ECommerce following.

7 Web Analytics Association Outlook 2011: Survey Report page 7 About the Participants Company Size 5,001+ employees 27% 1-50 employees 32% 1,001-5,000 employees 9% 501-1,000 employees 7% employees 18% employees 7% n=340 This year, there are more respondents working for large employers in fact, 27% said they were with a company with over 5001 employees. Last year, it was 21%, and the year before it was 15%. The number of smaller employers has also shifted. Last year, 46% of respondents said they were part of businesses with fewer than 100 employees, and this year, that percentage has dropped to 39%.

8 Web Analytics Association Outlook 2011: Survey Report page 8 About the Participants Industry Agency/Consultancy 28.5% High Tech Other (please specify) Business Services Retail Financial Services Media Education Government Healthcare Insurance Travel & Hospitality Automotive Manufacturing Telecommunications Entertainment 10.6% 9.7% 9.1% 7.6% 6.2% 5.6% 4.4% 4.1% 3.2% 2.9% 2.4% 2.1% 1.2% 1.2% 1.2% n=339 When it comes to the type of industry we ll be looking at, agencies and consultancies are first with 28.5%, and next we have high tech at 10.6%. The other category includes non-profit, energy, and real estate. After that, we have business services, retail, financial services and media industries.

9 Web Analytics Association Outlook 2011: Survey Report page 9 About the Participants Geographical Location Canada 14% Latin America 3% Asia Pacific 8% Europe Middle East Africa 19% US 56% n=336 The majority of respondents are currently located in the US (56%) and Canada (14%), with 19% located in Europe, the Middle East, and Africa, 8% in Asia Pacific, and 3% in Latin America.

10 Web Analytics Association Outlook 2011: Survey Report page 10 Survey Results We surveyed over 350 professionals in the web analytics industry to find out what their outlook will be in What are their challenges? Where will they be spending their budgets? What are the most important issues they foresee, and how will they be turning those potential pitfalls into growth opportunities? Survey Results, Part 1: The State of the Industry Before we dive into the outlook for 2011, let s take a look at the current state of the industry. What is the purpose of web analytics as a function in these organizations? What kind of web analytics solution do they use? Are they satisfied with their vendors? What features or capabilities would they like to see? Do these organizations use more than one web analytics solution? Why or why not?

11 Web Analytics Association Outlook 2011: Survey Report page 11 Survey Results, Part 1: The State of the Industry What is the purpose of web analytics as a function in your organization? Optimizing web site functionality and conversion 79.7% Analysis of past performance 73.7% Optimizing performance of and conversions from marketing campaigns 67.3% Determining the best creative executions through A/B and multivariate testing 49.8% Baseline information for site redesign 48.6% Predictive metrics for developing future marketing campaigns 41.0% Budgeting and planning for upcoming business objectives Other (please specify) 5.6% 32.7% n=251 Most organizations have been primarily using web analytics to optimize their web site functionality and that hasn t changed much over the past two years. Last year, 78% were using web analytics for optimizing site functionality and conversion, and this year, 79.7% are. However, more organizations are using web analytics for determining the best creative executions through A/B and multivariate testing this year 49.8%, compared to 36.9% last year. It s interesting to note how many organizations 73.7% are using web analytics for a rearview mirror look at past performance, while less than half 41% are using them as predictive metrics for future campaigns.

12 Web Analytics Association Outlook 2011: Survey Report page 12 Survey Results, Part 1: The State of the Industry What kind of web analytics solution do you use? Large-scale vendor solution across global enterprise and multiple domains 45.2% Free vendor solution 26.6% Moderate vendor solution across departments, more than one domain 14.9% Other (please specify) 6.9% Home-grown solution 2.8% Small vendor solution in one department, one domain 2.8% None 0.8% n=248 Large-scale vendor solutions lead the pack with 45.2% that s up from last year, when 40.2% said they were using them. And there has been an interesting shift in the use of free vendor solutions the percentage of organizations using them has gone down. This year, 26.6% are using free solutions, while nearly 30% of organizations said they were using them last year. Moderate vendor solutions are being used by 14.9% of organizations, 2.8% are using home-grown solutions, and 2.8% have a small vendor solution in one department with one domain. The other category, at 6.9%, represents organizations that use multiple solutions or hybrid solutions. And the number of organizations who don t use any kind of solution is negligible 0.8%. That s down from 1.1% in 2010 and 2.7% in 2009.

13 Web Analytics Association Outlook 2011: Survey Report page 13 Survey Results, Part 1: The State of the Industry Are you satisfied with your vendor? 28.8% 27.2% 21.0% 5.8% 8.2% 7.0% 2.1% 1 Extremely dissatisfied Neither satisfied nor dissatisfied Extremely satisfied n=243 Good news for web analytics vendors most respondents in this survey indicated they are satisfied with the vendors they re using. In fact, 7% said they are extremely satisfied. Only 21% said that they re neither satisfied nor dissatisfied with their vendor, and 16.1% ranged from mildly to extremely dissatisfied. When asked what they d like to see in their web analytics solution, the most common comment from survey respondents is that they d like to have better customer service and support. Advanced segmentation features were also high on the list, as well as more efficient ways to integrate web analytics with other solutions. One respondent said they d like to see More seamless integration between the vendor s modules, and stronger, more organized relationships between the vendor and their third-party partners. And as we ll see, data integration is going to see a large amount of investment in the coming year.

