NVTC/GWRC Vanpool Project. Task 3B: Marketing Vanpool Incentives to Existing Vanpools

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "NVTC/GWRC Vanpool Project. Task 3B: Marketing Vanpool Incentives to Existing Vanpools"

Transcription

1 NVTC/GWRC Vanpool Project Task 3B: Marketing Vanpool Incentives to Existing Vanpools Prepared for: VHB Prepared by: And Project Director: Justin Schor Project Manager: Matthew Kaufman September 2011

2 Table of Contents 1.0 Introduction Existing Communication Options Marketing the Program Identify Objectives Market Research and Brand Identity Marketing and Communication Plan Creative Development Campaign Execution Timeline... 8

3 Marketing the Vanpool Incentive Program UrbanTrans North America Page 3 of Introduction To successfully develop the planned vanpool program it will be necessary to identify existing vanpool operators and encourage those operators to participate in the program. This memo identifies what options exist to communicate with existing vanpool operators and provides recommendations for an outreach plan that can be used to encourage vanpool operators participation in the planned vanpool program. The recommendations contained within this memo were developed after a review of marketing programs used by other vanpool agencies throughout the United States, discussions with staff from the George Washington Regional Commission (GWRC) and the Potomac and Rappahannock Transportation Commission (PRTC), review of marketing material costs and discussions with the stakeholders and planning professionals leading this study. The recommendations assume that the primary goal of the planned vanpool program in its first years will be to encourage vanpool operators to report National Transit Database (NTD) information to the planned vanpool program for the purpose of accessing Section 5307 funds. In subsequent years the planned vanpool program s goals will expand to include increased vanpool ridership within the region. 2.0 Existing Communication Options Existing vanpool operators, outside of major providers such as Enterprise and VPSI, are not centrally organized. The lack of a central organization means that there is no database that contains contact information for all vanpool operators in Northern Virginia. GWRC and PRTC do maintain databases in which vanpool operators can voluntarily register their vanpools in order to obtain assistance recruiting new riders. The following table summarizes the vanpool operator contact information available through these two organizations. Table 1: Operator Contact Information GWRC PRTC Number of operators in database Number of mailing address Number of phone numbers ~385 ~60 1 Number of addresses Low ~60 The combined PRTC and GWRC databases provide contact information for approximately 445 vanpool operators who operate more than 450 vanpools. The databases have mostly complete mailing address and phone number information for the operators; however, it may not be ideal to contact operators in the PRTC database by phone since it is not known if the phone numbers are from their home or work. While each database contains addresses for operators, the lists are incomplete. 1 PRTC has phone numbers for most of its operators but it is not sure if the numbers are home or work numbers. PRTC reports that calling operators at home can catch them off guard.

4 Marketing the Vanpool Incentive Program UrbanTrans North America Page 4 of 8 Outside of the PRTC and GWRC databases there are no known lists containing contact information for a large number of vanpool operators in Northern Virginia. This means that any direct marketing must be done through these databases. Other marketing options exist that can target vanpool operators (like Commuter Connections or Arlington Transportation Partners); however, those marketing options will be more expensive than direct marketing because they will need to cast a wider net. The following section of this memo provides recommendations for how to develop a marketing plan that will encourage vanpool operators to participate in the planned vanpool program and report NTD data. 3.0 Marketing the Program In order to increase trip tracking among current and new vanpool operators in Northern Virginia, it is important to create an identity for a vanpool incentives program, encourage brand recognition and develop a strategic marketing plan. The graphic to the right shows the steps involved in the development of a marketing plan. Those steps and their estimated costs are described in detail below. 3.1 Identify Objectives Prior to developing the marketing plan it will be necessary to finalize the goals for the program and marketing in general. Objectives that must be identified include: How many vans should be enrolled in the program in over the period of the marketing plan? What level of brand awareness is desired? Any other items deemed important by the planned vanpool program 3.2 Market Research and Brand Identity In order to develop the brand and identify messaging and incentives that will resonate most with vanpool operators it is important to know their demographics and understand what motivates them. In past research, members of the study team have identified that vanpool riders tend to be older, well educated, married, long-time residents of their area who work for government organizations and commute over one and a half hours daily. Saving gas money is often cited as the most significant motivator driving their travel choices. Qualitative research with vanpool drivers has shown that although they are highly motivated by saving money, they are often also organized individuals

