1 Arunima Krishna Doctoral Student in Public Relations Brian Lamb School of Communication Purdue University Room 2159, Beering Hall, 100 N. University Street West Lafayette, IN Education: 2013 Present Doctoral Student, Public Relations, Brian Lamb School of Communication, Major Area Public Relations Purdue University. Academic Advisor: Jeong-Nam Kim, PhD M.A. in Communication Major Area Public Relations Brian Lamb School of Communication, Purdue University. Academic Advisor: Jeong-Nam Kim, PhD. Committee Members: Ralph Webb, PhD., Seungyoon Lee, PhD Post Graduate Diploma in Media Writing Department of Journalism and Mass Communication, Lucknow University, Lucknow, UP, India B.Com (Honors) Shri Ram College of Commerce, University of Delhi, Delhi, India 2. Journal Publications Kim, J.-N. & Krishna, A. (in press). Publics and lay informatics: A situational theory of problem solving. Communication Yearbook, 38. Kim, J.-N., Park, S. H, & Krishna, A (paper accepted for publication). A Bottom-Up Rebuilding of an Innovative Organization: Motivating Employee Intrapreneurship and Scouting and Its Strategic Values. Management Communication Quarterly. Kim, J.-N., Kim, S., Kim, S.-Y., Jun, S.-I., & Krishna, A. (2012). Understanding public fears on new food technologies: Testing joint effects of cross-situational value predispositions and situational perceptions on risk perception about the GMO food issue. Health Communication Research, 6(1), 1-42.
2 3. Book Chapters Kim, S., & Krishna, A. (in press). Launching NVIDIA CSR Campaign NVIDIA Touch Visual supports art education for the blind children. In B. St. John III. (Ed.), Public relations strategies in action. Cengage. Kim, S., & Krishna, A. (in press). Moment to Save Ambulance Yielding Campaign. In B. St. John III. (Ed.), Public relations strategies in action. Cengage. Kim, J.-N. & Krishna, A. (2013). Segmentation of Publics. In Heath, R.L. (Ed.), Encyclopedia of Public Relations. SAGE. Kim,* J.-N., & Krishna, A. (forthcoming). The situational theory and communication behaviors: From theory of publics to theory of problem solving. In Thompson, T. (Ed.), Encyclopedia of health communication. Thousand Oaks, CA: SAGE. 4. Conferences Krishna, A., Kim, S. and Lee, S. (2013). Understanding Employees Communication Behaviors using Social Network Analysis. Paper presented at the International Public Relations Research Conference, Miami, FL. Krishna, A. and Kim, J-N. (2013). Public Fear Contagion: Testing the Problem Chain Recognition Effect among Experts and Lay Publics. AEJMC, Krishna, A. & Kim, J.-N. (2012). Stoking the Fire: Tracking the Rise and Fall of Hot-issue Publics with Mass Media Coverage. Paper presented at the International Public Relations Research Conference, Miami, FL. Kim, S., Kim, J.-N., Kim, S.-Y, & Krishna, A. (2012). Understanding Public Fears on New Food Technologies: Testing Joint Effects of Cross-situational Value Predispositions and Situational Perceptions on Risk Perception about the GMO Food Issue. Paper to be presented at the International Communication Association, Phoenix, AZ. Kim, S., Kim, J.-N., Kim, S.-Y., Kim, G.T., & Krishna A. (2012). Dealing with Chronic Activists: Mutual Gains Approach for Environmental Conflict. Vibber, K. & Krishna, A. (2012). Study abroad as public diplomacy: The politics and impact of globalized education. Center for Global Public Relations Conference, Charlotte, NC. Krishna, A. (2014). Confessions of an Angry Employee: Making a Case for Internal Public Engagement through a Content Analysis of Employees Anonymous Posts on Facebook. IPRRC, Vibber, K. & Krishna, A. (2014). When the world is watching: A Case Study of the Olympics as a Venue for Soft Power Diplomacy and Crisis Communication. IPRRC, 2014.