14 Web Analytics Association Outlook 2011: Survey Report page 14 Survey Results, Part 1: The State of the Industry Does your organization use more than one web analytics solution? No, we all use the same solution 39% Yes, various departments use different vendors 61% n=246 For the first time since we ve conducted this survey, a clear majority of respondents (61%) say they are using more than one solution. Last year, 49% of organizations indicated that various departments were using different vendors, and two years ago, 44.3% said that was the case. When asked why they do or do not have multiple solutions, the responses varied. Many of those who said they are using a single solution indicated also that they are using Google Analytics, and they said that cost savings was the reason. The majority of those using more than one solution said that one web analytics solution was unable to fill all the different needs in their organization. Survey Results, Part 2: Looking Ahead Now let s take a look at the future to understand the challenges organizations will face for themselves and for the entire web analytics industry. We ll also find out which web analytics initiatives will be top priority in 2011, and how much online analysis budgets will change over We ll see where those investments will go, and which channels, technologies and strategies will get the most focus with established key performance indicators (KPIs).

15 Web Analytics Association Outlook 2011: Survey Report page 15 Survey Results, Part 2: Looking Ahead In 2011, your biggest challenges will likely be which of the following? Actionability of the data 36.0% Business decisions driven by analytics 35.3% Social Media 34.9% Executive management awareness and support of web analytics 31.4% Failure to take action on the data 31.0% Mobile 29.1% Staffing 27.1% Data integration with external or third-party applications 26.0% Internal collaboration between departments 25.6% Best practices implementation 21.7% n=258 Here s an interesting shift. In 2009, the largest hurdle organizations predicted for themselves was funding 40% said it would be their biggest challenge. In 2010, funding dropped to sixth place, with 27.5% predicting that it would be a big challenge for them. This year, funding didn t even make the top ten shown here only 15.5% said it would be a challenge. What do they see as the biggest challenge? Like last year, actionability of the data is at the top, according to 36% of respondents. Making sure business decisions are driven by analytics was next with 35.3% it also came in second last year. Social media will also be a big challenge for many in 2011, according to 34.9% of respondents.

16 Web Analytics Association Outlook 2011: Survey Report page 16 Survey Results, Part 2: Looking Ahead What do you perceive are the greatest challenges facing the entire web analytics industry? (select top 3) Multi-channel measurement Perceived value of web analytics Actionable data Lack of standards Privacy Lack of qualified staff Data accuracy Lack of process in web analytics Integration Measuring new media Education Consumer education n=258 Top challenge Second challenge Third challenge Here are the top results that survey respondents see as the greatest challenges facing the entire web analytics industry, listed in order of the total number of responses they received. Multichannel measurement, while not a leader as a top challenge, got the most overall responses, with perceived value of web analytics coming in second and actionable data in third place (it was also seen as the top challenge for the majority of survey respondents).

17 Web Analytics Association Outlook 2011: Survey Report page 17 Survey Results, Part 2: Looking Ahead What will be your top web analytics initiatives in 2011? Business decisions driven by analytics 69.3% Acting on the data to improve site performance 61.0% Best practices implementation 46.0% Executive management awareness and support 40.1% Developing process/ implementing process 39.7% Training and education 39.0% Integration of current and new solutions 38.3% KPI development 38.0% n=453 According to our survey respondents, the top initiative in 2011 will be making sure business decisions are driven by analytics, with 69.3% selecting it as their main priority. And 61% said that acting on the data to improve site performance would be key. Most organizations seem to have all the information they need but they realize that they aren t using that information effectively Next on the list of top initiatives is best practices implementation at 46%, and ensuring executive management awareness and support, with 40.1%. Developing and implementing processes, training and education, integration of current and new solutions and KPI development round out the first part of the list of top web initiatives.

18 Web Analytics Association Outlook 2011: Survey Report page 18 Survey Results, Part 2: Looking Ahead Top web analytics initiatives compared to Business decisions driven by analytics 47.8% 63.5% 65.1% 69.3% Acting on the data to improve site performance 61.0% 69.2% Best practices implementation 39.3% 46.0% 48.1% 49.4% Executive management awareness and support 40.1% 41.0% 39.4% 43.5% n=287 n= Let s take a look at the top four web analytics initiatives compared to those in 2010, 2009 and They were very similar, and respondents were equally focused on productivity enhancement such as developing best practices and getting executive management awareness and support. Acting on the data to improve site performance was an option added last year, and it continues to be a top initiative this year.

19 Web Analytics Association Outlook 2011: Survey Report page 19 Survey Results, Part 2: Looking Ahead In 2011, how much will your online analysis budget change over 2010? Increase more than 30% 13.5% Increase 20-29% 10.2% Increase 10-19% 17.1% Increase 0-9% 13.8% Flat 42.9% Decrease 0-9% 0.4% Decrease 10-19% 1.5% Decrease 20-29% 0.7% Decrease more than 30% 0.0% n=275 Great news in uncertain times online analysis spending will be increasing significantly in Of course, a large percentage (42.9%) say they ll keep spending where it is right now. But what s really encouraging is how few plan to decrease their investments in online analysis. All together, only 2.6% will decrease their budget any amount. And no one is making drastic, 30% level cuts. It makes sense that as web analytics budgets will increase or remain steady. According to emarketer, The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising... emarketer projects a 10.5% increase in US online ad spending next year, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion. It may seem ironic, but marketers economic concerns are leading them to spend more for online advertising, said David Hallerman, principal analyst at emarketer. This trend reflects how most forms of internet advertising are now seen as more of a sure thing than most traditional media. ( Online Ad Spend Continues Double-Digit Growth. December 6, 2010)

