The Author Website: Building a site that works for you. Presenter: Linda Lee
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1 The Author Website: Building a site that works for you Presenter: Linda Lee
2 The Author Website: Building a Site That Works for You 1. Sales Page 2. Biography Page 3. Speaking/Appearances 4. Blog 5. Call to Action- Sign Up-RSS feed Sign Up 6. Sidebar Set Up 7. Social Media Links 8. Contact Page 9. Mobile Themes
3 Books Sales Pages For one book or multiple books, you need a sales page. Create one page for each book for the search engines Should I buy my book name as a domain? Include buy buttons, an Amazon code or a bookseller code on where to buy. Include Featured Product-new books, place on the home page/sidebar, with a blurb and link to the sales page.
4 Your Book Sales Page
5 Your Book Sales Page
6 Your Book Sales Page
7 Your Book Sales Page
8 Sidebar: Buy the Book
9 Buy the book basics Make it easy for your buyers to find your book(s). Have a large clear, easy to understand sales page. Buy Now buy links, or Amazon code button. Make sure it all works. Test it out.
10 Author Biography Page Biography Basics Don t be shy. People want to know who the author is. Give the reader an accurate sense of who you are and what you do. Why do you write? What do you love about it? Why do you like the genre you are writing about? What are you passionate about as a writer? Are you a speaker/presenter? Include a headshot. Get a professional headshot taken. Include your contact information, or link to your contact page under your bio/about section.
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14 Speaking/Appearances Section Elements of an Effective Speaking Page What to consider including on your Speaking page: Video Photos Keynote Speech Topics / Descriptions (create a downloadable page with this information). Upcoming Speaking Events Past Speaking Events / Clients Attendee Feedback & Quotes Professional Representation / Agency Contact Information Speaking Fees Speaker s Bureau Memberships Sample Questions (for journalists media interviews)
15 Blogging- Get heard, be seen! Writers should be blogging. Whatever your topic, you must have things to say. You can use your research, your passions, your characters, your hobbies, tips for your readers, updates on what you are doing, events, speaking, appearances, and whatever else you want to speak about. Remember that this is your place to express yourself. Blogging brings people to your website. This is a sure-fire way to build your visibility online. Search engines love blogging, it is fresh content and that new content is the number one item for search engines. Share new blog posts on Facebook, Twitter and LinkedIn.
16 Call to Action Every website needs some kind of call to action. As an author you should be building up a mailing list. Offer an RSS feed sign up. Use the broadcasting feature offered by Mailchimp and Aweber. Include a newsletter, tip sheet, free sample chapter, bonus offers, or any goodies you would like to give away! Your list is your gold. This is how you can sell books, your services, connect with fans, and maximize all your hard work on the website.
17 Call to Action
18 Products that will help you with your lists. You will find a professional set up very helpful in managing the process. Some of the most popular are : aweber- easy to use. icontact -closed for help on weekends, no blog broadcasting. Constantcontact does not offer blog broadcasting. Mailchimp-first sign ups free.
19 Sidebar Set Up Proper sidebar set up helps people: 1. Navigate your site. 2. Find all your social media sites. 3. Find your latest articles or posts. 4. Sign up for your call to action item. 5. Do a search on your site using your search box. 6. You can add like buttons, bookmarking sites, a twitter display to show your latest tweets, and all kinds of extra items in WordPress using plugins. 7. As a bonus you can also sell ad space on your sidebar.
20 Social Media Cont Twitter Linkedin Pinterest YouTube Establish your own channel.
21 Social Media Cont.. Other Unique Places to Network Interviews on Internet Radio Shows. Offer to guest blog for other websites. Start your own podcast. Add your podcast to Itunes. Join linkedin Writer Forums or online writing groups. Start your own training series on Youtube or Vimeo.
22 Training Series Started on Youtube
23 Contact Page Your contact page should have a form on it with a comment box so people can get ahold of you. To avoid getting spammed you should never have your actual listed on your website. You can use the contact form, or some people like to spell out their address, example: lindalee-at-askmepc.com There are also tools called cloakers which will hide your s from spambots. Do not list your actual home address online.
24 Mobile Themes
25 Mobile Themes
26 Mobile Viewing Your Site
27 Thank you! Redwood Writers Bonus Download the PDF. askmepc.com/redwood.html askmepc-webdesign.com wordpresstotaltraining.com
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