Lane Wakefield Texas A&M University 4243 TAMU College Station, TX Phone: (210)

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1 Lane Wakefield Texas A&M University 4243 TAMU College Station, TX Phone: (210) Education 2016(expected) Ph.D. Sport Management (including 24 expected hours in Marketing) Texas A&M University College Station, Texas 2011 M.S. Sport Management Baylor University Waco, Texas 2010 B.B.A. Business Administration-Marketing Howard Payne University Brownwood, Texas Professional Experience Higher Education 2014-current 2013-current Faculty (Part-time), Blinn College Research Manager for the Center for Sport Management Research and Education, Texas A&M University Instructor of Recordo Sport Marketing, Fall 2015 o Research and Writing Seminar, Spring 2015 o International Sport Business (online), Fall, Winter, Spring, May/Summer, 2014/15 Teaching Assistant- Sport Marketing, Spring 2015; International Sport Business (online), Fall 2013 Created for students taking International Sport Business in 2014 Marketing and Sales 2014-present Analytics and Reports Manager, Team Sports Marketing Solutions Develop surveys for season ticket holders and single game buyers for the Sacramento River Cats AAA baseball club Analyze sponsorship data from the Cleveland Browns, Kansas

2 City Chiefs and the San Diego Padres for use by their sponsorship sales staff Assess use of marketing assets including: television, radio, social media, print, in-game, promotions, and signage. Develop reports of branding efforts and other key performance indicators to assist in renewing sponsors for the each team 2011-present Sole Proprietor, High Quality HPU, College Station, Texas International marketing with projected 2015 revenue of $100k+ Facilitate all aspects including buying, marketing and fulfilling orders for domestic and foreign markets 2011, Spring Baylor IMG Marketing/Media Sales Intern, Waco, Texas 2011 Big XII Conference Women s Basketball Championship Staff, Kansas City, Missouri 2010, Summer Franchise Partnership Account Executive, Spurs Sports and Entertainment (SS&E), San Antonio Silver Stars, San Antonio, Texas Summer Sponsorship and Sales Intern, Spurs Sports and Entertainment (SS&E), San Antonio Silver Stars, San Antonio, Texas Other Work Experience Instructor of Record, Head Track Coach, Assistant Football Coach The Emery/Weiner School, Houston, Texas 2010, Fall Facility Operations Intern, Baylor University Publications 1. Wakefield, L. (submitted). Ephemeral social media: User anxiety pumps the brakes on positive word-of-mouth creation. New Media and Society. 2. Wakefield, L., Wakefield, K., & Reese, J. (submitted). Advance selling of service experiences: How differences in who, when, and where influence price perceptions. Journal of Service Research. 3. Wakefield, L., Bennett, G. (submitted) A case analysis of partial least squares structural equation modeling (PLS-SEM). Case Studies in Sport Management. 4. Jensen, J. A., Wakefield, L., Cobbs, J., & Turner, B. (2015). Forecasting sponsorship costs: Marketing intelligence in the athletic apparel industry. Marketing Intelligence and Planning. 5. Wakefield, L., & Petersen, J. (2012). Responsibilities for Spectator and Player Contact. Law Review. Journal of Physical Education, Recreation and Dance. September 2012.