20 Web Analytics Association Outlook 2011: Survey Report page 20 Survey Results, Part 2: Looking Ahead Online analysis budget change: % Increasing 55.2% 52.1% 68.8% Remaining flat Decreasing 2.6% 1.3% 3.9% 1.5% 29.7% 42.9% 43.5% 44% n= In the 2008 survey, 68.8% of respondents said they would be increasing their investment in web analytics. In 2009, that number went down to 52.1%. In 2010, it increased to 55.2%, and now it s decreased just a bit, to 54.5%. So, we re still not seeing increases at the levels of 2008, but analysis budgets are still seeing a significant boost. In 2009, 3.9% said they would be decreasing their spend in 2010, 1.3% said so, and this year, it s doubled to 2.6%. It s still not as high as in 2009 however, when it was 3.9%.

21 Web Analytics Association Outlook 2011: Survey Report page 21 Survey Results, Part 2: Looking Ahead In 2011, your investments will go towards which of the following? Data integration with external or third-party applications Increase investment in training and education for web analytics staff Add-on tools, such as behavioral targeting or paid search management 40.1% 44.4% 49.0% Increase web analytics staffing 35.8% Increase investment in training and education for consumers of web analytics reports and analysis 26.8% Engage web analytics consulting 24.5% Upgrade of primary web analytics tools migrating to a new platform with the same solution/vendor 19.5% Switching your primary web analytics solution/vendor 8.6% Purchase of primary web analytics tool first installation Purchase of primary web analytics tools migrating to a new platform with the same solution/vendor 4.7% 4.7% n=257 When it comes to following where the money will go, we see that data integration with external or third-party applications leads the list, with 49% saying that they re planning to invest in this area. 44.4% will increase investment in training and education for web analytics staff, and 40.1% will invest in add-on tools such as behavioral targeting or paid search management. In addition, 35.8% will use the money to increase web analytics staffing. When we look at current staffing levels for many of these organizations, we ll see that it s a good thing.

22 Web Analytics Association Outlook 2011: Survey Report page 22 Survey Results, Part 2: Looking Ahead For which channels do you have established key performance indicators (KPIs)? (select all that apply) 75.3% Facebook Social Media Online Video Twitter Print Media Mobile Media Consumer-generated Content RSS Widgets Viral Marketing Television Other (please specify) Location-based Media Radio 39.3% 39.3% 37.4% 32.9% 27.4% 23.7% 16.4% 16.0% 15.5% 12.8% 12.3% 11.0% 11.0% 7.8% n=219 is clearly the marketing channel that is most established as far as KPI measurement goes 75% of respondents say that they have KPIs for this channel. However, when it comes to Facebook, just 39.3% say they have key performance indicators in place, and the same goes for other social media channels. For online video, 37.4% have KPIs, and for Twitter, it s 32.9%. Print is at 27.4%, and only 23.7% have KPIs for mobile media. And that s likely to become a problem for marketers and web analysts alike in According to Forrester, Mobile is a hot topic among interactive marketers but has yet to prove its usefulness as a dedicated media channel. Budget owners need proof that a mobile-specific spend will have a positive ROI before they carve out a special budget just for the smaller screen, which means that budgets will stay test-sized until marketers establish measurement metrics or benchmarks. ( Midyear Planning: Predictions For 2011: Marketers Move Toward Multichannel Planning And Execution, July 29, 2010)

23 Web Analytics Association Outlook 2011: Survey Report page 23 Survey Results, Part 2: Looking Ahead Indicate whether you plan to establish and implement KPIs for measuring the following technologies and strategies in 2011: (select all that apply) Social Media 64.9% Facebook Mobile Media Twitter Online Video 49.5% 49.5% 42.1% 40.6% 40.1% Consumer-generated Content Location-based Media Viral Marketing Widgets RSS Print Media Television Radio 24.8% 19.8% 19.3% 14.4% 14.4% 12.9% 9.9% 4.0% n=202 Nearly 65% of respondents are planning to establish and implement social media KPIs in % plan to do so for Facebook, and 42.1% for Twitter. And 49.5% say they re planning to implement KPIs for mobile media. As MarketingSherpa put it, Marketers have not adopted mobile strategies in large numbers. However, many have started experimenting with SMS, mobile web sites and mobile apps similar to how marketers experimented with social marketing in It s clear that mobile marketing is still emerging in 2011, mobile looks to become what social media was for ( Consumer Marketing Trends from 2010, Dec 16, 2010.) It could be that 2011 is the year of the mobile marketing boom. We ll see what happens and find out how web analytics is going to measure the results in the coming year.