5 Marketing the Vanpool Incentive Program UrbanTrans North America Page 5 of 8 who enjoy organizing others. Operator contact information described in Section 2 should be used to reach out to vanpool operators and encourage them to participate in surveys and focus groups that would build on similar efforts already performed. These focus groups and surveys would delve more deeply into their motivations for operating a vanpool, what would motivate them to participate in the planned vanpool program, best methods for communicating with them and basic demographic data. Market research also requires an understanding of existing vanpool and transportationrelated brands in the Northern Virginia area. This information, along with the market research collected from vanpool operators, can be used to determine whether a unique identity should be created for the vanpool incentives program or if the incentives portion of the program should operate under an existing brand, such as the one that will be developed for the planned vanpool program or even the AdVANtage insurance program. Research results should be used to create a strategic brand mission and position for the vanpool incentive program. The consistent look and feel of a brand will reflect the core messaging of the planned vanpool program. It is possible that the recommendation will be to include the program under the umbrella of the larger planned vanpool organization. If not, the project manager overseeing development of the brand identity and logo should request three draft logo designs. Once a logo is selected, a brand guidelines document should be created for ongoing reference. The brand guidelines document will identify how and when the logo, and resulting vanpool incentive program brand, should be used so that consistency continues well after the new brand identity has been launched and the campaigns have concluded. The project manager overseeing this phase of the marketing plan development should request the following deliverables: Three draft logo designs with up to three revisions for the preferred identity Brand position and mission statement Final logo design Draft brand guidelines Final brand guidelines The estimated labor budget for development of a brand identity and logo is $ Marketing and Communication Plan Once the identity is created, a draft marketing and communication plan should be created to guide comprehensive, integrated marketing efforts. The plan should include overarching messages that encapsulate the value of the incentives for vanpool operators and use language that will resonate most deeply with vanpool drivers and riders.

6 Marketing the Vanpool Incentive Program UrbanTrans North America Page 6 of 8 Development of the marketing and communication plan requires careful review of the collected market research data; identification of recommended target markets; and completion of a strengths, weaknesses, opportunities and threats (SWOT) analysis of the incentive and planned vanpool program. This information is used to develop the following items: Program goals and keys to success Detailed timeline and budget for brand improvements and implementation Messaging Marketing channels Outreach events and campaign ideas The estimated labor budget for development of the marketing strategy is $5, Creative Development Based on the brand guidelines and marketing plan recommendations, unique, targeted marketing materials that employ the new brand concept, identity and key messages for the vanpool incentives program should be created. Deliverables that should be requested will depend on the recommendations made in the marketing and communications plan. However, marketing materials likely to be needed to conduct outreach efforts include. Direct mail piece design Print pieces (flyers, print ads) Banner ads, Facebook ads E-blast and electronic assets and templates Web assets for vanpool program page and/or program website Promotional giveaway design Vanpool magnets or decals The estimated labor budget for development of the creative materials is$25,000. This budget amount covers labor only. Production costs are estimated in Section Campaign Execution Using the materials created in Task 3.4, integrated print, web and outreach campaigns should take place based on the recommendations in the marketing and communications plan. Based on a review of available contact data for vanpool operators and review of other successful vanpool marketing campaigns it is anticipated that the planned vanpool program campaign will likely consist of several phases. Some of the following elements are recommended for the awareness phase: E-blasts to an existing database of vanpool operators Online ads, including Facebook ads Print ads Editorial pieces in local news outlets

7 Marketing the Vanpool Incentive Program UrbanTrans North America Page 7 of 8 Outreach at commuter lots along the I-95 and I-66 Corridors Variable message signs (VMS) at commuter lots Vanpool signage Once the target audiences are aware of the new brand, the engagement phase will consist of a variety of reminders and prompts through online channels including reminders and social media. For example, where Twitter will primarily serve to observe the market and increase awareness, Facebook will allow us to reinforce our messaging and stimulate action. Facebook Connect is a tool that can allow vanpool operators to bring their Facebook identity and friends to the site. By allowing the program website to connect with Facebook, the site will take on the social aspects of Facebook. For example, rather than creating the program community from scratch, users can tap into their vast network of Facebook friends and invite them to the site. The estimated budget for campaign execution is $20,000 for labor; $6,500 for ending e- blasts, trafficking ads and press releases; and $10,000 for hard costs including printing, advertising and promotional giveaways. The total budget for all elements of the marketing campaign is estimated to be $71,500.

8 Marketing the Vanpool Incentive Program UrbanTrans North America Page 8 of Timeline The following figure provides an estimate of the time required to develop and implement the marketing campaign.