3 National Conference Presentations 1. Wakefield, L., Bennett, G. (submitted). Promotions in Snapchat: Marketing orientation in ephemeral social media. American Marketing Association 2016 Winter Educators Conference, Las Vegas, NV. 2. Wakefield, L., Bennett, G. (2015, October). Ephemeral social media or damage control: Y know, you can t please all the people all the time and last night, all those people were at my show. Sport Marketing Association 2015 Conference, Atlanta, GA. 3. Wakefield, L., Bennett, G. (2015, October). Ephemeral social media in relational marketing. Sport Marketing Association 2015 Conference, Atlanta, GA. 4. Wakefield, L., Bennett, G., Pederson, J. (2015, August). Sport sponsorship 2.0: Virtual fan communities offer valuable sponsorships. American Marketing Association 2015 Summer Educators Conference, Chicago, IL. 5. Wakefield, L., Pederson, J., & Bennett, G. (2014, October). Getting up a full head of esteem in sponsorship. Sport Marketing Association 2014 Conference, Philadelphia, PA. 6. Jensen, J.A., Wakefield, L., Cobbs, J. & Turner, B. A. (2014, October). Sponsorship costs in the athletic apparel industry. Sport Marketing Association 2014 Conference, Philadelphia, PA. 7. Wakefield, L., Odom, S. (2014, July). Don t fix what ain t broke: Strategic leaders utilization of entrepreneurial capability. Association of Leadership Educators 2014 Conference, San Antonio, TX. 8. Wakefield, L., Reese, J., & Bennett, G. (2014, May). Effects of construal level theory on price sensitivity and perceived value of branded products. North American Society for Sport Management 2014 Conference, Pittsburgh, PA. 9. Wakefield, L., & Petersen, J. (2011, October). Product and marketing factor Influence upon student FBS game attendance. Sports Marketing Association 2011 Conference, Houston, TX. 10. Wakefield, L., Buford, C., & Tamrat, M. (2011, April). A Comparison of Student- Athlete versus Student Attendance of FBS Football. College Sports Research Institute 2011 Conference, Chapel Hill, NC. Regional Conference Presentations 1. Wakefield, L. (2015, March). ewom in Ephemeral Messaging: The Role of Anxiety and Emotion within User-Generated Social Media Content. Student Research Week. Texas A&M University Student Research Week 2015 Conference, College Station, TX. 2. Wakefield, L. (2015, March). Class Discussion 2.0: Interactive Video Platform for Face-to-face, Hybrid and Online Classes. Teaching with Technology 2015 Conference, Texas A&M University, College Station, TX. 3. Wakefield, L. (2014, March). Nobody Wants a Hassle: How Construal Level Theory Can Create Value for Bad Brands. Student Research Week. Texas A&M University Student Research Week 2014 Conference, College Station, TX.

4 Grant 2014 Principal Investigator: Lane Wakefield. Co-Investigator: Dr. Robin Wakefield. This post will self-destruct: Intent to Use Ephemeral Messaging Technology. College of Education and Human Development (CEHD) Graduate Research Grant. Texas A&M University, College Station, TX. $ Media Mentions ASU expected to switch apparel for all sports from Nike to Adidas. Jeff Metcalfe. The Arizona Republic (Friday, December 12, 2014). Study: Under Armour overpays, Nike gets bargains on college deals. Matthew Kish. Baltimore Business Journal (Tuesday, October 7, 2014). Study: Nike gets bargains on college deals while adidas, Under Armour overpay. Matthew Kish. Portland Business Journal (Monday, October 6, 2014). Awards & Honors - Best Sport Marketing Paper, American Marketing Association Summer Educator s Conference, Sports & Special Events Marketing Special Interest Group, 2015, Chicago, IL - Poster Showcase Award (top seven poster from the conference), Association of Leadership Educators Conference, 2014, San Antonio, TX - Case Study Team Competition Winner, College Sports Research Institute 2011 Conference at UNC-Chapel Hill - President's List (4.0 GPA), Fall 2006, Spring 2008, Howard Payne University - Academic All-Conference Team, American Southwest Conference, Distinguished Scholar Athlete, American Southwest Conference, Spring 2008 Teaching Experience Instructor of Record Sport Marketing Fall 2015 Writing in Research Spring 2015

5 International Sport Business [online] Spring, Summer I & II, Fall, 2014 Teaching Assistantship SPMT 337: International Sport Business [online] Fall 2013-Present SPMT 423: Sport Marketing Spring 2015 Guest Lectures - HP 5372: Legal Issues (2015, March). Marketer in law: Developing a path in academic research. Baylor University, Waco, TX. - EPSY 690: Theory of Educational Psychology Research (2014, April). Ethical issues in survey research. Texas A&M University, College Station, TX. - SPMT 615: Sport Marketing (2013, November). Sponsorships. Texas A&M University, College Station, TX. - SPMT 423: Marketing Aspects of Sport (2013, November). Sponsorships. Texas A&M University, College Station, TX. Course Content and Assessment Built rubrics, graded project essays, contributed test questions and facilitated online lecture video content for: - SPMT 615: Sport Marketing - SPMT 423: Marketing Aspects of Sport - SPMT 337: International Sport Business Academic Service Reviewer - Managing Service Quality: An International Journal - Sport Marketing Association 2014 Conference abstracts - Association of Leadership of Educators 2014 Conference proposals Professional Affiliations - American Marketing Association, 2015-present - North American Society for Sport Management, 2014-present - Association of Leadership Educators, 2014-present - Sport Marketing Association, 2011, 2013-present Community Service

6 - President of the Fellowship of Christian Athletes, Howard Payne University chapter, Brownwood, TX Mentor and Volunteer Chaplain, Courage Dormitory, Ron Jackson State Juvenile Correction Facility. 2007,

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