LIN HUMPHREY I. EDUCATION. Ph.D., Texas Tech University, May 2015 (anticipated), Major: Marketing.
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1 Texas Tech University Rawls College of Business Area of Marketing Box Lubbock, Texas LIN HUMPHREY I. EDUCATION Ph.D., Texas Tech University, May 2015 (anticipated), Major: Marketing. M.B.A. Thunderbird- School of Global Management, December 1994, Major: International Management. B.B.A., Texas Tech University, December 1993, Major: Marketing. II. HONORS AND AWARDS Outstanding Contributions to Teaching as a Doctoral Student, Area of Marketing Rawls College of Business Texas Business Hall of Fame Scholar 2013 Academic of the Year, Global Mobile Marketing Awards, Mobile Marketing Assn Provost Research Fellowship, Texas Tech University, Rawls College of Business Area of Marketing Graduate Assistantship III. TEACHING EXPERIENCE Texas Tech University Courses Taught o Marketing Promotions MKT present o Introduction to Business Professionalism BA present Guest Lectures o Chancellor s Leadership Seminar IS 4100, Spring 2014 o Social Media 101, Linkedin for Job Search, Personal Branding for various Rawls College of Business classes Weekend Working Professionals MBA, Physicians/Dentists Exec MBA Spring 2011 (Laverie) Consumer Behavior MKT (S. Rinaldo) Service Marketing MKT 3352 Spring 2012 (S. Rinaldo) Sales Management MKT 4359 Fall 2011 (K. Gallagher) Personal Selling MKT 4350 Summer 2011 (K. Gallagher) Intro to Marketing MKT 3350 (Laverie, Topaloglu, Wilcox & Frias) o Higher Education Capstone EDHE 6370 (S. Jacob) Personal Branding & Linkedin Spring 2012, Summer 2012
2 o Rhetoric & Technical Comm Ph.D. Seminar ENG 7000 (Rice) Social Media 101 Summer 2011 o New Media Advertising ADV 3340 (B. Nutting) Social Media 101 Spring 2012 Wade College (Dallas, Texas) o Invited Lecture Entire Student Body Social Media 101 for Fashion Merchandising Fall 2011 Radford University o Invited Lecture Undergraduate & MBA Social Media Mktg Social Media 101 Spring 2012, Fall 2012, Summer 2014 University of South Dakota o Invited Lecture Undergraduate Advertising Course Online Personal Branding Spring 2013 IV. RESEARCH INTERESTS Consumer behavior Social media marketing Relationship marketing strategy Marketing education Sports marketing V. PUBLICATIONS JOURNAL PUBLICATIONS Humphrey Jr, W. F., & Laverie, D. A. (2011). Driving Frequency with Mobile Social Networks (MSN) and the Mediating Effects of Price and Quota Promotions [Conceptual]. International Journal of Mobile Marketing, 6(2). Rinaldo, S.B., Laverie, D.A., Tapp, S, Humphrey Jr, W.F. Social Media in Marketing Education: Benefits to Students of Integrating Social Media in Traditional Marketing Curriculum at Journal of Advancement of Marketing Education WORKING PAPERS Laverie, D. A., Humphrey Jr, W. F., & Rinaldo, S. B. (2014). Fostering Brand Community Through Social Media: A Relational Framework for Targeting Connected Consumers. Humphrey Jr, W. F. Beyond the Scroll: Incidental Exposure and Brand Choice in Social Media. Humphrey Jr, W. F. In Search of the Social Media Maven: The Role of Social Media Commitment, Appraisals, and Identity Salience on Propensity to Share Product Recommendations in Social Media.
3 SELECTED CONFERENCE PROCEEDINGS Humphrey Jr, W. F. (2014). Sports Marketing and Mobile Technology Sports Marketing Special Interest Group Special Session at American Marketing Assn Summer Educator s Conference. Humphrey Jr, W.F., Laverie, D.A., Rinaldo, S.B. (2013) Wine Brand Community via Social Media at Academy of Marketing Science Rinaldo, S.B., Humphrey Jr, W.F., Laverie, D.A., Davis, D.B. (2013) Encouraging Multiculturalism in a Marketing Education Context at Marketing Educators Association Laverie, D. A., & Humphrey Jr, W. F. (2012). Building a Lasting Brand Community via Olympic Sponsorship Social Media Efforts. Paper presented at European Institute for Retail and Service Studies. Humphrey Jr, W. F. & Laverie, D. A. (2012). Driving Online Word of Mouth through Geo- targeted Promotions in Location- Based Services: A Conceptual Exploration of Building Buzz and Increasing the Firm's Online Influence. Paper presented at European Institute for Retail and Service Studies. Laverie, D. A., & Humphrey Jr, W. F., (2012) The Social Sports Influencer: Driving Fan eword of Mouth and Loyalty via Influence Targeting University of Oregon Warsaw Center Sports Marketing Sponsorship Conference. Humphrey Jr, W. F. (2012). Stimulating Word of Mouth via Mobile Social Networks to Extend Olympic Sponsorship Investments - Sports Marketing Special Interest Group Special Session at American Marketing Assn Summer Educator s Conference. Humphrey Jr, W. F. (2012). Stimulating Word of Mouth via Mobile Social Networks to Extend Olympic Sponsorship Investments Sports Marketing Special Interest Group Special Session at Sports Management Association Symposium. Laverie, D. A., Humphrey Jr, W. F., Velikova, N., Dodd, T. H., & Wilcox, J. B. (2011) Building Wine Brand Communities with the Use of Social Media: A Conceptual Model. Paper presented at the Academy of Wine Business Research, Bordeaux, France.