Metropolitan Washington Council of Governments Commuter Connections FY2012 Second Half Marketing Activities

Metropolitan Washington Council of Governments Commuter Connections FY2012 Second Half Marketing Activities Item #5A Metropolitan Washington Council of Governments Commuter Connections FY2012 Second Half Marketing Activities Presented by: Dan O Donnell Odonnell Company March 20, 2012 Second Half FY2012 Marketing

More information

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30 PRESENTED BY QUEENS NYC & Company, New York City s official marketing, tourism and partnership organization, together with American Express, today launched See Your City: Eats Edition, the largest five-borough

More information

STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions:

STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions: STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing

More information

Appendix H3 Public Outreach

Appendix H3 Public Outreach Appendix H3 Public Outreach H3.1 Public Outreach Components There are a variety of components that will be needed in development of a comprehensive outreach campaign for the SMMP. Components will include:

More information

STRATEGIC OBJECTIVES 2010-11

STRATEGIC OBJECTIVES 2010-11 STRATEGIC OBJECTIVES 2010-11 OVERVIEW: The Division of Marketing & Communications is committed to assisting Texas A&M University in achieving a culture of excellence as outlined in Vision 2020 and its

More information

Communications Plan Outline for the George Washington Toll Road Authority

Communications Plan Outline for the George Washington Toll Road Authority Communications Plan Outline for the George Washington Toll Road Authority Kimley-Horn / Willow Marketing is proposing the following communications outline to inform the public of the need for and value

More information

Marketing Plan. Montgomery County Public Libraries FY13 FY16. Where the County Reads, Where the County Meets, Where the County Learns

Marketing Plan. Montgomery County Public Libraries FY13 FY16. Where the County Reads, Where the County Meets, Where the County Learns Montgomery County Public Libraries Where the County Reads, Where the County Meets, Where the County Learns FY13 FY16 Marketing Plan MCPL Marketing Plan FY13 FY16 1 Executive Summary It is essential that

More information

Vanpool Alliance Participation Agreement

Vanpool Alliance Participation Agreement Vanpool Alliance Participation Agreement Terms and Conditions This agreement sets forth the terms, conditions, and responsibilities of the program participants in the Vanpool Alliance program. The Program

More information

Branding, Marketing, and Communications at University of South Alabama

Branding, Marketing, and Communications at University of South Alabama Branding, Marketing, and Communications at University of South Alabama Today s Presentation Marketing and Communications Overview What is a Brand? What is Branding? Benefits of Branding and Marketing Building

More information

20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell

20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell 20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

VAN START / SAVE PROGRAM FOR VANPOOLS

VAN START / SAVE PROGRAM FOR VANPOOLS VAN START / SAVE PROGRAM FOR VANPOOLS GWRideConnect's Van Start program for vanpools is designed to provide incentive for new vanpool formations in the George Washington Region that travel within and outside

More information

Example Memorandum of Understanding

Example Memorandum of Understanding I. Purpose As part of the Community Building and Neighborhood Planning Program, a Memorandum (MOU) must be executed between the City of San Antonio Planning Department and the authorized representative

More information

Atlantic Cape Community College Branding Communication Plan

Atlantic Cape Community College Branding Communication Plan Atlantic Cape Community College Branding Communication Plan STEP 1: Research: Capital campaign and branding research summary To determine whether Atlantic Cape Community College was ready to begin a capital

More information

WORKING WITH MARKETING & COMMUNICATIONS

WORKING WITH MARKETING & COMMUNICATIONS WORKING WITH MARKETING & COMMUNICATIONS The Office of Marketing and Communications is a full-service content, design, public relations and marketing agency that provides a suite of services to help stakeholders

More information

Chapter 12 Marketing Strategies

Chapter 12 Marketing Strategies NOTES CHAPTER 12 OVERVIEW Provides minimum state requirements for marketing 5311 transit service. Introduces the importance of system identity. Examines public relations techniques. Details ways to measure

More information

Ford Amphitheatre Summer Season Partnership Program

Ford Amphitheatre Summer Season Partnership Program Ford Amphitheatre Summer Season Partnership Program MARKETING PLAN & BUDGET PARTNER: TITLE OF PROGRAM: DATE OF PERFORMANCE(S): TOP MARKETING GOALS: Examples: to grow our audience by 25%; to reach out to

More information

10 Parts of a Marketing Plan Worksheet:

10 Parts of a Marketing Plan Worksheet: 10 Parts of a Marketing Plan Worksheet: Not all plans will be detailed at all levels. It may seem intimidating to create a full 10 part plan so keep the framework in mind and try to fill out as many areas

More information

Molina Healthcare Internship Program: California State University of Long Beach Spring 2014

Molina Healthcare Internship Program: California State University of Long Beach Spring 2014 1 Enterprise Project Management Office Projects & Initiatives Intern Assists with management of all aspects of assigned projects throughout the development project lifecycle including project scope, schedule,

More information

Module. Marketing Plan Tool

Module. Marketing Plan Tool Module Marketing Plan Tool Appendix MARKETING PLAN TOOL This template is meant to be an outline. In some places, examples will be included just to serve as a go-by. Please be sure to customize the marketing