24 Web Analytics Association Outlook 2011: Survey Report page 24 Survey Results, Part 3: The Industry Up Close Now let s look at the current levels of web analytics expertise and find out how organizations are making web analytics a priority. We ll see how practitioners rate their knowledge of the latest web analytics trends, strategies and technologies, and find out in which areas they would most like to improve their knowledge. We ll also see which department is primarily responsible for web analytics, and how much of a role IT plays in the decision-making process when selecting web analytics or marketing solutions. In addition, we ll discover how many full-time employees are responsible for web analytics, and the many ways organizations have been getting web analytics support. Survey Results, Part 3: The Industry Up Close How would you rate your knowledge of the latest web analytics trends, strategies and technologies? 46.0% 33.5% 16.9% 3.6% Poor: Could be better Fair: Somewhat able Good: Capable at web analysis Expert: Extremely proficient n=248 According to these results, there are more web analytics experts than ever before. This year, 79.5% of respondents rated their knowledge of web analytics trends, strategies and technologies as good or expert. In 2010, 69% did, and in 2009, that number was 62%. Does that mean web analytics practitioners have more experience these days? Let s see.

25 Web Analytics Association Outlook 2011: Survey Report page 25 Survey Results, Part 3: The Industry Up Close How many years of experience do you have in web analytics? 10+ years 17% Less than 1 year 5% 1 to 3 years 33% 7 to 10 years 18% 4 to 6 years 27% n=339 Another year has gone by, and we re seeing a more experienced group of web analytics practitioners. In fact, the percentage of those with 10-plus years of experience has gone up significantly. This year, the number is 17%, up from 10% in 2010, and 5% in Plus, there are fewer respondents with very little experience. Last year, 12% said they had less than one year of experience this year, only 5% said so. So it appears that in 2011, web analytics professionals will have more expertise and more experience than before.

26 Web Analytics Association Outlook 2011: Survey Report page 26 Survey Results, Part 3: The Industry Up Close In which areas would you most like to improve your knowledge? A/B and Multivariate Testing 55.5% Behavior Analysis 53.9% Mobile Analytics 51.4% Predictive Modeling 41.6% Targeting and Segmentation Social Media Marketing Measuring Web 2.0 Technologies 33.9% 33.9% 33.9% Statistical Tests 33.5% Analytics reporting 31.8% n=245 Segmentation 31.0% When it comes to areas where practitioners want to increase their expertise, A/B and multivariate testing takes the lead at 55.5%. Last year, this area came in fourth at 52.3%. Interestingly, last year, Social media was second on the list (63.4%) while this year, it drops to sixth place. It may be that web analytics practitioners have already done their homework and improved their knowledge of social media marketing or else they re not as concerned about it this year. But they should be. According to emarketer, As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment. Next year, four in five US businesses with at least 100 employees will take part in social media marketing, emarketer estimates. That s up from just 42% as recently as 2008, and the number of marketers using the channel will continue to rise through ( Social Media in the Marketing Mix: Budgeting for 2011, December 2010)

27 Web Analytics Association Outlook 2011: Survey Report page 27 Survey Results, Part 3: The Industry Up Close Which department in your company is primarily responsible for web analytics? Marketing 34.4% Business Intelligence/ Analytics 24.9% IT 9.9% Other (please specify) 9.1% Web services 8.3% ecommerce/ Online Operations Customer Experience/ Marketing Science 3.2% 7.5% Product development Audience development 2.0% 0.8% n=253 Of those we surveyed, 34.4% of respondents said that Marketing was the department primarily responsible for their web analytics. Business Intelligence and Analytics were responsible for web analytics in nearly 25% of organizations. IT was responsible for it in nearly 10% of those surveyed. Last year, marketing was at 41.2% and Business Intelligence/Analytics was at 18.8%, whereas IT was at 5.8%. So we ve seen a shift there, especially when we look at 2009, when Marketing was primarily responsible for 46.3% of organizations.

28 Web Analytics Association Outlook 2011: Survey Report page 28 Survey Results, Part 3: The Industry Up Close How much of a role does IT play in the decisionmaking process when selecting web analytics solutions or marketing applications? 35.5% 31.6% 20.7% 7.8% 4.3% Minimal input Average input Major input Primary decision makers Don't Know n=256 When it comes to selecting web analytics solutions or marketing applications, IT continues to play a role in the decision making process. In fact, while only 7.8% said IT was the primary decision maker, 31% indicated that they have major input and 35.5% indicated that IT has an average level of input. Just 20.7% said they had minimal input.

29 Web Analytics Association Outlook 2011: Survey Report page 29 Survey Results, Part 3: The Industry Up Close How many full-time employees in your company are responsible for web analytics? 35.9% 16.3% 12.7% 8.2% 6.9% 8.2% 5.3% 6.5% over 20 n=245 It s interesting that 35.9% said that they have only one full-time employee responsible for web analytics, even though we saw previously that 43% of respondents said they were with a company with over 500 employees. In fact, when we look only at those large organizations, 26.2% said they had only one full-time employee devoted to web analytics. Of course, many companies, both large and small, are getting web analytics support from other areas as well see.

30 Web Analytics Association Outlook 2011: Survey Report page 30 Survey Results, Part 3: The Industry Up Close In addition to full-time employees, which of the following does your company use to provide web analytics support? Employees with a partial commitment to web analytics 61.9% Consultants 40.7% Contract employees 24.3% Analytics agencies 19.0% Part-time employees 4.8% n=189 Here we see where the help is coming from 61.9% are using employees with a partial commitment to web analytics, 40.7% are using consultants, 24.3% have contract employees, and 19% are getting their analytics from agencies. Just 4.8% have part time employees providing web analytics support. About the Survey From November 12 to December 10, 2010, The Web Analytics Association presented a survey to web analytics end-users, who were asked to participate through web analytics-related web sites, s and events. A total of 356 web analytics users from the around the world participated in the survey. Respondents were asked approximately 35 questions about their use of web analytics today and their planned usage in 2011, their personal experience and level of expertise in the field of web analytics, as well as company size, job function, and geographical location. Respondents received an invitation to participate in the survey with a URL linked to the web-based survey form. Many of the questions included multiple-choice answers in which the respondents were asked to choose all that apply. Respondents were not required to answer every question in order to complete the survey.