4 BOOKS AND TEXTBOOKS Humphrey Jr, W. F., Laverie, D. A., & Rinaldo, S. B. (n.d.). Fostering Brand Community Through Social Media (1st ed.). New York, NY, USA: Business Expert Press. (Forthcoming) Laverie, D.A.,, Humphrey, W.F. Jr, Harper, J (2013), Marketing Promotions (Custom Texas Tech Edition), Lubbock, Texas: Cengage. INDUSTRY PRESENTATIONS Humphrey Jr, W. F. (2014). The Chief Marketing Officer s Challenge (Panel Moderator). Cruise Shipping Miami. Miami Beach, Florida: SeaTrade Communications. Humphrey Jr, W. F. (2013). The Connected Consumer (Panel Moderator). Cruise Shipping Miami. Miami Beach, Florida: SeaTrade Communications. Humphrey Jr, W. F. (2013). The Connected Consumer. New Media Expo. Las Vegas, Nevada: BusinessNext. Humphrey Jr, W. F. (2012). The Connected Consumer (Panel Moderator). Cruise Shipping Miami. Miami Beach, Florida: SeaTrade Communications. CONSUMER PRESS & INTERVIEWS Humphrey Jr, W. F. (2014). Nokia App Social: Encouraging Engagement Through Mobile App Social Recommendations. Huffington Post. Retrieved June 15, 2014, from Humphrey Jr, W. F. (2013). Royal Caribbean: Investing in Long-Term Relationships. Huffington Post. Retrieved from Humphrey Jr, W. F. (2013). Carnival Cruise Lines: A Prescription for Navigating Rough Media Waters. Huffington Post. Retrieved from Humphrey Jr, W. F. (2013). Neiman Marcus: Making Fashion Social Through Strategy and Execution. Huffington Post. Retrieved from
5 Humphrey Jr, W. F. (2013). Warsaw Sports Marketing Center: Two Decades of Educating Sports Marketing Leaders. Huffington Post. Retrieved from Malone, Kenny (2013), Is Carnival s Triumph cruise ship forever besmirched? Miami, Florida: National Public Radio - American Public Media. (Interview) Humphrey Jr, W. F. (2012). Teaching the Connected Consumer in Higher Education. Huffington Post. Retrieved from humphrey/teaching- the- connected- co_b_ html Humphrey Jr, W. F. (2012). Omni Hotels: The Power of Social Listening. Huffington Post. Retrieved from humphrey/social- listening- hotels_b_ html Humphrey Jr, W. F. (2012). Mobile and Social Technology: Emergence of a Shared Consumption Experience. Huffington Post. Retrieved from humphrey/social- technology_b_ html Humphrey, W. F. (2012). The Rise of the Connected Consumer. Huffington Post. Retrieved from humphrey/connected- consumer_b_ html DeLollis, B. (2012). Social Saturday: Newfangled Instagram menu reflects new trends. USA Today. Retrieved from we- see- more- restaurants- hotels- adopt- the- instagram- menu/ / (Interview) Kalosh, A. (2012). Branding: Campaign Strategies. SeaTrade Cruise Review, (March), (Interview) VI. DOCTORAL COURSE WORK Marketing Theory Prof Shelby Hunt Consumer Behavior Prof Debra Laverie Marketing Strategy Prof Dennis Arnett Practicum for Higher Education Prof Debra Laverie Advanced Statistical Analysis Prof Peter Westfall Regression Analysis Prof Peter Westfall Applied Multivariate Analysis Prof Peter Westfall Microeconomics Prof Terry VonEnde Theory Building & Research Methods Marketing Faculty Organizational Economics Prof Ron Mitchell
6 VII. SELECTED PROFESSIONAL EXPERIENCE Huffington Post o Contribute social media, mobile technology, and marketing pedagogy posts to Huffington Post Business section. imc2 (Digital Marketing & Advertising Agency) o Managed online advertising accounts including Samsung Mobile, Norwegian Cruise Line, and Omni Hotels. American Express o Managed cruise and packaged vacation website and call center fulfillment with combined sales of $45 million per annum. Carnival Cruise Lines o Created the Carnival Vacation Store interactive retail store concept (2002 winner of Retail Design Award for etailing/interactive stores) o Internet marketing and ecommerce projects including marketing, virtual tours, and affiliate marketing. Novartis Pharmaceuticals (then Ciba Geigy) o Medical sales representative (winner of Circle of Excellence top annual award). VIII. PROFESSIONAL SERVICE Journal of Research in Interactive Marketing, Reviewer 2013, 2014 Academy of Wine Business Research, Adhoc Reviewer Spring 2011 American Marketing Association, Adhoc Reviewer Summer 2011 European Journal of Marketing, Adhoc Reviewer Spring 2012 Journal of Retailing and Consumer Services, Adhoc Reviewer Spring 2012 Journal of Advertising, Adhoc Reviewer Spring 2013 Journal of Electronic Commerce Research, Adhoc Reviewer Spring 2013 IX. COMMUNITY SERVICE Lubbock Chamber of Commerce University Guest Speaker Spring/Summer 2014 Tech Ad Federation - Guest Speaker for student group Spring 2012 West Texas Bankruptcy Bar Guest Speaker on behalf of TTU Spring 2011 West Texas Women s CPA Guest Speaker on behalf of RCOB Summer 2011 Texas Tech Society for Advancement of Mgmt Guest Speaker for student group Fall 2010 & Spring 2011
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