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT

STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT An event, very simply, is something that happens at a given time and place. However, creating an event for an organization such as the American Brain Tumor Association

More information

Marketing Responsibilities. Sun Tran s Marketing Team provides services for:

Marketing Responsibilities. Sun Tran s Marketing Team provides services for: Transit Marketing The Marketing Team Marketing & Communications Director Community Outreach Manager Pass Program Manager Marketing & Communications Specialist Graphic Artist Marketing Assistant Marketing

More information

Market Segmentation and TDM Communications: SmartTrips Welcome Case Study

Market Segmentation and TDM Communications: SmartTrips Welcome Case Study Market Segmentation and TDM Communications: SmartTrips Welcome Case Study Using social messaging and market segmentation for transportation behavior change campaigns Overview: Over the last ten years,

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview

Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview Strategies 360 Board of Regents Meeting, November 2013 Pilot Campaign Overview As part of the College!NOW

More information

A Comprehensive Media Sponsorship Package Developed by. B.E. Smith and Associates in partnership with the Tri-State Defender

A Comprehensive Media Sponsorship Package Developed by. B.E. Smith and Associates in partnership with the Tri-State Defender For more information, please contact: Bernal E. Smith II, President and Publisher 901-523-1818 Office 901-359-2397 Cell besmith@tri-statedefender.com 2 0 1 4 B E S T I N B L A C K A W A R D S Weekend A

More information

THE CENTRE THE BULLETIN ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL MARCH/APRIL 2015

THE CENTRE THE BULLETIN ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL MARCH/APRIL 2015 34 THE BULLETIN MARCH/APRIL 2015 ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL S BY KAT SHANAHAN tudents today are inundated with messaging and technology that guide their on-campus experience. Student unions

More information

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com

Foodie Blogroll Media Kit 2013 Packages & Pricing Contact Us: (802) 851-7471 sales@foodieblogroll.com Rev. 1-1/10/2013 1 Our Reach At A Glance 16K VETTED FOOD BLOGGERS 14 MILLION MONTHLY UV s* 100 MILLION IAB MEDIA IMPRESSIONS Engage Our Audience Sweepstakes Product Sampling Contests Brand Ambassadors

More information

NOTE, to submit this form via email, first save the document to your computer, renaming the file. Complete each question, then email the saved

NOTE, to submit this form via email, first save the document to your computer, renaming the file. Complete each question, then email the saved NOTE, to submit this form via email, first save the document to your computer, renaming the file. Complete each question, then email the saved document as an attachment (if applicable). Communications

More information

Missouri State University Response to Cranford Johnson Robinson Woods (CJRW) Marketing Recommendations

Missouri State University Response to Cranford Johnson Robinson Woods (CJRW) Marketing Recommendations Missouri State University Response to Cranford Johnson Robinson Woods (CJRW) Marketing Recommendations Implementation Ongoing/continue Messaging Build the brand through the success of academic programs

More information

Quest 2014 Gplus 11 Marketing, Research and Communications Outcomes

Quest 2014 Gplus 11 Marketing, Research and Communications Outcomes s Outcomes To ensure that marketing activity is maximised across pricing, programming, product development, promotion, place and partnerships. To effectively communicate marketing activity with the whole

More information

Marketing, Recruitment and Admissions. Marketing Strategy 2013-2015

Marketing, Recruitment and Admissions. Marketing Strategy 2013-2015 Marketing, Recruitment and Admissions Marketing Strategy 2013-2015 November 2013 The Marketing Strategy is created cooperatively by the Department s marketing managers and exists to advance the University

More information

AIA DC EAC EXECUTIVE COMMITTEE POSITION DESCRIPTIONS

AIA DC EAC EXECUTIVE COMMITTEE POSITION DESCRIPTIONS AIA DC EAC EXECUTIVE COMMITTEE POSITION DESCRIPTIONS Appointment to the AIA DC EAC Executive Committee is a three year commitment that follows the sequential path of Vice-Chair, Chair, and Past Chair.

More information

Student Run PR Agency

Student Run PR Agency 2014 Student Run PR Agency Patricia Zubrod Advertising and Promotions 1 Table of Contents Introduction 2 Rationale 3 Strategy Statement 4 Copy Platform 5 Target Audience Key Benefits Tone Message Idea

More information

2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General

2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General 2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General IABC/Atlanta s 2013 communications strategy was to promote the value of an IABC membership and IABC s programming, as well

More information

Developing Work Plans

Developing Work Plans Developing Work Plans Communications Strategy Template This template can be used to plan how you want to promote your partnership. The template helps set out the key messages about the partnership as well

More information

OE COMMUNICATIONS PLAN

OE COMMUNICATIONS PLAN OE COMMUNICATIONS PLAN [Project Name] Communications Plan [Date] 1 PROJECT COMMUNICATIONS AT UC BERKELEY A key component of successful project management at UC Berkeley is clear, concise communications.

