HiP COMPANY PRESENTATION

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1 HiP COMPANY PRESENTATION

2 Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials. 22 Contact Us

3 About HiP New York-based agency B2B digital marketing and lead generation services for technology-centric clients HiP creates high-impact outcomes for direct clients including: 3

4 About Bret Smith CEO & Founder 25+ years experience in global sales, marketing, alliances and business development Master at content-based audience recruitment and solution selling Developed bleeding-edge, best content prospecting practices using traditional contact data sources plus social media and in/outbound digital marketing Prolific blogger and compelling content author for Harvard Business Review, BtoB Magazine, CRM Magazine, TLM, BrightTALK and more Requested event speaker. Upcoming events in 2014 include: Affiliate Summit, MarketingSherpa s Summit, emetrics Summit, Internet World Active LinkedIn participant with over 7,000 first-degree connections Engaged member in various national industry associations and local business groups. 4

5 The HiP Difference Unique platform Access to 65M+ B2B pros Diverse range of marketing services Professional team with deep experience Satisfied technology-centric clients 5

6 Industry/Vertical Expertise Telecommunications Informatics Providers State and Local Government Retail, Restaurant Newspapers Federal Government Financial Services Education Professional Services Human Resources Economic Development Manufacturing Healthcare Business Development Media & Entertainment Utilities Consumer Packaged Goods Defense and Public Safety Insurance Software Vendors Associations Logistics Cloud Delivery Platforms Corporate Finance Real Estate Sales & Marketing Business Process Outsourcing Online Publishers Computer Hardware State and Local Government 6

7 Content Marketing Highly-targeted prospect recruiting from your white paper or webinar HiP delivers targeted B2B groups from its 65M+ contact database Platform-SVS system assures consistent, high-volume results List management and CAN-Spam compliance handled for you Expert guidance and assistance with message development, graphic design, deliverability testing Also good for: ebooks, infographics, enewsletters, analyst and research reports, surveys, demos and free trials 7

8 1:1 Lead Generation Prospecting Increase your marketing results by up to 60% Leverage time-tested prospecting secure qualified interest from our 65M+ B2B contact database Peer-to-peer techniques engage key executives and decision makes inside targeted organizations/industries Add Voice Prospecting to engage prospects and create warm conversations for your sales people. 8

9 Trade Event ROI Enhancing Secure net new or existing customer commitments/rsvps for trade show meetings, summits or user group meetings Leverage our 65M+ B2B database to fill your seats with qualified attendees Peer-to-peer techniques engage key executives and decision makes inside targeted organizations/industries Maximize your event ROI by engaging your sales team before, during and after the event 9

10 Marketing Automation Are you challenged by the complexity (and staffing) of marketing automation systems? Call HiP! Expertise in the 12 most popular systems Instance setup Campaign design and build Lead Nurture rules and scoring Focus your sales team on those prospects most likely to buy 10

11 Branded enewsletters 18 hot technology topic areas Ideal vehicle to promote your company s expertise and thought leadership Custom enewsletter Development > Deliver regular, consistent messaging to your customers and prospects. 11

12 Thought Leadership Marketing Online resource for IT and marketing pros Expert insights to help drive business outcomes HiP-created high-value, exclusive content Timely reports written by industry experts Organized by topics and roles for easy access Exclusive sponsorship opportunities for topics that resonate with your buyers Sponsorship includes targeted content marketing to drive engagement and deliver full-contact results Constant supply of fresh, must-have content on trending topics 12

13 Content Creation Services Great marketing (and marketing automation) needs great content to drive the ongoing conversation with your prospects. HiP understands your customers and their buying personas Content development, along with design, photography and videos Support for social media campaigns and lead nurture programs White papers, case studies, ebooks, company/sales presentations and more Hosted forms and landing pages 13

14 Form Viewers and Inbox Impressions Today s B2B marketer knows all too well that form completions represent a small fraction of the universe of people that engaged with an marketing campaign. Precise engagement insights from your marketing campaigns Gauge qualified interest for future campaigns and lead nurture Enhance your audience profile Form Viewers Receive full contact data for all campaign clicks Inbox Impressions Receive full contact data for all campaign opens 14

15 B2B Social Media Engagement Drive Genuine Demand from LinkedIn, Facebook, PRWeb, other B2B Social Media. Our capabilities in B2B social engagement include, but are not limited to, the use of: 800+ LinkedIn Discussion Groups Interactive, search-optimized press releases distributed to all major online news sites Automated message broadcast to Facebook, Twitter, Plaxo, Technorati, Digg, AIM and dozens of other social media sites Tweets in any volume or frequency on Twitter Your message content converted to PDF and posted in Box.net, Slideshare, Google Presentation and elsewhere. LinkedIn Surveys and Polls, Answers, Events and Network Updates 15

16 B2B Content Syndication The World s Largest B2B Content Syndication Network Reach virtually every B2B target marketing Generate leads and subscribers from over 300 industry verticals A network of over 10,000 websites, blogs, newsletters, social networks, mobile devices and RSS feeds with a reach of more than 40 million professionals 16

17 B2B Contact Data and Data Services Market coverage: HiP has access to 1 of 4 US and 1 of 5 UK B2B s Professional contacts with business s (no AOL, Hotmail, Gmail, etc.) Also coverage for Canada, Russia, Latin/South America, Australia, India and other geographies Contact validation and cleansing services Target market sizing for marketing campaign or new business planning 17

18 Photography and Video Stock photo and editorial images Save up to 20% through HiP partnership with Getty Images Custom studio photography, at your location or ours Custom video asset creation for web sites, presentations, social media 18

19 Marketing Portals Customized portal and client dashboard development Share and communicate information in a central, secure environment Geographic and language localization Analysis and reporting tools for sales, inventory, materials usage and more Online ordering and fulfillment with tracking for marketing materials 19

20 Digital Press and Direct Mail Fulfillment Create powerful and costeffective print marketing materials Wide-format printing including banners and posters Personalized print campaigns with variable digital printing Postcards, self-mailers, letter-packs, special promotional packaging Collateral management and fulfillment 20

21 HiP Clients View all online 21

22 Client Testimonials I searched for an marketing expert on Linked-In and that s exactly what I found in Bret and High Impact Prospecting. The project came together quickly and was well executed. It s clear to see why his technique works so well in developing high quality prospects. I m already planning my next project with him. A true professional. Thanks for the great job Bret! The pressure on marketers to deliver more with fewer resources has never been greater. The ability to personalize and optimize branded experiences is key, but to beat the competition and succeed it needs to be matched with the flexibility to launch and scale immediately. Here we are demonstrating an excellent return on our marketing investment. The pressure on marketers to deliver more with fewer resources has never been greater. The ability to personalize and optimize branded experiences is key, but to beat the competition and succeed it needs to be matched with the flexibility to launch and scale immediately. Here we are demonstrating an excellent return on our marketing investment. CEO, Zeroed-In Technologies Senior Vice President, Digital Marketing Business, Adobe Senior Director, Predictive Analytics, Pitney Bowes Business Insight 22

23 Contact Us HiP B2B, LLC 2500 Pond View, Suite 200 Castleton, New York,

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