Survey Aims & Methodology

Survey Aims & Methodology Survey Aims & Methodology The intention behind they research was to identify trends in current analytics practices used by organizations & agencies based in Middle East (KSA, UAE, Qatar, Kuwait, Bahrain,

More information

Email Marketing Insight 2011

Email Marketing Insight 2011 Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

How do you compare with mobile leaders? Adobe Mobile Marketing Survey

How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

B-to-B Lead Generation:

B-to-B Lead Generation: Marketing ROI & Performance Evaluation Study A special report from MarketingProfs, with support from Lenskold Group Copyright 2008. MarketingProfs Research Insights, MarketingProfs, LLC. All rights reserved.

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

EVENT PLANNING & MOBILE TECHNOLOGY

EVENT PLANNING & MOBILE TECHNOLOGY EVENT PLANNING & MOBILE TECHNOLOGY May 2014 Simplified Understanding Table of Contents INTRODUCTION 3 KEY INSIGHTS 5 DETAILED FINDINGS 11 Mobile Event App Experience 12 Mobile Event App Motivations, Preferences,

More information

2012 Online Video Marketing Survey and Video Email Trends Report

2012 Online Video Marketing Survey and Video Email Trends Report 2012 Online Video Marketing Survey and Video Email Trends Report Published by the Web Video Marketing Council and Flimp Media March 2012 Table of Contents Executive Summary...3 Overview...3 Methodology...

More information

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression

More information

Mobile Marketing Trends and small businesses

Mobile Marketing Trends and small businesses Mobile Marketing Trends and small businesses LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Cloud Computing. Exclusive Research from

Cloud Computing. Exclusive Research from 2014 Cloud Computing Exclusive Research from Cloud Computing Continues to Make Inroads Companies are expanding their use of cloud as they work through implementation and organizational challenges Cloud

More information

Roundpeg 2012 All Rights Reserved. Page 1

Roundpeg 2012 All Rights Reserved. Page 1 Page 1 Page 2 INTRODUCTION... 3 WHAT S NEW THIS YEAR?... 4 SOCIAL MEDIA RESULTS... 5 FEW COMPANIES TRACK ROI... 5 ROI METRICS... 6 WHAT PEOPLE SAY:... 6 REE... 7 SOCIAL MEDIA BUDGETS... 7 INVESTMENT CREATES

More information

Optimize Omnichannel Engagement With Actionable Consumer Insights

Optimize Omnichannel Engagement With Actionable Consumer Insights Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16

More information

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Mobile Marketing Survey Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Paul Dalton 19/3/2014 SURVEY 2014 CONTENTS 1 INTRODUCTION 2 Forward by Tom Trainor CEO

More information

State of SMB IT 1H 2013

State of SMB IT 1H 2013 State of SMB IT Semi-Annual Report On Small And Midsize Business Technology Plans & Purchase Intent Spiceworks Inc., 7300 FM 2222, Bldg 3, Ste 100, Austin, TX 78730 Tel: 1-512-628-8280 Fax: 1-866-567-2744

More information

The ROI of data quality. How organizations are getting the most from their solutions

The ROI of data quality. How organizations are getting the most from their solutions The ROI of data quality How organizations are getting the most from their solutions An Experian Data Quality White Paper October 2014 Introduction...1 Key findings...2 CONTENTS Expanding data quality tools...2

More information

RESEARCH BRIEF 2006. Getting Personal Across Touchpoints. What s Now and What s Next in 1to1 Communications. Presented by:

RESEARCH BRIEF 2006. Getting Personal Across Touchpoints. What s Now and What s Next in 1to1 Communications. Presented by: RESEARCH BRIEF 2006 Getting Personal Across Touchpoints What s Now and What s Next in 1to1 Communications Presented by: Getting Personal Across Touchpoints What s Now and What s Next in 1to1 Communications

More information

2012 Unified Communications & Collaboration SURVEY. Exclusive Research from

2012 Unified Communications & Collaboration SURVEY. Exclusive Research from 2012 Unified Communications & Collaboration SURVEY Exclusive Research from EXECUTIVE SUMMARY Productivity Improvements, Flexibility Key Drivers of Unified Communications and Collaboration Investments Size

More information

Consulting Firms Retrench with Social Media: A 2013

Consulting Firms Retrench with Social Media: A 2013 Page 1 of 16 Published on The Bloom Group (http://bloomgroup.com) Home > Consulting Firms Retrench with Social Media: A 2013 Research Report Consulting Firms Retrench with Social Media: A 2013 Research

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry

The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Demographics Life Sciences Pharma/Biotech:

More information

Elevate your Client Relationships by Solving the Channel Marketing Challenge

Elevate your Client Relationships by Solving the Channel Marketing Challenge CONTENT SYNDICATION E-COMMERCE BUSINESS INTEGRATION business integration BUSINESS INTELLIGENCE Elevate your Client Relationships by Solving the Channel Marketing Challenge For Consultants and Agencies

More information

Retail Industry Outlook Survey:

Retail Industry Outlook Survey: Retail Industry Outlook Survey: Modest Gains Keep Cautious Optimism in Style kpmg.com KPMG s Industry Outlook Survey KPMG LLP, the audit, tax and advisory firm, surveyed C-suite and other top-level executives

More information

EMAIL MARKETING REPORT. How India Reads Emails

EMAIL MARKETING REPORT. How India Reads Emails EMAIL MARKETING REPORT How India Reads Emails - A study of 4 billion emails / month - MESSAGE FROM THE CEO A Time to Reflect. A Time to Look Ahead. As we welcome 2016, it's important for email marketers

More information

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges - 16 Tips for Building an Engaging Ecommerce Experience INTRODUCTION 1 INTRODUCTION

More information

Italian Enterprises Adopt Big Data Solutions. Forrester Consulting

Italian Enterprises Adopt Big Data Solutions. Forrester Consulting Italian Enterprises Adopt Big Data Solutions Forrester Consulting About Forrester Consulting Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in

More information

Why email marketing. 7 reasons why email marketing will help your business grow

Why email marketing. 7 reasons why email marketing will help your business grow Why email marketing 7 reasons why email marketing will help your business grow WHY EMAIL MARKETING: 7 REASONS WHY USING EMAIL MARKETING CAN HELP YOUR BUSINESS GROW 1 Table of contents Introduction 3 has

More information

2014 State of Customer Acquisition

2014 State of Customer Acquisition 2014 State of Customer Acquisition New acquisition survey findings by Trendline Interactive Research study commissioned by CertainSource an ewaydirect Company INTRODUCTION There is a bit of a schism amongst

More information

UK Video Advertising Report November 2012

UK Video Advertising Report November 2012 UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of

More information

Transforming Data Into Business Value. Dr. Rado Kotorov Chief Innovation Officer & VP November 30th, 2015

Transforming Data Into Business Value. Dr. Rado Kotorov Chief Innovation Officer & VP November 30th, 2015 Transforming Data Into Business Value Dr. Rado Kotorov Chief Innovation Officer & VP November 30th, 2015 1 Information Builders at a Glance Dedicated Software and Services Business Intelligence & Analytics

More information

Do I Really Need A New Website & Interactive Strategy?

Do I Really Need A New Website & Interactive Strategy? Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website

More information

State of Pipeline Marketing

State of Pipeline Marketing State of Pipeline Marketing 2015 How B2B Marketers Drive Growth 4 Survey Respondents 5 Marketing Spend and Success Measurement What Pipeline Marketers Do Differently 7 Marketing Technology and ROI How

More information

SOCIAL MARKETING GOES MAINSTREAM

SOCIAL MARKETING GOES MAINSTREAM 211 SOCIAL MARKETING SURVEY SOCIAL MARKETING GOES MAINSTREAM BY BRIAN QUINTON What s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It s arbitrary, but 75% seems

More information

The Business Owner s Guide to Selecting CRM

The Business Owner s Guide to Selecting CRM The Business Owner s Guide to Selecting CRM A Publication www.collierpickard.co.uk Ltd 2014 Customer Relationship Management Many organisations turn to CRM for one of two primary reasons: They re in growth

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary

Exploring the Impact of Geographic Context On Business Processes. Research Report Executive Summary Business Trends in Location Analytics Exploring the Impact of Geographic Context On Business Processes Research Report Executive Summary Copyright Ventana Research 2013 Do Not Redistribute Without Permission

More information

Roundpeg 2014 All Rights Reserved. Page 1

Roundpeg 2014 All Rights Reserved. Page 1 Page 1 Page 2 CONTENTS SMALL BUSINESS FOCUS... 2 INTRODUCTION... 3 IT IS ALL ABOUT TIME... 4 TIME SPENT DECLINING... 4 B2B VS B2C... 4 EMPLOYEES IN LARGER COMPANIES SPEND MORE TIME... 4 FEELS LIKE MORE

More information

GODADDY & REDSHIFT RESEARCH

GODADDY & REDSHIFT RESEARCH GODADDY & REDSHIFT RESEARCH SMALL BUSINESS SURVEY 2015 HOW VERY SMALL BUSINESSES ARE UTILIZING THE INTERNET TODAY AND FUTURE EXPECTATIONS 1 GODADDY & REDSHIFT RESEARCH SMALL BUSINESS SURVEY 2015 Copyright

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Turbocharge Your Email Marketing Through Better Transactional Messages

Turbocharge Your Email Marketing Through Better Transactional Messages Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option

More information

2 0 1 1 Mobile Marketing: Plans, Trends and Measurability What Do Marketers Think?

2 0 1 1 Mobile Marketing: Plans, Trends and Measurability What Do Marketers Think? Own Your Media Channel 2 0 1 1 Mobile Marketing: Plans, Trends and Measurability What Do Marketers Think? Co-Sponsored by: Copyright King Fish Media, 2011 contents 3 Executive summary 5 Mobile marketing

More information

2015 MARKETING BEST PRACTICES SURVEY RESULTS

2015 MARKETING BEST PRACTICES SURVEY RESULTS 2015 MARKETING BEST PRACTICES SURVEY RESULTS In partnership with INTRODUCTION WE HOPE THIS HELPS We asked for your help identifying today s marketing best practices, and you delivered. In four waves of

More information

82% agree that Desk.com has substantially improved their organization s customer service

82% agree that Desk.com has substantially improved their organization s customer service EXECUTIVE SUMMARY February 2014 Desk.com, salesforce.com s all-in-one customer service app for fast-growing companies, has released the results of its first annual customer survey of more than 600 Desk.com

More information

Best Practices in Social Media

Best Practices in Social Media Best Practices in Social Media Summary of Findings from the Third Comprehensive Study of Social Media Use by Schools, Colleges and Universities April 18, 2012 In collaboration with the Council for Advancement

More information

We are a Performance and Innovation Digital Company.