More information

A Human Resource Capacity Tool for First Nations // planning for treaty

A Human Resource Capacity Tool for First Nations // planning for treaty A Human Resource Capacity Tool for First Nations // planning for treaty table of contents Introduction //...3 Tools //... 9 HR Planning Timeline... 9 Stage 1 Where are we now?...11 Stage 2 Where do we

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

Creating Lasting Value With A Point-of-Sale Cash Program

Creating Lasting Value With A Point-of-Sale Cash Program Creating Lasting Value With A Point-of-Sale Cash Program Key insights of Discover Network Cash Over usage to build merchant loyalty and create differentiation A Discover Network White Paper for Merchants

More information

Marketing Mix Management

Marketing Mix Management 1 Support Marketing Mix Management Traditional Media Web & Internet Checklists Updated: September, 2009 2009 Grant Communications LLC All Rights Reserved Corporate & Production 6 Quail Ridge Road Concord,

More information

WINTER. Template. 2015 Advertising Opportunities. Drive Engagement Through The Chamber s

WINTER. Template. 2015 Advertising Opportunities. Drive Engagement Through The Chamber s WINTER Drive Engagement Through The Chamber s Template 2015 Advertising Opportunities 01 2015 Advertising Opportunities 02 Advertise your services to THE who s who in the Southern New England business

More information

Commuteride Department

Commuteride Department Commuteride Department Operational Budget Summary 7000 - Commuteride Category Sum of FY13 Sum of FY14 Sum of FY15 Sum of FY16 Sum of FY17 Contracts 214706 192023 295200 301000 317000 Equipment 1982696

More information

Addendum # 1 Clarification to Questions

Addendum # 1 Clarification to Questions UNC School of the Arts Marketing Services #62-00235 Addendum # 1 Clarification to Questions Questions were received regarding the initial. Please find answers to those questions below: SECTION Vendor Question

More information

University Communications

University Communications University Communications In Support of the Cornerstone Strategic Plan The University must articulate its aspirations and the value of those aspirations forcefully, both to the University community and

More information

Turnkey B2B Lead Generation Campaigns

Turnkey B2B Lead Generation Campaigns Turnkey B2B Lead Generation Campaigns Fill your pipeline with leads Marketing that works Introduction IDS Technology Marketing is a marketing group that delivers turnkey lead generation campaigns, branding

More information

Organic Authority Advertising

Organic Authority Advertising 2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:

More information

The Web Design Guide For Small Businesses

The Web Design Guide For Small Businesses The Web Design Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Web Design 3

More information

Annual School Development Report

Annual School Development Report Annual School Development Report Guidelines and Template The Annual School Development Report replaces the School Report Card completed annually by the principal in accordance with the revised (1997) Schools

More information

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs COMMUNICATIONS AND OUTREACH I. Purpose Communications plays two critical roles within Weinberg s departments and programs: To provide key information about the curriculum. This includes course information,

More information

CORPORATE COMMUNICATIONS STRATEGY 2016/19

CORPORATE COMMUNICATIONS STRATEGY 2016/19 CORPORATE COMMUNICATIONS STRATEGY 2016/19 1. INTRODUCTION Good communications are the mainstay of any successful organisation and local government is no exception to the rule. Research shows that communication

More information

Marketing strategy & marketing plan

Marketing strategy & marketing plan Marketing strategy & marketing plan What is a marketing strategy and why is it important? Put simply, marketing is everything that your organisation does to get potential customers, funders and beneficiaries

More information

Washington Tourism Alliance Membership & Marketing Opportunities

Washington Tourism Alliance Membership & Marketing Opportunities Washington Tourism Alliance Membership & Marketing Opportunities WASHINGTON TOURISM ALLIANCE MISSION STATEMENT To advocate, promote, develop and sustain the economic well being of the Washington tourism

More information

Marketing & Communications

Marketing & Communications Marketing & Communications Marketing Plan Messaging Targeted Marketing Media Public Relations Community Engagement What is marketing? Everything you do to recruit and retain students Why communicate? Tell

More information

The Team. Beth Hunter: MCC Marketing Director. Focus: To drive the overall marketing strategy for the MCC.