3 5. Work in Progress Krishna, A., Eden, C.L., & DiTirro, L. Measuring and Understanding Internal Publics organization-public Relationships: A New Conceptualization. Paper to be submitted to AEJMC, Kim, J.-N. & Krishna, A. (paper to be submitted). Stoking the Fire: Tracking the Rise and Fall of Hot-issue Publics with Mass Media Coverage. Krishna, A. & Kim, J-N. (paper to be submitted). Relationship History and Its Effects on Publics Perceptions and Communication in Two Types of Public Relations Situations. 6. Honors and Awards Frederick N. Andrews Fellowship, 2013 A two-year fellowship awarded to new PhD. Students Fellowship provides two year of funding from the Graduate School and a commitment of 2 additional years of support from the graduate program admitting the student. Selection of recipients is conducted by graduate faculty of the admitting program. Alan H. Monroe Graduate Scholar, 2013 A designation given to graduate students who demonstrate scholarly excellence based on their record of research. The award is made on the basis of points assigned to various scholarly activities. Criteria and points system can be viewed here Inez Kaiser Award, 2013 An honor awarded to outstanding graduate students of color in the field of Public Relations to enable them to attend the annual AEJMC conference Redding Scholarship A scholarship awarded to outstanding students in the Brian Lamb School of Communication for support over the summer Top Paper Award, CGSA Conference, Pedagogical Activities Fall 2011 Fall 2013 Spring 2013 Fall 2013 Fundamentals of Speech Communication (COM 114): Course Instructor Introduction to Advertising: Teaching Assistant Introduction to Advertising: Teaching Assistant
4 Spring 2014 Introduction to Public Relations: Teaching Assistant Guest Lecturer, Fall 2012, Intro to Public Relations, Topic: Social Media and Public Relations Guest Lecturer, Fall 2014, Intro to Public Relations, Topic: Media Relations and Writing Guest Lecturer, Spring 2013, Intro to Advertising, Topic: Direct Marketing and Advertising Guest Lecturer, Fall 2013, Global Public Relations, Topic: Case Studies in Public Relations 8. Academic Appointments Research Assistant, Purdue Peace Project PI: Dr. Stacey Connaughton Co-Lead Researcher, Ghana - Two peacebuilding projects in Ghana, including a chieftaincy dispute, and a land dispute Study Abroad Program Coordinator and Instructor Summer, 2013 Communication in a Global Context, Brian Lamb School of Communication Summer Study Abroad in Siena, Italy Customized and taught the Interviewing course (COM 325) abroad, including assignments for greater cultural assimilation Conducted a year-long recruitment drive for the program, including design of promotional and recruitment materials, call-outs, etc. Acted as the students and their parents immediate contact for concerns or questions about the program before leaving the country. Helped develop and manage the budget by coordinating with Purdue s business office and the University of Siena representatives Did thorough research on Italian consulates visa requirements for different countries and locations, especially China, India, and Indonesia, to guide international students through the visa process Developed systems and process documents for the sustainability of the program in coming years Organized all student itineraries and performed pick up and transportation of all students from Florence to Siena. Acted as mentor and a type of house mother for students in Siena, Italy, helping them navigate cultural differences, assimilation issues, health issues, and even jet lag. 9. Service Association for Education in Journalism and Mass Communication (AEJMC) Public Relations Division (PRD), Graduate Liaison ( ) Help develop content for to encourage more graduate students to submit to PRD Communication Graduate Students Representative Represented the BLSC graduate student body at Graduate Committee meetings and faculty meetings Helped frame a TA policy document
5 Communication Graduate Students Association, Purdue Vice President of Fundraising and Research Co-chaired the Communication Graduate Students Association Conference Committee, Organized two fund-raisers, one in Fall 2012 and the other in Spring 2013, to raise money for the CGSA Indian Graduate Students at Purdue o Treasurer Indian Graduate Students at Purdue o Secretary Regularly participate in school-wide activities including attending job talks, having lunch with job candidates, etc. 10. Industry Experience BRITANNIA INDUSTRIES LTD, Bangalore, India Executive Trainee: Year-long cross functional training designed to foster better understanding of the company and the market. Brand Executive Activation for Britannia Dairy Pvt Ltd Upon completion of the training period, I was assigned to the Britannia Dairy Team. As the Activation Brand Executive for the Britannia Dairy Business, my roles and responsibilities were as follows Activation Collaborating with Brand teams and external agencies to refine marketing communication plans and build tactical plans for consumer promotions. Ensuring flawless planning and execution of consumer programs and specific programs Liaison with brand and product teams to activate and execute various product related activation and communication tasks Managing outside resources effectively - creative agencies, activation agencies, suppliers etc Trade Marketing Supporting the trade marketing strategy to achieve business objectives Liaison with the Sales force for all trade related activities Ensuring alignment of the Sales and Marketing functions on field sales needs and marketing initiatives Other Responsibilities Understanding the relevant consumer insights for the brand and incorporating these into both consumer and trade programs Assist in monitoring brand health metrics and support the development of new business/product launches Major Projects
6 Launch of Britannia Actimind a milk based health drink for children. The launch, which was concentrated on the state of Tamil Nadu, involved not only an extensive television, radio and print campaigns but also an intensive on ground activation. Rebranding of Britannia Dairy was the single point of contact with external design agencies and internal stakeholders for the timely execution of a complete rebranding exercise cutting across all Britannia Dairy product lines and packaging layouts close to 100 SKUs Successful planning and execution of The Goodhousekeeping Show, a thee day mega event organised in Delhi Successful planning and execution of The Bangalore Wine Festival, where Britannia Dairy was the Official Cheese Partner Successful planning and execution of The Sula Wine Festival, where Britannia Dairy was the Official Cheese Partner