We are a Performance and Innovation Digital Company. WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares

More information

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not.

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not. This is it. This is the year. Your company is ready to make the move and launch your ecommerce website. Or maybe you are well established online. So now it s time to make the move to new technologies (complete

More information

The Maturation of Online Marketing

The Maturation of Online Marketing BtoB Research Insights The Maturation of Online Marketing May 2012 In partnership with TABLE OF CONTENTS 1. The Maturation of Online Marketing 2. The Online Marketing Opportunity: The Next Frontier 3.

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

The Increasing Role Data is Playing in Travel Marketing

The Increasing Role Data is Playing in Travel Marketing The Increasing Role Data is Playing in Travel Marketing Bruce H. Rogers Chief Insights Officer and Head of the CMO Practice Forbes Media Computers are incredibly fast, accurate and stupid. Human beings

More information

WHITE PAPER. 5 Ways Your Organization is Missing Out on Massive Opportunities By Not Using Cloud Software

WHITE PAPER. 5 Ways Your Organization is Missing Out on Massive Opportunities By Not Using Cloud Software WHITE PAPER 5 Ways Your Organization is Missing Out on Massive Opportunities By Not Using Cloud Software Cloud software allows your organization to focus on its strengths and outsource tough data storage

More information

Email Marketing Insight 2012 A research project into Irish marketers use of email

Email Marketing Insight 2012 A research project into Irish marketers use of email Email Marketing Insight 2012 A research project into Irish marketers use of email Contents Introduction 1 Foreword by Tom Trainor 2 Introduction by Andrew O Shaughnessy 3 Executive summary 4 About the

More information

Big Data s Big Step: Analytics Takes Center Stage

Big Data s Big Step: Analytics Takes Center Stage Big Data s Big Step: Analytics Takes Center Stage for Marketers in 2014 Executive Summary The implementation of big data in marketing is evolving, and Infogroup Targeting Solutions (ITS) is keeping its

More information

Delivering New Levels Of Personalization In Consumer Engagement

Delivering New Levels Of Personalization In Consumer Engagement A Forrester Consulting Thought Leadership Paper Commissioned By SAP Delivering New Levels Of Personalization In Consumer Engagement A Guide For Marketing Executives: Strategy, Capabilities, And Technologies

More information

Executive Summary...1

Executive Summary...1 Table of Contents Executive Summary...1...2 Key Findings in the Cloud...3 Key Audiences for Service Providers to Target...3 Hosted Infrastructure...4 Web Presence...6 Hosted Communication and Collaboration...9

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

Marketing Report 2015

Marketing Report 2015 The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow

More information

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015 DIGITAL ENGAGEMENT TRENDS REPORT: 2015 INTRODUCTION TOPICS ENGAGEMENT TRENDS Each year brings with it new digital communication trends, technologies and strategies. That s why at the end of last year,

More information

BRIDGING THE DIGITAL DISCONNECT:

BRIDGING THE DIGITAL DISCONNECT: BRIDGING THE DIGITAL DISCONNECT: HOW OUTSOURCING DIGITAL MARKETING CREATES A UNIFIED MARKETING STRATEGY In today s fragmented digital landscape, marketing executives must bridge the gap between instant,

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information

First Class Mobile Application Performance Management

First Class Mobile Application Performance Management First Class Mobile Application Performance Management August 2012 Jim Rapoza ~ Underwritten, in Part, by ~ First Class Mobile Application Performance Management The rise of mobile applications and the

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

IT Workforce snapshot

IT Workforce snapshot 2013 IT Workforce snapshot TEKsystems IT Workforce Snapshot is designed to provide a high-level view of trends impacting IT spending, IT employment, workforce supply and demand, compensation and geographical

More information

The CIO of the Future Research Report

The CIO of the Future Research Report The CIO of the Future Research Report Becoming a Business Game-Changer Share This Report The CIO of the Future: Becoming a Business Game-Changer While most CIOs agree that their role will change in the

More information

2014 State of the Enterprise SURVEY

2014 State of the Enterprise SURVEY Enterprise Innovation from Core to Edge 2014 State of the Enterprise SURVEY Exclusive Research from Computerworld IT s Balancing Act As companies solidify their investments in emerging technologies such

More information

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL 1 TRENDS & TIPS Facebook Advertising in Q2 214 Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend # SOCIAL MEDIA LIKE # SHARE 2 1. Introduction Facebook advertising

More information

Important Software Technologies and Trends: 2004

Important Software Technologies and Trends: 2004 Important Software Technologies and Trends: 2004 January 29, 2004 Laurie M. Orlov Vice President, Research Director Forrester Research Do technology investments still matter? Theme The technology recession

More information

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience G00255396 Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience Published: 9 January 2014 Analyst(s): Laura McLellan Gartner's Digital Marketing Spending Survey shows that digital

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

SURVEY FINDINGS. Executive Summary. Introduction Budgets and Spending Salaries and Skills Areas of Impact Workforce Expectations