The Team. Beth Hunter: MCC Marketing Director. Focus: To drive the overall marketing strategy for the MCC. The Team Beth Hunter: MCC Marketing Director Focus: To drive the overall marketing strategy for the MCC. Reports to: Matt Thornton, MCC Scout Executive and Chuck Truza, VP of Marketing/Communications Contributes

More information

ENGAGEMENT USING INTERACTIVE CONTENT AND SOCIAL MEDIA TO DRIVE CUSTOMERS LOVE INTERACTIVE CONTENT CUSTOMERS LOVE INTERACTIVE CONTENT CONTENT:

ENGAGEMENT USING INTERACTIVE CONTENT AND SOCIAL MEDIA TO DRIVE CUSTOMERS LOVE INTERACTIVE CONTENT CUSTOMERS LOVE INTERACTIVE CONTENT CONTENT: USING INTERACTIVE CONTENT AND SOCIAL MEDIA TO DRIVE ENGAGEMENT CUSTOMERS LOVE INTERACTIVE CONTENT Engaging your customers is different than talking to them, or offering content they can download or read.

More information

WINTER SESSION CAMPAIGN

WINTER SESSION CAMPAIGN Summer Session Marketing Campaign Barby Grant, Debra Kovach, Stephanie Birdsall and Michael Dambrowski Arizona State University College of Liberal Arts & Sciences Tempe, Arizona NEED/OPPORTUNITY / In 2008,

More information

Social Media Case Study: A Look at API s Vote 4 Energy Campaign

Social Media Case Study: A Look at API s Vote 4 Energy Campaign Social Media Case Study: A Look at API s Vote 4 Energy Campaign Objective: The objective of The American Petroleum Institute s Vote 4 Energy Campaign is to bring energy to the forefront of the 2012 Election

More information

Job Posting Manager, Digital and Online - HQ

Job Posting Manager, Digital and Online - HQ Job Posting Manager, Digital and Online - HQ Closing Date: June 24, 2016 Organization: Department/Division: Work location: Authorized to Work in: Right To Play International Marketing and Communications

More information

MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014

MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014 MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014 Author: George Hotchkiss, Assistant Principal, Enterprise & Organisational Development Impact Assessment Date: 2 September 2010 Date: August 2011

More information

MARKETING PLAN IDAHO HOME CHOICE MFP

MARKETING PLAN IDAHO HOME CHOICE MFP MARKETING PLAN IDAHO HOME CHOICE MFP 1 TABLE OF CONTENTS INTRODUCTION OF PRODUCTS & SERVICES 3 MISSION STATEMENT 4 PRODUCT/SERVICE 4 SITUATIONAL ANALYSIS 5 MARKET NEEDS 6 TARGET STRATEGY 6 PROBLEMS AND

More information

MCC Branding Overview and Survey Results. Meeting of the Board of Trustees Thursday, July 23, 2015

MCC Branding Overview and Survey Results. Meeting of the Board of Trustees Thursday, July 23, 2015 MCC Branding Overview and Survey Results Meeting of the Board of Trustees Thursday, July 23, 2015 Brand Overview More than a logo or tagline About the experience that begins with someone s first introduction

More information

Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness!

Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness! Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness! West Virginia Association of Student Financial Aid Administrators Annual Conference October 31, 2014 Overview! Statewide

More information

Tradeshow Public Relations:

Tradeshow Public Relations: Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com

More information

Date Approved by EMT: Version 1, approved 1 March 2014. Date Approved by GM: Version 1, approved 1 March 2014

Date Approved by EMT: Version 1, approved 1 March 2014. Date Approved by GM: Version 1, approved 1 March 2014 Marketing Procedure Document Name: Document Reference: Marketing Procedure PR1.3 Document Version: 2 Responsible Officer: Functional Owner: QCI Owner: Chief Marketing Officer Head of Course Marketing Quality

More information

Marketing Planning Best Practices: Business-to-Business A WHITE PAPER BY. www.fusionb2b.com

Marketing Planning Best Practices: Business-to-Business A WHITE PAPER BY. www.fusionb2b.com Marketing Planning Best Practices: Business-to-Business A WHITE PAPER BY www.fusionb2b.com Marketing Planning Best Practices: Business-to-Business The Importance of Marketing Plans In the midst of this

More information

POSITION ANNOUNCEMENT MARKETING COORDINATOR

POSITION ANNOUNCEMENT MARKETING COORDINATOR POSITION ANNOUNCEMENT MARKETING COORDINATOR Agency Background Information The San Joaquin Regional Rail Commission manages the Altamont Corridor Express (ACE) passenger rail service in Northern California

More information

Description Why? When? Limitations Things to think about COMMON TECHNIQUES Word of mouth

Description Why? When? Limitations Things to think about COMMON TECHNIQUES Word of mouth Marketing Channels to Consider for Open Access Journals Working Draft of Table to be included in the Best Practices Guide to Open Access Journals Publishing by Co Action Publishing and Lund University

More information

BUREAU OF INDIAN EDUCATION COMMUNICATIONS PLAN

BUREAU OF INDIAN EDUCATION COMMUNICATIONS PLAN BUREAU OF INDIAN EDUCATION COMMUNICATIONS PLAN SEPTEMBER 2015 Background The Bureau of Indian Education (BIE), formerly known as the Office of Indian Education Programs, is housed within the U.S. Department

More information

FYI HIRING. Recruiting Strategies

FYI HIRING. Recruiting Strategies FYI HIRING Recruiting Strategies Revised: March 2011 Summary: This FYI discusses the steps involved establishing or revitalizing an effective recruiting process. It includes considerations for goal setting,

More information

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc.

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc. Missouri Valley College Marketing & Media Relations Assessment and Planning Report Year: FY 14 Service Program: Marketing & Media Relations Supervisor: April DeGraff I. Mission The mission of the Marketing

More information

D.C. OFFICE OF THE ATTORNEY GENERAL GOVERNMENT OF THE DISTRICT OF COLUMBIA POSITION VACANCY ANNOUNCEMENT

D.C. OFFICE OF THE ATTORNEY GENERAL GOVERNMENT OF THE DISTRICT OF COLUMBIA POSITION VACANCY ANNOUNCEMENT D.C. OFFICE OF THE ATTORNEY GENERAL GOVERNMENT OF THE DISTRICT OF COLUMBIA POSITION VACANCY ANNOUNCEMENT ANNOUNCEMENT NO: ES -02-2015 POSITION: Director of Communications POSITION GRADE & SERIES: ES-301-08/09

More information

DELAWARE VALLEY REGIONAL PLANNING COMMISSION REQUEST FOR PROPOSALS (RFPs) Website Development and Media

DELAWARE VALLEY REGIONAL PLANNING COMMISSION REQUEST FOR PROPOSALS (RFPs) Website Development and Media DELAWARE VALLEY REGIONAL PLANNING COMMISSION REQUEST FOR PROPOSALS (RFPs) I. REQUEST FOR PROPOSALS Website Development and Media The Delaware Valley Planning Commission (DVRPC) is seeking consultant assistance

More information

1 NHS Health Check Marketing Advice and Ideas. Public Health England NHS Health Check Marketing Advice and Ideas

1 NHS Health Check Marketing Advice and Ideas. Public Health England NHS Health Check Marketing Advice and Ideas 1 NHS Marketing Advice and Ideas Public Health England NHS Marketing Advice and Ideas In partnership with In partnership with 2 NHS Marketing Advice and Ideas Introduction This short document has been

More information

Committee Guidelines and Expectations Committee Member Expectations: Full Committee members and leadership are required to:

Committee Guidelines and Expectations Committee Member Expectations: Full Committee members and leadership are required to: 2014-2015 Committee Guidelines and Expectations HR Leadership Awards of Great Washington could not function without the support of its amazing volunteers. The program has a long history of success and

More information

Senior Services Marketing Goals & Tactics

Senior Services Marketing Goals & Tactics Senior Services Marketing Goals & Adding years to people s lives through the magic of science and medicine, however impressive, is an insufficient ambition for American Society. Our objective must be to

More information

How to Host an ACHA Fundraiser Adult Congenital Heart Association

How to Host an ACHA Fundraiser Adult Congenital Heart Association How to Host an ACHA Fundraiser Adult Congenital Heart Association 3300 Henry Ave., Suite 112 Philadelphia, PA 19129 (215) 849-1260 Toll-Free: (888) 921-ACHA www.achaheart.org Dear Potential Fundraiser,

More information

Marketing Services Menu

Marketing Services Menu Marketing Services Menu E-Mail Newsletters E-Mail Newsletter Audit... from $100* Evaluate client s existing marketing productivity and deliverability, including open and click-through rates to get a sense

More information

TARGET: 10% adoption with your online members

TARGET: 10% adoption with your online members GOALS & BEST PRACTICES SaveUp has studied the efforts and successes of current credit union partners. This document outlines a plan with key tactics to increase your positive brand awareness and generate

More information

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting

More information

SPOKANE TRANSIT POSITION DESCRIPTION. for COMMUNICATIONS SPECIALIST

SPOKANE TRANSIT POSITION DESCRIPTION. for COMMUNICATIONS SPECIALIST SPOKANE TRANSIT POSITION DESCRIPTION for COMMUNICATIONS SPECIALIST NATURE OF WORK The will support all aspects of communications, public relations, social media, advertising, marketing, website maintenance,

More information

ANALYSIS PLANNING IMPLEMENTATION

ANALYSIS PLANNING IMPLEMENTATION CONTENTTHE NEW COMPETITIVE EDGE ANALYSIS PLANNING IMPLEMENTATION RESULTS CONTENT - THE NEW COMPETITIVE EDGE The relationship between people and information is continuing to evolve. As of 2014, it is estimated

More information

Non-Profit Event Partnership

Non-Profit Event Partnership Feat On The Street, Inc. www.featonthestreet.com Copyright 2014, All Rights Reserved. Overview When Feat On The Street, Inc. (FOTS) develops and hosts an endurance event for a Nonprofit Event Partner,

More information

+962 799 110 519 info@iabuqaseam.com www.iabuqaseam.com

+962 799 110 519 info@iabuqaseam.com www.iabuqaseam.com +962 799 110 519 info@iabuqaseam.com www.iabuqaseam.com What We Do.... Iabuqaseam for Graphic, Web Design & Social Media founded in 2005.We added Social Media management to our services lately. ¬ęCreativity

More information

Trade Show Strategy Don t Leave Town Without It!