SURVEY FINDINGS. Executive Summary. Introduction Budgets and Spending Salaries and Skills Areas of Impact Workforce Expectations SURVEY FINDINGS TEKsystems Annual IT Forecast 2015 Executive Summary More than 500 IT leaders (CIOs, IT VPs, IT directors and IT hiring managers) were polled on the current state of IT spending, skills

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

2015 State of Self-Service. Logi Analytics Second Executive Review of Self-Service Business Intelligence Trends

2015 State of Self-Service. Logi Analytics Second Executive Review of Self-Service Business Intelligence Trends 2015 State of Self-Service BI Report Logi Analytics Second Executive Review of Self-Service Business Intelligence Trends Table of Contents INTRODUCTION 3 WHAT IS SELF-SERVICE BI? 4 TOP INSIGHTS 5 Self-service

More information

Frequently Asked Questions About Marketing Automation

Frequently Asked Questions About Marketing Automation Frequently Asked Questions About Marketing Automation What Is Marketing Automation And Demand Generation? Marketing automation software enables you to automate the internal and external processes of target

More information

CA Technologies Channel Index 2013

CA Technologies Channel Index 2013 WHITE PAPER CHANNEL INDEX 2013 JULY 2013 CA Technologies Channel Index 2013 agility made possible Innovation Matters For many years, IT directors have been told to do more with less; to not just keep the

More information

Paid Social Media Advertising. Industry update and best practices 2013

Paid Social Media Advertising. Industry update and best practices 2013 Paid Social Media Advertising Industry update and best practices 2013 Methodology A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted

More information

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online

More information

New Needs, New Models: How growth and innovation are changing the way Asia Pacific organisations acquire technology

New Needs, New Models: How growth and innovation are changing the way Asia Pacific organisations acquire technology New Needs, New Models: How growth and innovation are changing the way Asia Pacific organisations acquire technology Industry Insight Paper Content Executive Summary... 3 Competing in Today s Economy....

More information

Optimizing BI and Data Warehouse Performance

Optimizing BI and Data Warehouse Performance Optimizing BI and Data Warehouse Performance New Approaches To Get More from Your Information Assets Executive Summary Aligning Business and IT To Improve Performance Ventana Research 2603 Camino Ramon,

More information

Digital Marketing Practices

Digital Marketing Practices SURVEY Digital Marketing Practices at Asset Management Firms SUMMER 2015 Copyright 2015. Kurtosys. All rights reserved Executive Summary Introduction In 2012, Kurtosys conducted a survey amongst investors

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

Next Best Action Using SAS

Next Best Action Using SAS WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

SPECIAL SECTION WHAT S NEXT. By David Ward. The ascent of native advertising and the five trends shaping custom content ANA.

SPECIAL SECTION WHAT S NEXT. By David Ward. The ascent of native advertising and the five trends shaping custom content ANA. WHAT S NEXT By David Ward The ascent of native advertising and the five trends shaping custom content ANA.NET // 9 Over the past decade, custom content has shifted rapidly from the tradi tional custom

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Infrastructure Asset Management Report

Infrastructure Asset Management Report Infrastructure Asset Management Report From Inspiration to Practical Application Achieving Holistic Asset Management 16th- 18th March 2015, London Supported by Table of contents Introduction Executive

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

2015 Infusionsoft Small Business Market Research Sales & Marketing Report PREPARED BY AUDIENCE AUDIT INC.

2015 Infusionsoft Small Business Market Research Sales & Marketing Report PREPARED BY AUDIENCE AUDIT INC. 2015 Infusionsoft Small Business Market Research Sales & Marketing Report PREPARED BY AUDIENCE AUDIT INC. Introduction In August 2014, Infusionsoft published an in-depth report on the attitudes of small

More information

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom 2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies

More information

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media The Viral Impact of Events Extending & Amplifying Event Reach via Social Media Exclusive Survey of Leading Corporations & Event Marketers and Strategic Insights Report Developed by Table of Contents Introduction...

More information

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

2010 Australian Web Analytics Report

2010 Australian Web Analytics Report 2010 Australian Web Analytics Report Assessing the uptake of web analytics in Australia, and providing expert commentary on how Australian businesses can use web analytics to succeed online. April 2010

More information

Online Presence: What SMBs Want

Online Presence: What SMBs Want Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4

More information

The 2012 Data Informed Analytics and Data Survey

The 2012 Data Informed Analytics and Data Survey The 2012 Data Informed Analytics and Data Survey Table of Contents Page 2: Page 2: Page 4: Page 21: Page 36: Page 39 Introduction Who Responded? What They Want to Know What They Don t Understand Managing

More information

Cloud Adoption Practices & Priorities Survey Report

Cloud Adoption Practices & Priorities Survey Report Cloud Adoption Practices & Priorities Survey Report January 2015 2015 Cloud Security Alliance All Rights Reserved All rights reserved. You may download, store, display on your computer, view, print, and

More information

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360. Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop

More information

2015 CONTENT PREFERENCES SURVEY

2015 CONTENT PREFERENCES SURVEY 2015 CONTENT PREFERENCES SURVEY BUYERS PLACE HIGH VALUE ON INTERACTIVE CONTENT FORMATS AND CONTENT PACKAGES Sponsored by 2015 CONTENT PREFERENCES SURVEY 2 INTRO The content marketing landscape has seen

More information