Trade Show Strategy Don t Leave Town Without It! Trade Show Strategy Don t Leave Town Without It! Prepared by: Tom Marx, President/CEO and Leslie Allen, PR Manager Whitepaper 2175 East Francisco Blvd., Suite F San Rafael, CA 94901 Phone: 415.453.0844

More information

A guide to B2B Marketing Planning

A guide to B2B Marketing Planning A guide to B2B Marketing Planning Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business.

More information

Cycling Through: Paths Libraries Take to Marketing Electronic Resources

Cycling Through: Paths Libraries Take to Marketing Electronic Resources Cycling Through: Paths Libraries Take to Marketing Electronic Resources Marie R. Kennedy Library Assessment Conference, Baltimore MD October 27, 2010 http://www.flickr.com/photos/_-amy-_ Librarians know

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

Event Planning: Where do I start?

Event Planning: Where do I start? ALUMNI ASSOCIATION ALUMNI COMMUNITIES Event Planning Guide for Alumni Community Programming Programming in an alumni community is the responsibility of the local alumni community. Community Programming

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

2014 Workforce Alliance, Inc. Relocation/Rebranding

2014 Workforce Alliance, Inc. Relocation/Rebranding 2014 Workforce Alliance, Inc. Relocation/Rebranding About Us Workforce Alliance, Inc. is chartered by the state of Florida to work with Palm Beach County businesses to provide job placement, recruitment

More information

Chapter 2. The Elements of Internet Marketing

Chapter 2. The Elements of Internet Marketing Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became

More information

BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS

BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS BILL PAY MARKETING RESOURCE GUIDE FOR BILLERS LOWER COSTS. INCREASED LOYALTY. ENHANCED CUSTOMER SATISFACTION. Visa Bill Pay can help provide tangible benefits for your business and your customers. By implementing

More information

ASSESSMENT MARKETING EL DORADO TRANSIT. for

ASSESSMENT MARKETING EL DORADO TRANSIT. for MARKET ASSESSMENT AND MARKETING PLAN for EL DORADO TRANSIT June 2015 78 Table of Contents Introduction... 3 Market Assessment... 5 Situation Summary... 5 Service Area and Population... 5 Current and Planned

More information

Marketing and Communications Policy Q&A. What defines a M&C Activity?

Marketing and Communications Policy Q&A. What defines a M&C Activity? Marketing and Communications Policy Q&A What defines a M&C Activity? The process of communicating to internal and external stakeholders, including community relations, government and legislative leaders,

More information

EXHIBITOR MARKETING MANUAL

EXHIBITOR MARKETING MANUAL EXHIBITOR MARKETING MANUAL Where the art of invention meets the industry of America Media Sponsor HOUSTEX is produced by SME February 24-26, 2015 George R. Brown Convention Center Houston, Texas HOUSTEXONLINE.COM

More information

Table of contents. Web Designer e: wendee@tsn.cc p: (02) 6551 3333 m: 0423109748 www.wendymeerswebdesign.com.au

Table of contents. Web Designer e: wendee@tsn.cc p: (02) 6551 3333 m: 0423109748 www.wendymeerswebdesign.com.au Table of contents 1. INTRODUCTION... 3 2. YOUR BUSINESS... 4 3. WEBSITE FEATURES & CONTENT... 5 4. TIMESCALES... 6 5. DESIGN & IMPACT... 6 6. TECHNOLOGY & PEOPLE... 7 7. YOUR CONTACT DETAILS... 7 8. MY

More information

Executing a Stellar Business to Business (B2B) Event

Executing a Stellar Business to Business (B2B) Event Executing a Stellar Business to Business (B2B) Event Table of Contents About the Author... 1 Introduction... 1 Unique Aspects of B2B Events... 2 Step 1 Mission Statement... 2 Step 2 Measurable Goals...

More information

Course 1: Getting Started on Facebook for Business

Course 1: Getting Started on Facebook for Business 54 St James Street Course 1: Getting Started on Facebook for Business This practical session is an introduction to Facebook. Working hands on in our IT suite we will work together step by step to set up

More information